The Zurich-based Italian alt-electro originator, Yarsha, has followed his seductively eccentric debut single, Do you wanna dance, with the even more gloriously existentialist alt-electro pop single, Run Coward.
Under anyone else’s orchestration, Run Coward would be a cold and harsh track. Yet, with the inclusion of his personably playful vocals on the Powerman 5000-Esque analog synths, Run Coward doesn’t just hit the rhythmic spot. It tempts some serotonin to spit across the synapses too.
While the haunted synths and nasty electro-industrial discord set the caustic tone to reflect the insidiousness of the rife injustice on our planet that is more akin to the Christian depiction of hell, the cuttingly contemporary lyrics extend the gift of resonant antagonism. We all need more affirmations that the world is messed up beyond rhyme or reason. Especially when they are as infectiously upbeat as Run Coward, and the rest of the world is at work gaslighting us into believing that our fatalism isn’t a sign of sanity.
Here is what Yarsha candidly had to say about his latest release:
“This world is f…ed up. It’s full of hypocrisy on every level. I wrote this song in 2015, mentioning the war in Ukraine when almost nobody knew it was happening. Nobody knows that the Dalai Lama’s son was kidnapped by the Chinese government. Still, it was in many newspapers and tv shows. Assange exposed just the reality and cruelty of facts, and the US is treating him exactly like Putin treats his enemies.
I’m not finger-pointing them; I’m finger-pointing me. I’m the coward. When I see and know all this, what do I do? Nothing. I’m watching Netflix, playing music, and having fun. It’s a struggle to live in such a world: can we do anything to stop this? Or is it better to just run from it and enjoy the good time that pure luck gave us?”
Run Coward was officially released on July 8th. Hear it on SoundCloud.
Follow Yarsha on Facebook and Instagram, or check him out on his official website.
Review by Amelia Vandergast