USUALLY MODEST Archives

USUALLY MODEST became the biggest free-from-vanity rockstar in pop with ‘Toothpick’

Posted on 7 June 2024

USUALLY MODEST came in red-hot with his latest rock-licked hypersonic pop hit, Toothpick, which blurs genre boundaries through an explosion of high-energy hooks and a sense of unfettered exuberance that becomes infectious from the first progression.

Unravelling like an accelerated sonic lovechild of the Weeknd and the 1975, Toothpick speeds past contemporary trends, arriving safely in the confines of the future of pop, inviting listeners in by laying out a doormat woven by innovation

Just as his moniker would lead you to believe the up-and-coming Switzerland-born-and-raised artist with Ukrainian roots, his free-from-vanity sensibility shines through in Toothpick. The sticky-sweet emotional underpinnings are the cherry on the hyper-augmented sonic cake, which will undoubtedly allow the self-taught singer, songwriter and producer to rack up even more streams.

Since his humble beginnings on SoundCloud in 2017, USUALLY MODEST is well on his way to becoming a viral sensation. In the last three years, he’s racked up over 350,000 streams on Spotify along with 50,000 total views on YouTube. His standout single, Soul Searching, has also been in regular rotation on one of the biggest Swiss urban radio stations, yet, we’re sure that there are far bigger accolades waiting to fall on the revolutionary.

Stream the official music video for Toothpick when it premieres on June 7^th via YouTube.

Review by Amelia Vandergast

Sink into USUALLY MODEST’s poetically melodic Indie Hip Hop single ‘DESPERATE’

Posted on 19 December 2020

USUALLY MODEST has dropped their pioneeringly candid album ‘DREAMS OF LOS ANGELES’ which tightens the bond between Indie, Pop, Trap, RnB and Hip Hop and exhibits the artist’s ability to spin a compelling poetic narrative.

The perfect introduction to the 19-year-old artist’s style is DESPERATE. Most people would do anything not to appear desperate, but assuredly, USUALLY MODEST lays down those raw emotions without any hint of shame. Naturally, we found an overwhelming amount of respect for the artist relaying the emotions which most people only hear when they run through their heads in the early hours.

The soundscape is as stunning as the sentiment itself, the melodies and stunning cinematic infusions set the perfect tone for the poetic lyrics which will consume you from the first verse.

You can check out DESPERATE along with the rest of USUALLY MODEST’s album via Spotify.

Review by Amelia Vandergast