Browsing Tag

Urban Electro Pop

The breaking electropunk artist, PR6TTY E, has dropped his hyper-sonic electronica hit, Games

Posted on 8 February 2022

Since PR6TTY E premiered the music video to his latest electropunk single, Games, on January 28th, it has racked up over 36 thousand streams on YouTube alone; which scarcely comes as a surprise with the infectious industrial trap pop hooks that are laced into the hyper-sonic darkwave production by SXZU.

I don’t say this lightly, but PR6TTY E deserves to be as equally revered as Bob Vylan and IAMX for his experimentally bold style that has the potential to introduce a brand-new generation to electro-punk. As someone raised on the cuts of Celldweller, Skinny Puppy and Front 242, I can safely say that it has the potential to appease old school harsh electronica fans too. The fact that PR6TTY E is doing this at the age of 18 is beyond impressive; what further proof do you need of his prodigal status?

You can check out the official video for yourselves by heading over to YouTube.

Review by Amelia Vandergast

Variety has released their mercurially playful Pop-Hip-Hop-EDM Hybrid ‘Dancing On Ice’

Posted on 16 November 2020

Variety is a performing and producing duo from Space Coast, Florida, and like their home state ‘Dancing On Ice’ is a perfect melting pot of influences and styles.

There’s a definite East-Coast hip-hop-influenced pop drive to the track, but like the Sunshine State itself there’s a definite Latin-American feel in places, with an added sprinkling of jazzy beats, and just enough ‘EDM’ to add sparkle. There’s an ‘Akon’ feel to the vocal, for sure, and enough tempo and stylistic shifts to constantly entice your attention. ‘Dancing On Ice’ waits until you think you know where it’s going before playfully mixing things up with an impish little grin. It’s mercurial, whimsical, and mischievous; that can never be a bad thing, right?

‘Dancing On Ice’ is on Spotify. Follow Variety on Instagram.

Review by Alex Holmes

HOFFEY – Love Is Wild: Emotively Experimental Urban Electro Pop

Posted on 12 August 2018

HOFFEY certainly has a point with their latest single Love is Wild. The emotive experimental track progresses at a sensually tentative pace to allow you to drink in each well delivered verse.

The Canadian Electro Pop duo have taken the archetypal sound and poured soulful sentimentality all over it. With plenty of hooks and lush synth to sink your teeth into, you can be sure that Love is Wild isn’t just a track that blows you away lyrically, the deep pull and swells of the polished electro beat amplify the energy.

Love is Wild was the debut second single from the up and coming duo, with an already radio-ready sound thanks to the pitch perfect production I can’t imagine this will be the last you hear from HOFFEY with their rhythmically resounding, synergised sound. The couple may be the best musical pairing since Kim Gordon and Thurston Moore – the aural passion is palpable with each passing second of the veracious beat.

You can check out HOFFEY’s latest single out for yourself by heading over to Spotify now

Review by Amelia Vandergast