In 1998, The Truman Show exhibited the exploitative tendencies of media and how it damages self-perception; Heather McDowall spun that narrative a little further through the lens of a Gen Z raconteur of alt-indie pop with her latest single, Truman Show.
The Midlands-residing singer-songwriter burst through the delicate and twee indie pop bubble to deliver a funk-distilled, rock-licked earworm which transcends the candidly confessional and conversational style of Kate Nash.
The delirium of living in a reality marred by digital ties and afflictions is pervasive throughout the single; a nod to the unorthodox yet exhilarant production style, which allowed Heather McDowall to efficaciously visualise her disorientating experience with reality. It’s safe to say that she spoke for us all in yet another stellar feat of ‘multi-dimensional’ music orchestrating.
Since she made her 2019 debut on the airwaves following the success of her YouTube channel, McDowall has made several appearances on BBC Introducing, Live at the Basement Amazing Radio, and Totally Music. After bearing witness to the evolution of her style and the tangible resonance in Truman Show, McDowall is by far one of the most promising artists in the UK right now. For your own sake, dig in.
Truman Show aired on the airwaves on January 5th; stream the single on Spotify.
Review by Amelia Vandergast