Breaking Hip Hop artist True Young Boss dropped the video to their latest single True in It on April 19th. The release has already amassed plenty of hype, given the sheer level of magnetic attitude and convictive flair, it’s easy to see why.
True in It kicks off with a gritty doom-laden sampling of news reports before the mix shifts into gear and the atmospheric ambient Trap grind takes hold. The mix may be on the downtempo side, but your attention is unlikely to falter from the gripping track.
True Young Boss’ combination of Old School Rap bars and modernistic production ensures that there’s plenty of commercial appeal around their raw and resonant tracks. They’re definitely one to watch.
You can check out the official music video to True Young Boss’ latest single for yourselves via YouTube.
Review by Amelia Vandergast