Silence fell after the 2022 debut EP, But What If There Isn’t?, from the Chicago-native Softmax; in her time away from the airwaves, she honed her craft and primed herself for her latest single, Swishers.
Co-produced by Joel Ford, of How to Dress Well fame, and Berlin’s premier electronica producer, Gabriel Gifford, Swishers sets a dramatically Lynchian tone to create a dystopian synthpop backdrop for the portrayal of inwardly imploding isolation while everyone falsifies their lives online.
The sentiment is just as resonant as the score orchestrated to depict the agonisingly disjointing feelings. Clearly, Softmax has a talent for reflecting the rawest facets of the human experience back at us. The syncopated beats and oscillating synths paint a portrait of how it feels when black holes of alienation form as a fixture in the arrangement of your bedroom furniture.
In her own words: “It’s about wanting to connect with the world and understand people while feeling further and further from it,”
Swishers will hit the airwaves on August 9th as a courtesy of the London-based indie record label, Psychotic Reaction Music. Stream it on Spotify.
Review by Amelia Vandergast