In conversation with A&R Factory, Stuee Singh, the multifaceted artist behind the culturally rich single ‘Spiritual Sharabi’, unveils the layers of his creative universe. From intertwining his Sikh heritage with contemporary pop dance to embedding profound spirituality in mainstream music, Singh’s journey is a kaleidoscope of cultural, linguistic, and philosophical dimensions. His transition from a corporate titan to a music maestro is a tale of bold choices and authentic self-expression. This interview not only explores Singh’s multilingual prowess in English, Punjabi, Hindi, Danish, and Thai but also dives into his aspirations to infuse spirituality into hip-hop and pop. As we traverse through his experiences from Bangkok to Copenhagen, Singh shares insights on his upcoming projects and collaborations, promising a future rich with diverse musical explorations.
Stuee Singh, welcome to A&R Factory, we discovered you through your multi-cultural harmony of a single, Spiritual Sharabi, what was the creative inspiration behind this release, and which emotional themes underpin it?
“Hi A&R Factory, honoured to be interviewed. Hello World. I’m Stuee Singh!
There are 3 creative inspirations for this song. the first is my cultural heritage, I wanted to make a song with a current vibe with Pop Dance and cultural elements. My second inspiration is my own story, being an international Sikh from a business background, I wanted to represent my culture in a cool way with intellectual and thought-provoking lyrics. My third inspiration is spirituality, I am spiritual and love to add a sprinkle of it to pop mainstream music.”
Rapping in English, Punjabi, Hindi, Danish, and Thai is no small feat. Could you share how your multilingual abilities influence your songwriting process and the way you connect with diverse audiences?
“Well I grew up hearing English, Hindi and Punjabi, So those 3 languages are very easy for me to think and rap in, Danish came later when I lived in Denmark for 6 years, and Thai I picked up by growing up in Thailand. I am curious by nature and enjoy discovering new cultures, I find it inherently easy to connect with people from all cultures and backgrounds.
So it’s easier than it seems to feel my lyrics and write and sing in these different languages. I’m also adding Spanish in my next release. :)”
What is it about spirituality that inspires you?
“Spirituality for me is about self-discovery and being fully present in a moment, I think it helps me be calm, creative and wise. I love it.”
Transitioning from a successful corporate career to pursuing music full-time is a bold move. What was the turning point that propelled you to follow your passion for music?
“It sure is! I’m quite proud of myself for taking this leap of faith and following my dreams and being my true self.
I think the turning point or should I say. The realisation point was on my 37th Birthday, I thought to myself, I’ll be turning 40 soon, it’s now or never. I’m not getting any younger so Carpe Diem!”
You aim to sprinkle spirituality and more positive vibes into mainstream hip-hop. Can you elaborate on how you amplify these elements in your lyrics and rhythms?
“Yes, so Pop and Hip Hop have had artists that sing about spirituality such as Pentatonix who high songs from the bible in a pop dance way, also MC Yogi who sings about uplifting topics. I am inspired by them and want to do a bit of that for my music with my own culture.”
Having lived in Copenhagen and been born in Bangkok, how have these diverse experiences shaped your musical style and the messages you want to convey through your art?
“Copenhagen is a great city, friendly people who live a healthy lifestyle and celebrate diversity. I also worked for a Global Danish Biotech and did an MBA when I was there. So, this gives me more thought-provoking and knowledge themes in my lyrics, also my passion for excellence and attention to detail was brought out more by being in Denmark where people have similar values.”
You’ve mentioned your goal to change the game of mainstream hip-hop and pop. What do you believe is missing in today’s pop and hip-hop scene?
“I think mainstream Pop and Hip Hop is missing me! haha 🙂
Well, I don’t know of many multi-lingual artists with a business background, that too with a Sikh cultural background.”
Looking ahead, what new themes or musical experiments can your fans expect? Are there any upcoming projects or collaborations that you’re particularly excited about?
“I’m officially going to launch my first album this year! I’m super excited about it, also I have been selected to be a part of Rishi Rich’s mentorship program. He is an iconic music producer and in my teenage years inspired the world by bringing UK Punjabi music to the world with his hits and songs with Jay Sean. I’m very grateful and excited to be mentored by him and collaborate in the near future!”-
Stream Stuee Singh on Spotify and never miss a new release by following the spiritual visionary on Instagram.
Interview by Amelia Vandergast