You can practically hear the 60s swinging through Sheykh Forever’s new single, Run for Cover, featuring Louella JC & Daniela. The earworm practically brims kaleidoscopic doo-wop bliss, which complements the endlessly ascending layered vocal harmonies that drift across the surf pop aesthetics.
Far from your run-of-the-mill attempt at sonic antiquity revivalism, Run for Cover is a slice of resonance wrapped within the consolation of nostalgia; when you melt into the oceanic breeze of the single, you become more than susceptible to the lyrical messaging which reaches out to life’s archetypes always seeking sanctuary. With romanticism nestled into the polished progressions, Run for Cover hits on every conceivable level.
Sheykh Forever is a self-described factory for infectious earworms, stationed somewhere between yesteryear and the distant future. By fusing disco, heavy rock, and hypnagogic indie pop, all slathered with a fat dose of booty-bouncing funk in their eclectic discography, they offer a musical palette that stands distinct in the modern pop scene.
Run for Cover exemplifies the enigmatic artist’s knack for bridging retro elements with contemporary commercial appeal; it opens up a whole new realm of melodic synergy as it grooves across the intersection of accessible pop and dreamy indie vibes.
Run for Cover was officially released on November 29th; stream the single on all major platforms, including Spotify.
Review by Amelia Vandergast