Of course there is a place in music for new ideas, finding new territory to explore and new boundaries to push but sometimes the familiarity of the musical comfort zone is all that is needed. And whilst It’s My Day might easily be dismissed as just another slice of indie-pop, that is to over look the fact that it is a brilliant slice of indie-pop. If you don’t want to explore the mainly niche and non-commercial back waters of as an intrepid musical explorer then why not juggle familiar musical building blocks and just simply use them to create something more impressive, slicker and infectious than those around you.
And that is exactly what Andrej does so well here. Pop sensibilities are tempered by the song having its foot on a rock throttle, able to power up or decelerate at will, commercially astute writing is driven by pulsing, funky bass lines and wonderful chorus dynamics make this the sure fire sing-along track of the summer.
Pop gets a bad name, has been tarred and feathered by one too many production line, dance routine driven, auto-tuned diva. But this is pop and this is great. This is what pop should be and hopefully can be again, a perfect example of why be “alternative to” when you can simply be “better than…..”