With ‘See No Evil’, the independent artist and innovator PRI// cements their position as one of the most fearlessly uninhibited expressionists in alt-pop’s terrain. The lo-fi Avant Garde pop single is an entrancingly distorted dive into the artist’s singular creative world, blending artful dissonance with a touch of classic pop accessibility. Atop experimental beats that feel like the sonic equivalent of broken glass refracting light, PRI// drops layers of autotuned harmonies, anchoring the abstract chaos with a trace of familiarity. The accompanying music video only deepens the immersion, offering a raw glimpse into the unfiltered ethos driving this London-based maverick.
Since bursting onto the scene earlier this year, PRI// has uploaded over 80 songs online, each a condensed burst of raw emotion and sonic experimentation. Whether through the ghostly minimalism of Come Back Darling or the grunge-laced adrenaline of Begging, PRI// balances tension and release with an intuitive grasp of storytelling, both musical and lyrical. Drawing on influences as varied as Madonna’s remix culture and Tori Amos’ lyrical introspection, See No Evil is as cathartic as it is boundary-pushing.
Crafted in snatched moments with limited tools—an old Depeche Mode drum machine, acoustic guitars, and a self-taught flair—PRI//’s DIY ethos imbues their work with visceral authenticity. Yet, their ambitions stretch far beyond the lo-fi aesthetic, weaving together music, videos, and a rich visual world influenced by icons like Bowie and Grace Jones.
Stream the official music video for See No Evil on YouTube now.
Review by Amelia Vandergast