The boundaries between hip hop and pop are getting thinner, and that is all thanks to genre-melding visionary artists such as Midwest rapper PriZm.
His latest single, So What, featuring Jedimizz, is an evocative firestorm that doesn’t rely on prosaic delivery or melody-stripped harsh instrumentals. Instead, the sheer emotion in PriZm’s almost-dizzying harmonic pop canter will leave you sobered as you listen to the transfixing lovelorn track unfold.
It is undoubtedly one of the catchiest urban perennial pop earworms that you’ll hear this year, making it even more admirable that this track does plenty more than just lyrically scratch at the surface.
So What perfectly captures the devastation that comes from realising that there is no substitute for love, and sometimes, there is no filling the hole that some people leave. Although, hitting play would be a start for the recently romantically aggrieved.
So What is now available to stream via Spotify.
Review by Amelia Vandergast