Browsing Tag

Pop Singer Songwriter

Jessa Verone became the new queen of coquette pop with ‘My Mind’

Jessa Verone

With My Mind, Sydney-based singer-songwriter Jessa Verone ushered listeners into a lush kaleidoscopic of colour, where dream pop, R&B, synth-pop, and classic pop converge in elegant harmony. Her ethereal vocals, delicately laced with emotive power, serve as a luminous guide through the lush arrangement.

Collaborating with Sydney producer OkayOnly, Verone’s artistry shines as she scribes with a sonic signature far from any other pop artist’s turf. The fleeting familiarity within the track’s layers quickly dissipates as you are drawn deeper into the multi-faceted production.

My Mind toys with its listeners, unravelling themes of love and affection while encouraging a sense of grace and empowerment. Unlike typical lovelorn ballads, Verone’s approach is exploratory and transformative, inspiring listeners to embrace their own coquette aesthetic and let it seep into their worldview. The introspective depth of the lyrics finds perfect synergy with the textured instrumentation, making My Mind an experience of self-discovery as much as it is an indulgence in seraphic sonics.

As a follow-up to her debut single, Blue Moon, the sophomore release proves Verone’s trajectory is only going to pick up more momentum. Her ability to offer such an intimate glimpse into her world through a baroque yet accessible lens sets her apart in the contemporary pop landscape, marking My Mind as a moment of innovation rather than replication.

My Mind will be available to stream on all major platforms, including SoundCloud, on December 6th.

For more ways to listen and connect with the artist, visit Jessa Verone’s official website.

Review by Amelia Vandergast

Detroit Dreampop Diehard Romantic, Jessie Berkshires, Pulled All the Emotive Punches in Her Latest Single, Don’t Let Me Down

With her latest single, Don’t Let Me Down, Detroit-based indie artist Jessie Berkshires carved a new vein into the dream-pop pantheon. Opening with tenderly hammered minor piano notes entwined with a syncopated, trip-hop-inspired beat, the track balances warmth and alienation in bittersweet duality.

Beneath its polished production lies a raw exploration of the paradox of love and its ability to flood your world with light while igniting fears of the darkness of heartbreak. Berkshires’ lyricism pierces with its candour: the tension between vulnerability and the need for reassurance is as gripping as the delicate melodies that carry it. Her ethereal vocal delivery is perfectly framed by an instrumental arrangement that feels both spacious and all-consuming, like staring into a love you want to trust but fear will falter.

The balance of the raw, relatable emotion and the cold visualisations of romantic dissonance in the instrumentals allow Jessie Berkshires to establish herself as an artist who knows exactly how to amplify her lyricism with melodies which may be quiescent, but they know exactly how to pull the evocative punches.

Don’t Let Me Down was officially released on November 22 and is now available to stream on all major platforms, including Spotify.  

Review by Amelia Vandergast

JANAYAH – Sober: From the Bottom of the Bottle to Pop Supremacy

Artistry and addiction have been hand in toxic hand since the dawn of the music industry, yet few artists have been so candid about their relationship with the bottom of the bottle as JANAYAH in her latest single, Sober.

By revealing the myriad of reasons behind her desire to numb herself in the days of her misspent youth in the pop hit through her signature high-octane soul harmonies, JANAYAH exposed how the substance is rarely the problem for those struggling with addiction while acting as a conduit of consolation for anyone struggling to come to terms with their own tendency to hit the self-destruct button.

The balance of 80s pop aesthetics and pinches of contemporary pop ensures Sober stands as a timeless power pop ballad amongst the throwaway pop tracks which litter the airwaves.

As one of the most affecting icons of pop, the London-based artist is well on her way to scaling the charts with her ability to project pitch-perfect emotion through her vocal melodies while wearing her heart on her harmonies.

Sober was officially released on November 15th; stream the single on all major platforms, including Spotify, now.

Review by Amelia Vandergast

‘!! Stand’ by RoBB!EMAC: Reinventing Pop with Y2K Nostalgia and Emotional Cadence

The prolific pop prodigy, RoBB!EMAC, may have only made his official debut in 2023 with the drop of his LP, The Anecdotes of Mr. Songsmith, but he’s already delivered his fifth album, Howling at the Moon, proving that there’s no end to the flow of his creativity or his ability to find fresh alt-pop intersections to explore.

The standout single from his expansive 16-track anthology of pop-hooked vulnerability, ‘!! Stand’ kicks into rhythm through a melodic piano-driven prelude followed by a mash of pseudo-trap, Y2K nostalgia and the twang of alt-country pop; a synthesis which orchestrates a dreamy sense of reverie to drift within as you lock into the vocal cadence which sinks into synergy with the solid backbeats.

If anyone can bring back the trend of putting lighters in the air instead of iPhone cameras, it’s RoBB!EMAC, with his sound that leans into nostalgia while illuminating the path to the pop pantheon which is ready and waiting for his arrival.

RoBB!EMAC, the New Jersey-Hailing, Dallas-based innovator, is far from your average genre-fusionist; he’s mastered the art of ensuring every aesthetic at his disposal lends itself to the mood and meaning of his sound. In ‘!! Stand’, the singer-songwriter strips back all sense of pretence to outpour a vignette that assures the listener that, as we all make our way through the disillusionments of life, we’re all a work in progress, regardless of how perfect our facades appear to be.

Stream RoBB!EMAC’s Howling at the Moon LP on all major platforms, including Spotify.

Review by Amelia Vandergast

Kendra Erika let her beats talk rhythmic anatomy in her latest EDM Pop earworm, Body Language

Kendra Erika’s latest hit ‘Body Language’ is a monumental dance-pop anthem that could easily hold its own among the illustrious hits of Dua Lipa and Calvin Harris. With its kinetic euphoria pulsing through every beat, this track is a masterclass in rhythmic anatomy.

The music escalates from shimmering disco-pop crescendos to deep, heart-thumping drops, creating vortexes of ecstasy as Erika’s harmonies weave through the meticulously polished layers of the track, binding seductive hooks with a vibrancy that resonates deep within the psyche.

The success of ‘Body Language’ is evidenced by its ascent to the number two spot on the iTunes Chart and the virality of its accompanying music video, which has amassed over a million views on YouTube. This achievement is punctuated by its rotation on MTV’s “Spankin’ New” Music Video Show, signalling Erika’s undeniable impact on the EDM scene.

Further solidifying her influence, Kendra Erika has secured a distribution deal with KDM Music, expanding her reach across 19 Asian territories. Collaborations with industry heavyweights like Ellis Miah, Marvin Buessau, and the GRAMMY-nominated DJ StoneBridge, who remixed the track, underscore her pivotal role in shaping the dance music landscape.

Body Language is now available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast

Charlotte Forman is a voice of resilience and reason in her piano-driven power ballad, Don’t Change Me

In ‘Don’t Change Me,’ which is featured on Charlotte Forman’s EP of the same name, the artist pours her heart into a piano-driven ballad that magnifies her arcane control over pitch and register within a refined and emotionally charged production.

With a voice that rivals the raw, affecting power of Amy Winehouse and Adele, Charlotte Forman opens not just industry doors but windows into her soul. The lyrical narrative offers a profound exhibition of the expectations placed on female artists in an industry often swayed more by aesthetics than by talent. This piece is an unflinching declaration of self, a protest against the misogynistic undertones that often undermine genuine artistry. Forman’s lyrics roar with the strength and fortitude of a woman unyielded.

As the single progresses, it boldly veers into an Avant-Garde territory with a cabaret-like flair, as dissonant piano keys build into an artful climax before settling back into Forman’s swanky vocal reprise. This audacious turn mirrors the thematic resistance of the song, asserting Forman’s artistic identity in the face of industry conformity.

Stream the Don’t Change Me EP on Spotify now.

Review by Amelia Vandergast

Effy Wang Interview: Harmonising Cultures and Beats in Her Sonic Mosaic

In this exclusive interview, Effy Wang explores her eclectic musical background and the creative processes behind her debut single, “Da Di Da La.” Born in China and now blossoming on the US music scene, Effy embodies a fusion of cultural sounds—from the classical strains of Chinese opera to the dynamic beats of modern hip-hop and bass house. This conversation unveils her journey from a childhood filled with diverse musical influences to her current exploration of genre-blending compositions. Read on to discover how Effy Wang is crafting a sound that’s as globally inspired as it is deeply personal.

Effy Wang, welcome to A&R Factory! Thanks for sitting down with us following the launch of your debut single, Da Di Da La. Before we get stuck into your music, we would love to know your artistic origin story and how your relationship with music has evolved over the years.

Thanks for having me! It’s my great pleasure to have this conversation with you amazing people!  

I was born in China and moved to the US in my early 20s. I’ve been singing and performing on stage since I was a little kid. And I started to learn piano in middle school and later on picked up guitar and other instruments like drum sets and CDJs. About the music influence, I would say my family’s music choice inspired me a lot when I was younger. My family loves listening to different types of music- my grandpa is a big fan of Chinese opera, my mom loves Cantopop from the 1980s, and my dad loves songs from Billboard and Oscar movies. So, I grew up with different influences that shaped the way I compose. I listened to a lot of Mandopop and Cantopop when I was a kid, then I fell in love with rock music, especially punk rock, when I was a teenager, and after I went to college, I started listening to hip-hop, R&B, EDM. I also experience writing songs in different genres as well and sometimes try to combine them. And when it comes to composing, I actually don’t care about genres that much and just let the idea flow and blend these different influences into the songs naturally. And yeah, that’s basically my music evolution story.

What’s the story behind the single?

So I wrote this song back in December 2023. I was going through a breakup and also facing graduation from college and was planning to move to a different city. There were a lot of changes that happened in my life back then, and I was feeling scared and lost. And one day, when I was scrolling through some videos on my phone, I noticed one video talking about how to break free and embrace the uncertainties of your life. And it reminded me of my relationship and made me start thinking. I felt I was the type of person that most of the time wouldn’t want to let things flow because of the deep insecurity in my heart. So is my relationship. It’s like the saying “The tighter you hold onto them, the more they want to slip away.” Which inspired the lyrics of my single “Light, shadows, open your heart to me. Past, future, wherever you go, be free”

We love how the etherealism in your vocal lines juxtaposes the solid backbeat, where did you find the influence for your unique aural identity?

Thank you! I honestly didn’t expect this song to sound like this at all. I would say because my singing style is kinda influenced by singers like Mariah Carey, Ariana Grande, Ellie Goulding. But on the other hand, I listen to a lot of deep house, bass house, dubstep, trap, and hip-hop and I find myself always attracted by songs with sick beats, especially the heavy bass and kicks. So when I created this song, I actually created the beats of the song first, and then came up with the melody and lyrics. And after I recorded myself singing, the contradiction between the vocal lines and backbeat surprised me and I like it.

What is the most gratifying part of the songwriting process?

I think the most gratifying part was when I tried to write the bass part of this song. It was like a brilliant idea hit me out of nowhere that I could write a bassline that sounds like I was using the sidechain effect with the drum kit, but it’s not. Then I started playing notes on my keyboard while playing the drum part I had already made, and then the bassline that we hear in the song right now came out and made me feel so excited, and I started dancing to the beats I made and humming with the melody with some random words. And I felt good about the melody, too. It all just came together so naturally and made me so grateful and unexpected.

When are you most inspired to write? 

I wouldn’t say there’s a specific time during the day that I feel most inspired to write. It kinda changes every day up to my mood and my feelings. I’m not the type of person who would force myself to create if I don’t really want to. I used to be more disciplined with the songwriting process, but then I realized most of the time I don’t like the stuff I write when I don’t really want to create. So I just stopped doing that. I also have a habit that I love to put some ideas in my voice memo. My voice memo is full of different kinds of song ideas or melodies, and most of them just came out when I was walking or doing something else. And when I’m in the mood to create, I’ll just play the ideas I recorded in the voice memo and start to organize my thoughts. So yeah, when I’m most inspired to write, it depends.

What’s the best piece of advice another musician ever gave you?

Be a nice person. Be nice to the people you work with, be nice to the other musicians you collaborate with, be nice to your fans. I used to ask this question to one of my mentors back in college. She’s a singer-songwriter, has been in the music industry for many years and collaborated with many great musicians we could call names. And she told me, “There are so many talented people in this world. So many musicians. But most of them didn’t make it in this industry. Because they see their talent as a gift and they treat others so badly. So you gotta respect whoever you work with, respect the people who support you and show you love, and not see everything as granted.” I think that’s the best piece of advice I’ve ever had from another musician. 

What has been the most affirming and standout moment in your career so far? 

I think the most affirming and standout moment to me is not about what rewards I got. It’s the moment I realize if I put my heart into something, I can make things happen. I remember back in college, there was a time when I was obsessed with hip-hop music, and I really admired some rappers and lyricists who could just express themselves so smoothly and flawlessly. And English is like a second language to me, and I felt so hard to express myself, not even mention rhyme. So I joined a hip-hop ensemble in my college, and on the first day in that class, the instructor who is a great hip-hop DJ and rapper from New York, asked me to freestyle, and I freaked out. And then he told us, the group of people in his class, that after two months, there would be a hip-hop showcase, and we all gonna go on stage to perform. And after that, I just started listening to a lot of hip-hop songs, I practice and practice rapping and also sometimes freestyle with my own words. It’s like the first time I pushed myself out of my comfort zone music-wise and tried to learn a whole new skill in such a short period. And after two months, our music group went on the stage. I’m one of the singers and rappers of that group. We performed eight songs and many rappers and hip-hop producers were in the audience looking at us. And I’ll always remember the screaming and shocking reactions people gave me and my group because I don’t look like a rapper to them at all lol. Even though that show was a part of my college but after that I felt so different on stage when I performed and I will always remember that night because it brought me great courage and faith.

What can your fans expect from an Effy Wang live show? 

When people come to my show, I want them to feel something when they leave, whether it’s because of some simple things like the light and ambiance, or because one song hits their feelings and makes them feel so related. I always believe music is a way people connect with each other, and that’s always what I try to do when I put on my live show, I want to feel these connections with my audience. So when my fans come to my show, they can expect a musical, spiritual journey and some special memories they can carry on after.

Where do you hope your music will take you?

I hope my music can take me to see the bigger world and help me build connections with others I meet on this journey. I always dreamed that one day, I could live like these big DJs to travel around the world, doing tours, playing their originals and remixes, and bringing this amazing energy to people they probably would never have met before. It’s all about connections and energies, and we all need each other. So I hope my music can take me on this journey and leave some good memories and experiences for others in this world.


Stream Effy Wang’s debut single on Spotify now.

Follow the artist on Instagram and TikTok.

Interview by Amelia Vandergast

Effy Wang: Bridging Dreamscapes and Beats in ‘Da Di Da La’

In her debut single, Da Di Da La, the up-and-coming alt-pop siren Effy Wang juxtaposed the etherealism of dream pop with the rhythmic momentum of EDM by doctoring a pulse-pounding backbeat into the arcane atmosphere of the soul-driven production.

The rush of emotions that each progression manifests couldn’t be more visceral; the way the diaphanous elements intersect with the rhythmic intensity will undoubtedly leave plenty desperate to hear more from the icon in the making who is no stranger to beguiling audiences with her live performances. Now, she’s set to take over the airwaves with her effortlessly distinctive sonic signature, which is scarp enough to etch her name into the legacy of alt-electro pop.

Da Di Da La was officially released on October 21; stream the single on all major platforms, including Spotify.

Review by Amelia Vandergast

Gemma Felicity – AM I TOXIC: A Kinetically Electric Alt-Pop Candid Confession

‘AM I TOXIC’ by Gemma Felicity proves that a good pop hit is so much more than a polished set of hooks, a honeyed set of pipes and a catchy chorus line; it’s a songwriter who knows exactly how to stretch your perceptions to let new resonance in through the use of confessional candour.

Felicity’s personal flaws are laid bare in the accountability-driven dance-pop anthem, but even the most scrupulous critic would struggle to find a flaw in the single itself. The perennial pop earworm transcends an auditory experience through the way it alters your emotional state with the euphoric energy in the high-octane, kinetically electric pulse of the track, which is all too easy to get addicted to.

The London-based alt-pop artist has been honing her eloquent craft since the age of 9; in 2024, it has all paid off with AM I TOXIC, which will feature on her first EP, Baggage, which explores how personal baggage can weigh heavy romantic relationships.

Having performed at iconic venues and been featured on BBC Introducing, Gemma’s presence is both resonant and transformative, continuing to mesmerise and energise audiences worldwide as she prepares for a performance at the Miss Planet International Beauty Pageant.

Stream AM I TOXIC on Spotify now.

Review by Amelia Vandergast

The Sigma Strikes with ‘You Left’: A Melodic Force of Dance-Pop

The Sigma’s new single, ‘You Left’, channels heartbreak into an energised dance-pop anthem with a sharp edge. It’s a track built to fill club spaces, with progressive rhythms that will sit comfortably alongside Avicii and David Guetta in any playlist. The melodic structure draws you in, while the undercurrent of emotional intensity amplifies the rhythmic magnetism.

Despite emerging from the underground, The Sigma’s production chops speak volumes about his potential; the track’s seamless synthesis of pulsating beats and pop-infused guitar elements echoes the finesse of Mark Ronson’s EDM pop style; every instrumental was interwoven to give listeners more than just a casual earworm; it’s a kinetic dancefloor hit that merges emotional weight with undeniable energy.

It is only a matter of time before The Sigma becomes a regular feature on the dance scene. Get him on your radar now.

Stream the iPhone-shot official music video for You Left by heading over to YouTube now.

Review by Amelia Vandergast