Cali hip-hop icon-in-the-making, Noremac dropped a swagger-soaked high-vibe banger with his latest release, Do It Again.
The rapper and producer doesn’t just roll with the punches in the 90s nostalgia-wrapped hit, he grooves with the wit-injected punchlines which mark him as one of the most charismatic artists on the underground.
As ludicrous as Ludacris, as magnetic as Mac Miller, Noremac, with his luxe stylistic approach to production that echoes the gloss and grit of Jay-Z while staying firmly in his own lane, sonically owns everything required to enter the pantheon of the hip-hop elite.
Crafted in his home studio, where he’s been spinning tracks since middle school, Do It Again, is a timeless hit that throbs with chest-punching boom-bap bass. Noremac’s bars bounce with a cadence that’s both sharp and infectious as his presence on the mic, allowing even the most reserved listeners to find the groove.
Do It Again was officially released on July 19; stream the single on Spotify.
Review by Amelia Vandergast