UK rapper J Swave is a conduit of soulful innovation in his latest track, Round and Round. With ethereal backing harmonies which resonate as though they’ve just been torn from the sunset of an ambiently exotic deep house track behind his steady and captivating canter, the track unravels as a profoundly melodious commentary on the unyielding demands of capitalism.
J Swave, with his Nigerian roots and diverse background, has consistently demonstrated his ability to resonate with a wide audience. His debut EP, III Styles, and the mixtape Catch the Swave have already set a high bar, but Round and Round elevates his artistry to new heights – far above the standard set for underground artists. The track’s cross-over commercial appeal is undeniable, with a melodic sonic signature almost hypnotic in its gravitational pull.
Going beyond the hot-headed anger and opting to verse emotionally charged poetry that delves deep into social issues, it’s effortless to become consumed in the introspection. His verses are a poignant subversion of the medieval theology that love is the central force in the world. In Swave’s portrayal of the UK’s capitalistic dystopia, it’s not the measure of the heart but, lamentedly, the weight of one’s wallet that defines a man.
As the backing vocals provide a hauntingly beautiful contrast to Swave’s grounded, rhythmic flow, the track entwines euphonic magnetism with a provoking stimulus for the mind. It’s a track that not only resonates with his growing fan base but also stands as a compelling invitation for new listeners to explore the depth and versatility of his music.
Watch the official music video for Round and Round, which premiered on December 13th on YouTube, or stream the single on all major platforms via this link.
Review by Amelia Vandergast