Browsing Tag

Lyrical Hip Hop

From Bronx Streets to Beats: An Interview with Sapuis

Posted on 20 November 2024

Sapuis, the Bronx-born artist known for his introspective lyrics and innovative production style, joins us at A&R Factory to uncover his creative origins and the evolving narrative of his sound. Sapuis discusses how the challenging environment of his upbringing wasn’t just a backdrop but a vital component in sparking his artistic flame. Throughout the interview, we explore the profound personal and cultural influences that shape his music, his straightforward approach to his artistry, and his aspirations to make a lasting impact on the music landscape.

Sapuis, welcome to A&R Factory! Thanks for sitting down with us to discuss your artistic origin story, identity, and where you’re heading with your sound. Was it easy to ignite your creative spark in the Bronx?

Hell Yeah! In the South Bronx, your only option is to get creative. Whether it’s the meal you make out of what’s in the house, the outfit you put together to not get your ass cut, or even coming up on some money you gotta get creative.

Look, all the way back to the music of hip hop, rap and its culture were birthed from the creativity Bronxites had. They used that creativity to escape hell on earth, through song and dance. You gotta get creative or you will end up dead in the Bronx, so waking up is the ignition. Whenever I’m in a creative rut I can just think of the Bronx; the good, the bad, and the ugly which I came from.

You’ve made a name for yourself with your introspective lyrics, genre-bending, and signature production style; which artists have had the most profound influences on your sonic fingerprint?

My sonic fingerprint is influenced by me.

How do you feel after introspectively pouring your heart and soul into your tracks? 

I feel relieved because I got to pour that out. Going back to naming the Album “Before I Die” you can now better understand the title. (which is entendre in itself) I had to get that all out before I die, too many people never get the chance to do something like this. Others are found after death, but not me I made sure this was released on my terms.

Which aspect of writing and production came easiest, and which did you have to work hard to hone?

The writing comes the easiest since my music is about my life, mixing and mastering was difficult at first. Anything you work on gets easier tho. I’m gonna be good no GREAT regardless.

You’re clearly determined to forge your own way through the hip-hop landscape and blaze your own trail; what are the main factors that are pushing you forward and putting momentum into your career? 

Coming from the South Bronx, Fox Street. Pushes me forward. Using that as the foundation of anything I do… gives me the momentum to complete, accomplish, and systemize anything I fucking want.

You’ve recently released your sophomore LP, Before I Die; what’s the story behind the album and how does it align with your broader career goals? 

This album came off the heels of completing the second year of my “song a week” campaign. Midway through that journey I noticed that there wasn’t a body of work to show the work I am putting in. So I needed to put this out. I have some goals in my career to release albums that change music history and this is the start of that.

If you had to elevator pitch Before I Die, how would you sell it? 

Listen to my album Before I Die.

What’s next for Sapuis?

I’m trying to go on tour so if u seeing this book me rn. I’ll take care of the logistics no matter where it is on Earth.

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Stream Sapuis’ Before I Die LP on Spotify now.

Interview by Amelia Vandergast

Shawn Tuck’s ‘Bigger’ is a hip-hop trifecta of soul, style and substance

Posted on 14 November 2024

Shawn Tuck made one of the hottest hip-hop drops of the summer with his hit, Bigger. The high-octane track is a contemporary anthem that pushes style and substance through speakers with unapologetic energy. Tuck’s larger-than-life vocal delivery dominates the polished-to-cinematic-perfection mix, which leaves each beat dripping with gravitas.

A hip-hop heavyweight in the making, Tuck proves how powerful rap can be when you pour soul into every syllable, building a relentless rhythm that grips like a vice and doesn’t let go. Channelling the gritty heart of hustler hip hop with a soulful edge, ‘Bigger’ is a track destined to leave you hyped. Every line and beat shows he’s playing for keeps, seamlessly weaving emotional intensity with infectious energy.

His deft vocal switches from razor-sharp rap bars to smooth, honeyed harmonies bring a duality that evocatively hones the release to prove that there are few artists who can flex chameleonic skill with as much finesse as the US luminary, who prises influence from the likes of Lil Wayne, Lauryn Hill, and Craig David.

Stream Shawn Tuck’s seminal single, Bigger, on all major platforms, including Apple Music, now.

Review by Amelia Vandergast

Open the Doors of Perception with DJ Promo & Avarice’s Hip-Hop Gem, Pandemia

Posted on 12 November 2024

DJ Promo, the Puerto Rican beat architect, and New York’s lyrical sage Avarice have crystallised their sonic synergy into the recently unveiled LP ‘Forgotten Gems’. Born from a prolific past, where beats crafted between 2007 and 2012 lay dormant, DJ Promo unearthed the sonic relics, offering them to Avarice, who expanded what was meant to be a brief EP into a full-bodied album.

The track ‘Pandemia’, a seminal hit from the sonic anthology, is a masterclass in expressive power. It weaves mid-western motifs through the solid rattle of the 808s, laying down a minimalist soundscape that cradles Avarice’s commanding spoken-word delivery.

With each word meticulously cadenced, the verses strike with the impact of spoken truth in the production, which sounds as though it has sprung to life from a vintage tape deck with its intimate hiss. Yet, the urban narrative thrums with a contemporary pulse, ensuring the duo earned their place in the contemporary hip-hop landscape.

As the instrumentals serenade the soul with their understated complexity, Avarice’s narratives coax the doors of perception ajar. Hit play, and let ‘Pandemia’ transport you to where music meets the mind in a quiet revolution of thought.

Head to Spotify to stream Pandemia as part of the collaborative Forgotten Gems LP, which dropped on October 31st. 

Review by Amelia Vandergast

Sapuis wore his heart on his bars in ‘RIP SAM’

Posted on 8 November 2024

In one of his most visceral tracks to date, ’RIP SAM’, the up-and-coming independent hip-hop artist Sapuis wore his heart on his bars and let the dark trap instrumentals set an ensnaring tone.

The atmospherically cinematic track uses a big beat production with wavy aesthetics to amplify the sense of disquietude that Sapuis storms through with his lyrics that prove that few rappers on the scene know how to flex fortitude as intensely as the icon in the making who, with every track, is making his way up from the underground and into the mainstream.

The launch of his 2024 LP, Before I Die, marked a pivotal chapter in Sapuis’ career; with enough perseverance, there’s no reason why he couldn’t become the hottest lyrical waxer of his generation. The way his articulation flexes to the beat is cooking up serious heat.

Stream RIP SAM with the rest of Sapuis’ discography via Spotify.

Review by Amelia Vandergast

Resonant Quietus: BLVCK GARDEN expresses the inexpressible in his emo rap hit, ‘MY SILENCE’

Posted on 18 October 2024

BLVCK GARDEN’s single ‘MY SILENCE’ is an intricate exploration of how silence is the loudest scream. BLVCK GARDEN is just one of the guises of Carlos Fabre, an artist with roots deeply entrenched in electronic music and hip-hop. As BLVCK GARDEN, Fabre channels his versatility into an emo rap project that resonates with an irrefutable intensity.

The track initiates with a robust thrum of harsh, reverberant bass—a foreboding echo that sets the stage before the beat escalates beneath sharp-with-candour bars delivering the pinnacle of vulnerability.

Fabre constructed a soundscape where spatial effects and the dynamics of the instrumentation speak volumes. Each verse is delivered with a raw, freestyle energy yet carries the weight of a seasoned poet’s ink, unveiling a spectrum of emotions that connect through stark honesty.

Emerging from his diverse musical background—having honed his skills in production and instrumentation remotely via RRFC—Fabre’s latest endeavour in emo rap hints at a promising new direction. With aspirations to sign with a label and further his reach, ‘MY SILENCE’ is a sign of massive things to come from the emo rap luminary.

MY SILENCE hit the airwaves on October 6th; stream the track on SoundCloud now.

Review by Amelia Vandergast

PTM WOK’s ‘ALL OVER’: A Seamless Fusion of 80s RnB and Contemporary Hip-Hop Swagger

Posted on 7 September 2024

With his latest release, ‘ALL OVER,’ the independent rapper, PTM WOK, effortlessly bridged the gap between nostalgic 80s RnB vibes and the sharp pulse of modern hip-hop. The Dominican artist, who was born and raised in New York City and now resides in Tampa, Florida, draws on his rich Latino heritage and urban experiences to deliver a track that is as rhythmically tight as it is atmospherically lush.

The smooth low timbre of PTM WOK’s rap bars glides over the track, syncing perfectly with the solid rattle of the 808s, which demand your attention and pull you right into the core of the rhythm. Every beat is touched with salacious soul as he waxes lyrical, effortlessly weaving his wordplay around a honed yet natural cadence.

The free flow of ‘ALL OVER’ gives it an unfiltered, almost stream-of-consciousness edge, yet the profound imagery woven throughout the track attests to PTM WOK’s elevated lyricality.

As the creator and driving force behind the artistic collective Plot Twist Mafia, he’s steadily becoming one of the most unreckonable forces in the Floridian underground hip-hop scene.

PTM WOK’s latest work is undeniably one to pay attention to, particularly for those who appreciate a seamless blend of lyrical depth and rhythmic precision.

Stream the official music video for ALL OVER which dropped on August 14th on YouTube.

Review by Amelia Vandergast

Regal Club’s rap track, Electro, is a livewire to the senses

Posted on 27 August 2024

Dark ominous electronic beats meet the transcendence of enlightenment in the latest drop from Regal Club. With their new single and music video, the St Louis duo comprising Alvo and J. Cruz wrote a new chapter in their legacy which any hip-hop fan should revere as gospel. 

Electro, which features on the duo’s ambitious sophomore LP synthesises lyrical conviction with kinetic rhythm to break away from conventional hip-hop beats and breaks and to embrace a fusion where contrasts of light and dark play over a bass-heavy production. The instrumentals buzz with energy, sharpening the rap verses that effortlessly sync with the dynamic beats, creating a charged atmosphere which oscillates with intensity.

The duo’s authentic style possesses a visceral grip on the psyche, as Alvo and J. Cruz hold their own against Run the Jewels’ dualism. If you couldn’t get enough of the raw edge in Oddisee’s earlier records, Electro will resonate on a whole new level.

The official music video for Electro is available to stream on YouTube.

Review by Amelia Vandergast

Nsilo – Peterbilt: A Truck-Sized Tale of Unreckonable Grit

Posted on 25 July 2024

Nsilo’s latest single, Peterbilt, revved onto the hip-hop scene with a force as unstoppable as the eponymous truck it salutes. The narrative arc in the artist and producer’s hit may seem unconventional, yet the juggernaut of the road became a powerful parable as it becomes the centre of the track that positions Nsilo as a fearlessly untouchable contender in the annals of old-school hip-hop.

When Nsilo waxes lyrical, it’s impossible not to feel the force of his bars that have been honed by his love for 90s hip-hop greats and classic poetry alike. Yet, Peterbilt exhibits the up-and-coming artist as so much more than just an adept lyricist with a razor-sharp ability to find the perfect cadence to make every bar bounce with maximum impact.

The track’s production is a masterclass in balancing dark, layered textures with lighter elements. Waves of caustic reverb slice through the beat, resulting in an atmosphere which haunts as it uplifts and exhilarates. The meticulous synthesis attests that Nsilo knows exactly when to cast shadows and when to let the light in, mirroring the complexities of his storytelling which reflects on the values of blue-collar work, ensuring every hit is infused with authenticity and grit.

Stream Peterbilt on YouTube now.

Review by Amelia Vandergast

2nd Class Citizenz bruised the boundaries in UK hip-hop with the orchestrally elevated volition in their seminal single, Change

Posted on 25 July 2024

‘Change‘ by 2nd Class Citizenz strikes with the ferocious fearlessness that exemplifies UK hip-hop while setting the collective leagues apart with its ornate orchestral arrangement that thematically juxtaposes the bruising bars, allowing the listener to reflect on how both halves live.

Each line bounces with flawless metric precision in the composition that will instantly greet you with a ‘fuck, this is fresh’ affirmation. Each rapper in the trio injects their own brand of flair, fire and fervour to make a significant sonic impact without resorting to brute force. Instead, ‘Change’ opens minds to the collective’s ethos of using the motifs to pierce lyrical gold into the psyche of their listeners.

The intellectually profound, endlessly accessible bars make every verse a revelation while allowing 2nd Class Citizenz to live up to their reputation as the grittiest, most authentic rappers in the UK.

Change is now available to stream on Spotify.

Review by Amelia Vandergast

Rampage Wood scorched the airwaves with luxe hip-hop hit, All Summer

Posted on 9 July 2024

Rampage Wood didn’t come to play in his latest single, All Summer, he came to conquer. Since his 2018 debut, the Arkansas underground has failed to conceal his luminary sound which has amassed a loyal international audience.

All Summer glows with the aesthetics of 00s East Coast hip-hop to belie his Southern roots which pulled through stronger in his earlier material, influenced by the likes of Lil Wayne. With gospel-esque cinematic transcendence enveloping the beats, the hit is sublime on the senses and pushes a unique dynamic behind Wood’s provoking lyricism.

As one of the most cerebral rappers in the game, his flows are finessed with witty intellect; his ability to catch you off-guard with the lyrical gold in every bar is unmatched. With flawless metric precision and swathes of charisma to energise his delivery, you can’t help but get hyped by All Summer, which carries the luxe appeal of Jay-Z’s hits while blazing through the heat in Rampage Wood’s authenticity.

All Summer was officially released on June 3rd, it is now available to stream on all major platforms via this link.

Review by Amelia Vandergast