Bruno Jauregui, an artist rooted in Michoacán’s heritage, has rewritten the potential of Regional Mexican music after only a few months in the spotlight. With over 100k streams across platforms—50k in the first month—he’s already proven that earnest storytelling and modern invention can coalesce in impactful ways.
His latest single, Cómo Te Lo Digo, became one of 2024’s most effervescently upbeat productions by freeing expressive inhibitions and weaving intricate layers of sound into every corner of its arrangement.
Expect more than just Spanish guitars strumming in well-worn patterns; this track embraces folk elements to break any lingering monocultural mould. Its meticulously vibrant construction creates a textural depth, while the iridescent vocal lines brim with soul. There’s an unmistakable sense of Bruno’s dedication as each note reverberates with both tradition and fresh perspective. He refuses to settle for the expected, choosing instead to let these diverse influences flourish until they feel as natural as sunlight.
If you want to serenade yourself with the sound of eternal summer, sink into Cómo Te Lo Digo, a stunning release of serotonin (literally and figuratively).
Stream Cómo Te Lo Digo on all major platforms, including Spotify.
Review by Amelia Vandergast