‘AM I TOXIC’ by Gemma Felicity proves that a good pop hit is so much more than a polished set of hooks, a honeyed set of pipes and a catchy chorus line; it’s a songwriter who knows exactly how to stretch your perceptions to let new resonance in through the use of confessional candour.
Felicity’s personal flaws are laid bare in the accountability-driven dance-pop anthem, but even the most scrupulous critic would struggle to find a flaw in the single itself. The perennial pop earworm transcends an auditory experience through the way it alters your emotional state with the euphoric energy in the high-octane, kinetically electric pulse of the track, which is all too easy to get addicted to.
The London-based alt-pop artist has been honing her eloquent craft since the age of 9; in 2024, it has all paid off with AM I TOXIC, which will feature on her first EP, Baggage, which explores how personal baggage can weigh heavy romantic relationships.
Having performed at iconic venues and been featured on BBC Introducing, Gemma’s presence is both resonant and transformative, continuing to mesmerise and energise audiences worldwide as she prepares for a performance at the Miss Planet International Beauty Pageant.
Stream AM I TOXIC on Spotify now.
Review by Amelia Vandergast