Whether we like to admit it or not, one of our most pervasive fears is being forgotten and our impact on people’s worlds being ephemeral, if you can relate, you will resonate with the latest star-roving pop hit from Matt’s Keys.
With a featuring vocal artist adding her beguiling harmonies over the pop rock keyboardist’s perpetually poignant keyboard melodies, I Won’t Forget is an uninhibitedly sweet score, orchestrated to lead your emotions to extremes as the lyrics gravitate around the highs and lows of the human condition. From our hopes and fears to our naïve dreams and bitter-sweet regrets, it is all encompassed in the stunning single which reminisces with the sonic style of Fleet Foxes, while delivering panoramically filmic gravitas. It is tracks like I Won’t Forget that prove how interconnected we all are by the commonality in our experiences, despite the rise in individualism. If that isn’t the definition of aural gold, it damn well should be.
I Won’t Forget was officially released on August 31; stream it on SoundCloud.
Review by Amelia Vandergast