Browsing Tag

hyper pop

MACK delivered the ultimate hyper-pop indie hip-hop track, U COMING WITH ME?

Posted on 6 January 2023

The New Jersey-hailing hyper-pop hit maker MACK has launched another infectious hip-hop-pop-punk fusion with their latest single, U COMING WITH ME? Currently, the 20-year-old artist is known for winning the Write Out Loud songwriting contest hosted and judged by Taylor Louderman; it is only a matter of time before her accolades are 100% independent.

With an earworm of a melody that won’t quit until you have immersed yourself repeatedly in the alt-indie pop guitars, body-rocking pop beats and vocal lines you’d go to the ends of the earth to hear again, the single is a powerfully vulnerable hit that inhibits nothing.

So when MACK poses the titular question, it is hard to envisage anyone not falling head over heels for her talent that has seen her original music break the 1 million stream mark with her original music across all platforms.

Lyrically, the track encompasses the insecurities that can transpire when someone shows unconditional affection but long-lingering and intrinsic complexes make us feel unworthy. It’s an incredibly popular phenomenon, not that the airwaves would let you believe it. MACK isn’t just pushing sonic boundaries. She is bringing in a new wave of lyrical candour too.

U COMING WITH ME? along with the EP, WHEN DOES IT GET BETTER?, is now available to stream via Spotify.

Review by Amelia Vandergast

Uriel J. Winfree III brought in the future of RnB with the cinematically sensuous ‘Stranger of Mine’

Posted on 4 December 2022

Uriel J. Winfree III’s latest genre-fluid single, Stranger of Mine, will school you in sensuality. The Brooklyn-based artist takes influence from Chino (Deftones), Black Dante, Sam Cook and Hendrix for his hypnotically seductive amalgams of R&B, Indie, Rap, Hip Hop and Soul.

Stranger of Mine starts with a futuristic hyper-pop prelude before the smooth demure energy starts to flood the intricately layered electronica instrumentals, which push RnB beyond the contemporary curve. He single-handedly created a new trajectory in the evolution of the genre while keeping the impassioned soul and romanticism that the genre’s roots will always be implanted.

The tattooist, actor, filmmaker, singer-songwriter and performer seems to have cinematic multi-faceted talent from every pore. The best part? None of his elevated and artful creations feels too stylised to resonate as inaccessible.

Stranger of Mine is now available to stream on all major platforms via this link.

Review by Amelia Vandergast

Ninali took us to Tokyo in her synaesthesia-inducing hyper-pop comeback 

Posted on 23 November 2022
Feel the neon glow of Tokyo in Ninali’s synaesthesia-inducing slice of hyper pop, which lit up the airwaves on November 11th. After squeezing inspiration from her trips across the world, Ninali has made a comeback after her wanderlust hiatus. Now residing in Spain to focus on her music career and to study music production, she’s projecting her sultry vocal timbre into her jazzy feats of RnB pop to share the exotic flavours she sampled.
Ninali made her first venture into the music industry aged 18 when she took Belgium by storm with her single, Lovedrunk, which scored her an indie record deal, national airplay and a spot on a compilation album curated by one of the biggest Belgian radio stations. With her sophomore single, she reached number 34 in the Belgian Ultratip charts and secured plenty of live dates. We’re stoked to have her demure soul and uplifting sound vivifying the UK music industry for the first time. She’s certainly not one to sleep on, especially if you are partial to serotonin spilling across your synapses.
Head to Tokyo on Spotify. 
Review by Amelia Vandergast

Mars Alva shares the euphoria of escaping toxic relationship dynamics in his latest alt hyper-pop single, Erase

Posted on 14 October 2022

Here to prove that there is nothing sweeter than the euphoria of breaking free from a toxic relationship dynamic is the alternative Houston, TX artist Mars Alva, with his latest indie hyper pop single, Erase. It is a markable sonic shift from his spacey single, CRASH!, which came four months prior. The raw nature of the lyricism necessitated the off-kilter production that reflects the tumultuousness of dissonance gifted by narcissists.

Erase looks back on the love-bombing stage of a relationship, where the facades that were painted on thick soon started to slip. Upliftingly, Alva supercharged his release with the visceral energy that manifests when the only regret you have from walking away is the time and energy you wasted. Even if you haven’t been there yourself, you will still get the rush from this sonic firestorm, influenced by the 1975, Kanye, Frank Ocean, and The Weeknd.

The official music video for Erase will premiere on October 14th. Catch it on YouTube.

Review by Amelia Vandergast

Get over your ex with EMA’s latest hyper pop hit, Habits

Posted on 31 August 2022

After the viral success of her single, Heather, which racked up over 2 million streams on Spotify alone, Canadian singer-songwriter, EMA, has released yet another insightfully addictive single with Habits.

The artfully poignant hyper-pop track explores the habits we pick up in relationships, even after they have reached heartbreak status. Even with such a tender topic under lyrical hand, EMA succeeded in creating an optimistically bright single that also toys with concepts of freedom in love. If any track can get you over your ex, it is this vibrantly cinematic burst of emotion and hyper-pop melody.

Habits was officially released on August 19th; it is now available to stream on Spotify.

Review by Amelia Vandergast

Christelle brings out her inner-saboteur in her urban dance-pop single, Piccadilly

Posted on 1 August 2022

After a break from the airwaves, London’s Christelle is back to remind indie synth pop fans why she’s the Kate Nash of this generation with her latest single, Piccadilly. Keeping the pace with her hyper-dancey beats is the singer-songwriter and multi-instrumentalist’s cleaver-sharp wit, which juxtapoxingly exhibits her relatability and iconic lyrical flair in the same breath.

Piccadilly is for every one that falls hard and runs just as fast when their inner saboteur takes control. It may be the most self-aware single we have heard this year with its increasing depth and playful self-effacing personality, amplified by the magnetic sense of expressive vulnerability. Few artists deserve to climb the charts more. She’s the whole package.

Piccadilly was officially released on July 29th. Hear it on SoundCloud.

Review by Amelia Vandergast

Meet The Future of Electronica: Geoffrey Toussaint – Sun & Stars

Posted on 5 May 2022
Geoffrey Toussaint

After spending the last few years trying to find his sound, the 22-year-old indie electronica artist, Geoffrey Toussaint now has a sonic signature well-worth flaunting. Especially if his trip hoppy alchemically modernist track, Sun & Stars, is anything to go by.

The Washington DC-based artist takes inspiration from Porter Robinson, SOPHIE and Ramzoid, but with the robustness of new wave hip hop and the visceral gravity that flows through his hyper-pop proclivities, Sun & Stars is anything but a feat of assimilation. Through the oscillating reverb laced around the robust percussion and deep throbbing basslines, it is as cathartic as it is innately exhilarating.

Sun & Stars will officially release on May 20th; you can check it out for yourselves here.

Keep up to date with new releases from Geoffrey Toussaint via Instagram.

Review by Amelia Vandergast

Sandra Grace has dropped her latest hyper-pop hit, Got 2B Famous.

Posted on 5 November 2021
Sandra Grace

‘Got 2B Famous’ is the latest flawless hyper pop track by the breaking artist Sandra Grace; the low growling bass guitar rumbles against the light, euphoria-instilled beats create the perfect platform for Grace’s effortlessly emotive vocals that pull you in from the very first vocal note.

With her arrestingly unique style, any and all pop icon reminiscence is fleeting. The Ukrainian-born, US-based singer-songwriter has been writing songs for a form of catharsis since the age of 13; discernibly, she had perfected the pop formula by the time she made her debut with her single, Hotel, in 2019.

Got 2B Famous will be available on all major platforms from November 5th. Check out Sandra Grace on her official website, Instagram and Facebook.

Review by Amelia Vandergast

The London-based singer-songwriter Lilo has released her hypnotic hyper-synth-pop single, Everything I Ever Dreamed of.

Posted on 22 October 2021

London-based singer-songwriter, Lilo, is set to release her 80s synthpop anthem, Everything I Ever Dreamed Of, which brings hyper pop energy, sweet ABBA-Esque piano chords and artful vocal timbre that allows you to imagine how Florence and the Machine would have turned out as an 80s synth-pop outfit.

Under the lush layers of reverb, the dancey beats boast a hypnotic texture, making Everything I Ever Dreamed of the perfect multi-functional indie pop playlist staple.

I’ve heard my fair share of contemporary twists on the 80s sound in the last year; it is safe to say that none left me as enlivened by the ingenuity as Everything I Ever Dreamed of which is due for official release on October 22nd, 2021.

Check out Lilo on her official website, Instagram and SoundCloud.

Review by Amelia Vandergast

 

Eyes Collide: Electrifying Atlanta singer Norwood dazzles our senses alive with that sexy ‘Morning Light’

Posted on 18 October 2021

Recorded in both Atlanta and London during this horrific pandemic which has wreaked the world to its core, Norwood chose to use this time to be creative despite the closed doors as he opens up the ceiling to let in the crisp air of the sizzling ‘Morning Light‘.

Norwood is an Atlanta, Georgia-based experimental-hyper pop/EDM artist who bravely explores important topics about sexuality, empowerment, positive energy, cultural diversity, and creating an atmosphere of only inspiring vibes for the world to embrace.

”Recorded in the midst of the pandemic, Norwood and producer Antunes collaborated virtually to make this EDM magic thousands of miles apart.” ~ Norwood

This is a sensual experience from an artist in his prime, as he flexes his vocals in such a romantic way and without too much effort. Everything seems to be so fresh and sexy – with a cheeky eye contact that leads you into this sexy story – about two hearts who just want to be together and feel safe in each others arms.

‘Morning Light‘ from the flourishing Atlanta, Georgia-based experimental-hyper pop artist Norwood, is that this-love-is-hard-to-explain type of vibe, as the steamy beat and passionately toned vocals has you feeling rather uplifted. This is that romantic track to play when you want to express your emotions to that person who you feel safe with, as you both own the night. Dancing together and being held tight in this scary world, is all you want and desire.

Hear this fine new single on Spotify and see more from the exciting artist via the IG page.

Reviewed by Llewelyn Screen