Browsing Tag

hyper pop

Mars Playground carried an arsenal of earworm potential in his alt-pop hit, ‘S.O.S.’

Mars Playground, helmed by Chris Dixon, embarked on a bitter-sweet alt-pop exploration of angst and existential rumination with his latest track, “S.O.S.” The South Florida native melded the nostalgic beats of mid-2000s hip-hop with the crisp innovation of modern bedroom pop, set to the pace of hyper-pop while touching the raw nerve of pop-punk to craft a boldly original sonic profile worthy of drawing comparisons to the likes of Dominic Fike and Post Malone.

The icon of genre fusion synthesised trap’s rhythmic dynamism and indie’s subtle introspection to create a masterpiece of modern sound which oozes commercial potential. After initiating with percussive breaks that nod to the likes of Alexisonfire, the song subverts expectations with its euphonic pop aesthetics which envelop an emotional upheaval wrapped in a veneer of sticky-sweet melodies that cling relentlessly to memory.

As Mars Playground continues to chart a course towards critical acclaim, S.O.S. is yet another testament to the resonance of his boldly candid sound. The universal plea for solace amidst chaos sends a lifeline, woven with the threads of his vibrant, varied influences and the unvarnished truths of his journey.

S.O.S. hit the airwaves on August 28th; stream the single on Spotify now.

Review by Amelia Vandergast

Salon is an icon of raw authenticity in his alt-rap hit, About Me, I’m Real

Salon’s latest single, About Me, I’m Real, is an unflinching testament to the power of raw, unfiltered self-expression in a world that often demands the opposite.

The heart-piercingly poignant single doesn’t just hit close to the bone, it’s enough to tear your soul in two through the choked-with-emotion vibrato in the vocals, the strident reflections of a frenetic soul through hyper-pop hooks, and the intimately intricate guitar layers which conjure elements of Midwest emo into this alt-rap hit, which serves as a visceral statement of intent from an artist determined true to himself, regardless of whether facades would serve him better.

Each lyric hammers intense emotion into your psyche, guiding you through a bittersweet lament of how authenticity can be your downfall. This track leaves no listener unscathed; its confessional nature, while pensive, invites you to embrace your own idiosyncrasies and reject incessant pressure to conform.

Since 2018, Salon has used music as therapy, transposing feelings into something tangible in the same vein as the late Chester Bennington, who left a sonic void of catharsis behind. Bennington is a big artist to live up to, but Salon, with his ability to turn vulnerability into salvation is succeeding on a profound level.

About Me, I’m Real was officially released on July 5th; stream the single on SoundCloud now.

Review by Amelia Vandergast

USUALLY MODEST became the biggest free-from-vanity rockstar in pop with ‘Toothpick’

USUALLY MODEST came in red-hot with his latest rock-licked hypersonic pop hit, Toothpick, which blurs genre boundaries through an explosion of high-energy hooks and a sense of unfettered exuberance that becomes infectious from the first progression.

Unravelling like an accelerated sonic lovechild of the Weeknd and the 1975, Toothpick speeds past contemporary trends, arriving safely in the confines of the future of pop, inviting listeners in by laying out a doormat woven by innovation

Just as his moniker would lead you to believe the up-and-coming Switzerland-born-and-raised artist with Ukrainian roots, his free-from-vanity sensibility shines through in Toothpick. The sticky-sweet emotional underpinnings are the cherry on the hyper-augmented sonic cake, which will undoubtedly allow the self-taught singer, songwriter and producer to rack up even more streams.

Since his humble beginnings on SoundCloud in 2017, USUALLY MODEST is well on his way to becoming a viral sensation. In the last three years, he’s racked up over 350,000 streams on Spotify along with 50,000 total views on YouTube. His standout single, Soul Searching, has also been in regular rotation on one of the biggest Swiss urban radio stations, yet, we’re sure that there are far bigger accolades waiting to fall on the revolutionary.

Stream the official music video for Toothpick when it premieres on June 7th via YouTube.

Review by Amelia Vandergast

Hyper-pop originator, KAWAII HOE, delivered hyper-surreal alchemy with their debut single, Kaleidoscope Love

KAWAII HOE’s debut single “Kaleidoscope Love” synthesises the future of hyperpop with layers of 8-bit nostalgia in a boundary-pushing production. With a backdrop that cuts across familiar trends, KAWAII HOE charted a course to untouched alt-pop territory; the sticky-sweet anthem uses a throbbing backbeat and heavy basslines to create a compelling contrast with the crystal clear, autotuned vocals that endlessly ascend into otherworldly euphony.

The single doesn’t merely add to the cacophony of generic love songs; KAWAII HOE transforms the quest for love into the epicentre of their narrative, presenting it with a purity and serenity that belies the intense musical undercurrents.

KAWAII HOE weaves together influences from icons like 100 gecs, Charli XCX, and Dorian Electra, creating a quirky and unapologetically experimental tapestry, stitched by hyper-surreal alchemy. We can’t wait to hear the next installation of ingenuity after this exceptionally promising debut.

Kaleidoscope Love was officially released on March 23rd; stream the release on all major platforms via this link.

Review by Amelia Vandergast

Slip into the hypersonic vortex of Peach Giraffe’s latest experimental track, Intertwined

https://youtu.be/naEFngCu_2w?si=RpNo9ZUkg64hUqLS

Peach Giraffe’s new single, “Intertwined,” is a masterful blend of skate punk, hyper-pop, trap nuances, and a touch of Arcade Fire, creating a vortexical kaleidoscope of avant-garde electronica. The grungy and antagonised vocal lines sink into this eclectic mix, stitching “Intertwined” with a mind-altering amalgam of aural aesthetics.

This daring combination cements Peach Giraffe as one of the most bold, indomitable, and fearlessly innovative artists in the alternative music scene. As genre lines blur in “Intertwined,” Peach Giraffe’s commitment to sonically visualising emotional themes shines through. The single is a lyrically poetic exposition of a relationship where distance doesn’t necessitate disconnection, despite the ambiguous parameters that could easily send the mind into a spiral with too much contemplation.

Peach Giraffe’s approach to music is an unforced journey of experimentation, spanning over a decade. His process involves piecing together a puzzle of sounds and ideas, driven not by genre constraints but by spontaneous inspiration. “Intertwined” is a testament to this organic and free-flowing approach to music creation. It’s a track that doesn’t just fit into the alternative music scene; it stands out as a bold statement of Peach Giraffe’s unique and unbridled creativity.

Intertwined reached the airwaves on March 10; stream the official music video on YouTube now.

Review by Amelia Vandergast

Put Material Reality in the Rearview Mirror with Zac Zhan’s Alt-Pop Ear Unicorn, Fantasy Fantasy

Zac Zhan is in his euphoric element in Fantasy Fantasy, a track that defies convention and carries you to a new realm by taking you on a vibrational voyage that you’ll want to embark on time after time. If you want to be transported beyond the confines of the ordinary and the chaos of reality, hit play on the mesmerising blend of dance-pop, alt-pop, house and hip-hop, which pulsates with infectiously kinetic energy.

The artist and producer meticulously crafted Fantasy Fantasy from its lyrically intimate inception to its exhilarant production climax. It’s a hyper-pop masterpiece that not only showcases Zac’s vibrant approach to music but also cements his commitment to providing a haven for an ever-expanding fanbase.

The track’s 8bit-esque instrumentals weave a captivating fantasyscape, engulfing the listener from the outset. Zac’s vocals, both electrifying and eccentric, enhance the track’s wildly exhilarating aura with a sense of playful, unbridled enthusiasm. For those who find solace in the sounds of Charli XCX, Grimes, or Carly Rae Jepsen, Zac Zhan’s Fantasy Fantasy is a must-listen and a vibrant echo of freedom in the realm of hyper-pop.

Zac Zhan said:  

“To create Fantasy Fantasy, I embarked on a deeply personal and introspective journey, one that mirrors the complexities of the human condition and the perennial quest for solace in a world brimming with chaos. The lyrics, steeped in vivid imagery and raw emotion express a universal longing for escape, a utopia amidst the trials of life.

I wanted to invite listeners to envision a world where they are the architects of their happiness. It’s a call to embrace the beauty of creation and the freedom that comes from releasing the burdens of the past.”

Fantasy Fantasy was officially released on January 18th; stream the single on Spotify.

Stay up to date with all the latest releases from Zac Zhan via Facebook and Instagram.

Review by Amelia Vandergast

Species Spoke on Staying Inspired on His Experimental Grind in an Exclusive Interview

Minnesota’s Taylor Spiess, better known as Species, has been carving a niche with his experimental trap-tinted hyper-pop edge. A&R Factory pulled him from the studio to explore his musical journey, influences, and how he’s been holding dominion over the airwaves with his hit singles, Barely Breathing and Use Me.

Species, welcome to A&R Factory! We’d love to hear more about your highly anticipated upcoming project with The Lotto Tribe, “Old Me”.

“Old Me is a story about an obvious toxic relationship. It ended with me either coping with it or breaking away from it for periods of time using different substances. Old Me is a song I wrote about that.”

How has the indie label imprint, The Lotto Tribe allowed your music career to gain momentum?

“So far, they’ve helped redistribute my entire catalog professionally and introduced better opportunities for me in this industry. They’ve also shared a lot of knowledge and helped me build a good base for my upcoming releases.”

How did your collaborations with Pardyalone and Henny Hermes come about, and are there any more collabs in the pipeline?

“Pardy grew up in the same town as me; Big Lake, Minnesota. Through mutual connections and just being in such a small community, we ended up in the same crowd. He ended up being influential to me at the beginning of my career by helping me become a better artist/person, building my image and eventually collaborating on a song titled, Sunset Drive. I played it for Pardyalone and his manager Jake, they liked it and thought he would fit on it, so he hopped on the song and killed the feature.

With Henny Hermes, it was a little different. I found him on TikTok, he was promoting a song of his and I liked his voice, so I hit him up on Instagram. He messaged me back and said he would be open to working with me, so I sent him a song I had called DANCING WITH THE DEVIL. He sent me back the verse for that on the same day and I knew we’d be making more together; the sound was just there. Right time, right place. You know? Since then, we’ve released two more collaborative records that we’ve done together, Novocaine and Use Me.”

Your previous projects like Barely Breathing caught plenty of momentum, what do you think was the key to the success of this single?

“I think the key to that project was honestly just loving the song so much and believing in the message. If you have a single that you’re confident in and you want the world to hear, it comes more naturally than trying to push a song just because you “have to drop.” Quality over quantity 100%. With Barely Breathing, I also shot a professional music video to accompany it, so that helped.”

What are your influences and goals as an artist? 

“Definitely the homie SLOE JACK. His work ethic is insane. He’s always doing something to better his craft and embracing a style you don’t hear much of anymore, all while doing it perfectly in my opinion. Also, an artist named, Kringe, for sure. He has out-of-the-box ideas and brings them to life beautifully. He’s a huge example of quality over quantity. My goal is to impact as many people as possible with my art while maintaining who I am and not giving in to pressure around me for I’m hoping a long time.”

Can you tell us about your new distribution deal with AWAL/The Orchard and being involved with the Sony Music network via The Lotto Tribe and A&R Bezel Brilliant?

“I’m super thankful to have this opportunity with The Lotto Tribe and to be distributed through AWAL. I’m grateful to the people who made it possible. I’m just excited to see what’s next and keep doing what I do.”

What does being an artist mean to you, and what are your future plans?

“Being an artist means you can voice your thoughts to be heard and help the people who listen and may face those same struggles in their own life. That’s what it should mean to anyone who’s doing this, in my opinion through music the world can come together. Stories that make people feel and a good beat go a long way! I have a few releases and some cool stuff planned throughout the next couple months. Live sessions, acoustics, and more music for sure. I’m just really looking forward to sharing my art with the world and seeing where it takes me next! So stay tuned.

Hear Species on Spotify and discover more about Species here.

Interview by Amelia Vandergast

Annava & Calmea delivered a hypersonic K-Pop/Hip-Hop mash-up with their infectiously fresh single, PARALLEL WORLDパラレルワールド

For his latest single, PARALLEL WORLDパラレルワールド, the US record producer and DJ Annava fused his beats with the razor-sharp bars of rapper Calmea to orchestrate a hypersonic earworm drenched in infectiously fresh K-Pop flavour. The distinction within the production was all too fitting with the titular theme; within parallel worlds, few things are completely uniform; this is inventively visualised within the arrangement and the authenticity of the track.

With Annava’s discography delivering everything from happy hardcore to hyper pop, the unleashing of PARALLEL WORLDパラレルワールド was an unexpected move, but one which notably resonated with his growing fanbase who can’t tear themselves away from the energy he brings to every release. By blending exhilaration with melodic precision, the up-and-coming artist is making a name for himself on the airwaves and beyond.

PARALLEL WORLDパラレルワールド is now available to stream on Spotify.

Review by Amelia Vandergast

Becky Raisman wears empowerment as armour in her hyper-pop hit, Warrior

The lead single from Becky Raisman’s latest EP, Warrior, is a fiery encapsulation of the essence of self-empowerment. The track, defined by its alt-pop sensibilities, strikes as a battle cry for personal liberation. The song’s construction is a clever fusion of hyper-pop and melodic dubstep, creating a soundscape that is both anthemically charged and reminiscent of 8-bit tunes. Raisman’s bubblegum pop vocal lines serve as a conduit for listeners to plunge into a metaphorical rabbit hole, emerging empowered and steadfast.

Warrior is not just a personal triumph but an invitation for all to don their armour of empowerment and to stand their ground. Regardless of how many times the chaos of reality tries to tear the rug from under you.

Raisman’s background as a Columbia College Chicago alumna, her experiences in the Chicagoland area, and her vocal and keyboard training under notable mentors like Tamara Anderson, Jeffrey Morrow, and Randy Buescher add depth to the musical prowess which oscillates through Warrior and the subsequent singles, Live Your Life and Summer Nights.

Her journey from recording at Omnisound Studios in Nashville to her latest collaborations illustrates a dynamic and evolving career. Her dedication to her craft is further evidenced by her continuous education, such as taking music business classes through Yellowbrick at NYU’s Clive Davis Recorded Music Institute. As Raisman continues to collaborate and create, she will be a name to watch in the alt-pop universe.

Stream the Warrior EP on Spotify.

Review by Amelia Vandergast

valetical synthesised hyper trap pop with post-hardcore in the vulnerable rancour of her latest release, attached

valetical has stormed into the alt-rock sphere with the innovatively cultivated debut EP, solitary, which melds post-hardcore rancour with elements of trap and hyper pop, to delicious, disquiet, distinctive effect.

With vulnerable vocal lines bleeding into the tumultuously infectious production, you can’t help but lean into the volatility that courses through the standout single, attached. For quieter reflections with the release, the EP also features a stripped-down version of the single, which reveals the evocative ingenuity within the lyrical lines, which won’t fail to strike all the right evocative notes.

After starting her career in 2018 as a satirical meme rapper who never shied away from cringey territory, the 14-year-old transgender artist and self-taught producer is making serious waves with her honed and already matured signature Expop (experimental-pop) sound. Solitary is the perfect exhibition of her ability to explore darker themes; it holds no prisoners while narrating the raw emotions a break-up can leave you to contend with as you traverse a surreal aftermath of affection.

Stream attached on Spotify and follow valetical’s ascent from the underground via Instagram.

Review by Amelia Vandergast