King Apollo, hailing from Columbus, Ohio, is not just another name in the rap game; he’s a whirlwind of creativity reshaping the hip-hop domain. His latest single, ‘Holliwould‘, stands as a testament to this bold assertion. This track is a journey through a soundscape where jazz’s sophistication meets the raw energy of rap, creating an experience that’s as enigmatic as it is enthralling.
From the first note, ‘Holliwould’ envelops you in a world where the past and future collide. The instrumental arrangement is a masterclass in melody, weaving a tapestry that’s both spacy and wavy, with a jazzy undertone that feels like a nod to the classics. Yet, it’s undeniably forward-thinking, a fusion that feels both nostalgic and novel.
King Apollo’s bars are the centrepiece of this musical odyssey. His wordplay is not just clever; it’s a sly wink to the listener, as intricate and layered as the title suggests. The lyrics dance through the beats with a devilish charm, offering a glimpse into a mind that’s as sharp as it is creative. It’s this blend of wit and wisdom that sets King Apollo apart, ensuring that every line resonates long after the song ends.
By blending the glamour of film noir with the unvarnished truth of street life, contrasting elements coalesced with effortless grace and established this sense of duality as a mark of King Apollo’s artistry.
Stream Holliwould as part of the 2023 LP, OuterSpace, on Spotify now.
Review by Amelia Vandergast