After a suspenseful two-year hiatus, Rice stormed back onto the hip-hop scene with Blog It, a track that pulses with cinematic grandeur and a defiant declaration of his undimmed presence. This single is not just a return; it’s a bold reaffirmation of Rice’s command over the genre.
Rice, known for his role as an entrepreneur and philanthropist as much as his music, melded monolithic auto-tuned bars with EDM-adjacent beats to create a soundscape that’s as luxurious as it is massive. The production quality, more designer than Prada, amplifies Rice’s charisma, proving that none of his magnetic allure has faded beneath the technological sheen.
Blog It is laden with lyrical potency and rhythmic complexity that showcases Rice’s matured artistry. His background as a visionary artist who transitioned from management to centre stage is evident in every beat.
This single is a narrative of persistence and a sonic explosion that heralds Rice’s readiness for a Grammy. It’s ironic yet fitting that a track titled Blog It is the one I find myself blogging about—what could be more meta? Yet, if I’m a pawn in anyone’s game, I’m glad it’s Rice’s; the major player is ripping up the hip-hop rulebook and setting fire to the confetti.
Blog It is now available to stream on Spotify.
Review by Amelia Vandergast