Lovin’ is nothing less than the sound of soul music moving with the times. Free Soul Effect, a duo from Indiana, are all about deconstructing the genre and rebuilding it from the ground up using electro beats, R’n’B groove, pop brassiness and they even find space to thread some rap through the centre. What they never lose sight of though is the inherent passion and euphoria upon which the genre has always relied.
Free Soul Effect sit a crossroads, one where a road which joins retro-soul with the future of EDM crosses one that connects R’n’B grooves with the commercial potential of the pop market. It is here that they currently build their tantalising sounds but from such a location they could head out in any new direction that they chose. Or just stay here and through a party on their own terms.