Get lost in the romantically die-hard soul-pop odyssey, Imaginary Lover, from the up-and-coming San Diego artist Fatmowf, who established himself as a rap artist before wearing his heart on his hazy RnB vocal lines in this pastel-hued daydream of a release.
Just as we constructed imaginary friends in childhood, who helped us to feel more assured and connected in an alienating world, the tendency to create idealised romantic relationships as our needs become more amorous is more prevalent than we acknowledge.
Who can truly say that the mere idea of someone has never created an obsessive tailspin that becomes all-consuming as a perfect future is depicted while the other person is completely unaware that they’re the co-creator of your sticky-sweet fantasies that will never materialise?
We’ve all been there, and we’ve all dealt with the subsequent disappointment when we note the disparity between idealism and realism. Fatmowf is just in the minority of people willing to admit it. The breezy indie R&B euphonic melodicism of the track is just the added bonus to his vulnerably magnetic candour. Ironically, we are now obsessed.
In his own words:
“I made the song after I met this girl at Starbucks. I got her phone number and started daydreaming about her…. a lot. Probably way too fucking much to be honest. But I did. And the crazy part was I barely even knew her! I knew her name, what she did for work (obviously) and the fact that she likes cats. She could have been a serial killer for all I knew but I was so attracted to her. Wrong, I was attracted to the idea of her, and the person I wanted her to be…”
Check out the official video for Imaginary Lover, which premiered on July 7th on YouTube.
Review by Amelia Vandergast