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Ethereal Pop

Effy Wang Interview: Harmonising Cultures and Beats in Her Sonic Mosaic

In this exclusive interview, Effy Wang explores her eclectic musical background and the creative processes behind her debut single, “Da Di Da La.” Born in China and now blossoming on the US music scene, Effy embodies a fusion of cultural sounds—from the classical strains of Chinese opera to the dynamic beats of modern hip-hop and bass house. This conversation unveils her journey from a childhood filled with diverse musical influences to her current exploration of genre-blending compositions. Read on to discover how Effy Wang is crafting a sound that’s as globally inspired as it is deeply personal.

Effy Wang, welcome to A&R Factory! Thanks for sitting down with us following the launch of your debut single, Da Di Da La. Before we get stuck into your music, we would love to know your artistic origin story and how your relationship with music has evolved over the years.

Thanks for having me! It’s my great pleasure to have this conversation with you amazing people!  

I was born in China and moved to the US in my early 20s. I’ve been singing and performing on stage since I was a little kid. And I started to learn piano in middle school and later on picked up guitar and other instruments like drum sets and CDJs. About the music influence, I would say my family’s music choice inspired me a lot when I was younger. My family loves listening to different types of music- my grandpa is a big fan of Chinese opera, my mom loves Cantopop from the 1980s, and my dad loves songs from Billboard and Oscar movies. So, I grew up with different influences that shaped the way I compose. I listened to a lot of Mandopop and Cantopop when I was a kid, then I fell in love with rock music, especially punk rock, when I was a teenager, and after I went to college, I started listening to hip-hop, R&B, EDM. I also experience writing songs in different genres as well and sometimes try to combine them. And when it comes to composing, I actually don’t care about genres that much and just let the idea flow and blend these different influences into the songs naturally. And yeah, that’s basically my music evolution story.

What’s the story behind the single?

So I wrote this song back in December 2023. I was going through a breakup and also facing graduation from college and was planning to move to a different city. There were a lot of changes that happened in my life back then, and I was feeling scared and lost. And one day, when I was scrolling through some videos on my phone, I noticed one video talking about how to break free and embrace the uncertainties of your life. And it reminded me of my relationship and made me start thinking. I felt I was the type of person that most of the time wouldn’t want to let things flow because of the deep insecurity in my heart. So is my relationship. It’s like the saying “The tighter you hold onto them, the more they want to slip away.” Which inspired the lyrics of my single “Light, shadows, open your heart to me. Past, future, wherever you go, be free”

We love how the etherealism in your vocal lines juxtaposes the solid backbeat, where did you find the influence for your unique aural identity?

Thank you! I honestly didn’t expect this song to sound like this at all. I would say because my singing style is kinda influenced by singers like Mariah Carey, Ariana Grande, Ellie Goulding. But on the other hand, I listen to a lot of deep house, bass house, dubstep, trap, and hip-hop and I find myself always attracted by songs with sick beats, especially the heavy bass and kicks. So when I created this song, I actually created the beats of the song first, and then came up with the melody and lyrics. And after I recorded myself singing, the contradiction between the vocal lines and backbeat surprised me and I like it.

What is the most gratifying part of the songwriting process?

I think the most gratifying part was when I tried to write the bass part of this song. It was like a brilliant idea hit me out of nowhere that I could write a bassline that sounds like I was using the sidechain effect with the drum kit, but it’s not. Then I started playing notes on my keyboard while playing the drum part I had already made, and then the bassline that we hear in the song right now came out and made me feel so excited, and I started dancing to the beats I made and humming with the melody with some random words. And I felt good about the melody, too. It all just came together so naturally and made me so grateful and unexpected.

When are you most inspired to write? 

I wouldn’t say there’s a specific time during the day that I feel most inspired to write. It kinda changes every day up to my mood and my feelings. I’m not the type of person who would force myself to create if I don’t really want to. I used to be more disciplined with the songwriting process, but then I realized most of the time I don’t like the stuff I write when I don’t really want to create. So I just stopped doing that. I also have a habit that I love to put some ideas in my voice memo. My voice memo is full of different kinds of song ideas or melodies, and most of them just came out when I was walking or doing something else. And when I’m in the mood to create, I’ll just play the ideas I recorded in the voice memo and start to organize my thoughts. So yeah, when I’m most inspired to write, it depends.

What’s the best piece of advice another musician ever gave you?

Be a nice person. Be nice to the people you work with, be nice to the other musicians you collaborate with, be nice to your fans. I used to ask this question to one of my mentors back in college. She’s a singer-songwriter, has been in the music industry for many years and collaborated with many great musicians we could call names. And she told me, “There are so many talented people in this world. So many musicians. But most of them didn’t make it in this industry. Because they see their talent as a gift and they treat others so badly. So you gotta respect whoever you work with, respect the people who support you and show you love, and not see everything as granted.” I think that’s the best piece of advice I’ve ever had from another musician. 

What has been the most affirming and standout moment in your career so far? 

I think the most affirming and standout moment to me is not about what rewards I got. It’s the moment I realize if I put my heart into something, I can make things happen. I remember back in college, there was a time when I was obsessed with hip-hop music, and I really admired some rappers and lyricists who could just express themselves so smoothly and flawlessly. And English is like a second language to me, and I felt so hard to express myself, not even mention rhyme. So I joined a hip-hop ensemble in my college, and on the first day in that class, the instructor who is a great hip-hop DJ and rapper from New York, asked me to freestyle, and I freaked out. And then he told us, the group of people in his class, that after two months, there would be a hip-hop showcase, and we all gonna go on stage to perform. And after that, I just started listening to a lot of hip-hop songs, I practice and practice rapping and also sometimes freestyle with my own words. It’s like the first time I pushed myself out of my comfort zone music-wise and tried to learn a whole new skill in such a short period. And after two months, our music group went on the stage. I’m one of the singers and rappers of that group. We performed eight songs and many rappers and hip-hop producers were in the audience looking at us. And I’ll always remember the screaming and shocking reactions people gave me and my group because I don’t look like a rapper to them at all lol. Even though that show was a part of my college but after that I felt so different on stage when I performed and I will always remember that night because it brought me great courage and faith.

What can your fans expect from an Effy Wang live show? 

When people come to my show, I want them to feel something when they leave, whether it’s because of some simple things like the light and ambiance, or because one song hits their feelings and makes them feel so related. I always believe music is a way people connect with each other, and that’s always what I try to do when I put on my live show, I want to feel these connections with my audience. So when my fans come to my show, they can expect a musical, spiritual journey and some special memories they can carry on after.

Where do you hope your music will take you?

I hope my music can take me to see the bigger world and help me build connections with others I meet on this journey. I always dreamed that one day, I could live like these big DJs to travel around the world, doing tours, playing their originals and remixes, and bringing this amazing energy to people they probably would never have met before. It’s all about connections and energies, and we all need each other. So I hope my music can take me on this journey and leave some good memories and experiences for others in this world.


Stream Effy Wang’s debut single on Spotify now.

Follow the artist on Instagram and TikTok.

Interview by Amelia Vandergast

Julia Kahn visualised the divinity of dark feminine energy with her dark pop installation of etherealism, Badlands

Julia Kahn

With her latest single, Badlands, Nashville’s dark-pop siren Julia Kahn defiantly stepped beyond the conventional boundaries of genre and geography. Born in a city more famed for its twangs of Americana than oscillations of dark cinematic mesmerism, Kahn stridently stepped into her own through the untamed echoes of empowerment and vulnerability in her latest release.

The summons to embrace authenticity, regardless of how messy that reality can be, draws you into a trip-hopped and spiritually awakened vortex of sound where ethereal vocal lines fuse with intricately frenetic drum patterns and strobing synth lines, crafting a soundscape swarming with evocative power and the divinity of dark feminine energy.

Each note demands emotional investment under the duress of Kahn, who has recently stepped off a major international festival tour and amassed a series of accolades that include airplay on BBC Radio and nods from critical platforms like Earmilk and Music Week.

With millions of views on TikTok and skyrocketing streaming numbers, Kahn is at the vanguard of a new movement, one which tempts her cult following into living unapologetically.

Badlands will be available to stream on all major platforms from October 25th; check out her Spotify and official website.

Review by Amelia Vandergast

A Crystalline Cathedral of Sound: The Sleepless Elite’s ‘Glass’ Reimagines Heartbreak

From humble beginnings in Boston to renown as indie pop royalty, The Sleepless Elite has carved out a niche where sincerity and ethereal soundscapes coexist in haunting harmony.

Listening to the arcane harmonies in their latest single, Glass, glide against the intricately evocative melodies, it is easy to understand their rapid ascent. The euphonically crystalline production wraps an arcane aura around powerhouse vocal lines, which bleed unadulterated emotion into a release that deftly weaves together the most affecting elements of Fleetwood Mac, Kate Bush, London Grammar, and Enya.

It’s a phenomenal score that will linger long after the final artfully poised note and practically a spiritual awakening in sound form. Forget art pop; this is haute couture heartbreak.

The project originated when Carolina Kehoe met Baylor Carter at Berklee and found its feet when, via a Craigslist ad, the duo ended up living with Ben Deily of the Lemonheads, which set their creative spark alight. Encouraged to pursue their own style, Carolina and Baylor honed their unique sound, inspired by Paramore, Blondie, and Sia, and drawing from their collective love of Blink-182, The Strokes, and No Doubt.

With Carolina’s theatrical roots and Baylor’s indie-punk edge, they created a distinct sonic palette, first heard under the name Carolina’s War. Now, as The Sleepless Elite, they’ve found their stride, producing two albums and opening for Thunderpussy. Glass epitomises their evolution, offering an otherworldly catharsis that showcases their innovative, emotional storytelling. For fans of alternative music, this is a siren song worth answering.

Check out the official music video for Glass, which has already racked up 15k streams, on YouTube.

Review by Amelia Vandergast

The Seraphic Soulstress, Cati Landry, Struck Again with Her Sophomore Single, Riptide

Cati Landry defied the confines of material reality with the rush of euphonic etherealism in her sophomore single, Riptide, inspired by an equilibrium of the timeless music she grew up on and the rugged beauty of her coastal Canadian upbringing.

Ensuing from the ring of acoustic guitar chords which tinge the intro with 90s nostalgia, the single quickly oscillates into a diaphanous, quasi-hymnal ballad which reminisces on the most tender and mystifying-on-the-heartstrings facets of a relationship while conjuring a seraphic sense of serenity.

Landry’s crystalline vocal lines take the dreamy indie pop meets alt-country soundscape to a whole other celestial level; you can’t help but surrender to her otherworldly command when immersed in Riptide, which doesn’t stop at washing over your rhythmic senses; the single permeates the soul to implant the reverie rendered into the release.

Cati Landry set the bar high with her 2023 debut single, Mind’s Eye, but she reached nirvana with Riptide and sits alongside Beach House, Mazzy Star, and Chayr in the dream-pop pantheon.

Prior to focusing on her solo career, the Vancouver Island-born-and-raised artist lent her talents to various bands and performed in jazz clubs, bars & theatres. After studying Literature at the University, she pursued a Master’s in Songwriting at Berklee, where she wrote her debut single, which was brought to life in an LA recording room and polished by producer Neil Wogensen.

The dream-folk daytime lullaby arrived on the airwaves on July 11, distributed via Foundation Media, stream the single on Spotify now.

Review by Amelia Vandergast

Jessie Berkshires – Enough: An Ethereal Synth-Soaked Lesson in Self-Discovery

Jessie Berkshires’ latest single, Enough, is a masterful blend of alt-pop finesse and 80s nostalgia, wrapped in a neon glow of modernity and soulful conviction. The single opens with Berkshires’ ethereal harmonies which weightlessly drift across the stabbing synth lines.

The intro’s melodic foundation sets the stage for a rhythmically compelling backbeat that kicks against the rest of the reverb-swathed instrumentation to create an immersive experience reminiscent of a neon-drenched dreamscape.

Berkshires’ vocal delivery is a study in artful beguile, echoing the haunting allure of Kate Bush. Her voice, a serene yet strident force, weaves through the track, delivering catharsis and conviction with equal measure. The lyrics, a poignant reflection on independence and empowerment, resonate with a poetic clarity that strikes at the heart.

The track’s production is a deft mix of contemporary magnetism and retro charm. Imagine pouring Warpaint’s style into The Human League’s mould, and you’re close to the unique cocktail that is ‘Enough’. It’s a sound that’s as deliciously poured as it is thoughtfully concocted.

In ‘Enough’, Jessie Berkshires offers a lesson in how to blend past and present, pain and hope, into a track that’s as empowering as it is enchanting.

Enough arrived on the airwaves on February 16. Stream the single on Spotify.

Review by Amelia Vandergast

NÍNIVE – Aleluya: Celestial Permission to Shed the Weight of Emptiness

After making one of the strongest debuts of 2023, the Ecuadorian Alt-Pop conduit of cinematic experimentalism, NÍNIVE, has returned to the airwaves with her sophomore single, Aleluya, created in collaboration with the world-renowned producer, Enrique Gonzalez Müller.

There’s not just something in the ethereal atmosphere of Aleluya; the intricate complexities within the explorative instrumentals as they oscillate, glitch and melodiously flow are dynamite to the rhythmic senses as they create a beguiling platform for NÍNIVE’s celestial vocal timbre.

As the deeply confessional single professes the weight of internal emptiness, the transcendence within the production is permission to free yourself from that feeling and let light and colour into your soul through resilience, love and awareness of inner beauty. The sonic meditation is the ultimate antidote to the agony of our current era, which makes it so hard to find meaning and fulfilment. We can’t wait to hear what the superlative songstress constructs next.

Aleluya was officially released on February 2nd; stream the single on Spotify.

Review by Amelia Vandergast

Etherdene filtered her latest indie dream pop release ‘You Are My World’ through rose-tinted lenses.

In her ethereal alt-indie pop single, You Are My Word, Etherdene captured the transcendence of someone walking into your life and completely redefining reality around the light and colour they use to infuse your perceptions with renewed vibrance. To ground the track in realism, Etherdene used the all-too-relatable fear of rose-tinted glasses being shattered under the realisation of lack of reciprocation.

The ever-ascending melodies within the ardent yet sublimely tender track amplify the sticky-sweet romanticism drifting through the lyricism. Far from your average head-over-heels hit, You Are My World will leave you on a plateau, constructed by tentatively pure poetry which cohesively coalesces with the dreamy melodies that will easily be placed on any playlists featuring Cigarettes After Sex, Sigur Ros, and Beach House.

With over 10k monthly listeners behind her, Etherdene’s trajectory will only be upwards from here on out. Her rapid ascent after her 2023 debut reflects the affecting resonance within her self-expressive self-produced releases.

You Are My World was officially released on January 5th. Slip into the etherealism via Spotify.

Review by Amelia Vandergast

Slip into a chorally Lynchian delirium with Milk Bar Gang’s latest orchestration, The Accident

Hitting play on the latest single, The Accident, from Milk Bar Gang, you’d be forgiven for thinking you’ve slipped into a chorally Lynchian delirium as you allow the cultivated hazy dream pop tones to wash over you, submerging you in ethereal Avant-Garde surrealism.

The song’s sonic landscape is a complex tapestry, weaving together elements of Shoegaze’s choral dreaminess and the experimental edge reminiscent of Glenn Branca while the incorporation of jazzy rhythms and darkwave elements contribute to its rich and diverse texture.

Lyrically and thematically, The Accident delves into profound concepts. It reflects on the uncontrollable circumstances of birth and the ensuing struggle against oppression, as well as the emergence of resistance. This philosophical depth is matched by the music’s atmospheric synths and sharp guitar riffs, underlined by a rhythm section that couldn’t be further from archetypal. The unsettling melodies and chord progressions further enhance its impact, creating a sound that is simultaneously bleak and beautiful.

Recorded at home and refined by professionals in Melbourne, the single is a testament to Milk Bar Gang’s commitment to their craft. The band, formed in 2021 by Felix Chapple and Bianca Cao, brings a diverse range of influences and experiences. Chapple’s history with various Melbourne bands and musicians, combined with Cao’s background in dance and visual art from Beijing, contribute to the unique identity of Milk Bar Gang. If this is how they chose to end 2023, we’re aching to hear the artfully cohesive orchestrations that are lurking in the pipelines.

The Accident will debut on New Year’s Eve; hear it on SoundCloud.

Review by Amelia Vandergast

FiFi Zhang has released her ethereal anime-inspired art-pop single, Travel Through the Milky Way.

‘Travel Through the Milky Way’ is the bewitchingly hypnotic latest release by Shanghai-born and raised electro-pop visionary FiFi Zhang; its entrancing propensities aren’t to be underestimated. The single completely redefines dream pop with the pitch-perfect accordance that flows right through this entrancing downtempo mix.

The Brooklyn-based singer-songwriter, music producer and visual designer takes inspiration from the likes of Grimes, Faye Wong and Yaejj and her love of sci-fi and anime for her ethereal art-pop sound. As a massive dream pop fan, I just know that my playlist staples won’t feel the same after hearing how sweetly transcendent and artful the genre has the potential to be. It’s a game-changer.

The official video for Travel Through the Milky Way is now available to stream on YouTube.

Review by Amelia Vandergast

Gabrielle Ornate has released her ethereal synth-pop anthem, Waiting to be Found.

Gabrielle Ornate

‘Waiting to be Found’ is the latest colossal alt-pop single from the luminary artist Gabrielle Ornate, which allows synths to bring a post-punk-style atmosphere while she feeds new-age-style-soul into the vibrant, massive production through the unapologetically intense vocals.

It is easily one of the most ethereal summer pop anthems that you will hear this year, or any other year, given that feels like quite the sonic paradox. Despite the alchemic ingenuity of the release, accessibility oozes through the sincerity and the rhythmic pull of the dark and sultry dance pop-rock earworm.

Waiting to Be Found was officially released on August 6th; you can check it out for yourselves by heading over to SoundCloud.

Review by Amelia Vandergast