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EDM Pop

Effy Wang Interview: Harmonising Cultures and Beats in Her Sonic Mosaic

In this exclusive interview, Effy Wang explores her eclectic musical background and the creative processes behind her debut single, “Da Di Da La.” Born in China and now blossoming on the US music scene, Effy embodies a fusion of cultural sounds—from the classical strains of Chinese opera to the dynamic beats of modern hip-hop and bass house. This conversation unveils her journey from a childhood filled with diverse musical influences to her current exploration of genre-blending compositions. Read on to discover how Effy Wang is crafting a sound that’s as globally inspired as it is deeply personal.

Effy Wang, welcome to A&R Factory! Thanks for sitting down with us following the launch of your debut single, Da Di Da La. Before we get stuck into your music, we would love to know your artistic origin story and how your relationship with music has evolved over the years.

Thanks for having me! It’s my great pleasure to have this conversation with you amazing people!  

I was born in China and moved to the US in my early 20s. I’ve been singing and performing on stage since I was a little kid. And I started to learn piano in middle school and later on picked up guitar and other instruments like drum sets and CDJs. About the music influence, I would say my family’s music choice inspired me a lot when I was younger. My family loves listening to different types of music- my grandpa is a big fan of Chinese opera, my mom loves Cantopop from the 1980s, and my dad loves songs from Billboard and Oscar movies. So, I grew up with different influences that shaped the way I compose. I listened to a lot of Mandopop and Cantopop when I was a kid, then I fell in love with rock music, especially punk rock, when I was a teenager, and after I went to college, I started listening to hip-hop, R&B, EDM. I also experience writing songs in different genres as well and sometimes try to combine them. And when it comes to composing, I actually don’t care about genres that much and just let the idea flow and blend these different influences into the songs naturally. And yeah, that’s basically my music evolution story.

What’s the story behind the single?

So I wrote this song back in December 2023. I was going through a breakup and also facing graduation from college and was planning to move to a different city. There were a lot of changes that happened in my life back then, and I was feeling scared and lost. And one day, when I was scrolling through some videos on my phone, I noticed one video talking about how to break free and embrace the uncertainties of your life. And it reminded me of my relationship and made me start thinking. I felt I was the type of person that most of the time wouldn’t want to let things flow because of the deep insecurity in my heart. So is my relationship. It’s like the saying “The tighter you hold onto them, the more they want to slip away.” Which inspired the lyrics of my single “Light, shadows, open your heart to me. Past, future, wherever you go, be free”

We love how the etherealism in your vocal lines juxtaposes the solid backbeat, where did you find the influence for your unique aural identity?

Thank you! I honestly didn’t expect this song to sound like this at all. I would say because my singing style is kinda influenced by singers like Mariah Carey, Ariana Grande, Ellie Goulding. But on the other hand, I listen to a lot of deep house, bass house, dubstep, trap, and hip-hop and I find myself always attracted by songs with sick beats, especially the heavy bass and kicks. So when I created this song, I actually created the beats of the song first, and then came up with the melody and lyrics. And after I recorded myself singing, the contradiction between the vocal lines and backbeat surprised me and I like it.

What is the most gratifying part of the songwriting process?

I think the most gratifying part was when I tried to write the bass part of this song. It was like a brilliant idea hit me out of nowhere that I could write a bassline that sounds like I was using the sidechain effect with the drum kit, but it’s not. Then I started playing notes on my keyboard while playing the drum part I had already made, and then the bassline that we hear in the song right now came out and made me feel so excited, and I started dancing to the beats I made and humming with the melody with some random words. And I felt good about the melody, too. It all just came together so naturally and made me so grateful and unexpected.

When are you most inspired to write? 

I wouldn’t say there’s a specific time during the day that I feel most inspired to write. It kinda changes every day up to my mood and my feelings. I’m not the type of person who would force myself to create if I don’t really want to. I used to be more disciplined with the songwriting process, but then I realized most of the time I don’t like the stuff I write when I don’t really want to create. So I just stopped doing that. I also have a habit that I love to put some ideas in my voice memo. My voice memo is full of different kinds of song ideas or melodies, and most of them just came out when I was walking or doing something else. And when I’m in the mood to create, I’ll just play the ideas I recorded in the voice memo and start to organize my thoughts. So yeah, when I’m most inspired to write, it depends.

What’s the best piece of advice another musician ever gave you?

Be a nice person. Be nice to the people you work with, be nice to the other musicians you collaborate with, be nice to your fans. I used to ask this question to one of my mentors back in college. She’s a singer-songwriter, has been in the music industry for many years and collaborated with many great musicians we could call names. And she told me, “There are so many talented people in this world. So many musicians. But most of them didn’t make it in this industry. Because they see their talent as a gift and they treat others so badly. So you gotta respect whoever you work with, respect the people who support you and show you love, and not see everything as granted.” I think that’s the best piece of advice I’ve ever had from another musician. 

What has been the most affirming and standout moment in your career so far? 

I think the most affirming and standout moment to me is not about what rewards I got. It’s the moment I realize if I put my heart into something, I can make things happen. I remember back in college, there was a time when I was obsessed with hip-hop music, and I really admired some rappers and lyricists who could just express themselves so smoothly and flawlessly. And English is like a second language to me, and I felt so hard to express myself, not even mention rhyme. So I joined a hip-hop ensemble in my college, and on the first day in that class, the instructor who is a great hip-hop DJ and rapper from New York, asked me to freestyle, and I freaked out. And then he told us, the group of people in his class, that after two months, there would be a hip-hop showcase, and we all gonna go on stage to perform. And after that, I just started listening to a lot of hip-hop songs, I practice and practice rapping and also sometimes freestyle with my own words. It’s like the first time I pushed myself out of my comfort zone music-wise and tried to learn a whole new skill in such a short period. And after two months, our music group went on the stage. I’m one of the singers and rappers of that group. We performed eight songs and many rappers and hip-hop producers were in the audience looking at us. And I’ll always remember the screaming and shocking reactions people gave me and my group because I don’t look like a rapper to them at all lol. Even though that show was a part of my college but after that I felt so different on stage when I performed and I will always remember that night because it brought me great courage and faith.

What can your fans expect from an Effy Wang live show? 

When people come to my show, I want them to feel something when they leave, whether it’s because of some simple things like the light and ambiance, or because one song hits their feelings and makes them feel so related. I always believe music is a way people connect with each other, and that’s always what I try to do when I put on my live show, I want to feel these connections with my audience. So when my fans come to my show, they can expect a musical, spiritual journey and some special memories they can carry on after.

Where do you hope your music will take you?

I hope my music can take me to see the bigger world and help me build connections with others I meet on this journey. I always dreamed that one day, I could live like these big DJs to travel around the world, doing tours, playing their originals and remixes, and bringing this amazing energy to people they probably would never have met before. It’s all about connections and energies, and we all need each other. So I hope my music can take me on this journey and leave some good memories and experiences for others in this world.


Stream Effy Wang’s debut single on Spotify now.

Follow the artist on Instagram and TikTok.

Interview by Amelia Vandergast

The Sigma Strikes with ‘You Left’: A Melodic Force of Dance-Pop

The Sigma’s new single, ‘You Left’, channels heartbreak into an energised dance-pop anthem with a sharp edge. It’s a track built to fill club spaces, with progressive rhythms that will sit comfortably alongside Avicii and David Guetta in any playlist. The melodic structure draws you in, while the undercurrent of emotional intensity amplifies the rhythmic magnetism.

Despite emerging from the underground, The Sigma’s production chops speak volumes about his potential; the track’s seamless synthesis of pulsating beats and pop-infused guitar elements echoes the finesse of Mark Ronson’s EDM pop style; every instrumental was interwoven to give listeners more than just a casual earworm; it’s a kinetic dancefloor hit that merges emotional weight with undeniable energy.

It is only a matter of time before The Sigma becomes a regular feature on the dance scene. Get him on your radar now.

Stream the iPhone-shot official music video for You Left by heading over to YouTube now.

Review by Amelia Vandergast

Arlo Boe ignited a dark electro-pop inferno of infatuation and insanity with ‘Manic’

In her fiercest pop hit to date, Manic, the trailblazing siren Arlo Boe delivered a veritable earworm that could devour a dancefloor. With EDM pop aesthetics, which are as dark as they are kinetic, the electrifying anthem adrenalizes as it empowers listeners who are tired of tempering their manic proclivities when it comes to obsessive infatuation.

There are nods to Lady Gaga in her ‘The Fame’ era in the scathing spoken word increments which interrupt the Goldfrapp-esque production, which harks back to the 00s pop era while simultaneously flirting with the energy and euphoria of 80s pop. Yet, Manic is so much more than a revisitation of pop’s past; Arlo Boe ensured that her latest single won’t be out of place on contemporary pop playlists.

Arlo says, “I have always been fascinated by obsessive loves and the way people can just form these intense infatuations overnight. My favourite movie is Gone Girl and after I wrote this all I could think of was Amy Dunne, this is what semi-inspired the video which I planned, shot, and edited myself. I love the troupe of “If I can’t have you, no one can” … in an entertainment sense of course!”

Manic stormed the airwaves on September 27; stream the single on Spotify now or watch the official music video on YouTube.

Review by Amelia Vandergast

Lauren Presley lost the past to history in her empowering rock-licked EDM pop anthem, H-I-N-T

https://on.soundcloud.com/XqdqHcpudoAN7A7Z9

Texas’ freshest pop icon-in-the-making Lauren Presley shunted Taylor Momsen and Hayley Williams to the wayside when she dropped, H-I-N-T, her latest dark pop anthem, which uses the augmentation of rock to add even more electricity to the head-spinningly hot EDM pop choruses.

The only thing bigger than the sound in H-I-N-T is the cross-over appeal of this high-octane earworm which sends pulsating surges of adrenaline to your rhythmic pulses as Lauren Presley harmonises over the distortion-slicked hyper-sonic guitars which caustically cut their way through the Grammy-worthy production.

The energy in H-I-N-T gives the recently romantically scorned all the empowerment they could possibly harness to walk away from a toxic dynamic. With this hit on your playlists, you will be unreckonable.

Presley may have gone viral since her debut single, A Little Longer,  after garnering 1 million streams on Spotify and 5.6 million views on YouTube. Yet, she remains committed to delivering unpretentious pop with universally relatable lyrics. Even if she reached the same heights as Chappell Roan, there’s a sense that Presley would never be out of touch.

H-I-N-T will drop on September 27; stream the single on all major platforms, including SoundCloud.

Review by Amelia Vandergast

Preston Scott Straus became a member of queer pop royalty with ‘For Love’

Infinitely more affirming, affecting and empowering than anything RuPaul has produced in their 15 studio album span, the latest single, For Love, from Preston Scott Straus will hit you in places you never knew music could touch.

To bridge the gap between the ballad and the dance-pop anthem, the Cleveland Ohio-originating singer-songwriter delivered an evocatively-charged synthesis of sincerity and vulnerability into a kinetically euphoric production which doesn’t just carry his lyrics, they amplify the verses which become mantras, ensuring they will stick with you for long after the outdo

After his humble upbringing where escaping into fantasy was the only way to feel free, Straus found music at the age of 12 when he played in the Cleveland Youth Wind Symphony and cut his vocal teeth by singing in the Cleveland Orchestra Youth Chorus.

At 18, Straus honed his songwriting and production talents which eventually helped him to overcome a challenging and homophobic childhood as he pursued love, freedom and creativity away from the church community.

Today, the artist is still endlessly devoted to making the world better for people who are just trying to be themselves, which shines through luminously in For Love which may be a feel-good track, but you’ll have to choke back the tears while embracing the soul of the single.

For Love dropped on the 30th of August; stream the single on Spotify.

Review by Amelia Vandergast

Simon Jela’s Dance Pop Anthem, Dancing on the Line, Became A Phenomenon in its Own Right

Simon Jela’s latest single, Dancing on the Line, is a dance-pop anthem that strikes a powerful equilibrium between instrumental euphoria and raw emotional depth. Beneath the storming beat lies an evocative narrative of emotional turbulence, capturing the fear and uncertainty that arise when a relationship teeters on the edge. As the track pulsates with an irresistible rhythmic momentum, Jela’s vocals soar, bleeding sincerity as they traverse his expansive range.

With this release, which includes the B-side single Let Go of Me, Simon Jela solidifies his place as a pop icon in the making. If Dancing on the Line doesn’t elevate him to the same level of reverence as Olly Alexander and introduce him to the pop pantheon, it will be a disservice to the pop landscape.

This isn’t just another perennial pop earworm; it’s a phenomenon in its own right for the way it commands you to surrender to the kinetic energy while plunging you into the bittersweet reality of love on the brink.

Dancing On the Line dropped on August 22nd; stream the single on all major platforms via this link.

Review by Amelia Vandergast

Cincinnati icon of chameleonic pop, Catlea, has struck again with the affecting anthem, Crumbling

Cincinnati singer-songwriter and multi-instrumentalist Catlea is unreckonable in their mission to become one of the biggest pop sensations of their generation.

Their latest single, Crumbling, instantly arrests with emotionally weighted minor piano chords cradling the haunting with luminescence vocal lines before the single unravels as a synth-driven hit which sheds its dreamy etherealism to establish itself as an anthemic perennial pop earworm.

The lyrical exploration of the inevitability of not living up to unrealistic expectations in relationships where we only exist as an abstract idea and are expected to play out a role without being given a script is the ultimate consolation for anyone who has faced rejection after refusing to alter their autonomy.

The versatility in this track alone is enough to leave you in awe of Catlea’s ability to confidently command a myriad of genres and vocally match the sonic textures with unflinching ease; the rest of their discography is a larger attestation to their chameleonic cultivated skill.

As a precursor to the upcoming LP, Language Barrier, Crumbling, which was produced by Claudia Mills and features pianist Nick Tsang (Ed Sheeran, The Script, Lewis Capaldi), couldn’t set the anticipation any higher.

Crumbling euphonically cascaded onto the airwaves on August 2nd. Stream the single on Spotify now.

Review by Amelia Vandergast

Electro-House Goes Pop in Secret Wish’s EP Melody of the Music Man

Secret Wish

Secret Wish’s hotly anticipated EP, Melody of the Music Man, kicks off with the unfetteredly feel-good 7th Heaven Radio Edit before blasting into the 7th Heaven Club Mix, then progresses into the DJ Combo & Rayman Rave, Duumix, DIM3NSION, and Stelios remixes; offering nine different ways to experience the euphoric waves of electro house as they progressively crash on the shores of airwaves and dancefloors worldwide.

The opening iteration of Melody of the Music Man starts with a simple AVICII-esque piano melody before erupting into a disco-grooved EDM anthem for the ages, not just the summer; the appeal of an EDM anthem in this evocatively and melodically liberating vein could never come close to temporal.

The track reaches the epitome of sun-drenched rhapsodic bliss through layers of transcendentally augmented instrumental layers; the beats bring just as much enraptured ecstasy as the synths as they endlessly ascend throughout the progressive house mix that stands as a testament to the Belgian duo’s ability to craft infectious dance-pop anthems with global appeal.

Their music consistently tops charts across Europe and Asia, demonstrating their ability to transcend borders with crowd-pleasing anthems while injecting high-octane energy into productions hooked with a timelessly finessed pop sensibility. It’s safe to assume that Melody of the Music Man will be sitting scintillatingly pretty at the top of the charts before long.

Stream the Melody of the Music Man EP in full on all major platforms via this link from July 1st.

Review by Amelia Vandergast

Am Élie welcomed EDM fans to a new era with ‘Pareidolia’

Am Élie’s latest single, ‘Pareidolia‘, welcomes EDM fans to the new age while showcasing the Sydney-based prodigy as an emissary of innovation who operates decades beyond current trends.

This blissfully utopian anthem is a one-way ticket to an auditory sanctuary, where the builds and breaks rhythmically oscillate around bursts of euphoria and the production intertwines a futuristically rich tapestry of sonic rapture, strings, lush synths and EDM beats. Am Élie’s use of animatronic vocal effects complements the instrumentals perfectly, ensuring that the emotional themes resonate as powerfully as the ingenuity of the composition.

The lyrical narrative arc of Am Élie’s redemption following a bittersweet breakup is a testament to how the grass will always be greener if you move from what no longer serves you; the emotional depth of ‘Pareidolia’ is palpable, making it a standout piece in Am Élie’s growing discography.

Am Élie, a graduate of the prestigious Talent Development Project and a student at the Sydney Conservatorium of Music, brings a unique blend of influences to her music. Drawing inspiration from the likes of David Guetta and Lana Del Rey, she occupies the middleground with her distinctive flair which effortlessly sets her apart from her contemporaries.

Check out Pareidolia when it drops on April 5th on SoundCloud.

Review by Amelia Vandergast

We Architects Synthesised the Sound of Summer with their Progressive House Pop Hit, Light Blue Skies

If your climate isn’t giving you the feel of summer, tune into the sound of it with the seminal progressive house pop single, Light Blue Skies by the cousin duo, We Architects, who have become infamous since their 2014 debut for their infusions of contemporary pop and tropical beach vibes. The stellar production will whisk you away on a holiday you never knew you were going on.

After racking up almost a million streams on Spotify alone, this single which oscillates with serotonin and soul, has become a staple of many who love the anticipation of sun-soaked hedonism and the core memories that follow sticky sweet escapades in the sun.

We Architects gave the progressions superlative intuition by knowing exactly where to take you to ensure you’re always led to euphoria. The rapture in the polished instrumentals juxtaposes the vocal lines which carry a melancholic sting while vibrantly celebrating the sanctity of summer, making them a perfect addition to the emotion-rich production which reaches the epitome of infectious stridency.

Stream Light Blue Skies on Spotify now.

Review by Amelia Vandergast