DemiMa’s latest seminal single, Be Alone is the ultimate sonic paradox; it chills as it soothes as the dark, glitchy and syncopated beats carve a curve-surpassing edge into the production and cast a shadow over the serotonin-infused warmth of the South West London-based South African artist’s euphonic with enlightenment harmonies.
Knowing there’s a pervasive aversion to solitude, which consequently inhibits us from the growth only self-awareness can nurture, DemiMa became a transcendently dynamic voice of reason as she challenged extroverts and vindicated introverts in the single which progressively builds towards a climax of sheer illumination.
Be Alone, taken from her latest album, Duality Pt 1 Chaos, is the perfect introduction to her unique sonic identity, constructed through a synthesis of electronic soul and an experimental take on her aural ancestral roots. Her ethereal alternative sound has resonated with fans across the globe, as evidenced by her traction on platforms like BBC Radio 1, MTV Africa, and Teen Vogue USA.
The song’s measured pace and layered electronic textures invite listeners to explore the quieter corners of their minds while affirming that there are few voices as essential in the music industry as DemiMa’s.
The official music video for Be Alone premiered on July 26; stream the video on YouTube now.
Review by Amelia Vandergast