Welcome to an exclusive interview with Andrew Whitehouse, a talented underground musician and songwriter who crafts original music inspired by the depths of his soul. Andrew’s musical journey is a testament to his dedication to creating authentic, culturally resonant tunes that defy the superficiality of modern trends. In this interview, we delve into his approach, struggles, and mission, exploring the essence of his singles “Landslide,” “Breathe,” and “The Darkness In Your Soul.” Join us as we uncover the true artist behind the melodies and gain insight into his plans for the future.
Andrew, your music emanates a sense of authenticity that’s rare in today’s industry dominated by clickbait and quick content. Can you share your personal philosophy that drives you to create music that goes beyond trends and focuses on culture and musical vibe.
I think about what made music special when I was growing up, and most of the things I remember where how music was more than just songs on the radio, it was part of our identity and crossed boundaries into other forms of art and culture. Music’s role has changed over time in part due to accessibility and output and it tends to be more background than culture. I think people miss that, along with the imperfection and authenticity.. and particularly as artistic output increases through technology I think people will crave authentic, human artwork and music again
The indie music scene often comes with its own set of challenges. Can you shed light on some of the obstacles you’ve faced while navigating the underground music landscape? How have these experiences shaped your artistic identity?
There’s both more opportunity and less chance of being heard at the same time, which is weird for sure. One of the biggest obstacles is that as an indie, everything is up to you. You have to learn to be a digital marketer, a video editor, a social media influencer, the list goes on! Since I want to stay true to my brand and be authentic and find a zone where I’m both accessible but different, this makes it extremely hard to navigate. Most examples of what you see work for other artists does not resonate with me at all, and a lot of the techniques/content strategies etc just feel wrong to me, and I don’t think I’m alone in this!
In an era where viral hits and viral marketing often overshadow artistic depth, how do you stay true to your mission and maintain a focus on creating music that resonates with genuine cultural and emotional significance?
I think the only choice I have is to stay true to my vision and to be the version of myself that I want the world to see. I can’t control what other people like and whether I’ll generate enough attention to make it into the attention spans of the people who will really love my work, only time will tell. Of course, I don’t get to decide what people find artistic or pleasing and that’s the nature of art, so what’s authentic and “real” to me might be derivative sounding to someone else. I try to keep in mind that there must be an audience out there for me, I just need to find them!
As we look ahead, could you share some insights into your plans for the rest of the year and beyond? How do you envision rising above the obscurity that indie artists often face? And where can your growing fanbase find and experience more of your captivating music?
My plan for the rest of the year is simply to continue to connect with people online and share my music in the lead up to an album launch towards the end of the year. Rising above obscurity is all about consistency and building a world online for an interested community. Anyone wanting to find me can connect with me on the usual social media channels or my website, I hope to see you there!