Independent hip hop artist, PUre MX, has been racking up the streams with his melodic bitter-sweet feats of alt-hip hop since making his debut in 2020. His seminal single, PHONE, softens the blow of the raw confessionally introspective lyrics with the mellifluous indie guitars and gently jarring glitchy electronica motifs.
Evading the typical break-up tropes, PHONE gets right to the crux of the entropy and dejection by capturing the aching feeling of knowing a relationship has moved to the point when they only need you when they need to use you, but despite it all, you’re still a caring confidant. On the basis of PHONE, we all need a PUre MX in our lives; lucky for you, you can add him to your Spotify playlists.
Review by Amelia Vandergast