Our adoration for Gemma Felicity remains unflinching after the release of her intimate indie pop single, 10 Million Dates. With her latest right-on-the-euphonic money release, the London-hailing singer-songwriter captured the collective frustration within the modern dating scene, detrimented by the illusion of endless choice.
The sense of disillusion in the lack of real, raw, and pure connection resounds throughout the artistically profound, poetically bitter-sweet lament which acts as the ultimate consolation to anyone who is losing the motivation to keep searching.
By delicately touching on themes of people pleasing, loneliness, fear of the future, emotional baggage, and the ennui which follows pinning hopes on a transient character in our lives before they disappear within the folky dream pop reverie of the polished production, Gemma Felicity delivered one of the most affecting singles of 2024.
As the introspectively candid icon gears towards the release of her 5-track EP, Baggage, there’s no doubt that she’s inching towards the zenith of her career.
10 Million Dates was officially released on July 5th; stream the single on Spotify now.
Review by Amelia Vandergas