We all know a handful of people dedicated to aesthetic. It’s a pursuit of image and can mean a great deal of compromise in one’s personal life. You may find yourself unable to wear certain clothing or to enjoy certain activities. One of the most painful sacrifices can be missing out on genuinely good music. Imagine hearing what could be the song of your summer and reeling at the fact that it’s not quite dark enough or dirty enough for you to be seen listening to it. Santino Salvador has the perfect cure for this illness of self-limiting: The Keyword is Money.
This track sways like summertime jam that finds you near a coast, possibly fresh out of the water and into the nearest, sleaziest bar available. It’s the perfect balance between relaxing in the sun and sinking into smoke. With a familiar take on classic reggae rhythms and an expressive brass section, the song takes on a life of its own inhabitable by anyone. Summer goth? Hardcore punk in need of a cooldown? Maybe a pop fan looking to take a walk into something unexpected. This song oozes guilty pleasure for a wide variety of people. Santino Salvador will undoubtedly show a knack for bringing people together via this sketchy, catchy tune.
-Paul Weyer
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