Josh Kab serves up striking soul in his Alt RnB Hip Hop single “If I Cry”

Soul may be the cornerstone of RnB, but there’s a strikingly potent serving of it in up and coming artist Josh Kab’s alternative album “Sad Boy Hours”.

In the Standout track “If I Cry”, Josh Kab has merged 90s RnB, New Wave Trap, and Old School Hip Hop to create a mix which offers unpredictable progressions. One thing which remains as a constant is the level of emotion projected into the mix.

Between the moody rap verses and striking RnB crooning, there’s a smorgasbord of sentiment which isn’t all too shy about resonating. Josh Kab went beyond the usual Sad Hip Hop style with If I Cry by creating an organic track which perceptibly came straight from the soul.

You can check out Josh Kab’s single If I Cry along with the rest of their album via YouTube.

Review by Amelia Vandergast