The UK rapper, songwriter, screenwriter and videographer, Goldson, poured soul back into the London hip-hop landscape with his seminal single and music video, Don’t Fold on Me.
The meditation on resilience is a compassion-soaked declaration of how hard it is to keep your head above water when life’s pressures try and force you under it. The poetically versed hit is a raw reminder that everyone is living a personal battle of wills, whether you see their scars or not.
Instrumentally, Goldson went back to the old school with cinematic grace to create the atmosphere around the solid rattle of the 808s, which constructs a melodious platform for his hard truths and even harder-hitting demand to live more mindfully when it comes to your sanctity and the struggles of everyone around you. The wit in the wordplay could only be described as immense. Clearly, he’s got a luminous career ahead of him.
Check out the official music video for Don’t Fold on Me, which premiered on May 14, on YouTube.
Review by Amelia Vandergast
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