If R&B is often the stuff of dance floor cliche and pop is centred on throwaway tunes to generate a quick buck, then Donny Evans is probably turned up just at the right time. Life’s Too Short is a cool blast of soulful pop and groovesome R&B but it seems aimed at a more discerning and mature audience. Forget the get rich quick chart fodder that seems to come and go at a mind-boggling rate of knots these days, Evans makes music for the long haul.
This is music that really reflects the here and now but it is music with a future a merging of slick R&B beats with more cultish underground vibes, music that will both connect with the quick fix pop crowd but also has mass appeal with the more taste driven markets, music which is at once inventive and clever but without being anything other than a cool, sensual and accessible pop record.
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