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As the trends in music evolve, as does the definition of pop music. Pop started as an abbreviation for popular; since the mid-20th-century, it has become the go-to term to define the music currently holding the most favour with the public. The evolving nature of pop makes it hard to pinpoint the pioneers; some say it all started when performers needed a catchy and memorable song in the Victorian area, while others say that pop began with the original crooners in the 30s.

The introduction of the pop music charts in 1952 allowed a cultural shift to form around music. It was at this point in history that teenagers became a massive target for the media. Before this new social reconstruction, there had been no in-between for children and adults. Just as it is now in the TikTok age, where teenagers can make an unknown artist go viral in minutes, teenagers effectively ran the music industry in the 50s too!

After Elvis Presley reigned supreme in the late 50s and early 60s, the Beatles dominated the charts for eight years until they disbanded in 1970. Throughout the 80s, synthpop took the pop limelight until the Boy Band era was born in the 90s. The selling power of East 17, Take That, Backstreet Boys and ‘N Sync gave Bob and Chris Herbert the idea to manufacture the world’s ultimate girl group; with the Spice Girls, they discernibly succeeded. After the Spice Girls topped the charts, more manufactured pop acts, such as Britney and Mariah Carey, started to surface. Manufacturing is still a massive part of the pop industry, but more and more pop artists are becoming brave enough to break the mould (think Billie Eilish, St. Vincent and Lorde).

Even though the pop charts are more diverse than ever, with Ed Sheeran sitting next to the Weeknd and Dua Lipa next to Tom Grennan, there are still common factors in their pop tracks. Today, most songs that fall into the pop category follow the extensively tried and tested pop formula. Generally speaking, pop tracks are 3 – 5 minutes in duration, use just one key, contains melodically lyrical soundbites that include the title, have a repeating chorus and keep to 4/4 time signatures. Repetition is quite literally key.

Unless it is a ballad or a stripped back acoustic number, pop tracks usually unfold to danceable tempos and rhythms to complement the lyrical hooks. Elements from every genre can be pulled into pop, the main ones being rock, RnB, hip hop, country, Latin and dance. Indie pop was a force to be reckoned with at the start of the millennium, but two decades in, it has lost its foothold to hip hop and RnB, which have become pop genres in of themselves.

Melody Key: The Virtual Girl Group Taking Pop to Rapturous Heights – An Exclusive Interview

With infectious energy and a mission to uplift, Melody Key is redefining what it means to be a modern girl group. Formed virtually in 2022 by Katy “Kitty” Kunberger and Lashnate “Shanti” Johnson, the trio has already made waves with their viral TikTok videos, empowering anthems like Girls Rule, and a dynamic collaboration with UK rapper 0milicu0us. In this interview, they discuss their songwriting journey, their forthcoming debut EP, and their vision for spreading positivity in a pop landscape often focused on despair.

Melody Key, thanks for sitting down with us to discuss your discography and burgeoning pop career. We’d love to know what initially brought you together in 2022. 

Our girl group, Melody Key, was originally a virtual girl group that was founded on May 4, 2022, by me (Katy “Kitty” Kunberger and Lashnate “Shanti” Johnson). A couple of months earlier, I was posting an audition call for members who were interested in joining a girl group. However, I wanted to have a girl group since 2014 but kept it a secret but finally revealed it when I posted the audition call online.

Shanti was the third girl to audition for the girl group after two girls had told me that they could not stay nor continue with the girl group. Since then, we made songs and posted singing videos on social media. We have three members in Melody Key and hope to have one or two more members to make it a total of four or five members.

How does the songwriting and recording process play out between the two of you?

Shanti and I usually write original songs and all of us recorded songs on Bandlab. Bandlab is an app where we record our songs, even remotely. Although, we would like to meet together in person sometime next year whenever we are available to record songs at a studio.

How did it feel to go viral with your dance videos to your original music on TikTok? 

To be honest we felt very honored to have our TikTok videos go viral! It has been part of our dreams to have our TikTok videos go viral, let alone dancing to our original music.

How did you connect with the British rapper, 0milicu0us, for your official debut track, College Groove? 

We met 0milicu0us on Instagram last year! He discovered us and sent us a message requesting that he could rap in a song someday. We accepted his request to collaborate with our song, “College Groove” and then he recorded his rapping verse on Bandlab! We released the song this past January 12th!

Your latest single, Girls Rule, is an instantly iconic lo-fi hyper-pop anthem; what’s the story behind the single? 

The story behind “Girls Rule” is how girls could be anything they want to be, meaning girls could have professions that only boys had once upon a time. For instance, Mary Blair was a female animator back in the 1940s to early 1950s and she worked for Disney. It was not typical for women to be professional animators and often those who were employed took masculine names.

There’s an eclectic mash of aesthetics and genres in the mix, allowing the track to unravel as an infectiously upbeat celebration of feminine power; what do you hope your listeners take from it?

We hope that our listeners will be inspired by the positive message and the upbeat tempo of our songs. Our group has been somewhat dismayed by the numerous pop songs that focus on depressing themes of despair, We believe that life is full of joy and opportunity and we want to inspire young people, especially girls to seize opportunity and live life to the fullest.

Can you tell us a little about your upcoming debut EP? 

Our debut EP has six songs:

  1. Reach the Stars
  2. The Girls and I
  3. Take Me Back to the 90s
  4. Golden Age (Best Years)
  5. Lover Girl
  6. Bright

We do not exactly have a title for our debut EP but we are planning to release the EP this coming May. “Golden Age” is my personal favorite song, but “The Girls and I” will hopefully be our most popular song in our EP and we would like to have our own music video for the song, “The Girls and I”. The mock instrumentals are already made but needed their official remakes. This is our golden opportunity to travel to Los Angeles, California and meet up there in person in order to record our EP and do our music videos whenever we are available.

How does your forthcoming EP fit into your broader ambitions as an artist?

In our forthcoming EP, other members in Melody Key other than myself wrote some of our songs such as “Lover Girl” and “Reach the Stars”. Additionally, all six of our songs have different themes and stories behind them. “Reach the Stars”‘s theme is Zodiacs and Astrology. Whereas, “Golden Age”‘s story about how great and optimistic vintage culture is unlike modern-time media that can cause anxiety and melancholy.

Stream Melody Key on Spotify.

Follow the artist on TikTok.

Interview by Amelia Vandergast

The Music Architect unchained their originality in their alt-pop tour de force, MINE

The lead title track from The Music Architect’s double A-side release, MINE, pulsates with organic originality through a myriad of transgressions in aural aesthetics, making the earworm impossible to pigeonhole.

Attempting to scribe the artist’s sonic signature in words is no simple task; it’s all about the vibe; the vibe that allows you to sink into a seductively cinematic panorama of unfeigned emotion, painted with alt-electro pop motifs, rare lashings of funk flirtations, drips of disco, and the neon-lit synaesthesia of synthwave.

In a music landscape often saturated with formulaic compositions, The Music Architect blazes their own trail by favouring expression over commercial appeal yet manages to hit a home run in both ballparks. The palpable urgency in the vocal performance, which is as chameleonic as the instrumental arrangement, sweeps you up with the force of a riptide in its visceral embodiment of desire.

The 19-year-old New Zealand-based producer and artist has been crafting and releasing music since the age of 14. Their debut album, Depressed But Well Dressed, dropped on Spotify in 2022. Since then, they’ve explored a spectrum of genres—from the indie rock tones of Garden of Mind to the dance and RnB vibes of the 2023 album MetanoiaNow ephemerally nestled in the alt-pop arena with MINE, the Avant-Gardist is becoming increasingly harder to ignore.

Stream MINE on all major platforms, including Spotify.

Review by Amelia Vandergast

Embrace the nostalgically chaotic empowerment in Melody Key’s hyper-bubblegum-pop hit, College Groove, ft 0mili0us:

Melody Key’s official debut single, College Groove, featuring British rapper 0mili0us, is an explosion of Y2K pop nostalgia ignited by unapologetic hyper-pop ferocity.

Formed virtually through TikTok in 2022, the trio—Kitty, Shanti, and Bella experimented with their creative synergy by recording tracks on Bandlab and releasing them on Soundcloud. After a year of digital experimentation, they’ve graduated to the big leagues with a debut that’s impossible to ignore.

Sticky-sweet bubble gum harmonies form the earworm’s anatomy, but its soul thrives in its feminist grit. Between the euphoric bursts of neon-coloured melodies, 0mili0us delivers rapid-fire rap bars that sharpen the edges of this otherwise sugar-coated anthem.

By injecting Y2K aesthetics with a progressive punch and proudly wearing their serotonin on their sleeves, Melody Key became the ultimate conduit of female empowerment with their anthem that crashes onto the airwaves like a fresh feminist wave.

TikTok virality may have been their genesis, but Melody Key proves they’re more than a digital gimmick. They’re a powerhouse with enough energy to keep their fans craving more.

Whether you’re here for the nostalgia, the empowerment, or the unapologetic chaos, Melody Key delivers it all with an infectious swagger that commands attention. It’s pop, but not as you remember it—this time, it’s here to stay.

Stream College Groove on Spotify now.

Review by Amelia Vandergast

Jack Orlove’s Gospel of Peace’ Why We Fight?’ Ft the Santa Cruz Chapel Choir, Breaks the Silence Permitting Conflict

With a voice capable of commanding your heart, body, and soul into standing to attention, Jack Orlove’s hymnal triumph, Why We Fight?, delivers a sermon for peace that seduces the doors of perception wide open.

Featuring the Santa Cruz Chapel Choir, this introspectively transcendent anthem strips away any sense of reservation, replacing it with the sheer mesmerism of Orlove’s gruff-in-all-the-right-places, euphonic-in-the-rest vocal register. If anyone can challenge Hozier’s reign, it’s Orlove, whose tour de force transforms a plea for unity into gospel that transcends mere lyricism.

Born out of the uncertainty and brutality of modern times, Why We Fight? is a call to arms for pacifism, set against the stark reminder that for all our innovations, we are still plagued by the primal carnage of war.

The accompanying music video echoes these themes, offering a sobering reflection on how leadership and decisions can lead us astray from what truly matters. Orlove challenges us to choose love, peace, and understanding over division and struggle. With Why We Fight?, he stands poised at the vanguard of a revolution for unity.

Stream the official music video for Why We Fight, which has already racked up over 121k streams since its debut on November 7th, on YouTube now.

Review by Amelia Vandergast

Kendra Erika let her beats talk rhythmic anatomy in her latest EDM Pop earworm, Body Language

Kendra Erika’s latest hit ‘Body Language’ is a monumental dance-pop anthem that could easily hold its own among the illustrious hits of Dua Lipa and Calvin Harris. With its kinetic euphoria pulsing through every beat, this track is a masterclass in rhythmic anatomy.

The music escalates from shimmering disco-pop crescendos to deep, heart-thumping drops, creating vortexes of ecstasy as Erika’s harmonies weave through the meticulously polished layers of the track, binding seductive hooks with a vibrancy that resonates deep within the psyche.

The success of ‘Body Language’ is evidenced by its ascent to the number two spot on the iTunes Chart and the virality of its accompanying music video, which has amassed over a million views on YouTube. This achievement is punctuated by its rotation on MTV’s “Spankin’ New” Music Video Show, signalling Erika’s undeniable impact on the EDM scene.

Further solidifying her influence, Kendra Erika has secured a distribution deal with KDM Music, expanding her reach across 19 Asian territories. Collaborations with industry heavyweights like Ellis Miah, Marvin Buessau, and the GRAMMY-nominated DJ StoneBridge, who remixed the track, underscore her pivotal role in shaping the dance music landscape.

Body Language is now available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast

kidd noir – gravitational; a séance of semi-lucid seraphic reverie

kidd noir’s single ‘gravitational’, taken from her hotly anticipated debut EP ‘Year 19’, is a séance of semi-lucid seraphic reverie with a palpable sense of emotional turbulence woven within its ambient aesthetics. In contrast with the transgressions in the indie dream pop production, kidd noir’s honeyed-in-harmony vocal lines never falter from their soft, almost reticent register.

As intimate as a nocturnal diary entry, ‘gravitational’ pulls you through the corridors of kidd noir’s psyche as the instrumentals caress you with their candid touch and the stream-of-consciousness vocal delivery reaches the epitome of unfeigned expression. Her ability to console coming-of-age pain within her debut EP abstracts the alienation commonly associated with trying to figure out the world and where you fit within it. Yet, the appeal of kidd noir’s sound extends beyond a younger audience; the meditations within gravitational speak a universal language.

The singer-songwriter and multi-instrumentalist picked up her first guitar at age nine and never looked back; by 18, she earned her stripes as a producer, ensuring that no one else’s touch graces her sound, which synthesises alt-RnB, pop and indie influences with personal experience. With Year 19 as the crowning point of her career so far, there’s never been a better time to sink into her discography.

Stream kidd noir’s EP, Year 19, on Spotify now.

Review by Amelia Vandergast

Cormac is a conduit of pure poetic longing in his Broadway-esque cover of ‘Days Like These’

Cormac’s cover of ‘Days Like These’ sounds as though it has been simultaneously torn from a Broadway musical and a heart-wrenching 80s blockbuster. Adding to the dynamic appeal of the poetically meditative release are the tinges of alt-country, which wind their way into the scintillating production through guitars that wrap around Cormac’s arcanely pure harmonies.

As a conduit of poetic longing, there are few artists who can arrest your psyche with as much intimacy as Cormac. There’s also no escaping the festive nuances, made tangible through the twinkling glimmers in the single; it is as though the progressions are guided by a north star.

As the youngest singer ever to sign with the global label Decca four years ago, Cormac Thompson has continued to be one to watch. Having forged his path as an independent artist, he won ‘Artist of the Year’ (Young Adult) at Nashville’s Josie Music Awards in 2023, and he’s nominated again for 2024. Cormac has continued to enthral audiences, releasing two albums, amassing over 2.2 million Spotify streams, and racking up over 8 million views on YouTube.

Days Like These is now available to stream on all major streaming platforms, including Spotify

Review by Amelia Vandergast

Candour cascades in John O’Brien’s acoustic folk-pop ballad, Can’t You See That It’s Me

With all the emotional intricacy of Buckley, the spacey etherealism of Bowie and ELO’s tender hits, and the all-encompassing soul of Tom Waits, John O’Brien’s latest single ‘Can’t You See That It’s Me’ pulls you into its evocative core.

The acoustic folk-pop ballad invites you to live vicariously within the lush layers of this stripped-back exposition of the heartache which ensues when romantic expectation forces us to feel as though we’ve fallen short despite giving our all to fulfil desire and sate our own.

if you don’t feel a cascade of emotion fall over you to the tune of John O’Brien wearing his heart on the acoustic guitar strings that drift into the euphonic atmosphere, you can probably consider your soul defunct.

As a performer, recording artist, and songwriter with over four decades of experience, O’Brien has graced stages worldwide—from the US to Madrid, Amsterdam, the Caribbean, Japan, Australia, and beyond. Equally as successful on the airwaves and radio waves, hits from his acclaimed LPs have amassed millions of Spotify streams, while his 2022 UK tour saw his hit ‘The Spider’s Love Web‘ climb to #2 on the UK radio charts.

Can’t You See That It’s Me was officially released on November 15; stream the single on all major platforms, including Spotify.

Review by Amelia Vandergast

Music Video Review: Alana Monteiro’s RnB pop aesthetic in ‘High’ is a lesson in Voguish seduction

Three weeks after releasing the official music video for her first hit single, High, the NYC singer-songwriter, world-renowned supermodel, writer and actress Alana Monteiro. shot past the 1 million stream mark, creating a new addiction to her sound that harnesses more style than a copy of Harper’s Bazaar.

The cinematically shot 4k official music video is an extension of the sleek sophistication which envelops the track, establishing Alana Monteiro as so much more than just a serious contender in the RnB pop scene, but an icon in the making of her own Vogueish image. Blazing in no one but her own trail, Alana Monteiro’s scintillatingly seraphic sonic signature knows nothing of assimilation, it scribes nothing but the Alana Monteiro aura which is taking the industry by storm.

With the outtakes following the final note of the track, the growing army of Alana Monteiro fans get a glimpse of the girl next door behind the glamorous façade, giving the seductively aphrodisiacal sonics even more relatable weight.

High was officially released on November 1st; stream the official music video on YouTube now.

Review by Amelia Vandergast

The Avant-Garde Alt-Pop Sensation Mitchell Zia Struck Again with His Jekyll and Hyde Hit, ‘accelerating’

With almost 80k monthly listeners behind him on Spotify and 157.4k followers on TikTok, the Avant-Garde Dark Electronic Pop sensation Mitchell Zia’s trajectory through the industry since his official debut in 2019 is the definition of a modern success story.

His standout single, accelerating, uses a baroque cabaret pop prelude as an opening salvo before introducing his vocals, which send tremors of deep, dark reverberations throughout the entire mix, easily overpowering the thrum of the basslines and the trappy beat. Weaving light back into the mix, the swanky piano keys ephemerally reintroduce themselves as Zia’s vocal lines chameleonically transform into an infectious pop timbre.

The way the single continues to switch in tone is enough to whip up a schizophrenic frenzy in the single which never allows you to feel complacent within the helter-skelter production. It’s enough to leave you with no room to wonder why Mitchell Zia is dominating the contemporary pop scene.

Accelerating is available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast