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As the trends in music evolve, as does the definition of pop music. Pop started as an abbreviation for popular; since the mid-20th-century, it has become the go-to term to define the music currently holding the most favour with the public. The evolving nature of pop makes it hard to pinpoint the pioneers; some say it all started when performers needed a catchy and memorable song in the Victorian area, while others say that pop began with the original crooners in the 30s.

The introduction of the pop music charts in 1952 allowed a cultural shift to form around music. It was at this point in history that teenagers became a massive target for the media. Before this new social reconstruction, there had been no in-between for children and adults. Just as it is now in the TikTok age, where teenagers can make an unknown artist go viral in minutes, teenagers effectively ran the music industry in the 50s too!

After Elvis Presley reigned supreme in the late 50s and early 60s, the Beatles dominated the charts for eight years until they disbanded in 1970. Throughout the 80s, synthpop took the pop limelight until the Boy Band era was born in the 90s. The selling power of East 17, Take That, Backstreet Boys and ‘N Sync gave Bob and Chris Herbert the idea to manufacture the world’s ultimate girl group; with the Spice Girls, they discernibly succeeded. After the Spice Girls topped the charts, more manufactured pop acts, such as Britney and Mariah Carey, started to surface. Manufacturing is still a massive part of the pop industry, but more and more pop artists are becoming brave enough to break the mould (think Billie Eilish, St. Vincent and Lorde).

Even though the pop charts are more diverse than ever, with Ed Sheeran sitting next to the Weeknd and Dua Lipa next to Tom Grennan, there are still common factors in their pop tracks. Today, most songs that fall into the pop category follow the extensively tried and tested pop formula. Generally speaking, pop tracks are 3 – 5 minutes in duration, use just one key, contains melodically lyrical soundbites that include the title, have a repeating chorus and keep to 4/4 time signatures. Repetition is quite literally key.

Unless it is a ballad or a stripped back acoustic number, pop tracks usually unfold to danceable tempos and rhythms to complement the lyrical hooks. Elements from every genre can be pulled into pop, the main ones being rock, RnB, hip hop, country, Latin and dance. Indie pop was a force to be reckoned with at the start of the millennium, but two decades in, it has lost its foothold to hip hop and RnB, which have become pop genres in of themselves.

Caitlin Lavagna prescribed an artfully amplified pop punk antidepressant with her latest single, Pretty Alright

As you crank up the volume in Caitlin Lavagna’s latest synthesis of art-pop and pop punk, Pretty Alright, the absolution amplifies to the nth degree as the singer-songwriter and multi-instrumentalist fervently strives to let loose the black dog and awaken her listener’s inner power.

The infectiously fiery reprise of “It will take time to feel pretty alright” in the electrifying riff-raw anthem attests to how patience is the ultimate virtue in the process of healing, yet everyone has an active role to play in the reclamation of their serotonin and self-esteem.

With a vocal presence that could rival any of the chart toppers, there’s no denying Caitlin Lavagna’s charisma which acts as a catalyst of resolution and salvation in Pretty Alright.

You just can’t help but succumb to enamourment when your senses are being stirred by her larger-than-material-reality energy and her songwriting stripes which are sliced with more hooks than a butcher’s shop.

Pretty Alright was officially released on July 11; stream the single on Spotify now.

Review by Amelia Vandergast

Spotlight Feature: ‘Find Out’ and Fall in Love with Dilly Dally Alley’s Indietronic Jazz Infused Earworm

As lightness meets lyrical depth, Dilly Dally Alley’s latest feel-good earworm, Find Out, opens a doorway to rhapsodic bliss with a juxtaposing key of edgy off-beat style and an all-consuming sense of jazz-collective-next-door soul.

Straight out of Minneapolis, the ensemble, led by Sophia Spiegel, spun every-day awkward moments into sonic sugar for the soul; the single pulsates at the crossroads of indie-pop and jazz-inflected alchemy and unravels as the ultimate affirmation that you’ll always be free to shed your inhibitions and embrace your idiosyncrasies in front of the people who matter.

If there was any definitive formula for indietronica pop perfection, Dilly Dally Alley found it with Find Out; the kinetically weightless rhythms pull together to form a dance-worthy anthem that is equally as liberating for the mind and soul.

With Find Out, Dilly Dally Alley doesn’t just step into the limelight—they grab it, twist it, and weave it into a tapestry of infectious grooves and raw, emotive energy. The track is a testament to their journey from late-night jam sessions to becoming the heartbeat of Minneapolis’ vibrant music scene.

Dilly Dally Alley Said:

“Find Out is about the silly, clumsy moments in a relationship that grow to be the very reasons why you fall in love. It’s a song about running into your crush when you’re too drunk at a bar, or the grocery store without your makeup on or being completely tongue-tied trying to ask them out.

It’s about the love that nevertheless persists between two people because it’s meant to work out. This tune is to dance to – maybe a bit clumsily – so long as you’re doing it with someone you’re crushing on.”

Find Out will be available to stream on all major platforms, including Spotify, from July 19; shortly followed by the next single in Dilly Dally Alley’s line of sonic succession, This Just In, on August 23.

Review by Amelia Vandergast

Ben Thuesen mastered the art of indie pop euphonic immersion with ‘Angel Face’

In his latest indie-pop release, Angel Face, the affectingly irreplicable Ben Thuesen channelled the soul-wrenching mourning of a love lost into a composition that haunts with its lyrical depth and intricate melodies.

The Sacramento-based singer, songwriter, guitarist and producer exhibited how he has perfected the art of euphonic immersion with this vignette of the bittersweet aftermath of affection. The anthem for the lovelorn echoes the melodic poignancy of artists in the same vein as Owl City and Carly Rae Jepsen, while ensuring that no influence overshadows the uniqueness of his distinctly cultivated sonic signature.

By weaving guitar strings and heartstrings together, the independent artist crafted a sonic landscape that mirrors the isolation of heartbreak. The stinging clarity of his guitar lines cuts through the nightscape with the precision of a seasoned jazz musician, his roots bleeding into each note, offering a raw, unfiltered emotional narrative which reflects the alienatingly quiet hours of introspection that often accompany the loss of love.

Angel Face will be available to stream on all major platforms from July 19; stream it on Soundcloud first.

Review by Amelia Vandergast

The Seraphic Soulstress, Cati Landry, Struck Again with Her Sophomore Single, Riptide

Cati Landry defied the confines of material reality with the rush of euphonic etherealism in her sophomore single, Riptide, inspired by an equilibrium of the timeless music she grew up on and the rugged beauty of her coastal Canadian upbringing.

Ensuing from the ring of acoustic guitar chords which tinge the intro with 90s nostalgia, the single quickly oscillates into a diaphanous, quasi-hymnal ballad which reminisces on the most tender and mystifying-on-the-heartstrings facets of a relationship while conjuring a seraphic sense of serenity.

Landry’s crystalline vocal lines take the dreamy indie pop meets alt-country soundscape to a whole other celestial level; you can’t help but surrender to her otherworldly command when immersed in Riptide, which doesn’t stop at washing over your rhythmic senses; the single permeates the soul to implant the reverie rendered into the release.

Cati Landry set the bar high with her 2023 debut single, Mind’s Eye, but she reached nirvana with Riptide and sits alongside Beach House, Mazzy Star, and Chayr in the dream-pop pantheon.

Prior to focusing on her solo career, the Vancouver Island-born-and-raised artist lent her talents to various bands and performed in jazz clubs, bars & theatres. After studying Literature at the University, she pursued a Master’s in Songwriting at Berklee, where she wrote her debut single, which was brought to life in an LA recording room and polished by producer Neil Wogensen.

The dream-folk daytime lullaby arrived on the airwaves on July 11, distributed via Foundation Media, stream the single on Spotify now.

Review by Amelia Vandergast

Lust and Luminescence: Exploring Derik Madrid’s Pulsative RnB Pop ‘Vision’

Derik Madrid, a Filipino singer-songwriter based in Sydney, illuminated the airwaves with the neon-lit glow of his latest RnB pop release, Vision. Created in collaboration with the powerhouse producer, Declan Dias, the sensuously salacious single explores the phenomenon of objects of desire existing as abstract ideas within fantasies until the lust-fuelled daydreams become more tangible than semblances of reverie.

The themes of fixation are expertly visualised in the etherealism of the single which showcases Madrid’s vocal versatility and Dias’ ability to thematically run with a concept until it euphonically materialises. Pulsative electronic beats become the bedrock of the vulnerable release that is underpinned with enough pure passion to allow listeners to vicariously experience the artist’s deep adoration and prompt reflection on the profound connections in their own lives.

By exploring the haunting fear of loss and unrequited love, Vision is a deeply affecting meditation on the dualism of love. It’s so much more than a showcase of Madrid’s ability to fuse his narratives into memorable melodies; it’s a testament to his talent for creating music that resonates on a profound level with his audience.

As Madrid continues to draw inspiration from icons like Sam Smith and The Weeknd, his own unique voice becomes increasingly distinct and influential.

Vision was officially released on July 5th; stream the single on Spotify now.

Review by Amelia Vandergast

khokkosh. incited an industrial art-pop riot with ‘pelicaning’

Exhibiting the artistic freedom of a mind that knows no creative constraint, the 20-year-old dark electro-pop producer and visual artist khokkosh. used her seminal single, ‘pelicaning’, prised from her sophomore two-track release, ‘pelicaning./a duck, a bear, and I.’ to conjure a macabrely avant-garde aural installation that haunts the middle ground of Poppy and Billie Eilish.

By mainlining the harsh elements of industrial into a hypnotically warped earworm which sonically mimics the effects of a trance spiral, the Indian artist found her place at the vanguard of the art pop revolution.  The self-written, produced, mixed, and mastered computer-adjacent, thematically visceral synthesis of caustic beats and scathing synths explores the self-invented phenomenon of pelicaning; the act of caging words inside you until they are forced to erupt.

With this two-track release feeding into khokkosh.’s merciless agenda of piercing through the veil of inhibition, regardless of how ugly we may appear to others we expose our true unfettered autonomy, the revolutionary isn’t just one to watch, her fearless authenticity makes her an artist to admire and emulate.

Stream the official music video for pelicaning, which premiered on July 8th on YouTube now.

Review by Amelia Vandergast

An In-Depth Interview with Georgina White on Her Unique Sonic Journey and Artistic Versatility

Georgina White took time away from her versatile artistic career to share how she discovered and refined her unique sonic identity, one that beautifully melds old-school soul with a diverse range of influences—from classical to folk and jazz. The conversation reveals the eclectic nature of Georgina’s music but also her profound connection to her artistic roots and the personal evolution that shapes her craft. From early influences watching her mother perform opera, to her own experiences on the West End stage and her explorations during the pandemic, Georgina’s career is a testament to perseverance and artistic amalgamation. Her narrative offers a fascinating glimpse into how her multifaceted career in music and acting intertwines and influences her creative output and performance style.

Georgina White, welcome to A&R Factory! Your artistic identity appears as fascinating as your eclectic imbued with old-school soul discography. Your sonic signature resonates with a rare authenticity; did finding your characteristic tone come easily to you? 

Hi Amelia! That’s a great question and thank you, that’s a huge compliment… I spent a long time searching for my authenticity and sonic sound; I now believe I always had it within me but it’s taken years of playing various roles, singing in so many different styles throughout my career and using all this experience to create my own authentic sound.

As you said, my style is certainly eclectic – I’ve always sang from the soul but with classical influences from my opera singing mum and folk playing grandparents. Add some sultry jazz/blues, theatrical playfulness and a powerful belt and there’s my signature tone!

You clearly thrive in the spotlight, when did your creative desires start to shape your reality? 

I spent a lot of my childhood watching mum on stage being an absolute vocal powerhouse. I was mesmerised; it was vibrant, exciting and empowering. I knew I had to follow suit – not in opera but performing in many different ways. I was cast in a West End show when I was 15 and it all took off from there.  I started writing a lot of my own material during the pandemic when I escaped to my home studio for peace of mind.

You’ve succeeded in your acting and music career; how do you find these disciplines and talents influence each other? 

They’ve always been incredibly intertwined; I’ve worked consistently as an actor/ musician in theatre since graduating from RADA so it’s influenced the way I think. Words come to me easier over music. I can understand what’s going on in my life a lot more when there’s background music playing!

When acting, I will always do a vocal warm-up before a performance to ensure my voice has its true range and sometimes I’ll sing my lines in practice to find colour and flavour.

Does your ability to embody a wide range of characters as an actress help you to bring your lyrical characters to life more vividly?

Definitely. Each song I now release feels like it’s performed by a different character; a contrasting layer. But they all add together to create something whole. Me.

You’re well on your way to becoming revered in London’s live music scene after performing at Toulouse Lautrec Jazz Club and the Moustache Bar in Dalston, what can your fans expect from your live performances? 

They can expect a very eclectic set! Originals from the heart accompanied by a live band or me on keys. Cover mash-ups going from blues to rock that will make you want to bop and (depending on the show) a variety of musical theatre characters that will make you laugh and cry. I also play sax and bassoon!

You’ve also been quite a hit on the airwaves since releasing your debut single in 2021. In your opinion, what is it about your sound which speaks to a wide audience? 

I sing from the soul and I say it as it is, so hopefully that. I’ve also been around a while, faced a lot of rejection and really worked my ass off. I’ve had 2 number 1s in the UK Chart of Gold with my soul covers which has been a dream come true.

I’ve been told I’m good at atmospheric storytelling and I like to play with vocal styles and tones so hopefully the audience is kept engaged. My more peaceful music has been described as therapeutic too.

I think, perhaps, they don’t know what I’ll do next… Nor do I sometimes! I work with my talented and experienced producers at Creative and Dreams Music Network to figure out what the next step is.

Looking forward, how do you envision the next chapter of your artistic journey? 

I’m so incredibly grateful for everything I’ve achieved and experienced so far. I’m looking forward to more growth as an artist; more writing, experimenting and understanding myself and what I want to say. Being brave. Oh, and an album is on its way!

I’ve been playing at festivals this Summer (Old Town Live is next on 27th July) and I have more theatre coming up later this year too (that I can’t talk about yet!). I’ll be working towards a solo tour of the UK and hopefully internationally too.

Can your fans look forward to more new music from you this year?

Absolutely. I’ve got ready recorded singles up my sleeve, it’s now all about timing. I’ve been on the road for 9 months with theatre productions so having a little rest before it all takes off again! Thank you so much for listening!

Listen to Georgina White’s latest single, LOVE, on Spotify now.

Interview by Amelia Vandergast

London’s introspective indie pop icon, Gemma Felicity, struck again in ‘10 Million Dates’

Our adoration for Gemma Felicity remains unflinching after the release of her intimate indie pop single, 10 Million Dates. With her latest right-on-the-euphonic money release, the London-hailing singer-songwriter captured the collective frustration within the modern dating scene, detrimented by the illusion of endless choice.

The sense of disillusion in the lack of real, raw, and pure connection resounds throughout the artistically profound, poetically bitter-sweet lament which acts as the ultimate consolation to anyone who is losing the motivation to keep searching.

By delicately touching on themes of people pleasing, loneliness, fear of the future, emotional baggage, and the ennui which follows pinning hopes on a transient character in our lives before they disappear within the folky dream pop reverie of the polished production, Gemma Felicity delivered one of the most affecting singles of 2024.

As the introspectively candid icon gears towards the release of her 5-track EP, Baggage, there’s no doubt that she’s inching towards the zenith of her career.

10 Million Dates was officially released on July 5th; stream the single on Spotify now.

Review by Amelia Vandergas

Marc Ambrosia aurally embodied queer pride with his alt-pop anthem, You Can Tell Me

Pride month may be over, but the perpetual appeal in Marc Ambrosia’s queer pop anthem, You Can Tell Me, is infinite.

The luminously iridescent outpouring of euphoric emotion, inspired by a coming-out story which tore down a barrier in a friendship, explodes as a riotous affirmation that there are few things sweeter than tearing off a façade and tuning into the liberating freedom of living openly and proudly.

The tinged-country pop-rock hit is enveloped by the exhilarating joy that comes as a consequence of acceptance and self-expression while LGBTQ+ allies are celebrated for their profound ability to change worlds simply through understanding and accepting.

Whether the single acts as an inspiration to take that candid leap or you adopt Ambrosia as a confidant while you prepare to write your own coming-out story, there’s no denying that Ambrosia is well on his way to being crowned as a queer pop icon who will be impossible to usurp if the ecstasy in You Can Tell Me is a sign of what is to come.

With his fourth studio LP, Gay & Proud, due for release on August 30th, he’s a visionary you want on your sonic radar.

You Can Tell Me was officially released on July 5th; stream the single on SoundCloud now.

Review by Amelia Vandergast

Salon is an icon of raw authenticity in his alt-rap hit, About Me, I’m Real

Salon’s latest single, About Me, I’m Real, is an unflinching testament to the power of raw, unfiltered self-expression in a world that often demands the opposite.

The heart-piercingly poignant single doesn’t just hit close to the bone, it’s enough to tear your soul in two through the choked-with-emotion vibrato in the vocals, the strident reflections of a frenetic soul through hyper-pop hooks, and the intimately intricate guitar layers which conjure elements of Midwest emo into this alt-rap hit, which serves as a visceral statement of intent from an artist determined true to himself, regardless of whether facades would serve him better.

Each lyric hammers intense emotion into your psyche, guiding you through a bittersweet lament of how authenticity can be your downfall. This track leaves no listener unscathed; its confessional nature, while pensive, invites you to embrace your own idiosyncrasies and reject incessant pressure to conform.

Since 2018, Salon has used music as therapy, transposing feelings into something tangible in the same vein as the late Chester Bennington, who left a sonic void of catharsis behind. Bennington is a big artist to live up to, but Salon, with his ability to turn vulnerability into salvation is succeeding on a profound level.

About Me, I’m Real was officially released on July 5th; stream the single on SoundCloud now.

Review by Amelia Vandergast