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Discover the latest music trends and insights with A&R Factory. Stay informed and inspired as we explore the dynamic music industry landscape where we cover the latest music industry trends, analysis and predictions in the industry. Whether you’re a music enthusiast or industry professional, A&R Factory is your go-to source.

The Rise of the Stan: Do Parasocial Relationships Help or Hinder Independent Musicians?

Posted on 19 January 2024
Parasocial Relationships

Have you ever noticed that reactions to music and its creators rarely deviate from disdain, ambivalence, and obsession? In this article, we will be deep diving into the phenomenon of parasocial relationships, and the prominence of Stans, looking into how their psychology and slightly worrying tendencies are shaping the industry.

What Are Parasocial Relationships?

Parasocial relationships, a term coined in the 1950s by social scientists Donald Horton and R. Richard Wohl, describe a unique kind of psychological connection individuals develop with media figures – be they characters in a TV show, celebrities, or even fictional characters in literature. Unlike traditional social relationships, parasocial interactions are one-sided. The audience member or fan feels a bond and a sense of friendship with the figure, but this feeling is not reciprocated as the media figure is often unaware of their existence.

In the realm of parasocial relationships, the boundaries between reality and fiction often blur. Fans might follow every detail of a celebrity’s life or feel deep emotional connections with a character from a novel or film. This phenomenon has been amplified in the digital age, where social media platforms create an illusion of intimacy and accessibility with public figures. Followers are privy to daily updates, personal thoughts, and behind-the-scenes glimpses, fostering a sense of closeness that might feel akin to a real friendship.

While parasocial relationships can provide comfort and a sense of belonging, they also raise questions about the nature of celebrity culture and the impact of media consumption on our understanding of real-world relationships. In a world increasingly mediated by screens, discerning between genuine social connections and one-sided parasocial interactions becomes both a philosophical and psychological challenge, echoing the complexities of human emotion and connection in the modern age.

The Rise of the Stan

In the ever-evolving lexicon of the music industry, the term ‘Stan’ – a blend of ‘stalker’ and ‘fan’ – has emerged to describe a new breed of superfan. Coined from Eminem’s 2000 song of the same name, a ‘Stan’ epitomises an intense, often obsessive adoration for a particular musician or band. These fans don’t just appreciate the music; they form a deep, one-sided bond with the artist, sometimes blurring the lines between admiration and obsession, and taking their parasocial relationships one step beyond. The epitome of this behaviour was noted in 2023 when Taylor Swift fans, or Swifties, ensured TikTok knew that they were wearing adult diapers to her Eras tour so that they wouldn’t miss a track on a bathroom break.

The Challenge for Emerging Artists

This intense fandom culture poses a unique challenge for up-and-coming musicians. In a landscape where Stans dedicate their time, energy, and resources to established artists, emerging talents often struggle to capture the attention of potential fans. The music industry, known for its competitiveness, becomes even more daunting when fans are preoccupied with their parasocial relationships. These fans, deeply invested in the lives and careers of their favourite artists, may overlook the rich tapestry of new music blossoming around them. This tunnel vision can stifle the growth of emerging artists who lack the fanbase and resources to compete for attention.

The Gig-Going Dilemma

The phenomenon extends into the live music scene. Hardcore fans may choose to follow their favourite artist across the country, or even continents, pouring their gig-going funds into a singular musical experience. This trend impacts the diversity of the live music scene, as fans funnel their resources into seeing one artist multiple times rather than exploring a variety of performances. This behaviour not only limits the fans’ musical exposure but also restricts the audience pool for independent artists who rely on live gigs for exposure and income. Of course, the obsessive need to see every performance supplements the income of the idolised artist but it speaks volumes of where we are in society today. Primarily, these kinds of gig-going habits are a result of people seeking community in an increasingly individual reality, their inability to sate their need for emotional connection elsewhere, and a side-effect of another widespread phenomenon, FOMO.

The Pressure to Please

For musicians, particularly independent artists, the rise of the Stan culture brings added pressure to maintain a certain persona and continuously engage with their fanbase. The expectation to create personal content and invite fans into their private world can be overwhelming. This constant demand for accessibility and intimacy can exacerbate mental health strains, as artists grapple with the need to balance their personal lives with the expectations of their fans. The pressure to keep Stans engaged can lead to burnout and anxiety, as artists feel compelled to sustain the parasocial relationship that their fans have come to expect.

Navigating the Stan Culture

The Stan culture, while showcasing the passionate side of music fandom, presents a complex landscape for both artists and fans. For emerging musicians, breaking through the noise requires innovative strategies to attract fans who might be preoccupied with established artists. It involves creating not just music, but a narrative that resonates with listeners, encouraging them to expand their musical horizons.

For established artists, managing the expectations of Stans while maintaining personal boundaries is a delicate balancing act. It’s about fostering a healthy fan relationship that respects the artist’s privacy and well-being. The industry, as a whole, needs to cultivate a more sustainable fan culture, one that celebrates diverse musical experiences and supports the mental health of both artists and fans.

In Conclusion

While parasocial relationships can create a vibrant and dedicated fanbase, they also pose challenges for the music industry, particularly for independent artists. Navigating this landscape requires a nuanced understanding of fan dynamics and a commitment to promoting a healthier, more inclusive music culture. As the industry evolves, so too must our approach to fandom, ensuring that it enriches rather than hinders the musical experience for all involved.-

For more advice on how to harness superfan power, read our blog on how independent musicians can reap the benefits of nurturing parasocial relationships with their fans.

Article by Amelia Vandergast

Independent Venue Week: Is IV24 An Exercise of Futility?

Posted on 12 January 2024
Independent Venue Week

Following the announcement from Music Venues Trust (MVT) which disparagingly revealed that 2023 was the worst year for UK venue closures after 125 venues showcased their last performance, 4,000 jobs were lost, and 14,500 events were cancelled, there is growing speculation over whether Independent Venue Week (IVW) can make a modicum of difference to the 80 music venues which are currently in crisis. This crisis is exacerbated by the cost of living, high rent rates, and increased utility costs. The Trust’s CEO, Mark Davyd, has called for “radical intervention” from the government, the music industry, artists, and fans to prevent further closures.

Is IVW24 An Exercise in Virtue-Swathed Futility?

IVW24 is set to take place from the 29th of January to the 4th of February. Once again, it is being marked as a seven-day celebration of music venues up and down the UK and the people who tirelessly attempt to keep them afloat.

But is it really anything more than attaching the IVW logo to gig posters for events scheduled to take place in the IVW timeframe? Is it enough to convince music fans to come out in droves to see up-and-coming and established bands? I, for one, am struggling to see the impact that Independent Venue Week will have on ticket sales. Even though I would love to see the initiative have a profound effect and give venue owners a reprieve from their financial anxiety, optimism is in short supply in the wake of the 193,230 opportunities that were lost for musicians through the closure of venues in 2023.

Sure, IVW has developed a line of merchandise. Even though there is absolutely no indication that purchasing one of the t-shirts will contribute to the rising costs of keeping the lights on and the PAs plugged in at music venues. And Huw Stephens and Steve Lamacq will be taking their BBC 6 Shows on the road, but it feels as though the music industry is going to need to put a far juicier carrot on the end of the stick to amp up the enthusiasm to purchase gig tickets. Stephens and Lamacq’s tour is a step towards raising awareness and support for these venues, but it underscores the need for more substantial and sustained efforts to safeguard the future of the UK’s music ecosystem.

“IVW is nothing more than an opportunity to promote big acts, not independent music. As a volunteer at an IVW event, I was treated poorly, working tirelessly without even so much as a bottle of water in return, meanwhile the venue staff didn’t get paid for the extra hours put in – so much for celebrating them. Every year it gets more contrived.” – anonymous

With music fans more mindful of their budget than ever before given that there is no end to the cost-of-living crisis in sight, it is somewhat naïve to expect this event can even make a dent in the financial strain felt by independent music venues.

What is Independent Venue Week?

Independent Music Venue Week is a celebration of the spirit and uniqueness of independent music venues. It’s akin to a week-long festival, but instead of being confined to one location, it sprawls across the UK’s independent music venues, showcasing their importance and the diverse talent they support.

Origins and Evolution:

Inception (2014): IVW was launched in 2014. The idea was to shine a spotlight on the heroes who own and run these venues. It’s a nod to the places that often serve as the nurturing grounds for musicians, offering them their first stages and helping to shape their careers.

Growth and Development: Over the years, IVW has grown significantly. From a handful of venues in its early days, it has expanded to include hundreds of venues across the UK. Each year, the event sees a series of gigs and talks taking place over a week, usually at the end of January or the beginning of February. This timing is strategic, as it falls at a quieter time of the year for these venues, giving them a much-needed boost.

Impact of COVID-19: The pandemic brought unprecedented challenges to the live music scene. IVW adapted by incorporating virtual events and fundraising efforts to support struggling venues. This period highlighted the fragility of independent venues and galvanized public and industry support for them.

Key Figures and Involvement:

Sybil Bell: The founder of IVW, Sybil Bell, has been a crucial figure in the initiative. Her vision and dedication have been instrumental in driving the event forward and raising awareness about the importance of independent venues.

Artists and Bands: Each year, a mix of well-known and emerging artists participate in IVW. These artists often have a personal connection to these venues, having started their careers on similar stages. Their involvement brings attention and crowds, vital for the venues’ survival.

Partnerships and Support: IVW has garnered support from various organizations, including Arts Council England. Partnerships with music industry bodies, media, and sponsors have helped in amplifying its impact.

Government Recognition: The initiative has also previously received acknowledgement from the UK government, highlighting its cultural significance and the need for supporting grassroots music venues.

In Conclusion

To truly make a difference, IVW and similar initiatives must go beyond annual celebrations and become part of a larger, concerted effort to address the financial and structural challenges facing independent music venues. This could include advocating for policy changes, creating sustainable funding models, and fostering a culture of continuous support from the music community and the public. Only through such comprehensive and ongoing efforts can the decline of these cultural hubs be halted and reversed.

For more music news, keep following our blog, which has recently been voted by Vuelio as one of the top 10 UK music blogs in 2024. We always have room to feature new music from up-and-coming artists and help them cut through the oversaturated static. Submit new music today.

Article by Amelia Vandergast

Does Politics Have a Place in Music in 2024?

Posted on 7 January 2024
Politics in Music

As we step into 2024, the question of whether politics belongs in music remains as pertinent as ever. Music, an art form that transcends boundaries and speaks the universal language of emotion, has often been a vessel for political expression. From the soul-stirring melodies of folk to the rebellious chords of punk, music has not just mirrored but also shaped societal narratives.

But in a society more bitterly divided than ever with people clinging to the extreme ends of the political spectrum with increasingly partisan views, is it the right move for your music career to be candid with your political beliefs? No one can answer that question for you. Each artist has their own agenda. But with the considerations outlined below, you will hopefully see that societal regression is an inevitable symptom of inhibition of expression.

There is certainly an argument that music should be an escape from the dystopia that is closing in around us, but if you are biting your lyrical tongue to appease as many people as possible, it may be time to bite the political bullet and start to speak for the marginalised and voiceless.

The Role of Artists in Challenging Oppressive Structures

History is replete with artists who have used their platform to challenge oppressive political structures. Their music becomes a rallying cry, a beacon of hope and solidarity. In oppressive regimes, where voices are stifled, music becomes the unquenchable flame of resistance. It’s not just about creating art; it’s about creating change.

If you are an independent artist, you may not be able to start a revolution with your next single, but the ripple effect of liberating music can at least spark some resistance.

Authenticity vs. Appeasement: The Cost of Political Expression

Incorporating politics in music can be a double-edged sword. Artists risk alienating fans whose beliefs diverge from the message conveyed. However, the pursuit of universal appeasement often leads to bland, meaningless art. True artistic expression demands authenticity, even at the cost of popularity. It’s a testament to the artist’s integrity, choosing significance over safety.

In the digital era of music when music can feel like a popularity contest with the focus on how many listeners tune into your music on Spotify monthly and you get booked for gigs based on your Instagram followers, anything that threatens to diminish your follower count is enough to strike fear, but if you want to spend your entire career pussyfooting around the people who want to sedately suck the cocks of GB News presenters before parroting ‘go woke, go broke’ at anyone with a conscience and a voice, go ahead.

There is always the risk of facing the same backlash which saw the Dixie Chicks fall from grace in 2003 when Natalie Maines commented on the US invasion of Iraq, which saw radio stations boycotting their music and sponsors boycotting them. Yet, if you’re so inclined to be a populist, you may as well have moved into politics instead of the music industry.

The Revolutionary Echoes of Genre Pioneers

The annals of music history are marked by pioneers who were brave enough to carry the torch of political expression. Hip-hop became a catalyst for collective resistance. Rock became a rallying cry against economic stagnation. Punk became a rejection of fascism.

These genres have always been more than just music; they’ve been movements, challenging norms and igniting societal change. Their creators weren’t just musicians. They were revolutionaries whose notes were as potent as any speech.

Culture propels matters into public discourse, prompting us to reconsider our perspectives on the world. Pivotal cultural events often lay the groundwork for shifts in politics and policy-making.

The Sleaford Mods Controversy: A Reflection of Expectations

If you are thinking that silence on key issues is the key to success, the recent controversy surrounding Sleaford Mods, who faced backlash for not expressing their views on Palestine, underscores a critical aspect of music and politics. It highlights the expectations placed on artists to use their platform for political discourse.

This incident, which saw Sleaford Mods storm off stage after a Palestinian flag was thrown at their feet, reflects the evolving relationship between artists, their art, and their audience in the realm of political expression.

The Irony of Political Ignorance

Remember how in 2020 it only just dawned on some music fans that Rage Against the Machine is a political band? Well, there’s been an even more absurd instance of music fans being politically tone-deaf. When Green Day played their 2004 hit, American Idiot, during an NYE show on ABC and changed the lyrics to “I’m not a part of the MAGA agenda”, people were shocked at the twist to the single that has ALWAYS been underpinned by political angst.

Both of these instances are stark reminders of how music can be consumed without comprehending its deeper messages. Are these the kinds of mind-numbed fans you want to appease by refraining from including political messages in your music? The kinds of people who love to hate far more than they love to adore? The kinds of people who look for any hint that the world is descending into ‘woke madness’ because you don’t share their views? The people who throw the oppressed under the bus because they can’t come to terms with the real reasons behind their shortcomings so they foam at the mouths like pedant toddlers screeching because they’re not being pandered to by everyone, all of the time?

Conclusion: The Inextricable Link Between Music and Politics

In conclusion, the question isn’t whether politics belongs in music in 2024, but rather how it manifests. Music has always been a reflection of the times, a voice for the voiceless, and a tool for change. As long as there are stories to be told and injustices to be challenged, politics will find its rhythm in the heart of music. The true essence of music lies in its ability to speak truth to power, to challenge, and to inspire.

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If you have a political or a protestive track you would like to promote, submit music to our indie music blog for a review or use our artist interview service to give your fans and our readers an inside view into the inspiration behind your latest release.

 

Article by Amelia Vandergast

Harmonising with the Future: How to Navigate the Music Industry Landscape in 2024

Posted on 30 December 2023
2024

If taking your music career to the next level in 2024 is at the top of your New Year’s resolutions, you will have to do plenty more than unleash your magnum opus and hope for the best. If previous trends have taught us anything, it is that long-term strategies, harnessing fan power via community engagement and finding ways to monetise your music away from streaming platforms are the cornerstones you need to rest the foundation of your career on.

In 2024, there won’t be a radical shift away from these music marketing fundamentals. However, as we stride into 2024, the music industry stands on the cusp of a thrilling transformation, driven by innovative trends and strategies that promise to redefine the landscape for artists and their audiences.

Leave Your Music Industry Pesimism in 2023

Even though, in some ways, it may not feel as though the music industry has fully returned to form following the pandemic, the tenacious swathes of innovation exhibited by the industry have shown that the industry is far from in decline. While the ‘mainstream’ may be somewhat of an abstract phenomenon these days, there are still plenty of signs of life and potential.

For example, Live Nation reported a 27% increase in revenue year-over-year in Q2 2023, signalling a robust recovery. This revival has been further bolstered by high-profile artists like Taylor Swift, whose Eras Tour is projected to generate a staggering USD 1 billion in revenues by March 2024, alongside a significant boost to local economies.

Collaboration has also become a cornerstone in this new era, with artists, venues, and businesses joining forces to enhance the live music experience. Furthermore, streaming platforms like Spotify and Apple Music continue to thrive, offering artists a steady stream of revenue through royalties. This has been crucial in offsetting losses from cancelled performances during the pandemic.

Innovations in virtual concerts and omni-channel platforms have also played a significant role in the industry’s comeback, allowing artists to maintain a connection with their fans. The music industry’s ability to adapt and innovate in the face of adversity has not only ensured its survival but has also paved the way for a brighter, more resilient future. As live music returns and streaming platforms grow, the industry in the US and the UK is poised for a vibrant and prosperous era, buoyed by the lessons learned during the pandemic.

2024: A New Era in Music

1. Embracing the Digital Shift: The Rise of AI and Streaming

If there’s anything that can drive disdain in the hearts of independent artists, it is the mere mention of AI and Spotify. It can be easy to overlook how both artificial intelligence and streaming platforms have the potential to revolutionise the music industry. As just one example of how AI can facilitate an independent artist’s growth in the industry, AI-driven hyper-personalisation is transforming how music is marketed, enabling artists to target audiences with unprecedented precision.

Meanwhile, streaming platforms are reaching new revenue highs, though artists must be wary of solely relying on them. The key lies in leveraging these digital tools to enhance audience engagement and diversify income streams.

2. The Power of Content: Beyond Music

 

In 2024, the role of the artist extends beyond music creation. Embracing the influencer persona, artists should be inclined to tap into diverse opportunities, including content creation and direct fan engagement. This trend underscores the importance of viewing music as part of a broader business strategy, where every interaction with fans is a chance to strengthen relationships and build a loyal community.

By harnessing the power in parasocial relationships, independent artists can put ample momentum behind their every move. However, there is a balance to be struck between becoming a content-creating machine and only appearing on social media to drop a new release or announce a new tour, which brings us to our next point.

3. Community and Superfans: The Heart of Success

The growing focus on community and superfans is reshaping marketing strategies. Artists are encouraged to cultivate a dedicated fan base, recognising that a small group of passionate supporters can have a significant impact on their careers. This approach involves creating exclusive, subscriber-only content and fostering a sense of belonging among fans.

Whether you sign up to platforms such as Patreon, do exclusive merch drops via Spotify Wrapped for your most invested fans or create a mailing list which you will use to deliver exclusive digital goodies to your most loyal followers, the power of the super fan isn’t to be underestimated.

4. Short-Form Video Content: Capturing Attention

Short-form video content is dominating the digital landscape, and its influence in the music industry is undeniable. Artists must adapt to the decreasing attention spans of audiences by producing engaging, concise video content. This trend offers a powerful tool for promotion and connection, allowing artists to showcase their personality and creativity in bite-sized formats.

With the reel format spilling out from TikTok onto Facebook and Instagram, it is time to perfect your short-form video content creation skills. Use it to plug your new releases and tours, or simply to just provide a window into your creative process or bolster your connections with your fans.

5. Alternative Monetisation: Beyond Traditional Revenue Streams

The music industry’s traditional revenue models are evolving. Artists are exploring alternative monetisation strategies, such as merchandise, live performances, and personalised experiences. This shift requires artists to think creatively about income sources, ensuring they are not solely dependent on streaming revenues. Stop pouring your effort into lamenting the royalty payment structures on streaming platforms and see the potential in more lucrative revenue streams.

Conclusion: Harmonising with Change

 

As we look towards the future, it’s clear that the music industry in 2024 is a landscape of immense potential and change. For independent artists, the key to success lies in adapting to these trends, embracing the digital revolution, and focusing on building strong, direct relationships with their audience. By doing so, artists can create a sustainable career path, marked by both artistic fulfilment and financial stability.

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For more advice on how to take your music career to the next level in 2024, enquire about our artist development services, and keep following our music trends updates to stay up-to-date with the latest developments in the ever-evolving music industry landscape.

Article by Amelia Vandergast

The December Dilemma: Five Reasons Why Independent Artists Should Rethink Releasing New Music During the Festive Season

Posted on 24 December 2023
New Music

As the winter chill sets in and the defrosting Mariah Carey for Christmas meme has circulated, December brings a unique atmosphere, one of nostalgia and celebration. However, for independent artists, this season presents a paradox. While it seems a tempting time to release new music, hoping to ride the wave of holiday cheer, there are several compelling reasons to reconsider your release strategy.

In this article, we will outline five of the main reasons why December might not be the ideal month for independent artists to debut their latest labours of love.

5 Reasons Why Independent Artists Should Avoid Releasing Music in December

  1. The Nostalgia Factor

December is a time machine, transporting listeners back to the warm, familiar tunes of yesteryears. The airwaves are saturated with classic hits and melodies, leaving little room for new entrants. This nostalgia-driven trend means that new tracks from independent artists often struggle to find an audience amidst the sea of timeless classics.

  1. Festive Frenzy Overload

The holiday season is a sensory overload – lights, shopping, family gatherings, and endless lists of obligations. Amidst this festive frenzy, music consumption patterns shift. People lean towards playlists that complement the season’s spirit, often side-lining new, unfamiliar music. This makes it challenging for independent artists to capture the attention of potential listeners.

  1. Financial Constraints

With wallets stretched thin due to holiday shopping and year-end expenses, music fans are less likely to invest in new albums or extravagant merch bundles. This financial crunch can significantly impact the revenue potential for artists releasing new music in December. You don’t want to build momentum with a campaign only for your efforts to be wasted because people’s disposable income has been swallowed.

  1. Year-End Reflections

As the year winds down, music enthusiasts and critics indulge in retrospection, compiling lists of the year’s best tracks and albums. New releases in December risk being overlooked in this reflective process, missing out on critical acclaim and end-of-year discussions.

  1. Promotional Pitfalls

The competition for media coverage is fierce during the holidays, with every sector vying for a slice of the festive attention pie. Independent artists often find it challenging to secure promotional opportunities, as larger, established acts with hefty marketing budgets dominate the scene. Furthermore, just like in every other sector, people working in the industry take time off, including Radio DJs, promoters, pluggers, journalists and playlisters. Even though it may seem that the music industry is always operational, it is far from the case, especially for smaller-scale operations that are more likely to give up-and-coming artists attention!

Why It Pays to Be Strategic with Your New Release Dates

While the allure of a December release is understandable, independent artists might find greater success and engagement by choosing a less congested time. A strategic release in the new year, when listeners are refreshed and eager for new sounds, could be the key to making a more impactful musical statement.

It is vital to remember that the first month of a marketing campaign sets the stages, captures the most attention, and creates an initial impression that can significantly influence the trajectory of an artist’s release.

In the digital era of music, much of music discovery and promotion is governed by algorithms, particularly on streaming platforms and social media. A strong performance in the first month can signal these algorithms to promote your music more widely, increasing your reach and potential fan base.

When Is the Right Time to Release New Music?

Choosing the right time to release new music is a strategic decision for independent artists, balancing industry trends, audience availability, and promotional opportunities. While there’s no one-size-fits-all answer, certain periods tend to offer more favourable conditions:

Early to Mid-Spring (March to May)

Spring symbolizes new beginnings, and the music world is no exception. With the winter holidays and major award seasons behind, listeners are often eager for fresh sounds. This period is less crowded than the end-of-year rush, giving independent artists a better chance to stand out.

Late Summer to Early Autumn (August to October)

Releasing music in late summer or early autumn can be advantageous. The industry starts to buzz again after the summer lull, but it’s before the holiday season’s frenzy. This timing allows artists to capitalise on the back-to-school energy and catch listeners before they switch to their holiday favourites.

January to Early February

The start of the year can be a strategic choice for release. The post-holiday calm means less competition, and people are often in search of new music to kickstart their year. However, it’s important to launch your campaign after the New Year’s festivities to avoid getting lost in the holiday hangover.

Mid to Late Autumn (Late October to Early November)

Releasing music during this time can be a smart move, especially if you avoid clashing with major holiday releases. Listeners might be looking for new tunes to accompany the change of seasons, and there’s a window of opportunity before the holiday music takes over.

Weekdays for Launches

Regardless of the month, consider launching your music on a weekday, typically Friday, which is the global release day for new music. This aligns with the music industry’s standard and maximizes the chances of getting featured on new release playlists.

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Remember, these are general guidelines. The best release time also depends on your specific audience, genre, and marketing strategy. For instance, if your music has a summery vibe, a spring or early summer release might work best. Additionally, consider your readiness – it’s better to release when you’re fully prepared, rather than rushing to meet an arbitrary date.

But What About Christmas Songs?

If you have dreamed of releasing a hit Christmas song, you might be disparaged to read WIRED’s scientific explanation of why there hasn’t been a hit Christmas song in years. We’re not counting the atrocities LadBaby inflicted upon the world, illustrating how culture in the UK has never been in a sorrier state.

The article outlines how nostalgia plays a pivotal role in the enduring popularity of classic Christmas songs. These tracks often passed down through generations, create a sense of comfort and tradition that new songs struggle to replicate. The article also highlights how songs from as far back as the 1970s continue to dominate the festive airwaves, underscoring the challenge for contemporary artists to break into this nostalgic stronghold.

Furthermore, the music industry has undergone significant changes, particularly in how music charts are perceived and used. The rise of streaming services and the decline of traditional sales metrics have altered the landscape, making it more challenging for new songs to achieve the ‘classic’ status of their predecessors. This shift is exemplified by acts like LadBaby, whose novelty songs have topped charts in recent years, reflecting a change in what drives popularity and success in the music industry.

Interestingly, the article notes that even massive hits like Mariah Carey’s “All I Want For Christmas Is You” took years to reach their iconic status. This suggests that while new Christmas songs may be released, they require time to embed themselves into the festive canon, a process that can take decades.

The current music landscape, with its focus on streaming and novelty, further complicates this scenario, making it a challenging feat for contemporary artists to create the next Christmas classic.

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For more advice on how to make the best moves in your music career in 2024, keep following our blog, and always let us know about your latest releases by submitting your music for review on our top 10 UK music blog.

Article by Amelia Vandergast

The Artistic Evolution: Embracing Change in Music

Posted on 9 December 2023
Evolution

In the ever-evolving landscape of music, change is not just inevitable but essential. The journey of an artist is marked by an incessant quest for creativity and innovation. As we delve into the stories of bands like PJ Harvey, Radiohead, Beastie Boys, Nine Inch Nails, Depeche Mode, and Fleetwood Mac, we uncover a shared narrative of transformation. These artists, once confined to their original sounds, dared to venture into uncharted territories, thereby cementing their places in the annals of music history.

The concept of ‘selling out’ is often debated in the music industry. When artists deviate from their original sound, they are often accused of abandoning their roots for commercial success. While it may be the case that record labels push artists in different directions to maximise the profits banked by the oligarchs, it is ludicrous that independent and up-and-coming artists are also greeted by the same accusation. Especially if they have complete creative freedom over what they innovate and orchestrate.

Any real music fan will be aware of how difficult it can be for independent artists to create a comfortable living without seeking other means of income. Just take a recent interview with Pigs Pigs Pigs Pigs Pigs Pigs Pigs in the Guardian on how their fans are amazed to hear that they are back in the office after playing shows and they have been fired for taking time off for touring. It is time for music fans to gain perspective and view transformations as acts of autonomous expression, where independent artists exercise their creative freedom to explore and grow, rather than conforming to external expectations.

If you have been caught between feeling compelled to replicate your earlier material and daring to metamorph your sonic signature for your next releases, this article, which demonstrates the detrimental nature of assimilating your older material out of obligation, may give you a clearer view of which avenue to take your future releases.

Loyalty vs Innovation

The music industry often presents a dichotomy: remain loyal to your original sound or innovate and risk alienating your fan base. This dilemma is particularly poignant in the cases of bands like Radiohead and Fleetwood Mac, who dramatically altered their musical directions. Radiohead’s shift from the grunge-inspired “Pablo Honey” to the experimental sounds of “Kid A” and Fleetwood Mac’s evolution from blues-rock to the pop-rock anthems of “Rumours” are testaments to the rewards of embracing change. Their success stories challenge the notion that loyalty to one’s original sound is the only path to enduring relevance.

The Adage “If It Isn’t Broken, Don’t Fix It” Doesn’t Apply to Art

In the realm of art and music, stagnation is akin to regression. The musical journeys of PJ Harvey and Depeche Mode provide inexplicable examples. Harvey’s transition from bluesy punk-rock to a more accessible indie-rock style, and Depeche Mode’s evolution from upbeat synth-pop to a darker, more atmospheric sound, demonstrate the artistic necessity of breaking free from the ‘if it isn’t broken, don’t fix it’ mindset. Their willingness to reinvent themselves not only kept their music relevant but also allowed them to explore new depths of their artistic potential.

The Muse Isn’t Always Found in Chartered Territory

Exploration beyond familiar boundaries often leads to the discovery of a muse that redefines an artist’s work. The Beastie Boys’ transformation from a hardcore punk band to hip-hop icons and Nine Inch Nails’ journey from synthpop to industrial music highlight the importance of seeking inspiration beyond the comfort zone. These shifts not only revolutionized their respective genres but also opened up new avenues for creative expression.

New Material Doesn’t Obsolete the Old

A common fear among artists is that their new work might overshadow or invalidate their previous creations. However, the evolution of these bands shows that new material can coexist with and even enhance the appreciation of their earlier works. The new sounds do not erase the old; instead, they add layers to the artists’ narratives, enriching their musical legacies. You may receive backlash from your fans who find a sense of pride in saying that they have been following you from the start and have grown accustomed to a certain style, but you can’t please everyone’s subjective view, attempting to do so will only serve as an inhibitor to your creativity. That’s the same creativity that drew them to you in the first place.

How Fans Can Decree Music Is ‘Terrible’ When It Is Made with the Same Talent That Produced the Art They Fawn Over

The reaction of fans to an artist’s evolution can be complex. While some embrace the change, others may be quick to criticise, forgetting that the talent and creativity that endeared them to the artist in the first place are still at play. It’s crucial to recognise that the same spark of genius that created the beloved early works is driving these new explorations, even if they take a different form.

Conclusion

The stories of these iconic bands serve as a powerful reminder to musicians and artists everywhere: the pursuit of creative evolution is not just a right, but a responsibility. Embracing change, exploring new horizons, and challenging the status quo are what keep the flames of creativity burning. As artists and fans alike, we should celebrate this journey of evolution, for it is in these changes that the true essence of art is found.

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If you have a brand-new sound you want to showcase, submit your music today to see your music featured on our top 10 UK music blog.

Article by Amelia Vandergast

How to Maximise the Impact of a Limited Music Marketing Budget

Posted on 3 December 2023
Music Marketing

Independent artists are inundated with options on how to spend their limited and overstretched music marketing budgets. From paying for social media ads to trying to gain traction around a new release via Google ads to paying for prominence on music and video streaming platforms to handing money over to a PR team and hoping for the best to funnelling all your cash into touring or playlist services, the options are overwhelmingly endless.

Unfortunately, there is no one-size-fits-all answer to where independent artists should invest their marketing budget. Each platform offers unique advantages and disadvantages and caters for different target audiences. There is no shortcut through the research you will need to undertake to determine which platform or mode of marketing aligns best with your work and promotional goals.

To get you started on the monumental task of discerning what you will need to consider before tailor-making your marketing strategy, we will outline some of the fundamental considerations that are essential proponents for an effective music marketing campaign.

How to Put Your Money Where Your Music Is

The key to any effective music marketing campaign is putting your music in front of people who are more likely to be interested while simultaneously showing potential fans what you’re about, why they should care, and how you can become a major landmark on their personal map of the music scene.

Before using your creativity to conjure marketing ploys, set your budget for your objective, and before you get downtrodden by the bigger is better adage, remember that it isn’t the be-all and end-all. Limited budgets can be just as effective in relative terms if you prioritise and drive your campaign with creative ideas.

Before you invest in social media ads, Google ads, playlisting, radio campaigns or other PR services, it is crucial to consider you can cover all the essential expenses first, including music production costs, physical manufacturing, digital distribution, merch production, rehearsal space rental, music and recording equipment, travel expenses, printed promotional assets, photoshoots and web design and maintenance. Once all those bases are covered, you can start to consider your marketing priorities and how they will open revenue streams.

If you are completely at a loss with how to set a budget for promoting a new album, single, EP or music video, a good rule of thumb to use is investing 30% – 40% of the production cost on promoting the project. For example, if you spent £2k producing your new music video, set a promotional budget of £600 – £800. The return on investment may not come back to you immediately, but never forget that your music is an asset, which can open doors and generate revenue in a myriad of different ways.

How to Prioritise a Limited Music Marketing Budget

Many independent artists make the mistake of trying to spread themselves too thin and attempting to take advantage of every conceivable method of music promotion. If you are pouring minimal funds into each marketing mode, you will effectively be reducing the impact of each investment. Focus on a limited number of channels rather than being overly ambitious and attempting to be everywhere all at once.

Always make an informed choice on where your existing listeners are more engaged. Sponsored posts on social media are highly effective; as a bonus, the results are measurable, they’re accessible to artists on a limited budget, you’re fully in control of how much you spend, and you always have the option of altering your campaign along the way.

The second most cost-effective music marketing tool is YouTube ads; a typical video ad will set you back £0.01 – £0.03 per click, depending on your targeting, bidding goal and ad type. Regardless of the variations, the cost of a YouTube ad campaign is low compared to other forms of music marketing. Plus, as of 2023, YouTube has over 2.70 billion monthly listeners, and YouTube allows musicians to place their ads on videos or channels similar to their own, and it is easy to use metrics to track campaign performance. Click here for more tips on how to maximise your YouTube campaign.

Always remember that your music marketing campaign should be as unique as your music; what works for some, won’t necessarily work for you. Your most effective marketing campaign may not come to you the first time around; be prepared to collate the data to see what works and what doesn’t – you can always perfect the formula the next time around or see the opportunity to use a unique angle or idea.

Get Acquainted with the Idea of Sweat Equity

Creativity and tenacity are just as valuable proponents in an independent artist’s marketing strategy as significant sums of cash. If you are working on a tighter budget, lean on your fanbase to put momentum behind your marketing campaigns while coming up with creative incentives for them to do so.

Even if you want to move your sound into an international arena, don’t think you’re bigger than thinking local. Host a listening party at your local record shop, launch your new project at a local bar, and network with the local figureheads of the music scene, including radio DJs and journalists.

Word-of-mouth marketing, especially in the internet era of music, should never be underestimated. After all, that is effectively how songs, music videos and reels go viral. Once momentum gets behind a digital asset such as a song or a music video, there’s no telling the heights it will reach.

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For more advice on taking your music marketing to the next level, learn how to expand your fanbase, get more traction behind your releases and maximise your exposure, contact our award-winning A&R team and ask about our artist development services.

Article by Amelia Vandergast

The Intangible Ethos of Punk Why Its Subjective Ambiguity Makes It Almost Impossible to Define

Posted on 23 November 2023

With society becoming increasingly polarised and partisan with their ideals, the ambiguity and subjectivity of the punk ethos continue to be as amplified and weaponised as it was when the sonic strain of rebellion saw its inception when Bad Brains and Fugazi had to take back their scene from white supremacists.

Asking the definition of punk will always elicit a wide range of answers, typically subjective and based on personal beliefs. Much like asking someone their take on the meaning of life, asking for a definition of punk leads to diverse perspectives and opinions. The differentiations in opinion can naturally lead to points of contention.

The Ambiguity and Subjectivity of the Punk Ethos

While some may see leftist bands, including politically vocal bands such as Crass and Leftover Crack as punk, others enforce the insinuation that punk should be neither left nor right-wing – it should be entirely anti-establishment. Yet, punk artists have always fallen on either side of the spectrum. There has never been a shortage of conservative punks; Johnny Ramone and Bobby Steele (Misfits) being amongst the most prominent, with the likes of Skrewdriver falling on the more extreme end of the right-wing spectrum.

Leftover Crack at The Underworld, London, 13 August 2009 | Rebeladelica

The existence of Christian punk bands, such as MxPx is also a baffling paradox. Aurally, they are as ‘punk’ as Green Day and Blink-182, but does their piousness preclude a punk attitude? Well, if you consider the punk ethos as one that goes against conformity and authoritarianism and consider that religiosity is one of the greatest examples of authoritarianism, given the submission to authority and conventionality, then you would have to argue that it does.

However, if you regard the ambiguity and subjectivity of the punk ethos, not as a flaw, but as a fundamental characteristic that allows punk to remain an evolving cultural driving force, you can see why anything can and does fly under the banner of punk. The differentiation in meaning, for artists and fans alike, is a phenomenon rooted in the origins of punk. Punk embraces individuality and resists strict definitions. It has done so since its mid-1970s inception which saw the movement erupt as a visceral reaction against corporate mass culture.

The Origin of Punk

Ramones, the Sex Pistols, and The Clash, with their raw sound and defiant attitude, became the embodiment of the punk movement in the mid-70s as a means to drown out the bloated-with-capitalism timbres of Rock n Roll. It was always more than a genre. It was (and still is) permission for self-expression, a celebration of DIY ethics, and an antagonistic force against authority and social normativity.

The DIY aspect of punk further contributes to its subjective nature. Punk has always encouraged grassroots involvement, from creating zines and organising gigs to forming bands and recording music independently. This DIY spirit means that punk is not just consumed but actively created by its participants, leading to a diverse range of expressions and interpretations. What punk means to a fanzine creator in London can be vastly different from what it means to a garage band in New York or a political activist in Berlin.

What was punk – and why did it scare people so much? | National Geographic

Moreover, the punk ethos is marked by a resistance to being pigeonholed or defined by external forces. This resistance is a reaction against the commercialisation and co-optation of music and culture. Punk’s disdain for the mainstream has led to a fluid and evolving identity, one that resists easy categorisation. This fluidity means that punk can be a moving target, always adapting and changing in response to the cultural and political climate. This is efficaciously encapsulated by The Virginmarys with their track, You’re a Killer, which fervently protests the age of division and disinformation with the scathed lines that will always strike a chord:

“Information, in formation
An idiot’s guide to dividing the nation
Grooming the youth to the point of sedation
Where hearing the truth gives a strange sensation
What you see’s not what it seems
The UK’s sleeping sweet American dreams
Democracy is a word shot from the mouth
Of a killer”

The subjectivity of punk is also reflected in its regional variations. Punk in the UK, with bands like the Sex Pistols and The Clash, often had a more overt political edge, reflecting the social and economic turmoil of 1970s Britain. In contrast, American punk, epitomised by bands like the Ramones and Black Flag, often had a more nihilistic and individualistic bent iconography attached to them, which is now increasingly perpetuated in contemporary UK punk scenes.

The Weaponisation of Punk

Just as people fought back against The National Front attempting to co-opt the punk movement when they skewed the meaning of the lyrical contexts within tracks from The Clash and Sex Pistols, and Henry Rollins and Ian Mackaye refused to be passive in their resistance when the frenetic nature of American hardcore attracted Neo-Nazis like moths to a flame, it’s crucial that no form of contemporary xenophobia gets to fly under the guise of punk.

One of the key reasons for the ambiguity and subjectivity of the punk ethos is its foundational principle of individualism. Punk encourages people to think for themselves, to question the status quo, and to express their unique perspectives and identities. This ethos naturally leads to a wide range of interpretations and expressions. For some, punk is primarily about the music and the energy of live performances. For others, it’s a political statement, a way to challenge societal injustices and speak for the marginalised. And for many, it’s a fashion statement, a way to visually express their rebellion against mainstream norms.

So, given that punk is a means of individualistic empowerment which gives people the freedom to challenge social constructs and embrace their autonomy, it is nothing short of fucked up that the Trans Exclusionary Radical Feminist (TERF) movement is attempting to infiltrate punk in reaction to people refusing to play along with gender roles anymore, especially if those assigned at birth gender roles are completely at odds with innate identity.

It may require one brain cell too many for people to wrap their heads around the fact that gender is shaped by societal norms and expectations rather than being solely determined by biological or physical differences, but the consequence of that cannot and should not be the demonisation of trans, non-binary, and queer people. Of course, TERFs and their army of gender-critical sheep can’t come right out and say why they feel threatened by trans and non-binary people. They have to convince themselves that there is an existential threat to women and children to feign some form of valour.

On the other hand, it’s entirely possible that they don’t even have the cognitive capacity to realise that their aversion to people who don’t marry themselves to the conformity of gender roles boils down to a fear that their own safety blanket of conformity will be torn away. Perhaps they’ve all got a bad case of gender role Stockholm syndrome.

People who claim to be punk but aren't, TERF edition. : r/punk
Where is the clause in the punk ethos to declare that you can’t embrace your identity if that means you are rejecting arbitrary gender roles and living your life whilst proving that gender is not a fixed or innate attribute but rather a fluid identity shaped by social and cultural context?! I certainly don’t see one.

Don’t believe the “TERF is the new punk” hype. No matter how many garish t-shirts are pressed by the biggest victim-mentality grifter who cries to the Daily Mail and GB News that she’s been cancelled by the music industry for airing her dimly dogmatic views. Just like the evil protagonist in her fellow TERF’s book and film franchise, she isn’t to be named, because every bit of publicity is fuel for her self-piteous fire.

In Conclusion

The ambiguity and subjectivity of the punk ethos are central to its enduring appeal and relevance. Punk is not a monolith but a mosaic, made up of diverse voices and perspectives. This diversity allows punk to continually reinvent itself and remain relevant to new generations of artists and fans. Whether as a musical genre, a political statement, or a lifestyle, punk remains a powerful symbol of rebellion, individuality, and self-expression. However, that doesn’t mean that harmful tropes pushed via the righteousness of punk should go unchallenged. Punk isn’t a free pass to prejudice.

Article by Amelia Vandergast

Don’t Fall Victim to the Gift Guide Racket: Musicians Don’t Want Their Personalities Parodied Via Kitsch Novelty Trash

Posted on 19 November 2023
Christmas Gift Guide

To save musicians from being unwillingly bestowed with tacky or unusable gifts this Christmas, we’re putting out a PSA to step away from the gift-buying guides, which fool you into believing that EVERY musician will love the kitsch trash peddled in the Christmas gift guide game.

At Christmas, we are repetitively reminded, “It’s the thought that counts”. Yet, gift givers are becoming increasingly reliant upon ‘What to Buy for [insert personality type/relation to you] Guides’. These articles aren’t pushed into the public sphere to guide Christmas shoppers towards the perfect gift; they are an affiliate marketer’s racket. Don’t fall into the trap.

After pointing out all the faux pas, we would love to give you a definitive answer on how to spend your hard-earned cash on a guarantee of gift-derived gratitude, but that defeats the purpose of our point. No writer knows your recipient like you! ‘Perfect’ gifts always come to fruition by thinking along practical lines, looking for cues in past conversations, and aligning what you put under the tree with their unique attributes. And perhaps most importantly, remember musicians are more than one-dimensional entities. Don’t go down the linear-thinking rabbit hole believing gifts NEED to be music-related.

That is what capitalism made of Christmas! : r/socialism

The Festive Affiliate Marketing Trap and How Not to Be Ensnared in It

Have you ever noticed that online Christmas gift guides are full of ‘handy’ links directing you to sites where you can buy the wares? If you follow that link and complete the purchase, you will put money directly into the pockets of the people attempting to capitalise on your indecision.

For each purchase, the website hosting the guide earns a commission; it is a common way for content creators and websites to monetise their traffic. But the exploitation of consumers doesn’t end there either! Some gift guides prioritise products which offer higher rates of affiliate commission rather than focusing on the quality or the suitability of the gifts. In turn, this increases profitability for the website at the expense of the gift giver and the recipient.

These gift-buying guides take advantage of how overwhelming, frustrating, and confusing the holiday season can be. Under the high pressure of finding the ‘perfect’ gift with limited time and often a limited budget, it isn’t surprising that many Christmas shoppers are drawn to these guides like a moth to a flame and find gratitude for the simplification of the decision-making process.

Another obvious flaw of these gift-giving guides is the lack of personalisation. Successful gift-giving requires an understanding of the recipient’s personality, tastes, and needs. As much as the creators of these gift guides want to fool you into believing that they provide the ultimate hack to Christmas shopping with the clever little spiel which appears at the top of the guides, it is nothing more than a highly effective marketing ploy. Gift guides, especially gift guides for musicians will almost ALWAYS result in generic and less-appreciated gifts!

Gasmobi - Worldwide Advertising Network

To avoid the pitfalls of Christmas shopping guides, always put your knowledge of the recipient’s needs and preferences above the influence of content creators. Their commodified guides are far from gift-giving gospel. If you’re really at a loss on what to purchase for someone who is “hard to buy for”, you can eliminate the guesswork and ask if there is anything they want or need. Or if you would like to maintain an element of surprise, you can purchase a gift card from an online retailer. This may detract from the almost money-can’t-buy-experience of seeing someone unwrapping something they never knew they needed but instantly adore but on the flip side, there are plenty of benefits to not shooting in the dark or relying on the influence of affiliate marketers.

Bad gift-giving is more than just economically inefficient, harmful to the environment when it ends up in a pile of landfill and a major contribution to dust-collecting clutter. It’s a glaring indicator of thoughtlessness which puts a major dampener on what could have been a positive experience.

Gifts NO Musicians Want to Unwrap at Christmas

Even if your intended recipient lives and breathes music, a tacky effigy which attempts to capture the essence of their personality/hobby/vocation/career is always going to miss the mark. And if you are thinking about buying some new gear or an instrument without their input, don’t; musicians spend hours, if not days or weeks pondering over their new gear purchases. The chances of getting the purchase right on nothing more than your own intuition and misleading guides are slim to none. With that in mind, here are the biggest music-related gift faux pas:

ziwe on Instagram: “stream our allyship episode on showtime now!!!!!! thank you to our iconic guests for doing the show 💕💕💕💕link… | Showtime, Episode, Streaming

Cheap Instruments and Gear

Earlier this year, Music Radar published a list of “49 affordable present ideas for music-makers (which they’ll actually use)”. Bizarrely, the top choice, dubbed ‘Best for Any Musician’ was the Fender Fullerton Jazzmaster Ukulele. Given that Ukuleles are music gear marmite, it’s almost laughable how wrong this recommendation is. Also on the list was a Haynes ‘build your own synth’ kit; even if your recipient does manage to get it to function after hours of tinkering, it will sound as cheap as the £26 price tag.

Novelty Instrument Accessories

Every guitarist needs plectrums; NO guitarist needs cheap novelty or personalised plectrums, which are more likely to break than bend around the strings. The same goes for drummers and novelty drumsticks. Every instrumentalist goes through the rigmarole of discovering which playing accessory works best for them; don’t fall into the trap of thinking it is a fool-proof purchase! When it comes to instrument-related purchases, one size never fits all.

Anything Gimmicky

No musician likes what they are serious about to be made into a parody via a tacky t-shirt with a cringey slogan they would be too embarrassed to wear to Tesco. The same goes for guitar-shaped spatulas and spoons or any cliché piece of homeware which is soullessly mass-produced in the hope some sucker will be lazy enough to view it as the perfect option.

Questionably Purchased High Price Tag Gear

In many gift guides for musicians, you will find high-ticket items such as monitor headphones, microphones, guitar amps, and recording gear. Throwing excess money into a purchase won’t buy you a guarantee it will be well-received. In fact, you’ll probably make the recipient feel awful that you’ve wasted so much money on an unsuitable gift they can’t wait to stick on eBay. If you do want to part with a significant part of your salary to make someone feel special, whack the money you would have spent on a music store gift card, pay for a session in a studio, or offer to contribute to a larger purchase they are planning to make.

Article by Amelia Vandergast

How Rock n Roll Legacy Bands Are Bringing in the Future with AI and AR

Posted on 12 November 2023

If the Download 2024 line-up drama which has left rock and metal boomers crying because they won’t see Metallica or Iron Maiden headlining again has taught us anything, it is that rock fans aren’t too partial to change. But that hasn’t gotten in the way of two of the biggest legacy bands bringing in the future by embracing modernity with rapidly evolving AI and AR technology.

If you have been on any social media platform this week, you are probably already aware of the controversy, condemnation and clamouring praise falling around the AI-assisted new release from The Beatles, but The Rolling Stones using Augmented Reality (AR) might have slipped you by. On this page, we’ll cover all that and more to prove that the existential threat of AI may be ever-looming, but for now, it is helping to facilitate creativity and bring bigger and more immersive experiences to fans.

How AI Brought Back the Beatles

With a superlatively unbeatable track record of number 1 hits and a legacy of being one of the most influential bands in history, it would be nothing short of a miracle if any contemporary artist or band beat the Beatles in that regard in today’s music industry. Especially as the mainstream has divided into endless streams of creativity music fans can use to float their sonic boats.

That didn’t stop some from bemoaning The Beatles for using AI to polish a demo which was recorded 45 years ago. One writer for the digital rag, UnHerd, even went as far as to say that the release of ‘Now and Then is a sign of our cultural doom loop’. Josiah Gogarty attempted to be damning in his exposition of the captivatingly haunting single and only succeeded in making it seem infinitely more appealing by describing it as “less a song than a séance, calling forth the warbling and jangling of the dead”.

Was it lost on Gogarty that AI did little more than clean up Lennon’s vocals from a rough demo by separating the background noise? There was nothing artificial about the distinctive rock n roll soul that rang through the release. In fact, it reaffirmed why the world fell head over psychedelic heels for the Beatles when they shot to fame in the early ’60s. Furthermore, McCartney has already confirmed Now and Then will be the final Beatles song; I think we can let the Beatles have one final chart-topper for all they’ve done for the music industry. Even if you aren’t overly fond of their music, which I can’t claim I am, the Beatles still paved the way for and gave inspiration to everyone from Nirvana to My Bloody Valentine to The Smashing Pumpkins to Bowie to Radiohead to Oasis.

The Digitalisation of the Rolling Stones

Seeing the Rolling Stones in a stadium or an arena may take a massive chunk out of your pay packet with most of their standard ticket prices falling above the £100 mark. Thanks to Augmented Reality, their loyal fans can bring them into their living room for a fraction of the cost, all thanks to Snapchat’s AR Studio. Which has been pulling out all the stops for the promotion of the band’s new LP, Hackney Diamonds. How much of a success it will be is yet to be seen. I can’t imagine there is much cross-over on the Rolling Stones fans and Snapchat users’ Venn diagram. Regardless, it is a great opportunity for Stones fans across the globe to be part of this seminal event.

The band’s creative team has worked closely with Snapchat’s AR studio in Paris to unlock an AR experience which will project 3D bitmoji avatars of the band. If you feel inclined, you can get up and dance next to them or ‘snap up’ some digital band tees, because what would a gig be without merch?

This new marketing venture won’t be everyone’s cup of tea, and if it isn’t to your taste, that’s fine – they’re hitting the road in 2024, you can catch them then. But don’t let your technological cynicism get in the way of celebrating this landmark move which can allow Stones fans who won’t be able to attend a show in person.

The Dandy Warhols are Psyched Over the Potential of AI

The Dandy Warhols, a band with a rich history in the psychedelic rock scene, expressed excitement about the potential of AI in the realm of art and music in a recent interview with the Dallas Observer. This enthusiasm stems from their long-standing practice of incorporating various tools into their creative process, viewing each technological advancement as a new instrument to enhance their work.

Courtney Taylor-Taylor, the band’s singer-songwriter, likens AI to any other tool that has been invented, suggesting that it should be used to create great work. The band’s latest single, “Summer of Hate,” showcases this embrace of technology with its AI-generated music video, demonstrating the band’s willingness to experiment with new methods of expression.

Despite some concerns about the effects of AI on the recognition of artists’ contributions, The Dandy Warhols remain hopeful about the opportunities AI presents for independent artists to innovate and push the boundaries of their art.

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To keep up to date with future evolutions of the music landscape, keep following our blog. For advice on how to keep pace with the music industry in 2024, contact our consultancy team, which can show you the cutting-edge ropes you should be using to keep pushing your career forward.

Article by Amelia Vandergast