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Discover the latest music trends and insights with A&R Factory. Stay informed and inspired as we explore the dynamic music industry landscape where we cover the latest music industry trends, analysis and predictions in the industry. Whether you’re a music enthusiast or industry professional, A&R Factory is your go-to source.

Capitalism and Cultural Stagnation: How Imitation Overshadowed Innovation

Posted on 11 June 2024
Cultural Stagnation

Ever noticed that some of the most popular artists in this era are sickly stereotypical replicas of their idols? How some artists paint by numbers until they have cloned the sound that inspired them yet failed to replicate the same authenticity that resonated deeply with their fans?  It’s the Greta Van Fleet effect, rippling throughout the music industry, highlighting how the abundance of talented musicians contrasts sharply with the scarcity of artists creating original and emotionally impactful music.

This trend is exacerbated by the pressures of the music industry, which frequently prioritises marketability and familiarity over innovation. The result is a proliferation of technically proficient music that lacks the raw, emotional core that resonates deeply with listeners.

Homogenisation of sound, where originality is sacrificed for the safety of well-worn formulas, has marked an era of cultural stagnation. An era in which artists are averse to risks and allured by the idea that they can be propelled to their idols’ greatness while forgoing unfiltered authenticity that viscerally speaks to the human experience.

This article will explore how we arrived in an epoch of undaring banal cultural stagnation, look at the phenomenon through a Marxist lens and discuss the implausibility of a new sonic movement capable of re-revolutionising the music industry away from the aural oligarchs.

How Did Creativity Start to Stagnate?

The current era of cultural stagnation in music, particularly characterised by nostalgia-inclined tendencies, can be traced back to several interrelated factors. Firstly, the digital revolution fundamentally changed how music is produced, distributed, and consumed. The ease of accessing vast musical archives has led to a pervasive recycling of past styles. Streaming platforms, with their algorithms favouring familiar sounds and well-known hits, have further entrenched this reliance on nostalgia, often at the expense of innovation.

Economic pressures also play a significant role. The high cost of living and the financial demands of producing and marketing music have led artists to prioritise safe, commercially viable choices. Record labels, driven by profit margins, are more likely to invest in projects that evoke proven successes rather than risky, groundbreaking ventures. This economic landscape discourages experimentation and favours replication of popular genres from previous decades.

Moreover, the cultural and societal context contributes to this phenomenon. In times of uncertainty and rapid change, there is a collective longing for the perceived stability and simplicity of the past. This sentiment is mirrored in the music industry’s inclination towards nostalgia. Audiences find comfort in the familiar sounds of earlier eras, and artists, in turn, cater to this demand by drawing heavily on past influences.

Social media and the internet have amplified these trends. With a constant barrage of content, artists often feel pressured to conform to established trends to maintain visibility and relevance. This environment fosters imitation rather than innovation, leading to a saturation of music that pays homage to past styles without pushing creative boundaries.

A Marxist View on How Capitalism & Cultural Stagnation

Karl Marx’s perspective on cultural stagnation is intrinsically linked to his broader critique of capitalism. Marx posited that the economic base of society—comprising the means and relations of production—shapes the superstructure, which includes culture, politics, and ideology.

Marx believed that under capitalism, the ruling class controls the means of production and, consequently, the cultural narrative. This domination results in cultural stagnation, where prevailing ideas and cultural norms serve to perpetuate the status quo, ensuring the continued dominance of the upper and ruling classes.

Marx also argued that this stagnation is characterised by a lack of innovation and progress, as the cultural superstructure becomes a tool for maintaining existing power dynamics rather than fostering genuine intellectual and artistic growth.

Stagnation in this vein can only be overcome through revolutionary change which liberates cultural production from the constraints of capitalist exploitation, allowing for a dynamic and evolving cultural landscape that reflects the true interests and creativity of the masses, rather than the narrow interests of a privileged few.

Can Creativity Be Reclaimed from Capitalism in the 21st Century?

The insurgence of punk and hip-hop in the 70s proved the status quo can be challenged. The 1990s indie and grunge movements further demonstrated the potential for music to break free from capitalist constraints, with bands often thriving on minimal resources, finding creative havens in squats or communes. However, the contemporary landscape poses significant challenges to replicating such cultural upheavals.

Today’s high cost of living and the expenses associated with creating and marketing music have altered the playing field. Whereas The Clash could survive on modest incomes and live in affordable communal spaces, modern musicians face daunting financial pressures. The necessity to fund production, promotion, and distribution has shifted the focus towards more commercial viability, often at the expense of artistic freedom.

Moreover, the rise of ‘hustle culture’ has added another layer of complexity. In a world where every passion is monetised, the boundary between art and commerce has blurred. Musicians are frequently compelled to think like entrepreneurs, balancing creativity with financial sustainability. This shift has fostered an environment where art is increasingly viewed through a commercial lens, potentially stifling the kind of raw, unfiltered expression that defined earlier movements.

The fall of monoculture further complicates the scenario. The fragmentation of cultural consumption means that there is no longer a singular, unified audience. While this diversity allows for a plethora of voices and genres, it also means that revolutionary movements may not achieve the same widespread impact. Cultural influence is now dispersed across numerous niches, each with its own audience and platforms.

The digital age may have democratised access to music production and distribution, but as any independent band will tell you, unless you are a nepo baby or have the financial means to push your music in front of global audiences, music, regardless of how cultivated and revolutionary, will remain on the fringes of the music industry.

Article by Amelia Vandergast

How Sponsored Content on Spotify is Diminishing the Democratization of Music in the Digital Era

Posted on 9 June 2024
Sponsored Content

If you have fired up Spotify recently, you will have undoubtedly been greeted with sponsored content from artists who have paid to advertise their music on the platform. The internet is awash with searches for how to turn off the feature, signalling that not every premium member of the most divisive music streaming platform since Napster is stoked at the arrival of the new mode of streaming platform advertising.

Frustrations aren’t solely felt on the fan side of things; music’s digital revolution was supposed to democratise music. Platforms like Spotify, Apple Music, and YouTube promised a level playing field where independent artists could stand shoulder-to-shoulder with industry giants. Yet, as we get deeper into this digital age, the reality is quite different, particularly with the rise of sponsored content on Spotify.

In this article, after highlighting the issues which have arisen following the advent of sponsored content, we will explore how sponsored content on Spotify works, and most importantly for independent artists struggling to decide how to spend their marketing budget, if it is worth investing in the ads.

Of course, Spotify has been keen to digress that this form of advertising is far more efficacious than social media ads, and Pay-Per-Click (PPC) ads, but is there any weight to the claim made by the profoundly exploitative platform which has recently announced they will stop paying artists who fail to rack up over 1000 streams in a calendar year? Probably not! Allowing artists to advertise on the platform, rather than solely uploading their music will be just another means to an exploitative end.

Sponsored Content and the Fall of Digital Music Democratization  

Spotify launched with the mission to make music accessible to everyone, offering a vast library of tracks for a relatively low subscription fee or even for free with ads. For artists, it was a chance to bypass traditional gatekeepers like record labels and radio stations, reaching a global audience directly. The algorithm-based recommendations seemed to favour the listener’s tastes, theoretically giving every song an equal shot at being discovered.

In recent years, however, Spotify has increasingly integrated sponsored content into its platform. This includes sponsored playlists, promoted songs, and ads tailored to specific user demographics. While this might seem like a natural evolution for a business seeking to maximise revenue, it has significant implications for music discovery and the independence of emerging artists.

Everything You Need To Know About Spotify Marquee - Symphonic Blog

Sponsored content creates a disparity in visibility between artists who can afford to pay for promotion and those who cannot. Big record labels, with their deep pockets, can ensure their artists get prime placement in popular playlists, featured spots, and targeted ads. This leaves independent artists struggling to gain traction unless they have substantial financial backing or happen to go viral by chance.

Spotify’s algorithms are designed to keep users engaged by recommending music based on their listening habits. However, when these recommendations are influenced by paid promotions, the algorithm’s impartiality is compromised. Sponsored tracks may get pushed to the forefront, sidelining genuinely popular or high-quality music that doesn’t come with a promotional budget. This can lead to a homogenisation of music, where only those tracks with financial muscle behind them get significant playtime.

For listeners, the increasing presence of sponsored content can be frustrating. It distorts the organic discovery process, where stumbling upon a hidden gem used to be part of the charm of using Spotify. Instead, users are now more likely to encounter music that’s been prioritised because of financial transactions rather than merit or popularity. This undermines the trust that users place in the platform’s recommendations.

How Does Spotify Sponsored Content Work and Is it Worth the Investment?

Spotify offers two main types of promotion: organic and paid. Organic promotion leverages Spotify’s tools to build your audience through follows, likes, and playlist placements without spending any money. On the other hand, paid promotion involves spending money to boost your visibility on the platform.

Paid Promotion on Spotify

Spotify’s paid promotion options include Marquee placements and Ad Studio ads. Here’s a closer look at each:

Spotify Marquee
 Marquee is Spotify’s premium advertising option. When you invest in a Marquee campaign, your music gets a full-page ad on the Spotify home screen for users in your target audience. Clicking the ad takes users directly to the music you’re promoting.
To qualify for Marquee, you need at least 2,500 followers or 15,000 streams in the past 28 days. The cost is based on a per-click basis, and you need a minimum budget of $250. Marquee also offers targeting options to ensure your ad reaches the right listeners.

Spotify Ad Studio 
Ad Studio allows artists to create audio and video ads that play between songs for free-tier users. You can either upload your own audio or collaborate with Spotify to create an ad. Unlike Marquee, Ad Studio charges based on impressions rather than clicks. This means your ad is about reach rather than direct engagement.

The Economics Behind Spotify Promotion

For independent artists, the decision to invest in Spotify promotion boils down to cost-effectiveness and the potential return on investment. Here’s what you need to consider:

Cost vs. Reach: Paid promotions can be expensive. For Marquee ads, you’re looking at a significant outlay, and for Ad Studio, the return might not be as tangible in terms of direct engagement.

Temporary Boost: Paid promotions can give your music a temporary boost in visibility, but maintaining that momentum requires either continuous investment or a solid fan base to sustain the initial push.

Audience Targeting: While Marquee allows for precise targeting, ensuring your music reaches listeners who are more likely to enjoy it, Ad Studio ads might cast a wider but less engaged net.

Budget Allocation: As an independent artist, it’s crucial to balance your promotional budget. Spending too much on Spotify ads might mean less for other essential activities like social media campaigns or touring.

Alternative Organic Promotion Strategies on Spotify 

For most artists, using organic methods to promote on Spotify can be far more effective and 100% free!

Engage with Spotify’s Tools: Use Spotify for Artists to understand your audience and improve your engagement. Tools like Spotify Canvas and Spotify Promo Cards can enhance your profile’s visual appeal.

Playlist Placements: Getting your music on curated playlists can significantly boost your streams and visibility. Pitch your music to playlist curators and engage with playlist communities on social media.

Social Media Integration: Promote your Spotify links on your social media platforms. Encourage your followers to share your tracks and add them to their playlists.

Conclusion

The rise of sponsored content on Spotify highlights a growing tension between commercial interests and the foundational ideals of music democratization. While it’s understandable that Spotify seeks to monetise its platform, it must carefully balance this with its responsibility to maintain a fair and open environment for all artists. Only by doing so can it uphold the promise of the digital music revolution: a world where anyone, regardless of financial clout, can share their music with the world.

The bottom line for independent artists just starting out with a limited budget is focusing on organic growth and leveraging free tools might be a smarter approach. Whereas artists who have already built a solid foundation can consider paid promotion to amplify key releases; this balanced approach can help maximise your reach and build a sustainable career in the music industry.

Article by Amelia Vandergast

From Internet Cats to Music Charts: How The Kiffness Redefined Digital Entertainment through Reels

Posted on 1 June 2024

Cats have always ruled the internet; now they are starting to rule the music industry, with a little help from the virally successful postmodernist artist, The Kiffness.

If you have been anywhere near social media recently, you won’t have been able to escape the crushingly cute and endlessly catchy earworm, I Go Meow, where The Kiffness meets the existential vocalisations of Cala the Cat in chorus over trumpet-infused feel-good electronica grooves which nods to his jazz background. After being released in April 2024, I Go Meow has already racked up over 1 million streams on Spotify, the official music video has garnered over 2.5 million streams on YouTube, and perhaps most astonishingly, there are 95.3 million related videos on TikTok.

But what does the success of his cat collab singles, Please Go Away, Sometimes I’m Alone and I Go Meow say about our evolving relationship with music? Is it evidence that society has become increasingly reel-brained or is the South African artist’s unique approach to collaborating with animals a case of ingenious opportunism? Most crucially, should more artists be inclined to take a leaf out of his endearingly inventive book?

To explore these ideas, we will track The Kiffness’ rise to fame and analyse how reel culture has become one of the last vestiges of monoculture.

The Kiffness: A Case Study

David Scott, better known as The Kiffness, has become one of the most notable artists on the internet. Known for his unique blend of humour, creativity, and musical talent, The Kiffness’s journey to stardom provides a fascinating case study on how an artist can evolve and adapt to the digital age to achieve widespread recognition.

Early Career and Musical Roots

The Kiffness found his footing in the music industry by building a strong foundation in jazz and classical music, having been classically trained in piano from a young age. His early career was marked by traditional performances and the release of tracks that combined elements of electronic dance music (EDM) with South African cultural sounds. This initial phase was crucial in establishing his musical identity and honing his skills as a producer and performer.

Transition to Online Platforms

The real turning point in The Kiffness’s career came with his strategic use of online platforms, particularly during the COVID-19 pandemic. With live performances on hold, he turned to social media to share his music and connect with audiences. This period saw him experiment with content, producing short, humorous music videos that quickly went viral.

Viral Content and Internet Fame

One of the key elements of The Kiffness’s rise to internet fame was his ability to create content that resonated with a wide audience. He began collaborating with viral video clips, adding his musical touch. These remixes often featured animals, quirky sounds, and clever lyrics, making them highly shareable and engaging.

A prime example is his collaboration with a Turkish street musician, Bilal Göregen, whose rendition of “Ievan Polkka” with a cat went viral. The Kiffness’s remix of this clip showcased his musical talent and his knack for tapping into internet trends. This ability to blend humour with high-quality music production set him apart from many other online content creators.

Evolution of Sound and Style

As his online presence grew, The Kiffness continued to evolve his sound and style. He began to incorporate more diverse musical influences, ranging from traditional African music to contemporary pop and electronic sounds. His tracks often feature a mix of live instruments and digital production, creating a rich, textured sound that appeals to a broad audience.

Moreover, his style has become increasingly polished and professional, reflecting his growth as an artist. The production quality of his videos has improved significantly, showcasing his skills not just as a musician but as a content creator capable of producing high-quality visual and auditory experiences.

Engagement with Fans and Social Impact

Another critical factor in The Kiffness’s success has been his engagement with his fans. He actively interacts with his audience through social media, responding to comments, sharing user-generated content, and even creating music based on fan suggestions. This has fostered a strong sense of community and loyalty among his followers.

Additionally, The Kiffness has used his platform for social impact, addressing important issues such as mental health, animal rights, and social justice through his music and public statements. This has further endeared him to his audience, who appreciate his authenticity and willingness to speak on critical issues.

How Reels Became One of the Last Vestiges of Monoculture

In an era where mainstream music, television, and films have fragmented into niche markets, reels have emerged as one of the last vestiges of monoculture. These short, engaging videos transcend geographic and cultural boundaries, creating a shared digital experience that connects people globally. Reels have become a powerful medium of communication, offering a common ground where users can share content, trends, and ideas.

Unlike traditional forms of media that often cater to specific demographics, reels have a universal appeal. They are quick, visually stimulating, and carry a strong emotional punch, making them perfect for today’s fast-paced digital environment. As attention spans have dwindled, the traditional consumption of television and films has shifted. Many people now use TV as background noise, providing a semblance of comfort while they engage in the more immediate attention gratification of doomscrolling on their phones.

In this landscape, reels offer a brief but potent escape from the doom of the scroll and the crushing weight of our increasingly dystopian and isolated society. A well-crafted reel can capture and hold attention, providing a moment of joy, humour, or inspiration. They tap into the human desire for quick rewards and social validation, often delivering a hit of serotonin through a funny or cute clip. This instant gratification keeps users coming back for more, turning reels into a daily ritual for many.

Moreover, reels have become a cultural currency. Sharing and creating reels allows people to participate in global trends, fostering a sense of community and belonging. They act as a modern-day campfire, where stories, jokes, and memes are exchanged, reinforcing social bonds.

Conclusion

The Kiffness has ingeniously harnessed our innate desire to connect with the world through reels, breaking through the barrier that has recently relegated music to a secondary form of entertainment. By remixing viral videos and collaborating with the unlikeliest of co-stars, like cats, The Kiffness has made music the focal point of his content while leveraging irresistibly cute and catchy elements that captivate audiences worldwide.

Through reels, The Kiffness has redefined how music is consumed in the digital age. His content is not just passively enjoyed but actively engaged with, shared, and talked about, making music an interactive experience. This approach is particularly effective in today’s digital landscape, where attention spans are fleeting, and audiences crave quick, gratifying content. His ability to turn fleeting internet moments into enduring musical pieces highlights the power of reels to create a sense of community and shared entertainment in a fragmented media landscape.

Artists looking to emulate The Kiffness’s success should focus on creating visually captivating and timely content that resonates with a broad audience. Embrace the dynamic format of reels to showcase your music in innovative ways. Use humour, cultural relevance, and high production values to make your content stand out. Engage with current trends and inject your unique artistic perspective to turn passive listeners into active fans, creating a vibrant and interactive musical experience.

Article by Amelia Vandergast

Should Music Fans Be Obligated to Separate the Art from the Morally Reprehensible Artist?

Posted on 25 May 2024
Sexual Abuse

The Rock n’ Roll Hall of Fame is haunted by stories of sexual abuse, violence, and penchants for underage groupies, nonetheless, their portraits are hung, and the light of their legacies remains undimmed in popular culture. ‘Icons’ such as Bowie and Jimmy Page are still revered in a so-called era of cancel culture which sees the media peddling stories of fresh allegations for profit and forcing fans to wonder what role they should play in holding artists accountable.

The ongoing debate about how to deal with musicians who have committed abuse has come up once more after distressing video footage of rapper Sean “Diddy” Combs attacking his then-girlfriend Cassandra Ventura in a hotel in 2016 was released by CNN. In the previous year, Combs settled a lawsuit filed by Ventura, which accused him of a decade-long pattern of sexual and physical violence.

We have already seen that music fans are all too happy to turn a blind eye to the dark side of their sonic deities if it means that they can enjoy their music in a guilt-free capacity, but do we have a duty to banish abusive and exploitative artists from our playlists and record collections? Do music fans have a role to play in enforcing accountability and pushing society away from a culture which gives famous artists free passes to enact their abusive tendencies? Will there ever be a concrete and definitive answer to the age-old question, can the art be separated from the artist?

Why Is It Significant If Artists Are Abusive?

High-profile cases of sexual abuse significantly shape public perceptions of gender-based violence. Unfortunately, discussions in the media and among fans struggling to let go of their loyalty often attempt to diminish the instances of abuse by referring to sexual violence as simply ‘sex’ or blaming the victims for their experience.

In a time when gender-based violence is critically high in many regions and figures such as Andrew Tate are helping to normalise misogyny, the portrayal of Combs’ actions and society’s reaction can deeply influence our tolerance for such behaviour and whether those who commit violence are held accountable.

Historical Perspective

Musicians have long been implicated in gender-based violence and domestic abuse, yet they have often been protected by the industry. Historically, such behaviour was hidden behind the toxic “sex, drugs, and rock’n’roll” persona or excused as part of the artist’s “genius.”

During the #MeToo movement, many women shared their stories of abuse, assault, and sexual harassment involving well-known artists, directors, and actors. Despite this, abuse prolifically persists, with some artists and record labels using legal strategies to suppress information and silence survivors to protect their status and income. These strategies include quick settlements with non-disclosure agreements and defamation lawsuits aimed at safeguarding the artists’ reputations and commercial interests. The effectiveness of these tactics is seen in how long some artists’ abusive behaviours remain “open secrets” until undeniable evidence surfaces.

Reactions of Fans

Fans’ reactions to allegations of misconduct vary widely. Some believe they can separate the artist from their actions, maintaining that the artist’s personal behaviour does not affect their enjoyment of the music. Others view the artist and their work as inseparable and choose to stop listening to their music, discarding any related merchandise and memorabilia. For these fans, discovering such allegations can deeply impact their identity, especially if they had a strong connection to the artist’s work.

Jenessa Williams has conducted ample research into cancel culture, examining how race and genre shape perceptions of perpetrators, reporting that hip-hop fans can be more forgiving and sympathetic. Williams also noted how the response to Tom Meighan of Kasabian physically abusing his fiancé became definitive proof of fan loyalty being taken more seriously than victimhood. She also elucidated how fans can go into ‘denial’ phases of shock when allegations initially surface, highlighting how hard some fans can be hit by news of their idols falling from grace. It is clear that no free passes should be given in the wake of sexual violence. However, what remains unsettled is the question of should artists, after they have faced the consequences of their actions, be welcomed back into the music industry and the public sphere with cautiously open arms?

Shaping the Narrative

Fans have the power to shape the narrative. They can either minimise and excuse the actions of violent perpetrators and the industry that supports them, or they can stand in solidarity with survivors. Refusing to listen to the music of abusive artists can be a powerful political statement. However, since many fans continue to listen, it is essential to do so with an awareness of the broader social and political context in which violence occurs.

If you can’t unchain yourself from the music, listen without excusing or ignoring the artists’ violence, genuinely engage with survivors’ experiences, and challenge the music industry’s complicity. This involves incorporating survivors’ stories into the histories of these artists to ensure their misdeeds are not forgotten. We can acknowledge an artist’s work or achievements while holding them accountable for their actions and ensuring that survivors’ stories remain in focus.

The Need for Structural Change

Individual fans alone cannot hold artists accountable. There is an urgent need for structural change within the music industry to ensure that perpetrators of gender-based violence are no longer given a “free pass” and to prevent the normalisation of violence within the industry. As in broader society, there is still much work to be done to address these issues.

Article by Amelia Vandergast

Why Independent Artists Should Resist the Temptation of Artificial Streams

Posted on 19 May 2024
Artificial Streams

In an era when independent artists measure their worth by the number of their Spotify streams, their count of monthly listeners and their followers, the appeal of quick success in the music industry has led numerous independent artists to resort to artificial streaming.

These artists often use bots or pay for streams to inflate their play counts artificially. This strategy is seen as a shortcut to perceived popularity and financial gain. However, major streaming platforms have begun cracking down on this practice, imposing new penalties to deter such behaviours, as outlined in a recent Hypebot article.

The Rise of Artificial Streams Among Independent Artists

Artificial streaming refers to the practice of artificially inflating the number of streams that a song or album receives. This is typically done through automated bots or by hiring services that play tracks repeatedly using fake accounts. The motivations behind this are multifaceted:

Perception of Popularity: Higher streaming numbers can make artists appear more popular than they actually are, potentially attracting more listeners and media attention.

Financial Incentives: Streaming platforms often pay royalties based on the number of plays. More streams translate to higher earnings.

Algorithmic Advantage: Streaming numbers influence the algorithms that recommend music to users, meaning artificially boosted tracks are more likely to be promoted by the platform itself.

Despite these “benefits,” the approach is fraught with risks. Platforms like Spotify and Apple Music are becoming increasingly sophisticated in detecting and punishing those who manipulate streaming numbers. The consequences can range from the removal of tracks and loss of revenue to permanent bans from platforms, which can irreparably damage an artist’s reputation and career.

The Prevalence of Artificial Streaming in the Music World

It’s challenging to quantify exactly how widespread artificial streaming is, as platforms are typically secretive about specific incidents. However, industry insiders suggest that it is a significant issue, particularly among those desperate to break through in an extremely competitive market. In response, streaming services have been compelled to constantly update their fraud detection capabilities, which in turn has created a cat-and-mouse game between artists seeking to outmanoeuvre these systems and the platforms themselves.

Organic Growth Strategies for Genuine Long-Term Success

For artists looking to build a sustainable career, organic growth is key. Here are several strategies to naturally increase your fanbase and streaming numbers without resorting to tactics that can leave your music at risk

Engage on Social Media:

Use platforms like Instagram, Twitter, and TikTok to connect with your audience – no matter how small it is in the beginning. Regular updates and personal engagement can build a loyal fanbase over time. Take advantage of the popularity of reels to highlight your music, or read our blog on how to hack the Facebook algorithm in 2024 to ensure that your posts hit with maximum impact.

Live Performances:

Performing live is one of the most effective ways to gain fans who are likely to stream your music. It also enhances visibility and builds connections with other artists and influencers. Admittedly, it can be a catch situation for fledgling independent bands to get booked if they don’t have a strong following, but by targeting the right promotors and working your way up through the local gig circuit, your hard work can and will pay off – even if you have to play to a room with more venue staff than punters every now and again.

Collaborations:

Working with other musicians or creatives, such as video directors, esteemed producers and graphic artists can expose you to their fanbases. Collaborative projects can lead to cross-promotion and shared growth. Even though many independent artists pride themselves on pursuing the 100% DIY route with their music career, by working with the right names, you can easily push some momentum behind your career.

Quality Content:

Ultimately, the quality of your music and authenticity as an artist is crucial. Focus on producing high-quality tracks that resonate with your target audience. This may sound like obvious and bordering on pointless advice but as a music journalist with a decade of experience behind me, I can safely say that many, if not the majority of artists flood streaming platforms with music which simply isn’t cut out to join the 1 million organic streams club on Spotify. Before you release your debut single, try to gain as much feedback as possible before you go public with your sound and then inevitably feel the disappointment when the monthly listeners don’t roll in thick and fast.

Utilise Playlists & Blogs:

 Getting your music on popular playlists can significantly increase your streams. Regularly submit your music to playlist curators and consider creating your own themed playlists to attract listeners. Furthermore, by reaching out to music journalists (at the appropriate level) with a press release, your music can be platformed on high-traffic sites that will put you in front of music fans on the hunt for their new favourite earworms.

Conclusion: Embracing Authenticity for Career Longevity

The crackdown on artificial streaming underscores a broader push towards authenticity in the music industry. While the temptation to quickly boost your career through artificial streams can be appealing, it poses substantial risks and undermines the genuine connection between artists and listeners.

Independent artists must focus on organic growth strategies that enhance their credibility and ensure a lasting and rewarding relationship with their audience. By committing to authenticity, musicians can build a robust foundation for success that honours their art and their fans.

Article by Amelia Vandergast

Why You Should Kickstart Your Album Funding on Kickstarter

Posted on 9 May 2024
Kickstarter

For independent artists without nepotistic privileges, the most daunting aspect of creating an album is often wondering how to fund all the associated costs of recording, production, and promotion. Pre-order campaigns are a great way to recoup the costs as you go through the motions of bringing your album to life. Yet, crowdfunding platforms such as Kickstarter can be far more efficacious for artists wanting to push their careers to new heights.

Kickstarter has recently declared that over 22,000 music projects have been successfully funded on its platform. Established and emerging artists across every genre have funded their music videos and LPs via the platform, which has also helped to fund the creation and establishment of innovative gear and new recording studios.

This article will cover all the financial considerations that need to be made when planning an album before exploring how independent artists can follow in the footsteps of successfully funded artists. 

The Power of Fan-Driven Funding

Crowdfunding is not just about raising money; it’s about building a community around your music. Platforms such as Kickstarter allow artists to engage directly with their fans, offering them a stake in the project’s success. This direct line to supporters can transform fans into active participants in the creative process.

Music fans often revel in the opportunity to actively participate in the success of independent artists through platforms like Kickstarter as there is a deep sense of community and belonging that comes from supporting an artist’s journey. Fans become part of an exclusive group that is instrumental in making the artist’s dreams a reality, which strengthens their emotional connection to the music.

There’s a powerful element of reciprocity involved in crowdfunding campaigns. Fans are not just giving money; they are typically rewarded with exclusive content, personalised experiences, or unique merchandise. This exchange fosters a stronger bond between the artist and their supporters, making fans feel valued and appreciated.

The concept of identity and self-expression also plays a crucial role. By supporting independent artists, fans can express their individual tastes and stand apart from mainstream music consumers. They have a hand in uncovering and boosting what they believe could be the next big thing, which not only gives them a sense of pride but also a form of social currency among peers.

Ultimately, backing a Kickstarter campaign allows fans to witness the tangible impact of their support, from the studio to the stage, giving them a satisfying sense of agency and influence in the music creation process.

Key Strategies for Successful Crowdfunding

Clear, Compelling Campaigns: Your campaign should clearly articulate why you need the funds and what fans will receive in return. Exclusive content, behind-the-scenes access, and special merchandise are just a few incentives you can offer. Many music fans are unsure of the associated costs of funding and promoting an album, by breaking it down for them, they will get a sense of the milestones they can help you reach.

Regular Updates: Keep your backers informed with regular updates – especially in terms of release dates and shipping dates for physical releases and merch. Sharing progress, challenges, and successes keeps the community engaged and gives you further opportunities to promote your crowdfunding campaign.

Social Proof: Utilise fan endorsements and reviews and interviews from industry insiders to boost credibility and make on-the-fence fans feel as though your crowdfunding campaign is worth getting behind. No fan wants to feel as though they are backing a dead horse when they pour their funds into supporting an artist.

Marketing Push: Leverage social media, email newsletters, and other digital marketing tools to extend your campaign’s reach. You can even go as far as reaching out to music journalists to cover your campaign.

Understanding the Costs: What Goes Into an Album?

Creating an album is an intricate process, involving several stages each with its own costs. Understanding and planning for these costs is crucial for setting a realistic crowdfunding goal.

Breakdown of Album Production Costs:

Studio Time: Renting a professional recording studio is one of the first steps in the album creation process. In the UK, this cost can range from £300 to £1,500 per song, depending on various factors such as song length, complexity, and the studio’s reputation.

Mixing and Mastering: After recording, tracks need to be mixed and mastered, which can be a costly process, depending on the audio engineer you choose. For mixing and mastering an entire LP, you can expect to pay anywhere between £1,150 – £11,040.

Session Musicians and Vocalists: Depending on the musical complexity, additional musicians or vocalists may be required, which can add to the expense.

Physical Production: Costs for creating physical copies of the album, whether in vinyl, CD, or other formats, must be considered. For vinyl records, initial set-up fees can range from £300 – £500; the cost per unit can range from £3.50 – £7.00, depending on the quantity ordered and additional costs for coloured vinyl, gatefold sleeves and special inserts. CDs are far cheaper to produce, but you will still need to take into account the production of the album artwork and shipping costs.

Merchandise: Many crowdfunding campaigns include exclusive merchandise as a reward for backers, which can range from t-shirts and posters to limited edition items. Naturally, the cost is highly variable depending on what you have offered your backers – before you offer the incentives, make sure that the production costs don’t eat into your other expenses.

Marketing and Promotion: Effective marketing strategies are essential to ensure the album reaches its potential audience, involving costs related to advertising, promotional materials, and PR. While some promoters charge as little as £50 for a campaign, prices can range from £500 – £10,000 per month for established artists.

Recording on a Budget

While the above costs outline what one might expect when creating an album, it’s important to note that many successful records have been produced on much smaller budgets. Independent artists often find creative ways to reduce expenses, such as recording in a home studio, performing multiple roles themselves, or utilising digital marketing tactics to reach audiences at a lower cost.

Crafting a Crowdfunding Plan

Step-by-Step Guide to Crowdfunding Your Album:

Set a Realistic Goal: Based on the breakdown of costs, set a funding target that covers all necessary expenses, plus a little extra for unforeseen costs.

Create Attractive Rewards: Offer a range of backer rewards that encourage higher contributions without overextending on deliverables.

Tell Your Story: Use your campaign to tell an engaging story about your music journey, why this album matters, and how your fans can play a part in its realisation.

Promote Vigorously: Share your campaign across all available platforms, utilising both online and offline channels to maximise visibility.

Maintain Engagement: Throughout the campaign, keep the momentum going with regular updates, teasers of the music, and interactive content to keep your audience invested.

Conclusion

For independent artists, crowdfunding is not just about funding; it’s a means to deepen connections with fans and validate the demand for their music before making a substantial investment. By carefully planning a crowdfunding campaign, artists can cover all necessary costs to produce a quality album and take a significant step forward in their careers. With strategic planning and community engagement, the dream of your next great album can become a reality, funded by those who believe in your music the most.

Article by Amelia Vandergast

How Independent Artists Can the Leverage Summer Festival Season for Maximum Career Momentum

Posted on 4 May 2024
Festival Season

For independent artists, the summer festival season offers a golden opportunity to expand their audience, network with industry peers, and bolster their brand. With large crowds and a vibrant atmosphere, festivals can serve as a vital launch pad for a flourishing career in the music industry which is becoming increasingly tougher to navigate, especially for working-class artists who can’t financially undertake a full tour due to increased costs attached to taking your music on the road.

It is crucial to remember that when festival bookers and artistic directors are filling up the bill after the headliners have been booked, they will search for up-and-coming artists who are taking a proactive approach to promoting their sound.

In this article, we will explore strategic approaches independent artists can adopt to exhibit their willingness to take their careers to the next level and maximise their presence and impact during the pivotal summer months.

How to Make the Most of the Music Festival Season

  1. Choosing the Right Festivals

Research Thoroughly: Focus on playing the festivals that align with your musical genre and audience. Consider the festival’s history, its previous line-ups, and the type of audience it attracts when applying for and accepting festival slots.

Application Strategy: Prepare a compelling application with a strong bio, clear photos, and high-quality recordings. Tailor your applications to highlight why you are a good fit specifically for each festival. For larger festivals, talent booking happens in the Autumn, and the line-ups are completed by the early spring. However, for smaller festivals, you may be able to secure a slot months ahead of the event.

  1. Preparation for Performance

Setlist Crafting: Design a setlist that showcases your best work and fits the festival vibe. Include a mix of your most popular tracks which always go down well live and your new material to put momentum behind your most recent releases. If the majority of the crowd isn’t likely to have heard you before, covering a popular song which works with your style is a great way to increase audience engagement and make your performance memorable.

Stage Presence: Invest time in rehearsing your performance, focusing on engaging with the audience and making your show as immersive as possible. Record your rehearsals and watch them back to see if there is any room for improvement. Consider visual elements like stage design and attire that complement your music style and keep in mind that many of the biggest artists from across the decades have had a stage persona to step into while on stage.

Technical & Logistical Readiness: Ensure your equipment is in top shape and you have backups or spares, should anything go wrong. Familiarise yourself with the stage layout and technical setups beforehand; most festivals will send you the stage specs for you to brush up on. As soon as you are booked on the bill, don’t hang around waiting to arrange transport; as festival season approaches, it becomes increasingly harder to book vans or any other transport you will need to attend the festival.

  1. Marketing Before the Event

Social Media Engagement: Utilise social media platforms, mailing lists and your own website to announce your festival appearances. Create event pages, engage with fans through posts and stories, and use festival-specific hashtags. Never assume that it is solely the festival’s responsibility to promote your performance!

Press Kits and Media Outreach: Prepare press kits and reach out to local media and bloggers covering the festival. An interview or feature can increase visibility before the event.

  1. Networking at the Festival

Building Connections: While you are at the festival, take the opportunity to network with fellow artists, festival organisers, and industry professionals. Have your business cards, promo copies of your work and a digital portfolio ready.

Attend Workshops and Panels: Many festivals offer workshops and panel discussions. Participate in these to learn and connect with speakers and attendees. Festivals don’t just give you your allotted stage time to make an impression; if you take every opportunity to create and strengthen your connections, you’ll have a better chance of walking away from the event after putting ample traction behind your career. Remember, it isn’t. just what you know, it’s who you know!

Follow-up: After the festival, reach out to the contacts you made with a thank you message, and express your interest in future collaborations or events.

  1. Leveraging Festival Success Post-Event

Fan Engagement: Share your festival experiences through blog posts, videos, and social media updates. Engage with your existing fans and fans gained by your festival set by sharing behind-the-scenes content and highlights from your performance.

Media and Reviews: Collect any media mentions and reviews and share these on your platforms to build credibility. If you share your reviews, interviews and pictures taken by photographers who snapped your set, you are far more likely to build rapport with them, and they will be more inclined to support you in the future.

Plan the Next Steps: Use the momentum from the festival to plan your next moves. This could be recording new material, planning a tour, or leveraging the increased exposure to collaborate with other artists or reach out to record labels.

Conclusion

The summer festival season can be a transformative period for independent artists looking to propel their careers forward. By strategically selecting festivals, preparing effectively for performances, and leveraging both promotional opportunities and networking, artists can significantly enhance their visibility and industry connections. This approach not only maximises the immediate impact of festival appearances but also sets the stage for long-term career growth.

This structured plan allows independent artists to approach the festival season with a clear strategy, ensuring that they make the most out of every opportunity presented during these months.

Article by Amelia Vandergast

Mock of the Pops: Won’t Taylor Swift Think of the Butthurt Men Before Releasing Another Album?!

Posted on 22 April 2024

Unless you have been living under a rock, you’ve probably heard that Taylor Swift has brought out another album, much to the exasperation of the men ridiculing the LP’s existence without a modicum of self-awareness as to what their disdain for the artist’s stratospheric rise to fame and fortune says about them and the current cultural climate.

Meme creators and the shitposters who perpetuate the popularity of said memes have been working overtime to deride not just Taylor Swift herself, but anyone who dares to derive audio pleasure from the release, but why? Why is the existence of Swift such a bone of contention and a vessel to pour their scorn and derision into?

Reviews for Swift’s 11th album, THE TORTURED POETS DEPARTMENT, have been an incredibly mixed bag, Rolling Stone gave the LP an ‘Instant Classic’ badge of honour, The BBC lauded the four-time Grammy Album of the Year winner for her vicious vulnerability, while Pitchfork slapped a 6.6 / 10 review onto the album whilst mostly providing a commentary on how she’s become her own pantheon and been pumped up to mythical proportions.

Taylor Swift's Tortured Poets Department: Double Album, Tracklist, Bonus Songs, Release Date, and Everything to Know | Teen Vogue

Yet, much of the sarcasm surrounding Swift daring to speak to her fans with an album which digs deeper than her persona and reflects on the stark contrast between her public image and private experiences of chaotic relationships with eloquent metaphors befitting the album’s title has nothing to do with the merit of the music. Let’s face it, probably of the most vocal critics of Swift probably haven’t listened to a single track on the album. So, why the hate?

Does Taylor Swift signify the end of the ‘that’s not for me, and that’s okay’ mentality? Is it just sheer jealousy of her status? Can it be just plain old misogyny? Or is it all of the above?

Understanding the Dislike for Taylor Swift

Taylor Swift has often found herself at the centre of public scrutiny and criticism. This distaste can be dissected into several themes including perceived inauthenticity, her socioeconomic status, and broader societal biases.

Misogyny and the “Basic” Fanbase

One significant aspect of the criticism towards Taylor Swift stems from a misogynistic perspective that labels her and her fans, often derogatorily described as “basic.” This term, suggesting a lack of individuality and an over-reliance on mainstream trends, has been used to diminish her artistry and her fanbase’s credibility. It reflects a broader cultural tendency to undermine things popular among young women, implicitly suggesting their tastes are less valid. Whether it’s excitement over a Taylor Swift album or pumpkin spice lattes returning to Starbucks’ menu in the autumn, you can be sure that the sardonic flouters will be equally as eager to scoff at pleasure being derived from something that they are scornfully ambivalent about.

While there have been instances of Swift’s fans exhibiting toxic behaviour, the fanbase is hardly alone in its toxicity. Ranker’s list of ‘The Most Toxic Fandoms, Ranked By Totally Not Toxic People’ placed Swifties as the second most toxic fanbase; when justifying why, this is what they had to say, “This fandom often bonds by sharing friendship bracelets and feverishly defending Taylor. Beware speaking ill of “Blondie,” as the Swifties will happily explain to you all the reasons why you’re wrong, all while quoting her lyrics incessantly.”

Billionaire Status and Class Resentment

Swift’s ascent to billionaire status has also brought her under fire. In a society that is increasingly critical of wealth inequality, her enormous wealth can make her a lightning rod for critiques about the excesses of capitalist success. For some, her billionaire status makes it difficult to relate to the struggles she portrays in her music, seeing them as disingenuous. Yet, Jay-Z, who remains the world’s wealthiest musician with a $2.5 billion net worth doesn’t receive a fraction of the hate of Taylor Swift.

The Determination to Knock Celebrities Off Their Pedestals

The phenomenon of building celebrities up only to tear them down is not unique to Swift, but she exemplifies it. Public figures often face a cyclical pattern of adoration followed by scrutiny and disdain as audiences and media alike find flaws to expose. This cycle can be intensified by the celebrities’ responses to criticism, whether they play the victim or retaliate, both of which Swift has been accused of in various public disputes. Until she loses, she can’t win.

The End of “Live and Let Live”

In today’s cultural climate, where every preference and opinion is broadcast and dissected, there’s a diminishing space for indifference. The mentality of “that isn’t for me, but that’s fine” is waning, leading to more polarised opinions about celebrities like Swift. In this environment, not engaging with her music or persona is often not seen as a neutral stance but as a position against her overwhelming popularity, which can alienate those who don’t see themselves reflected in her work.

Conclusion

In an era when the talent pipeline is broken, potentially beyond repair, for your average working-class artist looking to make their mark in the music industry, figures like Taylor Swift become prime targets for contempt. Are other artists more worthy of a legacy in the same vein? Probably, but until we live in a true meritocracy, we will always see disparity in the talent/fame equilibrium, and even if our underrated idols reached her status, wouldn’t we be just as quick to resent their success when it reflects on our respective lack of it? Wouldn’t we become basic by the association of our adoration?

Swift may not be perfect but name one musician, scratch that, one person who has lived a perfectly virtuously vestal life. You can’t. We’re all fallible, we just don’t live under the scrupulous lens of stratospheric fame; the majority of our lives aren’t candidly scribed through our lyrics that are torn apart looking for clues into our flaws. If so many people find resonance within her work, doesn’t that speak volumes of how accompanied she is in her faults?

Article by Amelia Vandergast

Were Impulse Buys in Record Stores the Golden Age of Music Discovery?

Posted on 21 April 2024
Music Discovery

Most music fans over the age of 30 can fondly recollect heading to their local record store, browsing the vinyl, cassettes or CDs and making impulse buys on the aesthetics of a physical release alone, but were these bygone era days the golden age of music discovery or do we have rose-tinted glasses on the reflections of our experiences?

In this article, we will cover the pros and cons of the impulse-buying music discovery era before looking into the new ways of music discovery, which are infinitely more cost-effective and environmentally friendly, even if the magic of the tangible experience of heading home with your new potentially favourite record has become lost.

Pros of the Impulse Buying Era of Music Discovery

Tangible Discovery Experiences:

Physical browsing for new music from unknown bands used to provide music fans with a sensory experience that digital platforms struggle to replicate. The tactile feel of flipping through albums and the visual appeal of album art in a record store created a memorable and engaging way to discover music.

Holding an album, admiring its artwork, and reading liner notes create a deeper connection to the music. Physical media artefacts become personal treasures, embodying memories and emotions tied to specific times or events in one’s life. Moreover, the ritual of playing a vinyl record or inserting a CD involves an intentional act of listening that digital streaming often lacks, encouraging a more immersive and focused appreciation of the music.

Artist Revenue & Album Sales

The sale of physical media often resulted in higher per-unit profits for artists and labels, compared to the fractions of a cent earned per stream on most digital platforms today. Furthermore, fans often purchased whole albums rather than single tracks, which benefited artists by promoting a deeper engagement with their work, as well as financially through fuller album sales.

Local Economy Support:

Music stores, especially independent ones, thrived as cultural hubs in communities, supporting local economies and offering music lovers a place to gather and share their interests. In these vibrant spaces, people of all ages and backgrounds could meet, fostering a sense of belonging and community through shared musical interests. Browsing through rows of records offered an immersive experience that encouraged spontaneous conversations and recommendations, leading to the discovery of new artists and genres.

In contrast, today’s digital landscape often promotes a more solitary engagement with music. Streaming services provide convenience and access but lack the interactive, communal atmosphere of record stores. The personal connections once made over album bins are replaced by algorithmic recommendations, leading to a more isolated and less serendipitous experience of music discovery. This shift has diminished the communal aspects of music consumption, making the nostalgic appeal of record stores even more profound for those who remember them.

Cons of Impulse Buying Era

Limited Access and Selection:

The selection was often limited to what was available in the store, which could be constrained by geographical location and store size. This limited fans’ exposure to diverse or international music scenes. The digital age has democratised music production and distribution, allowing independent and niche artists to reach audiences without the need for traditional record labels. This change has enabled many artists to carve out sustainable careers by directly engaging with their fanbase, utilising platforms like Bandcamp, Patreon, and social media for promotion and sales.

Higher Cost:

Physical media costs significantly more than making digital purchases or enjoying music via streaming services. Now, if we’re broke, we don’t have to worry about missing out on new releases, we can stream them for free or for a minimal fee that unlocks access to millions of artists. Archetypes like the ’50-quid-man’ used to help keep the industry afloat by buying a fistful of CDS every month, and while those kinds of consumers still exist, artists and bands can no longer rely on them.

Inefficiency and Environmental Impact:

Producing vinyl, CDs, and cassettes involves physical materials and manufacturing, which have a larger environmental footprint than digital downloads and streaming. During the 1990s and early 2000s, it was common practice for record labels to overproduce physical media anticipating high demand. When sales projections did not pan out, excess stock was often destroyed or discarded.

Digital Era: A New Landscape

 Accessibility and Convenience:

Digital music platforms allow instant access to a vast array of music from around the world, which is especially beneficial for niche and emerging artists who can reach a global audience without the need for physical distribution.

Lower Costs and Less Space:

Digital music eliminates the need for physical storage space and is generally cheaper for consumers, allowing more expansive music collections. While many music fans take immense amounts of pride in their music collections, let’s spare a thought for all of the CD buyers who spent thousands on their collections only to grow out of the purchases and realise that the resale value is dire.

Artist Discovery and Diversity:

Love them or loathe them, streaming services and online platforms can offer sophisticated algorithms that help users discover music that aligns with their tastes, potentially introducing them to a wider range of artists and genres than they might encounter in a physical store.

Conclusion

While there are nostalgic and qualitative benefits to the era of impulse buying in music stores, the digital age offers substantial advantages in terms of accessibility, cost, and diversity.

Of course, there is nothing stopping you from heading down to your local independent record store and taking your chance on an artist by the look of the artwork alone; the fact that this has become much less of a music discovery phenomenon proves that the more contemporary modes of music discovery are far better for music fans – even if the big label artists do suffer as a result and need to rely on touring and merchandising more.

Article by Amelia Vandergast

Which is the Fairest Music Streaming Platform in 2024?

Posted on 11 April 2024
Streaming Platform

Just when you thought that Spotify couldn’t sink any lower, the evil incarnate streaming platform has recently implemented new rules that are set to significantly alter the distribution of royalties within the music streaming industry. These changes, aimed at supporting ‘working artists’, involve the elimination of payments for tracks that receive fewer than 1,000 plays annually. This move is part of a broader effort to crack down on what are termed as “junk tracks”. The overarching goal of these policies is to redirect royalties away from less popular streams and towards artists and labels that are deemed more ‘legitimate’. Artists who struggle to surpass the 1,000 stream mark will take the labelling of their music as “junk tracks” as the ultimate blow and will undoubtedly want to take their so-called “junk tracks” elsewhere.

This strategic shift is expected to channel an additional $1 billion to working artists over the next five years, which seems like a noble endeavour, but the development raises several questions about the fairness and impact of such policies on the music streaming landscape.

Which is the Fairest Streaming Platform in 2024?

In light of Spotify’s recent policy changes, a discussion on the fairness of streaming platforms in 2024 is necessitated. Spotify’s initiative to shift more revenue to ‘working artists’ is a significant move, but it also brings into question the criteria used to define a ‘legitimate’ artist or label.

How do these changes affect smaller, independent artists who might not hit the 1,000 plays mark but still contribute valuable content? Additionally, how do other streaming platforms compare in terms of supporting artists fairly? Are there platforms that offer better opportunities for emerging artists, or are the bigger players like Spotify setting a new standard for the industry?

Before we give our view on which is the fairest streaming platform in 2024, here are some key factors to consider when assessing the fairness of music streaming platforms:

Royalty Payments: Platforms that offer higher royalty rates to artists are generally seen as more fair. Look for platforms that have transparent payment models and are known to pay artists a fair share of the revenue generated from their music.

Support for Independent Artists: Some platforms offer better support and visibility for independent artists. This can include promotional opportunities, playlist inclusion, and tools for engaging with fans.

User Base and Reach: A platform with a large user base can provide more exposure for artists, but this should be balanced with how royalties are distributed among artists.

Artist Control and Rights: Platforms that allow artists more control over their music, including rights management and the ability to set their own pricing, can be more appealing.

User Experience and Discovery Features: Platforms that have robust music discovery features can help lesser-known artists gain exposure. This includes algorithm-driven recommendations, curated playlists, and social sharing capabilities.

Additional Revenue Opportunities: Look for platforms that offer artists additional ways to earn revenue, such as through merchandise sales, concert tickets, or exclusive content.

Community and Engagement Tools: Platforms that provide tools for artists to engage with their fans, like direct messaging, live streaming, or community features, can help build a loyal fanbase.

The 6 Best Spotify Alternatives for Independent Artists in 2024

  1. Nina: This open-source platform stands out for giving artists total freedom and ownership of their work. Artists receive 100% of royalties with no ongoing fees after a one-time transaction fee. It supports MP3 and WAV formats and offers a discovery feed and editorial features.
  2. Bandcamp: Known for supporting underground music discovery, Bandcamp allows artists to receive 100% of revenue on Bandcamp Fridays. It offers a DIY user experience and focuses on new music discovery through its editorial section.
  3. Apple Music: With a royalty rate of $0.01 per stream, Apple Music offers better payouts compared to Spotify. It features lossless and spatial audio supported by Dolby Atmos and has over 100 million songs.
  4. stream: Co-founded by Laura Jaramillo and TOKiMONSTA, this platform uses Web3 technology for fair artist compensation. It emphasises decentralised permission for AI-generated music and offers biweekly streaming royalties payouts.
  5. Tidal: With a royalty rate between $0.0125 to $0.015 per stream, Tidal is artist-centric and offers high-quality audio and exclusive music content.
  6. SoundCloud: This platform is ideal for up-and-coming artists and features a fan-powered royalty system. It allows artists to upload and promote their music directly to a global audience.

Alternative Revenue Streams for Independent Musicians

No streaming platform should be the cornerstone of your revenues. In an ideal world, Spotify and other platforms in the same vein would allow more artists to earn a living wage, but it is unlikely that will ever be the case. Rather than lamenting over the exploitative nature of such services, which artists can do until the cows come home and get absolutely nowhere, it is crucial to explore alternative revenue streams.

  1. Patreon allows musicians to receive funding directly from their fans, or patrons, on a subscription basis. Artists can offer exclusive content, early access to new songs, and other unique perks to their subscribers. Alternatively, you can ask fans to Buy You a Coffee.
  2. Bandcamp: Known for its artist-friendly model, Bandcamp allows musicians to sell their music and merchandise directly to fans. The platform is particularly popular for its Bandcamp Fridays, where it waives its share of sales to benefit the artists.
  3. Radio Play: Getting your music played on the radio can still be a viable source of income. Each play generates royalties, which are collected and distributed by rights organisations.
  4. Sync Deals: These are agreements where your music is used in film, television, advertisements, or video games. Sync deals can be a significant source of income and also offer exposure to new audiences.
  5. Physical Sales: Selling physical copies of your music, such as vinyl, CDs, or cassettes, can be profitable. Physical sales often attract collectors and fans who want a tangible connection to the music.
  6. Merchandising: Selling branded merchandise like t-shirts, hats, or posters can be a substantial income source. Merchandise sales are often most successful in conjunction with live performances or as part of an album release.
  7. Live Performances: Performing live is not only a way to earn income through ticket sales but also an opportunity to sell merchandise and physically connect with your fanbase.
  8. Crowdfunding: Platforms like Kickstarter or Indiegogo allow artists to fund projects through direct support from fans. This can be a way to finance new albums, tours, or special projects.
  9. Licensing and Royalties: Registering your music with rights organisations ensures you receive royalties whenever your music is played in public venues or broadcast. This can provide a steady income stream over time.

By exploring these alternatives, independent musicians can diversify their income sources and reduce reliance on streaming platforms, which often offer lower payouts. Each option presents unique opportunities to monetise different aspects of a musician’s work and fanbase engagement.

Article by Amelia Vandergast