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From Bronx Streets to Beats: An Interview with Sapuis

Posted on 20 November 2024

Sapuis, the Bronx-born artist known for his introspective lyrics and innovative production style, joins us at A&R Factory to uncover his creative origins and the evolving narrative of his sound. Sapuis discusses how the challenging environment of his upbringing wasn’t just a backdrop but a vital component in sparking his artistic flame. Throughout the interview, we explore the profound personal and cultural influences that shape his music, his straightforward approach to his artistry, and his aspirations to make a lasting impact on the music landscape.

Sapuis, welcome to A&R Factory! Thanks for sitting down with us to discuss your artistic origin story, identity, and where you’re heading with your sound. Was it easy to ignite your creative spark in the Bronx?

Hell Yeah! In the South Bronx, your only option is to get creative. Whether it’s the meal you make out of what’s in the house, the outfit you put together to not get your ass cut, or even coming up on some money you gotta get creative.

Look, all the way back to the music of hip hop, rap and its culture were birthed from the creativity Bronxites had. They used that creativity to escape hell on earth, through song and dance. You gotta get creative or you will end up dead in the Bronx, so waking up is the ignition. Whenever I’m in a creative rut I can just think of the Bronx; the good, the bad, and the ugly which I came from.

You’ve made a name for yourself with your introspective lyrics, genre-bending, and signature production style; which artists have had the most profound influences on your sonic fingerprint?

My sonic fingerprint is influenced by me.

How do you feel after introspectively pouring your heart and soul into your tracks? 

I feel relieved because I got to pour that out. Going back to naming the Album “Before I Die” you can now better understand the title. (which is entendre in itself) I had to get that all out before I die, too many people never get the chance to do something like this. Others are found after death, but not me I made sure this was released on my terms.

Which aspect of writing and production came easiest, and which did you have to work hard to hone?

The writing comes the easiest since my music is about my life, mixing and mastering was difficult at first. Anything you work on gets easier tho. I’m gonna be good no GREAT regardless.

You’re clearly determined to forge your own way through the hip-hop landscape and blaze your own trail; what are the main factors that are pushing you forward and putting momentum into your career? 

Coming from the South Bronx, Fox Street. Pushes me forward. Using that as the foundation of anything I do… gives me the momentum to complete, accomplish, and systemize anything I fucking want.

You’ve recently released your sophomore LP, Before I Die; what’s the story behind the album and how does it align with your broader career goals? 

This album came off the heels of completing the second year of my “song a week” campaign. Midway through that journey I noticed that there wasn’t a body of work to show the work I am putting in. So I needed to put this out. I have some goals in my career to release albums that change music history and this is the start of that.

If you had to elevator pitch Before I Die, how would you sell it? 

Listen to my album Before I Die.

What’s next for Sapuis?

I’m trying to go on tour so if u seeing this book me rn. I’ll take care of the logistics no matter where it is on Earth.

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Stream Sapuis’ Before I Die LP on Spotify now.

Interview by Amelia Vandergast

JC Call lit up the airwaves with the neon RnB synthpop grooves in his single, confident

Posted on 19 November 2024

San Diego’s own JC Call is defining his space in the pop landscape with his fusions of synth-pop and RnB. At 19, the self-taught artist is already a force in music production, having immersed himself in EQs since he was just 12, making his latest track, all the more of an impressive feat.

‘confident’ is as much a manifesto of personal resilience as it is a musical innovation. With strobing neon synths and kinetic grooves, the track demands physical and emotional movement, tapping directly into the listener’s rhythmic pulses. His vivid blend of modernised synth-pop and soul-stirring R&B is both canvas and narrative, painting a vivid tableau of introspective vulnerability.

His voice, an instrument wielded with the precision of a seasoned storyteller, navigates through the emotional core of the track which reflects the desire for emotional safety, resonating with universal truth and echoing the sentiments of anyone who has faced turmoil in this tumultuous world while seeking sanctuary within an external soul.

As JC Call prepares to unveil his debut album by the year’s end, ‘confident’ stands as a bold prelude to his journey.

confident was officially released on November 13; check out the single on all major streaming platforms, including Apple Music and YouTube.

Review by Amelia Vandergast

The New Old Became This Generation’s Answer to the Cramps With ‘Ain’t Dead Yet’

Posted on 19 November 2024

Detroit rock n roll heavyweights The New Old delivered one of the raunchily reverent hits of 2024 with their macabrely infectious single, Ain’t Dead Yet. Accompanied by a cinematically shot Day of the Dead-themed music video, which has racked up over 115k streams to date, Ain’t Dead Yet injects swaggering rock n roll nostalgia into a modernised and stylised production.

If you can imagine what the Cramps would sound like if they spawned in this generation, you’ll get an idea of what the devilishly debauched prodigal sons delivered with this radio-ready anthem that retaliates with resilience as a form of resistance, offering vindication to anyone who has been counted out prematurely.

However The New Old follow this scintillatingly serpentine earworm, it’s clear that they’re a band on the brink of a stratospheric ascent. If any band can stop Stonesy rock n roll from fading into obscurity, it’s them.

Stream the official music video for Ain’t Dead Yet on YouTube.

Review by Amelia Vandergast

Emmett McGrath revisited 70s folk-pop with visual lyricism and achingly panoramic sonics in ‘Outlaw’

Posted on 18 November 2024

Cali singer-songwriter Emmett McGrath is a testament to the power of lyrical storytelling in his latest single, Outlaw. The orchestrally embellished 70s folk pop vignette is driven by Elton John-esque piano keys which let you feel the heart in every note and enlightened by McGrath’s intensely evocative harmonies that put him in the same league as Cat Stevens.

With lyrics as poignantly poetic as Paul Simon and Bob Dylan, it’s impossible not to feel like you’ve found a diamond in the rough with Outlaw; the way it sweeps you up in the tenderly orchestrated panorama as it traces the steps of a woman on the run towards refuge is a cinematic triumph.

Between his visual lyricism, ability to pay homage to the greats while staying true to his sonic blueprint and the lush reverberations of his sepia-tinged compositions, there’s no denying that Emmett McGrath has one of the most impactful voices in modern folk-pop.

Outlaw was officially released on November 2nd and is now available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast

Blake Jubenville – The Sunsets: Horizons in Indie Alt-Country Harmony

Posted on 16 November 2024

At just 14, Blake Jubenville already has a hit-packed discography and a mastery of melody under his belt. His latest single, ‘The Sunsets’ amalgamates the rugged charm of country with indie sensibility, carving a unique niche in the contemporary music scene, reminiscent of the nostalgia found in the works of the Violent Femmes and the rhythmic narratives of Kurt Vile.

Blake’s ability to craft melodies that resonate with a seasoned artist’s flair is evident throughout ‘The Sunsets’. The single flows with swathes of commercial appeal yet retains a heartfelt authenticity that strays far away from cliché. His mature-beyond-his-years voice carries a gravity that sweeps up the atmosphere, turning every note into a panoramic vignette that pulls the listener in.

The authenticity permeates every syllable, making it impossible not to warm to the fledgling singer-songwriter and see the potential in his future.

Stream Blake Jubenville’s seminal single on all major platforms, including Spotify.

Review by Amelia Vandergast

Slanderus’ Cover of ‘Dream Warriors’ is A Melodic Maelstrom that Hits with No Mercy

Posted on 15 November 2024

With their latest single, Dream Warriors, the powerhouse Slanderus delivered an unrelenting tour de force that ensnares from the first post-punk-infused note. Channelling Echo and the Bunnymen atmospherics in the opening salvo, the Inland Empire quartet takes listeners down a dark path before unleashing a firestorm of overdriven guitars that shred with a no-mercy vigour. Each beat hits harder than the last, with rock harmonies tempering the relentless instrumental frenzy, dropping a melodic anchor amid the chaos.

With a clear reverence for 80s rock aesthetics, Slanderus nods to nostalgia in the DOKKEN cover of the single which featured on the Nightmare on Elm St 3 soundtrack while injecting contemporary volition into the classic riffs that rock fans have adored across the decades; the modernistic metal edge goes straight for the jugular.

With Jason J. Kennedy’s guitar solos capable of making your heart forget to beat, the electricity within Dream Warriors is enough to run a power grid. The synergy within the band is unstoppable, with JJ Gawrich on drums delivering melodic yet earth-shattering rhythms and bassist Mike Basquez bringing a heavy groove while Allen Alamillo’s lead vocals inject soul into a soaring pitch.

The award-winning outfit which has previously opened for Fear Factory is clearly only getting started in its bid to hold dominion over the alt-metal scene. Get behind them or get out of their way.

Dream Warriors was officially released on October 31st. Stream it on all major platforms via this link now.

Review by Amelia Vandergast

Shawn Tuck’s ‘Bigger’ is a hip-hop trifecta of soul, style and substance

Posted on 14 November 2024

Shawn Tuck made one of the hottest hip-hop drops of the summer with his hit, Bigger. The high-octane track is a contemporary anthem that pushes style and substance through speakers with unapologetic energy. Tuck’s larger-than-life vocal delivery dominates the polished-to-cinematic-perfection mix, which leaves each beat dripping with gravitas.

A hip-hop heavyweight in the making, Tuck proves how powerful rap can be when you pour soul into every syllable, building a relentless rhythm that grips like a vice and doesn’t let go. Channelling the gritty heart of hustler hip hop with a soulful edge, ‘Bigger’ is a track destined to leave you hyped. Every line and beat shows he’s playing for keeps, seamlessly weaving emotional intensity with infectious energy.

His deft vocal switches from razor-sharp rap bars to smooth, honeyed harmonies bring a duality that evocatively hones the release to prove that there are few artists who can flex chameleonic skill with as much finesse as the US luminary, who prises influence from the likes of Lil Wayne, Lauryn Hill, and Craig David.

Stream Shawn Tuck’s seminal single, Bigger, on all major platforms, including Apple Music, now.

Review by Amelia Vandergast

Cutting Through Nostalgia: No Edits Ignite Modern Angst in ‘Faulty Intuition’

Posted on 14 November 2024
We All End Up The Same by No Edits

In their latest single, Faulty Intuition, the powerhouse, No Edits, pushes past the boundaries of Seattle’s alt-rock legacy to deliver a visceral post-hardcore anthem, sharp enough to pierce right through the psyche.

With angular riffs that feel more like sonic daggers, this track forges a path unburdened by any homage to the city’s signature sound. Instead, Faulty Intuition lands like a volatile fusion of influences, crafted with an almost calculated abandon that lets it flirt with post-hardcore dissonance while staying grounded in an alt-indie aesthetic.

As a freshly rechristened trio, No Edits—formerly known as Fixtures—make it clear they’re uninterested in nostalgia. They nod to a lineage of greats like Burning Airlines and These Arms Are Snakes, but the group’s energy leans into the future rather than mining the past. The jagged guitar lines and shifting time signatures evoke the genius of Porcupine Tree and the raw force of Alexisonfire, without feeling tethered to any one genre. This sonic experiment channels the modernistic intensity of Royal Blood, creating an angst-driven that straddles chaos and control.

Taken from their debut LP, We All End Up The Same, the track’s dynamic riffing, emotive vocals and blistering rhythm section are primed to resonate with fans who crave immediacy in alt-rock. Faulty Intuition slices through convention, capturing a modern, digitally distorted existential angst that’s less about reviving the past and more about reimagining rock’s present.

Faulty Intuition is now available to stream and purchase on Bandcamp.

Review by Amelia Vandergast

Chris J Hudson – What Do You Wanna Do ft MoskoStar1: A Game of Hearts and RnB Harmony

Posted on 13 November 2024

In What Do You Wanna Do, the two legends in their own right Chris J Hudson and MoskoStar1 create a velvet-touched sonic seduction that resonates with lyrical vulnerability and soulful bravado.

Born from Chris J Hudson’s creative evolution—from Phoenix indie band frontman in Thunderbird to an LA-based solo visionary—the track is a testament to his commitment to making music that embodies heart and soul. His influences, spanning from Prince’s experimental genius to the groove of Timbaland and the emotive depth of Joni Mitchell, are distilled into this bilingual RnB gem that bridges borders and musical backgrounds.

The single pulses with smoky Latin guitar tones and jazzy sax lines, underscored by melodious keys, that bring a nostalgic warmth straight from the 80s and 90s RnB playbook. It’s a quintessentially smooth yet fiery RnB-Soul fusion, reflecting Hudson’s belief that music should mirror what’s in the soul, not just provide easy pleasure. The track’s groove feels like a game of chess in the arena of love, where the object of desire holds all the proverbial cards, leaving the protagonist grappling with the pain of ambiguous longing.

Hudson’s artistry, defined by a mission to spread love and mindfulness, is undeniably at the heart of this sultry release. It’s an aural aphrodisiac designed to sweep listeners off their feet—while slyly reminding us that love often leaves us at its mercy.

What Do You Wanna Do is now available to stream on YouTube.

Review by Amelia Vandergast

Open the Doors of Perception with DJ Promo & Avarice’s Hip-Hop Gem, Pandemia

Posted on 12 November 2024

DJ Promo, the Puerto Rican beat architect, and New York’s lyrical sage Avarice have crystallised their sonic synergy into the recently unveiled LP ‘Forgotten Gems’. Born from a prolific past, where beats crafted between 2007 and 2012 lay dormant, DJ Promo unearthed the sonic relics, offering them to Avarice, who expanded what was meant to be a brief EP into a full-bodied album.

The track ‘Pandemia’, a seminal hit from the sonic anthology, is a masterclass in expressive power. It weaves mid-western motifs through the solid rattle of the 808s, laying down a minimalist soundscape that cradles Avarice’s commanding spoken-word delivery.

With each word meticulously cadenced, the verses strike with the impact of spoken truth in the production, which sounds as though it has sprung to life from a vintage tape deck with its intimate hiss. Yet, the urban narrative thrums with a contemporary pulse, ensuring the duo earned their place in the contemporary hip-hop landscape.

As the instrumentals serenade the soul with their understated complexity, Avarice’s narratives coax the doors of perception ajar. Hit play, and let ‘Pandemia’ transport you to where music meets the mind in a quiet revolution of thought.

Head to Spotify to stream Pandemia as part of the collaborative Forgotten Gems LP, which dropped on October 31st. 

Review by Amelia Vandergast