A&R Factory conducts exclusive interviews with independent bands, musicians, and artists from around the world. We converse with musicians about their upcoming releases, planned tour dates, and other topics that make them unique and stand out from the crowd!
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In this exclusive interview with PRI//, the boundary-pushing artist reflects on a year of bold sonic narratives and lyrical honesty that’s set the tone for what’s to come in 2025. Known for leaning into instinctive creativity and crafting albums that feel thematically cohesive yet unshackled by convention, PRI// explores themes of solace, self-expression, and connection through music. With a glimpse into the upcoming releases and a promise to amplify the visual element alongside the sound, PRI// offers a candid look at the passion and process driving their artistry.
So many highlights but I have really enjoyed creating my albums – bodies of work which have told complete narratives from start to finish. Not quite concept albums but almost. I’m thinking of Begging, Manufacture and Vagina Den Tata.
I’ve also enjoyed developing a bit more in the live setting on TikTok and leaning into the visual elements too. There are exciting things to come!
I think it’s important to hold true to your instincts when you are an artist creating, you need to be aligned with that little voice inside and honour it, without trying to stifle it!
I think the common thread is…me! Ha ha! People also seem to respond to the lyrics, and that is really great to hear. I want to create a body of work, a body of work that can help people, that can soothe them in times of distress and make them feel less alone.
Everyday life. Or it can be something I read or watch. A line of dialogue will set me off. Or it can be something that someone says or the way someone looks. It can take me by surprise.
There’s more stuff coming and I’ll be leaning into the visual element more. I don’t want to give too much away but it’s an exciting time!
I am spinning a lot of plates, so I try to use my time in a productive way but that also feels free and conducive to making something honest. So I like to have my instruments on hand and easily accessible to create when the spirit moves me
My main ambition is to create music that makes people feel less alone that is like a virtual hand, held out to give support. The artists I love have been like that for me.
Stream PRI// on Spotify.
Interview by Amelia Vandergast
With infectious energy and a mission to uplift, Melody Key is redefining what it means to be a modern girl group. Formed virtually in 2022 by Katy “Kitty” Kunberger and Lashnate “Shanti” Johnson, the trio has already made waves with their viral TikTok videos, empowering anthems like Girls Rule, and a dynamic collaboration with UK rapper 0milicu0us. In this interview, they discuss their songwriting journey, their forthcoming debut EP, and their vision for spreading positivity in a pop landscape often focused on despair.
Our girl group, Melody Key, was originally a virtual girl group that was founded on May 4, 2022, by me (Katy “Kitty” Kunberger and Lashnate “Shanti” Johnson). A couple of months earlier, I was posting an audition call for members who were interested in joining a girl group. However, I wanted to have a girl group since 2014 but kept it a secret but finally revealed it when I posted the audition call online.
Shanti was the third girl to audition for the girl group after two girls had told me that they could not stay nor continue with the girl group. Since then, we made songs and posted singing videos on social media. We have three members in Melody Key and hope to have one or two more members to make it a total of four or five members.
Shanti and I usually write original songs and all of us recorded songs on Bandlab. Bandlab is an app where we record our songs, even remotely. Although, we would like to meet together in person sometime next year whenever we are available to record songs at a studio.
To be honest we felt very honored to have our TikTok videos go viral! It has been part of our dreams to have our TikTok videos go viral, let alone dancing to our original music.
We met 0milicu0us on Instagram last year! He discovered us and sent us a message requesting that he could rap in a song someday. We accepted his request to collaborate with our song, “College Groove” and then he recorded his rapping verse on Bandlab! We released the song this past January 12th!
The story behind “Girls Rule” is how girls could be anything they want to be, meaning girls could have professions that only boys had once upon a time. For instance, Mary Blair was a female animator back in the 1940s to early 1950s and she worked for Disney. It was not typical for women to be professional animators and often those who were employed took masculine names.
We hope that our listeners will be inspired by the positive message and the upbeat tempo of our songs. Our group has been somewhat dismayed by the numerous pop songs that focus on depressing themes of despair, We believe that life is full of joy and opportunity and we want to inspire young people, especially girls to seize opportunity and live life to the fullest.
Our debut EP has six songs:
We do not exactly have a title for our debut EP but we are planning to release the EP this coming May. “Golden Age” is my personal favorite song, but “The Girls and I” will hopefully be our most popular song in our EP and we would like to have our own music video for the song, “The Girls and I”. The mock instrumentals are already made but needed their official remakes. This is our golden opportunity to travel to Los Angeles, California and meet up there in person in order to record our EP and do our music videos whenever we are available.
In our forthcoming EP, other members in Melody Key other than myself wrote some of our songs such as “Lover Girl” and “Reach the Stars”. Additionally, all six of our songs have different themes and stories behind them. “Reach the Stars”‘s theme is Zodiacs and Astrology. Whereas, “Golden Age”‘s story about how great and optimistic vintage culture is unlike modern-time media that can cause anxiety and melancholy.
Stream Melody Key on Spotify.
Follow the artist on TikTok.
Interview by Amelia Vandergast
Caleb X, an emerging artist hailing from Atlanta, joins us to discuss his latest album, Dreams of Rodeo. Inspired by personal experiences and the influence of artists like Travis Scott, Caleb delves into the stories behind his music, the obstacles he overcame during its creation, and his growth as an artist. He opens up about emotionally charged tracks like “Quiet” and shares his perspective on balancing life’s challenges while staying true to his creative vision. We also explore his future projects and his passion for fashion. Read on to discover more about Caleb’s artistry and what the future holds for him.
The idea of the album name comes from me being a younger aspiring artist wanting to take it to the next level from Atlanta to the LA scene, but as I began working on the album, the meaning went from “Rodeo” being the place I wanted to be to me making it be anything I wanted in life whether it was making a better life for me & my family or having peace of mind with the creativity and making that my “Rodeo” no matter where I am at the moment.
I also grew into my artistry by studying artists like Travis Scott & his come-up from Days Before Rodeo really inspired the album when it comes to the drive & hunger he had to get where he is now. So I took that hunger & applied it to making the album. Out of that inspiration, it made me come up with songs like “90210!” As a homage to Trav song off “Rodeo”. After making that song everything else started flowing & the next thing I knew I had a good number of songs that coincided with each other which helped me come up with the sonic direction of the whole project.
I would have to say the most challenging was writing the outro “Quiet”. That song is a sensitive one for me to this day since I’m talking about a story about someone I actually know along with the story of someone very close to me dealing with alcoholism & I feel the responsibility of keeping everything together but it’s only so much I can do so I had to dig up the strength & vulnerability to talk about it on a record to just put it out to the universe as therapy for myself & anybody else that might be dealing with a similar situation.
Sometimes we just need a moment of quietness to tune out unnecessary things & focus on what’s really important. It’s hard for me to even listen to that song. Last time I cried was writing that song so it’s tough for real. But at the same time it’s rewarding because after making that song, the stress I had before went away & after letting my family hear it, things seemed to smooth out all from me just putting those words out there. The tongue is powerful for sure.
Roadblocks are my biggest enemy, it would seem. It was over 2 years since I dropped a new project or track, so I was really itching to release something, but I couldn’t because things just weren’t ready because I had other priorities, which caused a hold-up with the creative process.
I was supposed to drop the album in December of 2023, but life hit like an 18-wheeler. Instead of getting discouraged I just kept working at it & writing to different beats & tapped back into the studio to make even more music until I felt I was completely done with the album. Just happy I was able to drop this year after promising my supporters a new project this year. I can’t even stand the word roadblock I swear. I can’t lie, I also have some women problems going on when I’m deep into creating & I let it get in the way sometimes although it also gives me new things to talk about hahaha.
I always say life imitates art so it is what it is. Can’t be too mad at it. It comes with being creative, honestly. You have to roll with the punches, whether it’s life’s responsibilities or women. You just have to manoeuvre your way through it & use it to your advantage while being patient with the process.
I feel like a big weight lifted off me once it was out. I felt more free than I’ve ever been. Especially after getting people’s feedback about how much they like the project & hearing what song is their favorite, it really caused me to appreciate every second that went into recording it & gave me an even clearer idea of what to do next.
I’m always searching for a new way of creating in the studio after dropping a project. It’s an addiction at this point. I may feel free after a release, but then after a while, I’m not satisfied anymore. Always trying to work on something even better. But again, I really appreciate the feedback & love that I have been getting so far. Can’t wait to see who else it reaches.
That’s for sure a true statement for most artists but with me, I don’t let the pressure affect my consistency because my creative flow is something that never goes flat. Once I’m knocking out songs, I can’t stop so I’m always sitting on some type of music, it’s just a matter of finding a way to release it in a strategic way for me that turns into a constant battle.
The music will always speak for itself if you put in the time & effort into it. Once one person rocks with it it’s going to be a whole wave of people that will love it so I don’t really feel the pressure of needing to flood music. I take it one project at a time & let the people spread it to others. Every new listener is hearing it for the first time so why flood music? Maybe that’s just me though.
It’s from the Dreams of Rodeo sessions. It was supposed to be the intro for the album but then the direction I wanted to go changed so it stayed in the vault until now. I’m done holding back songs I make so I wanted to give people a single before the year ends as a gift of appreciation for the continued support before I release more new music which will have a different sound than Dreams of Rodeo.
As most people know I’m big on fashion & even got my own clothing brand going so I plan on eventually being a full-time creative director in the fashion lane which coincides with music so I’m looking forward to how far I go in that lane but until then I’m in the early stages of starting a new project titled “Still Shining”.
It’s a sequel to the first project I released titled “Shine”. It’s something that I can’t wait to bring to life & shift my sound once again. I just love trying new things & proving to myself I’m really like that. So much is in the works for my supporters from the music to music visuals to the fashion. It’s all on the way.
Stream Dreams of Rodeo on Spotify now.
Interview by Amelia Vandergast
Sapuis, the Bronx-born artist known for his introspective lyrics and innovative production style, joins us at A&R Factory to uncover his creative origins and the evolving narrative of his sound. Sapuis discusses how the challenging environment of his upbringing wasn’t just a backdrop but a vital component in sparking his artistic flame. Throughout the interview, we explore the profound personal and cultural influences that shape his music, his straightforward approach to his artistry, and his aspirations to make a lasting impact on the music landscape.
Hell Yeah! In the South Bronx, your only option is to get creative. Whether it’s the meal you make out of what’s in the house, the outfit you put together to not get your ass cut, or even coming up on some money you gotta get creative.
Look, all the way back to the music of hip hop, rap and its culture were birthed from the creativity Bronxites had. They used that creativity to escape hell on earth, through song and dance. You gotta get creative or you will end up dead in the Bronx, so waking up is the ignition. Whenever I’m in a creative rut I can just think of the Bronx; the good, the bad, and the ugly which I came from.
My sonic fingerprint is influenced by me.
I feel relieved because I got to pour that out. Going back to naming the Album “Before I Die” you can now better understand the title. (which is entendre in itself) I had to get that all out before I die, too many people never get the chance to do something like this. Others are found after death, but not me I made sure this was released on my terms.
The writing comes the easiest since my music is about my life, mixing and mastering was difficult at first. Anything you work on gets easier tho. I’m gonna be good no GREAT regardless.
Coming from the South Bronx, Fox Street. Pushes me forward. Using that as the foundation of anything I do… gives me the momentum to complete, accomplish, and systemize anything I fucking want.
This album came off the heels of completing the second year of my “song a week” campaign. Midway through that journey I noticed that there wasn’t a body of work to show the work I am putting in. So I needed to put this out. I have some goals in my career to release albums that change music history and this is the start of that.
Listen to my album Before I Die.
I’m trying to go on tour so if u seeing this book me rn. I’ll take care of the logistics no matter where it is on Earth.
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Stream Sapuis’ Before I Die LP on Spotify now.
Interview by Amelia Vandergast
In this exclusive interview, Effy Wang explores her eclectic musical background and the creative processes behind her debut single, “Da Di Da La.” Born in China and now blossoming on the US music scene, Effy embodies a fusion of cultural sounds—from the classical strains of Chinese opera to the dynamic beats of modern hip-hop and bass house. This conversation unveils her journey from a childhood filled with diverse musical influences to her current exploration of genre-blending compositions. Read on to discover how Effy Wang is crafting a sound that’s as globally inspired as it is deeply personal.
Thanks for having me! It’s my great pleasure to have this conversation with you amazing people!
I was born in China and moved to the US in my early 20s. I’ve been singing and performing on stage since I was a little kid. And I started to learn piano in middle school and later on picked up guitar and other instruments like drum sets and CDJs. About the music influence, I would say my family’s music choice inspired me a lot when I was younger. My family loves listening to different types of music- my grandpa is a big fan of Chinese opera, my mom loves Cantopop from the 1980s, and my dad loves songs from Billboard and Oscar movies. So, I grew up with different influences that shaped the way I compose. I listened to a lot of Mandopop and Cantopop when I was a kid, then I fell in love with rock music, especially punk rock, when I was a teenager, and after I went to college, I started listening to hip-hop, R&B, EDM. I also experience writing songs in different genres as well and sometimes try to combine them. And when it comes to composing, I actually don’t care about genres that much and just let the idea flow and blend these different influences into the songs naturally. And yeah, that’s basically my music evolution story.
So I wrote this song back in December 2023. I was going through a breakup and also facing graduation from college and was planning to move to a different city. There were a lot of changes that happened in my life back then, and I was feeling scared and lost. And one day, when I was scrolling through some videos on my phone, I noticed one video talking about how to break free and embrace the uncertainties of your life. And it reminded me of my relationship and made me start thinking. I felt I was the type of person that most of the time wouldn’t want to let things flow because of the deep insecurity in my heart. So is my relationship. It’s like the saying “The tighter you hold onto them, the more they want to slip away.” Which inspired the lyrics of my single “Light, shadows, open your heart to me. Past, future, wherever you go, be free”
Thank you! I honestly didn’t expect this song to sound like this at all. I would say because my singing style is kinda influenced by singers like Mariah Carey, Ariana Grande, Ellie Goulding. But on the other hand, I listen to a lot of deep house, bass house, dubstep, trap, and hip-hop and I find myself always attracted by songs with sick beats, especially the heavy bass and kicks. So when I created this song, I actually created the beats of the song first, and then came up with the melody and lyrics. And after I recorded myself singing, the contradiction between the vocal lines and backbeat surprised me and I like it.
I think the most gratifying part was when I tried to write the bass part of this song. It was like a brilliant idea hit me out of nowhere that I could write a bassline that sounds like I was using the sidechain effect with the drum kit, but it’s not. Then I started playing notes on my keyboard while playing the drum part I had already made, and then the bassline that we hear in the song right now came out and made me feel so excited, and I started dancing to the beats I made and humming with the melody with some random words. And I felt good about the melody, too. It all just came together so naturally and made me so grateful and unexpected.
I wouldn’t say there’s a specific time during the day that I feel most inspired to write. It kinda changes every day up to my mood and my feelings. I’m not the type of person who would force myself to create if I don’t really want to. I used to be more disciplined with the songwriting process, but then I realized most of the time I don’t like the stuff I write when I don’t really want to create. So I just stopped doing that. I also have a habit that I love to put some ideas in my voice memo. My voice memo is full of different kinds of song ideas or melodies, and most of them just came out when I was walking or doing something else. And when I’m in the mood to create, I’ll just play the ideas I recorded in the voice memo and start to organize my thoughts. So yeah, when I’m most inspired to write, it depends.
Be a nice person. Be nice to the people you work with, be nice to the other musicians you collaborate with, be nice to your fans. I used to ask this question to one of my mentors back in college. She’s a singer-songwriter, has been in the music industry for many years and collaborated with many great musicians we could call names. And she told me, “There are so many talented people in this world. So many musicians. But most of them didn’t make it in this industry. Because they see their talent as a gift and they treat others so badly. So you gotta respect whoever you work with, respect the people who support you and show you love, and not see everything as granted.” I think that’s the best piece of advice I’ve ever had from another musician.
I think the most affirming and standout moment to me is not about what rewards I got. It’s the moment I realize if I put my heart into something, I can make things happen. I remember back in college, there was a time when I was obsessed with hip-hop music, and I really admired some rappers and lyricists who could just express themselves so smoothly and flawlessly. And English is like a second language to me, and I felt so hard to express myself, not even mention rhyme. So I joined a hip-hop ensemble in my college, and on the first day in that class, the instructor who is a great hip-hop DJ and rapper from New York, asked me to freestyle, and I freaked out. And then he told us, the group of people in his class, that after two months, there would be a hip-hop showcase, and we all gonna go on stage to perform. And after that, I just started listening to a lot of hip-hop songs, I practice and practice rapping and also sometimes freestyle with my own words. It’s like the first time I pushed myself out of my comfort zone music-wise and tried to learn a whole new skill in such a short period. And after two months, our music group went on the stage. I’m one of the singers and rappers of that group. We performed eight songs and many rappers and hip-hop producers were in the audience looking at us. And I’ll always remember the screaming and shocking reactions people gave me and my group because I don’t look like a rapper to them at all lol. Even though that show was a part of my college but after that I felt so different on stage when I performed and I will always remember that night because it brought me great courage and faith.
When people come to my show, I want them to feel something when they leave, whether it’s because of some simple things like the light and ambiance, or because one song hits their feelings and makes them feel so related. I always believe music is a way people connect with each other, and that’s always what I try to do when I put on my live show, I want to feel these connections with my audience. So when my fans come to my show, they can expect a musical, spiritual journey and some special memories they can carry on after.
I hope my music can take me to see the bigger world and help me build connections with others I meet on this journey. I always dreamed that one day, I could live like these big DJs to travel around the world, doing tours, playing their originals and remixes, and bringing this amazing energy to people they probably would never have met before. It’s all about connections and energies, and we all need each other. So I hope my music can take me on this journey and leave some good memories and experiences for others in this world.
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Stream Effy Wang’s debut single on Spotify now.
Follow the artist on Instagram and TikTok.
Interview by Amelia Vandergast
In this A&R Factory interview, we speak with SonicFluxx, an artist shaped by a childhood amid the unique cultural and natural landscapes of Florida’s East Coast. SonicFluxx shares how experiences such as witnessing shuttle launches, growing up near Disney World, and being surrounded by 80s and 90s pop icons like Depeche Mode, Madonna, and Pet Shop Boys influenced his sound and vision. He reflects on his path from DJing to full-time music production in Los Angeles, alongside the challenges of adapting to social media in the modern music world. With new music on the horizon, SonicFluxx reveals a vision dedicated to using music as a healing force, ready to connect with listeners globally.
Growing up in Central Florida in the 80’s and 90’s was a special time in our American history and I feel lucky to have experienced many things that most didn’t during that era. Growing up next to Disney World taught me that music holds messages and meaning and that music can be the language that unites all.
I watched the Space Shuttle program firsthand and watched many shuttle launches from my backyard. I learned at a young age that there was more than this world we are on and I found love in the stars and the universe. I questioned my existence of this planet at a pretty young age and what my role was. I grew up living five minutes from the beach – walking through the sand and understanding the concept that a speck of sand doesn’t make much, but a whole bunch of it creates a beautiful beach.
When you grow up and live in such a magical and inspirational place, I think it tends and fuels the creative fire within and ignites the spark that so many musicians and artists before me have experienced.
I found deep inspiration with these three artists particularly because through their music, I learned that songs can have a message to invoke positive change in society. Many artists feel a duty to use their voice as a platform to invoke political, cultural and societal change in the world and this is also what I wanted out of my own music and songwriting. Aligning with the same beliefs as an artist also made me feel connected to the artist themselves in a way and I found this connection to be very special.
I was born in a Southern Baptist Church, so I grew up singing traditional hymns on Sundays. I grew up extremely sheltered from what is called secular media in the religious tone. My introduction to pop and dance music did not occur until my rebellious teen era, in which I would spend hours in FYE at the mall and listen to CDs. I consumed every bit of pop culture I could at this point in my life. I connected with dance music in a spiritual way that spiritual music never gave me.
I began to study and analyze what made a great song at this age. I would have a knack for knowing what songs on an album would be the next single before it was released. I turned this talent into songwriting. I was a DJ in my early 20s and began producing remixes myself with Sony Acid Music Studio on a laptop I rented from Rent-A-Center.
I am a self-proclaimed pop and dance music lover. I took pride in sharing new tracks with people and seeing their reactions when they loved it. After many years of no music interaction other than consumption, I quit my job, quit college and moved to Los Angeles to pursue a music career full time. I find myself enjoying creating music more than I enjoy listening to it myself. However, don’t get me wrong, I still stan for a few artists new music!
Melodies, hooks and songwriting came the easiest. Most of my songs have been written in about three days – one song I wrote in 15 minutes. I have a knack for hearing a beat and immediately hearing a melody in my head. Then words come after that. It’s a chaotic process I will admit, but it works for me.
Half of my lyrics aren’t even written down anywhere because songs are written so quickly. ‘Nomad’, for example, was half written and I made up the rest of the lyrics in the studio on the spot. My songs come from my life, my struggles and my heartache – it’s pretty easy to spill out currently.
What is challenging for me is creating social media content. I am not good at picture taking, not quick to take pictures in settings and I find creating and thinking of social content does not come easy at all. I am from the MySpace generation, so the new era of social media has definitely been the biggest challenge to overcome for me.
Short answer: yes. I believe that many people do not use the right side of their brain enough and invoke creativity in their lives. I love that book reading and crocheting has made comebacks these days. I think more people need to find that creative output to truly find peace. As a child, we use this side of our brain so naturally and it’s a beautiful thing. When we lose our sense of imagination and wonder, we can lose who we are and where we are going – Walt Disney taught me that and I still firmly believe in it.
When I started my music career full time, I said that if my music reached just one person and helped them, I’ve done my job. Music is healing. Music can be your remedy, as I sing in my song ‘Remedy’, which is a love letter to all my fans. I have achieved this and now my goal is to take the same concept but go worldwide.
I am always writing new music and do have new music ready to go and am planning to release a deluxe edition of the album around February 2025.
Stream SonicFluxx on Spotify and discover more about the artist via their official website.
Interview by Amelia Vandergast
In our conversation with Gemma Felicity, we sink into the introspective depths of her recent single ‘AM I TOXIC’ and the overarching themes within her emotionally charged EP ‘Baggage’. Gemma opens up about the process of creating music that not only reflects personal accountability but also challenges the listener to confront their own roles in relationships. With her raw and reflective approach, she reveals how personal experiences have fuelled her songwriting, transforming pain into powerful lyrical narratives.
Yes, it is so true that accountability can be so rare nowadays, in relationships and in life generally. Many people prefer to put the blame on others so that they do not have to look at themselves and take responsibility for their own behaviours and actions. I think I am quite an intense person and I think deeply about things, so I didn’t even realise it was an intense track. But thank you! And I feel proud to have brought this track into the world, as it has come from such a personal place.
Both Alex and Louis are always amazing to work with. They are both the complete opposite to the type of men that I wrote the song about. I came up with the idea of the song back in January 2022, just after I had been ghosted by a guy who had treated me like a piece of crap for months. I was really upset about this, and thinking to myself, wondering why it was that I always got treated this way. I started to really ask myself why I thought this might be. Did I not think that I was worthy of more than this? I started to put it into a song. I didn’t finish the song, but I just left what I had written on my phone in a voice note for months and months.
I was then lucky enough to meet Alex, my guitarist, in June 2022 of that year. He asked me in around September 2022, if I would like to work on some of my original songs with him. So, we spent a couple of days writing together in a park, taking the clips I had recorded on my phone and turning them into full songs. I was so happy that he was helping me to finally bring my song ideas to life, as it was what I had wanted to do for so long.
When it came to AM I TOXIC, I remember him saying “This is such a banger”, and we made a full demo of it together at his place. He told me he knew the perfect person to work on it in the studio with me. He then introduced me to Louis, and Louis made the songs really pop in the studio. He was just the perfect person to bring it all to life. I am so happy with how AM I TOXIC turned out in particular. It was such a beautiful process of turning the song into what it is today, and I have the boys to thank for that.
I worked on the music video with an amazing team called Grizzly Productions. We first brainstormed ideas together – I knew I wanted it to be quite different to any of my previous music videos. I wanted this one to be more performance-based and visually very exciting, rather than storyline-based (which is what my previous music videos were like). I think the music video does a great job of making an extremely introspective song also very exciting and fun.
I guess it was just something I was going through and struggling with at the time. I think relationships are great teachers for us, and they can reflect back to us things we need to learn about ourselves. Through every relationship I had, I would realise and learn more about myself, and I would always observe what the experience I had attracted, was teaching me about myself and how I felt within myself, and I found this very interesting. I started seeing a therapist and we worked through some of these issues, and that is when I started writing lots of music about it. I guess all the self-reflection gave me a lot of songwriting content.
I won’t lie, I find singing my songs live very challenging because they are so vulnerable and personal. As someone who is fairly introverted, I would say, I find it pretty uncomfortable to be so open about myself in front of a huge room of people like that. The songs can often make me feel quite emotional too when I am singing them. But I have learnt how to try to connect to the emotions of the song, whilst still slightly separating myself from the emotional charge that the song has on me naturally.
When I was writing and recording these songs, I let myself be as emotional as I wished to be. But performing is a bit of a different process, as you don’t want to start crying in front of the audience really, so you have to learn how to feel the emotion of the song without getting overly emotional. I find this challenging because I am a very emotional person.
Thank you so much for saying that. The performances I did this year in the US and India were so amazing for my confidence in terms of performing and getting out of my comfort zone. The songs we sang in the performances were much more upbeat and party vibes compared to the original songs that I usually sing. It was a completely new vibe for me, and an amazing experience. We also had to dance and truly perform them confidently to the audience, which really put me out of my comfort zone but definitely has helped me to grow. I think you can’t really grow without a certain level of discomfort.
Yes, I find it extremely difficult and very exposing writing about such personal themes. It is challenging, to say the least, and often feels way too vulnerable. But I always remind myself that there is beauty in vulnerability and expressing the things you don’t find easy to express. As a songwriter, your words will resonate with other people, and you have the ability to really comfort people and make them realise that they aren’t alone in all of life’s complexities. I think there is beauty in music that is so raw and real. I don’t really like superficial surface level music unfortunately – I always tend to go in at the deep end. Sometimes I really wish I could write about superficial stuff, as I wonder if I might be happier if I were to be more of a happy-go-lucky person. I’m a deep thinker though through and through.
Stream AM I TOXIC on Spotify now, and follow Gemma on Instagram.
Interview by Amelia Vandergast
In our latest conversation, Caitlin Lavagna opens up about her musical endeavours and the emotional depths of her new single, ‘October’. Following the upbeat vibes of ‘Pretty Alright’, ‘October’ is an artfully sombre ballad, rooted in a deeply personal experience of sudden disconnection and the introspective aftermath. This interview explores Lavagna’s songwriting process, which she describes as inherently chaotic and spontaneous, her experiences navigating the challenges of being an independent artist, and her aspirations for the future in both music and acting. With each response, Lavagna shares insights into the therapeutic role music plays in her life and the honest, raw narrative she aims to convey through her songs.
‘October’ was inspired by an experience I went through this time last year when my career was bursting with excitement and opportunities were flowing. I was performing in a beautiful show I adored, making new friends, traveling to new places and I had someone special, who I felt really saw me, to share it all with. Then I was left completely and utterly ghosted, left behind and vulnerable.
I lost my sense of self, was in shock and couldn’t make sense of what was happening. By beginning to write my feelings down, I began tending to a year of heartbreak and that’s how the song started to form.
I think the more I let myself go, the deeper I dig emotionally and the more honest and raw I make my songs, the more I fear releasing them. With ‘October’ I really felt scared. It’s personal and touched on exactly what being ghosted felt like for me. I think it’s especially hard because I know people must feel the same things as me, but singing it can almost be more therapeutic for them to listen to than for me to keep re-visiting.
When you’re pausing time, putting lyrics and a melody to heartbreak and then having to consistently perform that heartbreak in front of live audiences, it’s genuinely difficult. As I have said before though, music is my therapy and writing about how I feel helps me process things, whether that’s at the time or on reflection.
This is the first song I have given myself proper time and space to write. It follows a year of being ignored by someone who I believed loved me. I suppose releasing it now makes it a cathartic song, attempting to take back my favourite month, a time for me. I want to take the listener on a personal, raw and honest journey of grief and unexplained loss. Quite simply, a brutal end to a beautiful connection.
IT’S CHAOS HAHA!! I don’t think I have written a song in the same way, ever. I usually start humming a melody when driving long distances or in the shower. I voice record it when I get a chance and then eventually from free-writing or picking highlighted words or themes from lists or phrases I have documented, I will match them up and begin shaping the melodic idea into a rough structure with lyrics.
I pride myself on being able to collaborate with musician friends on songs I believe they can help shape or will understand and add to creatively and so much of my training through music has been through working with other people, it feels natural to do it that way. I also try not to put pressure on myself in terms of trying to keep a day free to write a song. I write when it comes and wherever it comes. Sometimes it’s sitting at a piano, sometimes I can be shopping or in the middle of a gym session. I will just pause and note down ideas as they come.
I think it’s an obvious answer but financially it is almost impossible to be your own PR, Manager, Social Media maker, reel editor, visual planner, music video director, writer, producer, singer, live artist etc. You give SO MUCH for SO LITTLE in return. I have found that to release a single, you HAVE to believe in it. You can’t really afford to release anything you don’t think will sell, which is a shame because not all songs should be made to be Tiktok, Radio and Gen Z friendly. I really didn’t want to cut ‘October’ down for a Radio Edit but I had to give it a fighting chance of stream figures and radio play. For me, the real song is the 5:50 version but at my level, I have to tick boxes to remain relevant and accepted on bigger levels that can propel my career.
I just want to keep writing, releasing and aiming for bigger music venues to perform live with a bigger band. I would love to keep smashing the BBC Radio Wales Welsh A-List and hopefully manage to secure some funding to release my first ever EP. I want to collaborate more with other writers and singers and also keep travelling to new places to experience as much as I can when I don’t have huge commitments personally.
I have already started working on my first EP and want to challenge myself to release a body of work rather than focus all my efforts on singles moving forward. I can say that although there isn’t a release date in mind, I will be busy forming the title, visuals and most importantly tunes to release. I will probably arrange a big launch tour in four beautiful music venues in the Valleys, Cardiff, London and Gibraltar. All places that have formed me as a musician and person.
I also have been recast in ‘Housemates – UK Tour’ which starts rehearsing in January and tours through to April. Busy, but blessed to be thriving both musically and in the actor musicianship world. I’m very excited to get back on the drum kit working with the Sherman Theatre and Hijinx Theatre Company.
Stream October on all major platforms, including Spotify now.
Follow Caitlin Lavagna on Instagram and TikTok to stay up to date with all of her latest releases and news.
Interview by Amelia Vandergast
Maverick Smith’s LP, With Friends & Imperfections, presents a resonant exploration of the intricacies of human emotion through the lens of musical collaboration. In this interview, we explore the profound themes encapsulated in his work, where each track stands as a testament to the fleeting, contradictory nature of life itself. Maverick’s return to music after a decade illuminates his journey towards rediscovering the joy of creation, underscored by a desire to produce something authentically raw and vividly real. The album stands as a heartfelt ode to the unpolished, chaotic beauty of life, woven together by the diverse talents of 22 musicians. This fusion of experiences creates a unique sonic palette that challenges the sterile precision of digital music production, favouring instead the visceral energy of live performance
Thank you! The album was born out of a desire to reconnect with the joy of making music after a decade away. Creating something that felt raw, unfiltered, and human. It wasn’t just about crafting songs, but about bringing together people I admire and just enjoy hanging out with, including 22 incredible musicians, to make an album that reflects the imperfections and beauty of music.
Each song was treated as its own record, and the album became this organic collaboration between old friends and new faces, which was incredibly therapeutic for me. It’s a mix of personal reflection and an ode to the messy, unpolished moments that make music—and life—worth celebrating.
It wasn’t something we set out to do, but I think it’s a reflection of how life feels to me—fleeting, yes, but also full of contradictions. The album asks you to remember certain moments, while at the same time, it asks you to forget, to move on. That imbalance, that imperfection, is what it means to be human. We’re constantly pulled in different directions emotionally. Some tracks capture that pure, joyful moment, like falling in love, while others deal with the harder side—loss, regret, or even just letting go of old ideals.
And then, sometimes, life is just about having fun, like with Spookshow, which celebrates our love of horror movies and the joy they bring. The songs weren’t designed to be perfect or neat because life isn’t like that. It’s messy, it’s contradictory, but that’s also what makes it beautiful. Through the writing and performance, we wanted each track to feel like a snapshot, a brief moment you hold onto, but one that ultimately passes—just like life does. So, while the fleeting nature wasn’t planned, it reflects the reality we all live in, and I think that’s what makes the album feel both familiar and fresh at the same time.
The highs were definitely the creative energy and unpredictability that each musician brought to the table. Having people like Ken Stringfellow (from The Posies, Big Star, and R.E.M.) and Paul Santo (from Aerosmith and Ringo Starr’s band) was surreal. They brought a level of skill and artistry that elevated everything.
And then you have a few wild cards like Lorne MacDougall, the world-renowned bagpiper, and Serg Accordio, the fantastic classically trained accordion player, to just name a couple, who added an unexpected but incredible layer to the music.
The lows? Well, coordinating that many creative people is like herding cats. Everyone has different schedules and creative processes, so keeping it all together was a challenge, but a welcome one. In the end, it was worth every logistical headache because the chemistry is undeniable.
It really came down to a shared passion for making music that feels genuine and unfiltered. I wasn’t after perfection; I wanted raw, emotional performances that didn’t rely on digital tricks or auto-tune. A lot of the production and performances weren’t guided by music charts or sheet music. Instead, they were driven by conversations about our favorite bands and the artists that influenced us. We’d talk about the vibe of band or particular album or just the energy of a group or artist and how we could bring that feeling into the music.
A handful of the tracks were co-written with my collaborator, Skip, and that gave us a solid foundation for experimenting. The musicians I reached out to really connected with that idea of letting the music evolve naturally without being overly produced or commercially driven. The stars aligned, and we were able to create something real, something we’re all proud of.
Electric and chaotic in the best way possible! The energy was all about friendship and reconnecting with kindred spirits. The main goal for everyone was to have fun, and that became the true measure of whether things were working. If we weren’t having fun, we knew something was off. It was less about structure and more about letting creativity flow naturally. The vibe was relaxed and there were no rigid plans or pressure to follow any set rules, so if someone felt like adding an accordion or a bagpipe or even a triangle, we’d just go with it! The entire process was guided by that sense of joy, and it made for an experience that felt both easygoing and electric. It wasn’t about perfection; it was about capturing the moment and enjoying the ride.
It was crucial for us to embrace the imperfections and avoid sanitizing the sound. The album With Friends & Imperfections really reflects that—it’s raw, unfiltered, and intentionally a little rough around the edges. There’s a risk in doing it this way, especially today when so many tracks are “autocorrected” into perfection. But that’s exactly what we wanted to steer away from. We didn’t want to lose the human element of live performance, the moments where a note might be slightly off or the timing isn’t pristine, because those imperfections are where the soul of the music lives.
For us, the goal was to create something that feels real, something you can experience live and have it resonate in the same way. When we perform these songs on stage, I want people to feel the same energy, flaws, and all. There’s something magical in not hiding behind post-production and letting the music breathe on its own. It’s a bit risky, sure, because people are so used to polished perfection, but we wanted to capture the kind of connection and honesty that only comes with live, imperfect performances. That’s where the heart of this album lies.
Stream With Friends and Imperfections on Spotify now.
Interview by Amelia Vandergast
This week, we sat down with Teck-Zilla, a multifaceted producer, DJ, and writer who co-founded Str8Buttah in addition to influencing the hip-hop and Breakin’ scenes across West Africa. In this exclusive interview, Teck-Zilla peels back the layers of his collaborations, notably with artists like Phlow and Maka, and explores the essence of creating breakbeats that fuel the spirited dance culture. His journey from the soundboards of London to the serene vistas of Cornwall reveals not only an artist deeply rooted in musical heritage but also one who continuously evolves to meet the collaborative and cultural shifts in the music industry. Join us as we explore the rhythms and reasons that keep Teck-Zilla at the zenith of musical innovation.
Thanks for having me. For me, collaborating with artists has always been in my DNA, but working with Phlow and Maka was and is special, and it opened doors for all of us. Initially, it was just supposed to be a one-off project for Maka and Phlow, but the creative process was seamless and invigorating so we just kept on making music. Also, the experience put me in the project managerial role and taught me a lot of lessons about people and conflict management.
As for the Breakin’ culture in West Africa, there is a huge community of dancers who have been keeping the culture alive and some have even represented their countries on the Redbull BC One stage in the US and Europe. I got into the Breakin’ space around 2016 as a DJ, and over the years, I immersed myself in the culture. From providing the breakbeats for dancers, working with the biggest indie companies like House Of Royalty, Loudbase, Afrobreak, and All Star Battle International to produce Breakin competitions around Nigeria, Ghana and Togo. Overall, I have been opportune to step on stage in different countries as a Deejay/Music producer, speaker, and workshop facilitator.
My home hardware setup is primarily a Windows pc and Macbook Pro with an SSL 2+ Audio Interface. My software of choice is as follows: FL Studio for making the beats (sometimes recording vocals and instruments), Reaper for vocal/instrument recording, mixing and mastering, Serato and DDJ SR2 for scratches (if required)
Most definitely. Collaborating is not a one-size-fits-all process. I always have to adapt, rearrange and sometimes compromise on certain things to make the collaboration work. The short story is that the collaboration has to be organic and everyone has to be on the same wavelength.
This is a tough question but I may have to compartmentalize it as follows.
Production-wise: It has to be my audio documentary ‘Son Of Sade: An Ode. A short project where I remixed some Sade songs and it was well-received by the general public and even her team.
DJ-wise: Winning a DJ competition in 2017 and being flown out to South Africa alongside Black Coffee.
It’s mostly about compromise and doing things in moderation while looking at the target audience. Regardless of the genre, I always try to infuse my unique touch into it to keep the authenticity. I don’t see the point in imitating others.
So many things ranging from a change of pace, escaping from the hustle and bustle of London, to an opportunity I could not afford to pass up. To be fair, it was because of school. I was awarded a scholarship worth a substantial amount of money to do an MA in music business, and yeah, I took it up and recently completed the degree. My second MSc is in the bag!
My discipline comes from the way my parents raised me and my lifelong martial arts training. I was raised to be considerate and forthcoming and to always put in the necessary work regardless of how difficult it is. I have been following this strict mentality from time immemorial, and it is second nature to me. Every day is preplanned, and I try to achieve little goals which all add up to the larger goal.
Most times, it starts from a bright idea, a suggestion from others and or a sample. I tend to create rough beats at first and flesh them out later as time passes. for the most part, I often let the composition and arrangement play out as naturally as possible and I’m always open to suggestions and ideas from artists I work with.
The compilation will be my last project, and it’s a summation of my musical journey. A chronicle if you will of the songs that make me tick. I was able to work with artists I grew up listening to and admire so that is a blessing and the best way to close out this chapter of my life.
Stream the latest hits from Teck-Zilla on Spotify and follow his career on Facebook and Instagram.
Interview by Amelia Vandergast