Browsing Category

Trap Music Blog & Promotion Services

Even though there are plenty of hip hop purists that want to separate trap from rap, they will always be connected as trap is a sub-genre of rap. Trap music started to gain traction in the early 90s in Southern America; the signifiers of the trap style became an aggressive sound, and equally as aggressive lyrics which primarily focused on drug dealing and drug use.

Instrumentally, trap separated itself from hip hop with heavier basslines, faster time signatures, prominent 808s, layered synths, and for the more experimental trap artists, cinematic strings. Lyrically, trap artists were even more visceral in their rap bars about the inescapable gang and drug lifestyles (hence, trap) than the original gangster rappers. Atlanta became the capital of trap, while Ghetto Mafia, Goodie Mob, Outkast, Dungeon Family and Cool Breeze became the pioneers.

A decade after the inception of trap, artists such as Gucci Mane, 2 Chainz, Triple 6 Mafia and Young Jeezy started pushing the genre even further and allowing it to branch out into the diverse scene that it is today. Producers also had a pivotal role in the evolution of trap; the likes of Drumma Boy, Shawty Redd and Mike WiLL contributed to the contemporary trap sound that incorporates a dark atmosphere, street culture and a hard-hitting high-octane sound. At the turn of the century, trap not only dominated the airwaves, but it also became commonplace in strip clubs in the south too.

The first wave of trap broke into the mainstream in 2003 with the release of T.I.’s second studio album; it sold over 2 million copies and T.I. received a sync deal with EA sports. After his success, T.I. explained the motivation behind his career; to help people understand the actions of people that come from a less privileged side of life. A similar ethos is carried by the new generation of trap artists who are often misbranded as brash or crass when really, their music is reflective of their lives. In 2005, Young Jeezy entered the US Billboard Charts at number 2 after selling 172,000 copies of his album, Let’s Get It: Thug Motivation 101, in the week after its release. It later became a platinum record.

Fast forward to 2012; the trap scene started to merge with the EDM scene as producers and DJs started to weave trap styles into their dance mixes. Many are under the false impression that this was the beginning for trap, and it came along as some new millennial trend, but this is far from the case. In 2021, there are multiple trap sub-genres, even ones as far-reaching as trap metal. The most promising trappers to watch include the likes of Rico Nasty, Nayana Iz, Lil Uzi Vert and Waka Flaka Flame.

Spotlight Feature: all is fleeting but the hype around Current’s sophomore alt-hip hop album, It’s Just Temporary

https://soundcloud.com/currentmusicofficial/sets/its-just-temporary/s-FsgdWvHAbYl?si=4f8a937f72344af8969aafaaf7d9dca1&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

Here to remind us that all is fleeting is Kansas City’s hottest hip hop act, Current, with his 2022 sophomore album, It’s Just Temporary. If there was ever a point in our history that we needed that affirmation, it is now.

With the candid and epiphanous spoken-word pieces in between the mindfully lyrical lo-fi trap tracks, Current makes it all too easy to get on a level with him and his polished craft that always cuts close to the bone with the lyrics and hooks.

Even though it is an unskippable vibe of a release, the standout tracks include the stormer of a trap track, Like Me, the trippy, glitchy and angsty hit, Glow Up, and the ethereal dream-like closing single, Dreams / Demons. The concluding single is slick with delirium in the first half before Current breaks into urgent howls, depicting how we all feel from time to time while struggling for an outlet. In the second half, Current’s dynamic and primal expression makes the resonance hit infinitely harder for anyone that can sympathise with insidious racing thoughts that trigger when your head hits the pillow.

In his own words, here is what It’s Just Temporary encompasses:

“It’s Just Temporary is a project that tells a story, my story. Over the past six years, I have experienced positives and negatives; there are some days I can’t believe I am where I am. What I learned from all these experiences is that everything is temporary. I learned how to take lessons from the bad times and cherish the good. This is what I convey through my album. That there is no time not to do what you love, no time to give energy to what does not give back to you because everything is temporary.

The first half of the album shows themes of anger and resentment. There are songs filled with ego and frustration. It takes a turn through the last half, where I am focused on the depression and anxiety that I have experienced. The interludes include my thought process towards these emotions. As an artist, I always want to be vulnerable and show who I am in my art.”

It’s Just Temporary will officially release on March 4th. Check out the independently produced LP for yourselves via SoundCloud or Spotify. Connect with Current via Instagram and TikTok.

Review by Amelia Vandergast

Scarlett Angel brought in the future of pop with her dark and stormy track, C u L8r, featuring Zēo

Scarlett Angel

The Melbourne-based singer-songwriter rapper, Scarlett Angel, has everything it takes to define the future of pop – if her latest single, C u L8r, featuring Zēo, is anything to go by.

With her sweet future-pop-meets-bubble-gum-pop vocals spilling into the dark and moody instrumentals, which start with shoegazey dream pop vibes before transgressing into a stormy pop trap track, the choruses in C u L8r will stick to your synapses like superglue. Whether you want them to or not.

Lyrically, C u L8r is just as emboldening as Taylor Swift’s Shake It Off, Avril Lavigne’s Complicated, and You Oughta Know by Alanis Morissette. But make no mistake, Scarlett Angel is creating her own empowering pop signature sound.

Check out Scarlett Angel via SoundCloud and Instagram.

Review by Amelia Vandergast

South London’s MoHush broadsides us with every bar in his latest single, War of the Mastermind

After his latest single, War of the Mastermind, MoHush became one of South London’s hottest up and coming hip hop artists. In the same way that Kae Tempest’s and George the Poet’s music is matchless, MoHush delivers the hammering lyrical blows in a completely autonomous fashion.

I usually manage to write my reviews without profanity, but fuck me, MoHush’s emotionally-charged approach to hip hop is enough to broadside you with every bar. From the melodic-minor-key piano intro to the fragility in his harmonised vocals to the smoothness in his spoken-word rap style, War of the Mastermind is a flawless feat of hip hop, which deserves to put MoHush on the map. We can’t wait to hear what follows.

War of the Mastermind is now available to stream on Spotify.

You can also check out MoHush on Instagram, YouTube and SoundCloud.

Review by Amelia Vandergast

Moodytlb ignites sparks in his seductive Afrobeat hit, NAUGHTY

For his latest single, NAUGHTY, the Nigerian-born-and-raised singer-songwriter and artist, Moodytlb collaborated with the equally sensational Yvng Chriis to create a smooth, trappy Afrobeat hit that will get you more than ready for summer and the salacious sparks that ignite under the summer sun.

Since making his debut with his single, Letter to Aisha, in 2019, Moodytlb has come a long way in polishing his distinctive style and ensuring that the soul he pours into all of his mixes resonates. Each of his tracks is deeply personal, created as a means of expression, and produced to help others make sense of their feelings. On that basis, Moodytlb became one of our first loves in 2022. We can’t wait to see how far his gorgeously candid style takes him.

NAUGHTY is now available to streams on all major platforms via this link.

Review by Amelia Vandergast

Oberry gets candid on self-sabotage in his trap pop single, don’t fall in line.

From the suburbs of Chicago, the experimental trap pop artist, Oberry, is here with his latest aural offering, don’t fall in line. After a jangly lo-fi interlude, Oberry’s distortedly animatronic vocals appear atop the scratchy and glitchy sun-bleached EDM beats which constantly switch from hard-hitting to fragile; setting the perfect tone for the emotionally rocky release.

don’t fall in line may initially resonate as an eccentric and twee for 2022 track but once the lyrics start to introduce you to the true essence of the single, you’ll find a deep level of respect for Oberry for being so candid on the subject of using self-destructive habits as a rebellious act.

If we are all honest with ourselves, we have all been there. don’t fall in line wasn’t the first single released by Oberry that delivers resonance hand over fist. His previous singles, all my homies hate the world, and parasocial friend have each racked up over 10k streams on Spotify alone – proving we’re not the only ones instantly obsessed with Oberry’s inventive songwriting style.

Oberry isn’t your average trap pop star, but it’s his intimate autonomy that draws you so deep into his experimental tracks. Any artist bold enough to release an album as twee as “I drawed a doggy” is undoubtedly worth following.

don’t fall in line is now available to stream on Spotify. 

Review by Amelia Vandergast

Sun Kovu puts an Afro-futurist twist on RnB in his latest single, Myspace

Sun Kovu’s latest RnB single, Myspace, is an indulgently innovative mash of Y2K vibes, Afro-futurism and hip hop. Sometimes, it can feel like RnB artists are struggling to keep the pace in terms of stylish progression, but paradoxically, Myspace is a brand-new trajectory into futurist genius.

The seductive beats and mellifluous yet trippy all the same melodies, which were produced by Tamira Slade, were orchestrated to take the listener on a trip through time and space. That definitely resonates once you’ve delved into the sexually urgent track that uses the lyricism to yearn for physicality while the vocals bring the soul and the beats bring the trancey and off-kilter textures.

Myspace is now available to stream on SoundCloud.

Review by Amelia Vandergast

David Doku drops savvy new instrumental beat that will remind you of a Post Malone track on ‘Birds in Hidden Hills’

https://www.beatstars.com/beat/10227316

Striding in with a bass-boosting beat that swirls within your captivated mind and gets your head nodding in anticipation, David Doku returns with a top new single that summons your spirit to that higher place you totally desire on ‘Birds in Hidden Hills‘.

David Doku is a Birmingham, UK-based indie Trap solo artist and music producer who brings forth a stylish kind of body-grooving music that sends you into a cheerful place.

Sending us into a vortex of exciting emotions that appears to sweep you into a new world loaded with limitless possibilities, David Doku projects pure class on this new single – that sends a shudder of intent that has you raising the volume – and has you calling the crew to go for a night out.

Birds in Hidden Hills‘ from Birmingham, UK-based indie Trap music producer David Doku, is a buoyant instrumental track that spells you in a way that has you looking upwards and brushing off any self-doubt that has brought you down before. There is a clean sound here that has you in a thoughtful mood to dominate your day and to accomplish anything that you have set out to achieve.

Listen up to the audio link.

Reviewed by Llewelyn Screen

Teddy J pulls bruising punches in his latest hip hop track, 100’s

Teddy J

The competition in underground hip hop is fiercer than ever, but the up and coming artist, Teddy J, pulled all the right punches in his latest old-school inspired single, 100’s.

The dynamic rap bars flow just as naturally as the ethereal and light melodies that are bolstered by the bass-heavy kicks of 808s, and the lyrical narrative won’t fail to reel you in after a noir lullaby-like prelude. Teddy J proves that if you want motivation, ignore Jordan Peterson and Jocko Willink. Tune into artists, such as Teddy J, who create neoliberal tracks that don’t take the pain out of adversity but use it to get you galvanised. His born an underdog, living as a force to be reckoned with in all avenues is instantly infectious.

100’s is now available to stream on YouTube.

Review by Amelia Vandergast

d4re delivers a paradoxically sweet hyper-pop lullaby with his latest single, etherial

“etherial” is the latest alt-hyper-pop drop from one of Canada’s most promising rising artists, d4re. The evocative potential viscerally rivals the sonic power of the glitchy harsh electronic beats, yet d4re had plenty of fun playing with bitter-sweet textures to create a multi-faceted track that goes a long way in reflecting the true nature of love.

As relatable romantic insecurities come to the surface, as do the soulful proclamations that definitively prove that romance isn’t dead. The up and coming artist’s alternative influence shines through in the spacey yet spikey futurism-laced track, as does his proclivity toward trap and melodic glitchcore. All things considered, d4re is one of the most innovative electronica artist around right now. Take note.

etherial is now available to stream via Soundcloud.

Review by Amelia Vandergast

The breaking electropunk artist, PR6TTY E, has dropped his hyper-sonic electronica hit, Games

Since PR6TTY E premiered the music video to his latest electropunk single, Games, on January 28th, it has racked up over 36 thousand streams on YouTube alone; which scarcely comes as a surprise with the infectious industrial trap pop hooks that are laced into the hyper-sonic darkwave production by SXZU.

I don’t say this lightly, but PR6TTY E deserves to be as equally revered as Bob Vylan and IAMX for his experimentally bold style that has the potential to introduce a brand-new generation to electro-punk. As someone raised on the cuts of Celldweller, Skinny Puppy and Front 242, I can safely say that it has the potential to appease old school harsh electronica fans too. The fact that PR6TTY E is doing this at the age of 18 is beyond impressive; what further proof do you need of his prodigal status?

You can check out the official video for yourselves by heading over to YouTube.

Review by Amelia Vandergast