Browsing Category

Trap Music Blog & Promotion Services

Even though there are plenty of hip hop purists that want to separate trap from rap, they will always be connected as trap is a sub-genre of rap. Trap music started to gain traction in the early 90s in Southern America; the signifiers of the trap style became an aggressive sound, and equally as aggressive lyrics which primarily focused on drug dealing and drug use.

Instrumentally, trap separated itself from hip hop with heavier basslines, faster time signatures, prominent 808s, layered synths, and for the more experimental trap artists, cinematic strings. Lyrically, trap artists were even more visceral in their rap bars about the inescapable gang and drug lifestyles (hence, trap) than the original gangster rappers. Atlanta became the capital of trap, while Ghetto Mafia, Goodie Mob, Outkast, Dungeon Family and Cool Breeze became the pioneers.

A decade after the inception of trap, artists such as Gucci Mane, 2 Chainz, Triple 6 Mafia and Young Jeezy started pushing the genre even further and allowing it to branch out into the diverse scene that it is today. Producers also had a pivotal role in the evolution of trap; the likes of Drumma Boy, Shawty Redd and Mike WiLL contributed to the contemporary trap sound that incorporates a dark atmosphere, street culture and a hard-hitting high-octane sound. At the turn of the century, trap not only dominated the airwaves, but it also became commonplace in strip clubs in the south too.

The first wave of trap broke into the mainstream in 2003 with the release of T.I.’s second studio album; it sold over 2 million copies and T.I. received a sync deal with EA sports. After his success, T.I. explained the motivation behind his career; to help people understand the actions of people that come from a less privileged side of life. A similar ethos is carried by the new generation of trap artists who are often misbranded as brash or crass when really, their music is reflective of their lives. In 2005, Young Jeezy entered the US Billboard Charts at number 2 after selling 172,000 copies of his album, Let’s Get It: Thug Motivation 101, in the week after its release. It later became a platinum record.

Fast forward to 2012; the trap scene started to merge with the EDM scene as producers and DJs started to weave trap styles into their dance mixes. Many are under the false impression that this was the beginning for trap, and it came along as some new millennial trend, but this is far from the case. In 2021, there are multiple trap sub-genres, even ones as far-reaching as trap metal. The most promising trappers to watch include the likes of Rico Nasty, Nayana Iz, Lil Uzi Vert and Waka Flaka Flame.

J.B.Z lay the blueprint for Birmingham’s trap takeover with their seminal hit, The Trap

Posted on 4 December 2024

With their debut EP, The Prelude, Birmingham’s J.B.Z make it clear they’re here to dominate the UK trap scene. It isn’t just the title of the EP which promises even bigger things to come; it is evident in how each member carries their distinct flow like a weapon, delivering darkly humorous and edgy street narratives that resonate with authentic grit.

Serving as the opening salvo, The Trap showcases the collective’s raw energy and fierce drill beats that perfectly complement their razor-sharp bars. Thriving on mood and meaning, beneath the intense, bass-heavy beats and shadowy atmosphere lies a track charged with social consciousness, proving that J.B.Z isn’t afraid to confront reality while spitting with a cadence that leaves nothing in the tank.

The Prelude is an unflinching statement that there’s as much trap mettle in Birmingham as across the Atlantic. So, if you’re searching for trap that balances darkness with clever wit and bone-shaking beats, The Trap is a stark reminder of who’s ready to put Birmingham on the global rap map.

The Trap hit all major streaming platforms, including SoundCloud on November 24th; stream the track now and follow J.B.Z on TikTok and X.

Review by Amelia Vandergast

Unveiling ‘Dreams of Rodeo’: An Interview with Caleb X on Aspiration and Artistry

Posted on 24 November 2024

Caleb X, an emerging artist hailing from Atlanta, joins us to discuss his latest album, Dreams of Rodeo. Inspired by personal experiences and the influence of artists like Travis Scott, Caleb delves into the stories behind his music, the obstacles he overcame during its creation, and his growth as an artist. He opens up about emotionally charged tracks like “Quiet” and shares his perspective on balancing life’s challenges while staying true to his creative vision. We also explore his future projects and his passion for fashion. Read on to discover more about Caleb’s artistry and what the future holds for him.

Caleb X, thanks for sitting down with us again to discuss your latest album, Dreams of Rodeo. It clearly holds a lot of artistic merit and visceral emotion; what’s the story behind the album? 

The idea of the album name comes from me being a younger aspiring artist wanting to take it to the next level from Atlanta to the LA scene, but as I began working on the album, the meaning went from “Rodeo” being the place I wanted to be to me making it be anything I wanted in life whether it was making a better life for me & my family or having peace of mind with the creativity and making that my “Rodeo” no matter where I am at the moment.

I also grew into my artistry by studying artists like Travis Scott & his come-up from Days Before Rodeo really inspired the album when it comes to the drive & hunger he had to get where he is now. So I took that hunger & applied it to making the album. Out of that inspiration, it made me come up with songs like “90210!” As a homage to Trav song off “Rodeo”. After making that song everything else started flowing & the next thing I knew I had a good number of songs that coincided with each other which helped me come up with the sonic direction of the whole project.

What were the most challenging and rewarding aspects of writing and creating the album? 

I would have to say the most challenging was writing the outro “Quiet”. That song is a sensitive one for me to this day since I’m talking about a story about someone I actually know along with the story of someone very close to me dealing with alcoholism & I feel the responsibility of keeping everything together but it’s only so much I can do so I had to dig up the strength & vulnerability to talk about it on a record to just put it out to the universe as therapy for myself & anybody else that might be dealing with a similar situation.

Sometimes we just need a moment of quietness to tune out unnecessary things & focus on what’s really important. It’s hard for me to even listen to that song. Last time I cried was writing that song so it’s tough for real. But at the same time it’s rewarding because after making that song, the stress I had before went away & after letting my family hear it, things seemed to smooth out all from me just putting those words out there. The tongue is powerful for sure.

What is it like to hit roadblocks along the way while sitting on an album before its release? 

Roadblocks are my biggest enemy, it would seem. It was over 2 years since I dropped a new project or track, so I was really itching to release something, but I couldn’t because things just weren’t ready because I had other priorities, which caused a hold-up with the creative process.

I was supposed to drop the album in December of 2023, but life hit like an 18-wheeler. Instead of getting discouraged I just kept working at it & writing to different beats & tapped back into the studio to make even more music until I felt I was completely done with the album. Just happy I was able to drop this year after promising my supporters a new project this year. I can’t even stand the word roadblock I swear. I can’t lie, I also have some women problems going on when I’m deep into creating & I let it get in the way sometimes although it also gives me new things to talk about hahaha.

I always say life imitates art so it is what it is. Can’t be too mad at it. It comes with being creative, honestly. You have to roll with the punches, whether it’s life’s responsibilities or women. You just have to manoeuvre your way through it & use it to your advantage while being patient with the process.

How do you feel now it is out in the world? 

I feel like a big weight lifted off me once it was out. I felt more free than I’ve ever been. Especially after getting people’s feedback about how much they like the project & hearing what song is their favorite, it really caused me to appreciate every second that went into recording it & gave me an even clearer idea of what to do next.

I’m always searching for a new way of creating in the studio after dropping a project. It’s an addiction at this point. I may feel free after a release, but then after a while, I’m not satisfied anymore. Always trying to work on something even better. But again, I really appreciate the feedback & love that I have been getting so far. Can’t wait to see who else it reaches.

A lot of independent artists struggle with the pressure to stay on the perpetual hamster wheel of pushing out new content, is that something you can relate to now you’re writing new tracks while ensuring Dreams of Rodeo gets the attention it deserves? 

That’s for sure a true statement for most artists but with me, I don’t let the pressure affect my consistency because my creative flow is something that never goes flat. Once I’m knocking out songs, I can’t stop so I’m always sitting on some type of music, it’s just a matter of finding a way to release it in a strategic way for me that turns into a constant battle.

The music will always speak for itself if you put in the time & effort into it. Once one person rocks with it it’s going to be a whole wave of people that will love it so I don’t really feel the pressure of needing to flood music. I take it one project at a time & let the people spread it to others. Every new listener is hearing it for the first time so why flood music? Maybe that’s just me though.

Is your new track, Butterfly Effect a continuation or a departure from Dreams of Rodeo? 

It’s from the Dreams of Rodeo sessions. It was supposed to be the intro for the album but then the direction I wanted to go changed so it stayed in the vault until now. I’m done holding back songs I make so I wanted to give people a single before the year ends as a gift of appreciation for the continued support before I release more new music which will have a different sound than Dreams of Rodeo.

Are there any other ventures or projects in the works that your fans can look forward to? 

As most people know I’m big on fashion & even got my own clothing brand going so I plan on eventually being a full-time creative director in the fashion lane which coincides with music so I’m looking forward to how far I go in that lane but until then I’m in the early stages of starting a new project titled “Still Shining”.

It’s a sequel to the first project I released titled “Shine”. It’s something that I can’t wait to bring to life & shift my sound once again. I just love trying new things & proving to myself I’m really like that. So much is in the works for my supporters from the music to music visuals to the fashion. It’s all on the way.

Stream Dreams of Rodeo on Spotify now.

Interview by Amelia Vandergast

Kilabear created a sonic sanctuary for the disillusioned with his dark trap stormer, leave me alone

Posted on 9 October 2024
Kilabear

In leave me alone, the alt-rap pioneer, Kilabear, stakes his claim as the dark sovereign of trap, invoking a prelude reminiscent of Sisters of Mercy, only to shatter the gothic serenity with a bass-heavy beat that propels us into his world of brooding introspection. The track is a raw confluence where the polished production of pop and the grit of trap music coalesce into an evocative vignette of how desperation for isolation can swarm the psyche.

Kilabear’s verses, laden with a poignant candour, penetrate relatable melancholy deep into the mix; his words don’t just hit close to the bone, they soak into the marrow as you’re confronted with unfeigned vulnerability, which acts as an olive branch to connect through one of life’s most solitary experiences. If you’ve ever wanted to withdraw into the recesses of your own spirit through disillusionment and scorn, consider leave me alone you’re new sonic sanctuary.

With his music, Kilabear addresses themes of heartbreak, substance abuse, and the everyday struggles that often go unspoken. leave me alone is a testament to his fearlessness in exposing unvarnished truth.

leave me alone will be available to stream on all major platforms from October 9th; check out the single on Spotify and Apple Music.

Review by Amelia Vandergast

Caleb X ticked all the right dream trap boxes in ‘Ricky Hoodie’

Posted on 6 October 2024

Caleb X’s standout single, Ricky Hoodie, drawn from his third LP, Dreams of Rodeo, introduces listeners to a dreamscape where the trap genre isn’t just revisited; it’s reinvented. The track embodies a dreamy trap aesthetic that could lift the heaviest souls to ethereal heights with its light, transcendent tonality. The instrumental work is nothing short of entrancing, setting a cloud-like stage for Caleb X’s vocals.

His verses meld the sticky sweetness of pop harmonies with the sharp cadence of hip-hop, demonstrating his unique flair for bridging genres. It’s a polyphonic exploration that promises to peel back layers of the mundane and add a fresh sound to any vibe-out playlist. Ricky Hoodie ticks every proverbial box for what dream trap can aspire to be—polyphonic, innovative, and utterly mesmerising without resorting to cliché.

Caleb X, hailing from Atlanta, continually defies the ordinary, shaping sounds that refuse to be shackled by the conventional boundaries of trap music. With each new release, he distinguishes himself from his contemporaries by bending sonic boundaries towards his creative will.

Stream and purchase the 3rd LP from Caleb X on Apple Music and Spotify.

Review by Amelia Vandergast

Skinny Blacks fired up a new wave of hip-hop with his hypersonically hot track, Getaway Bae

Posted on 20 September 2024

With roots stretching from South London to St. Elizabeth, Jamaica, Skinny Blacks delivered a pulsating summer anthem with Getaway Bae. If you’re searching for a track that hits harder than a heatwave in July, this high-octane single offers everything you’d expect from an artist fusing his Jamaican heritage with trap-heavy beats.

In an era where so much hip-hop sounds formulaic, Skinny Blacks smashes through the monotony with energy levels that could power a city. The track comes with the unrelenting force of a tropical storm, combining rhythmic precision with an edge that demands a replay.

By blending melodic rap with bold trap production, Skinny Blacks crafted an adrenalised hit for the wanderlust generation. Lyrically, it’s an unapologetic testament to being in control of your destiny, and musically, it’s a blueprint for the new direction UK rap is taking. It’s clear Skinny Blacks isn’t just riding the wave – he’s creating his own tsunami in the scene.

Getaway Bae was officially released on September 1st; stream the single on all major platforms via this link.

Review by Amelia Vandergast

Goodfellow delivered the antidote for obsessive rumination with his alt-pop hit, Think 2 Much

Posted on 15 September 2024

Goodfellow, accompanied by the honeyed harmonies of female vocalist seleen, dropped a genre-defying single that seizes the RnB Trap Pop scene with an undeniable groove. ‘Think 2 Much‘ hit the epicentre of the contemporary genre-fluid zeitgeist by weaving pop elements reminiscent of Maroon 5’s chart-dominating era with ‘Payphone’ into a foundation of trappy beats.

In ‘Think 2 Much’, the lyrics paint a chaotic whirlwind of thoughts induced by an overwhelming crush, offering listeners a sticky-sweet vignette of emotional turmoil. This perennial earworm doesn’t just narrate; it plunges you into the heart of melodious obsession where there’s no escaping the razor-sharp hooks which are embedded within the quintessential soul of RnB.

The slick production ensures that the beat remains too addictive for just one listen, and the same goes for Goodfellow’s cheeky, hedonistic charm that permeates the track, resonating through augmented summer-vibe melodies that promise to outlive the season.

For those entangled in the messy throes of romance, here’s your anthem.

Think 2 Much is now available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast

Bari Mcknight synthed away the pain of ephemeral affection in ‘SUMMER THINGS’

Posted on 28 August 2024

Two things are guaranteed every summer: swathes of stellar summer pop hits and the inevitable ashes of quick-to-burn romances. In his latest single, SUMMER THINGS, the independent artist, Bari Mcknight, brought one of the former and consoled casualties of the latter by fusing echoes of Afrobeat with catchy pop hooks, the soul of stylistically synth-driven RnB and a trappy beat, resulting in an irresistible earworm which is weighted in evocative realism, contrasting the dreamy etherealism of the track.

If the lingering sting of ephemeral affection is making the onslaught of autumn feel that much colder, SUMMER THINGS is the ultimate source of salvation. The echoes of The Weeknd’s aesthetic coursing through the neon-lit, synaesthesia-inducing production leaves enough room for Mcknight’s sonic signature which is scribing his legacy – one hit at a time.

It’s rare to find a pop track with the potential to dominate the charts while resonating with the sincerity of a diary entry, but that’s exactly what the New Jersey-residing independent artist achieved in SUMMER THINGS, which features on his latest album, Summer of Love; a curated anthology of laidback melodies and relatable narratives.

SUMMER THINGS dropped on August 2nd; stream the single on Spotify.

Review by Amelia Vandergast

EGO DEF struck only the rawest chords with the alt-indie trap hit, wings

Posted on 19 August 2024

Fans of Fijmar, Alixx, and LIL NYX won’t want to miss EGO DEF’s single, wings, which transports through the darker recesses of indie-licked electronic alchemy, merging emo’s raw emotional intensity with the rhythmic pulse of trap.

The track’s plaintively striking beats lock you in as you sink into the razor-sharp tendrils of melancholy, making it a deeply resonant experience that echoes the all-too-relatable growing pains of youth.

wings laments over feelings of inadequacy, the overwhelming uncertainties of life, and the reckless desires that often accompany them. With every beat and lyric, EGO DEF’s polished and magnetic melodicism pulls you deeper into his world, where vulnerability meets the danger of desire.

As EGO DEF inches closer to the coveted 1 million streams mark, it’s clear that his achingly resonant productions are striking a chord with listeners. His ability to channel raw emotion into agonised earworms suggests he’s destined for top chart positions.

wings is now available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast

Bang emotional ambiguity cascades into Bang’s alt-indie lullaby, HOLD ON

Posted on 24 July 2024

In his latest single, HOLD ON, the alt-indie visionary, Bang, plunged his eternally expanding following into a pool of lush reverb-swathed ambience, intersected by sharp, reverberant trap beats that push momentum into the hazy lullaby which envelops the senses with wavy dream-like soul.

With this seminal release, bang captured the essence of affection as the harbinger of comfort and the precursor to uncertainty and confusion. The exposition of the dangers of letting down your walls is intricately crafted into the thematic visualisations of the introspective lyrics that are filled with late-night longing.  The sensory expedition into the heart of emotional ambiguity is an irresistible invitation to escape into the delicious delirium.

The seraphically disorientating release marks the Michigan-raised Asian-American artist as the Thom Yorke of his generation while becoming a milestone stride in his set-to-be illustrious sonic journey which was chartered after early exposure to Bollywood rhythms and 00s hip-hop beats.

As the architect of hits that pulsate with modern indie rhythm and find superlative equilibrium between evocative and innovative cultivation, Bang is elevating the airwaves with his solo work and his role in the genre-defying collective, Rarehearted.

HOLD ON will be available to stream on all major platforms, including Spotify, from July 24th.

Review by Amelia Vandergast

J Cass subverted RnB with the neon-lit melancholy in ‘In Da Club’

Posted on 21 July 2024

In Da Club by J Cass unleashes itself from the parameters of the typical RnB anthem by subverting expectations with its Weeknd-esque pensiveness layered beneath the shimmering, neon-lit instrumentals.

The follow-up to his debut, What We Gon’ Do, showcases J Cass’s scintillating ability to blend visceral colour and melancholy within smooth, minor key melodies. His vocals, heavy with gravitas, sweep across the trap-infused beats, marking this track as a profound exploration of emotional depth and artistic maturity.

In Da Club tears down the barriers to the soul, inviting listeners to reflect on their own journeys while dancing to its rhythm. As J Cass continues to navigate and reshape the R&B landscape, his tracks invite us to submerge into our own introspective experiences.

Joseph Castro, the man behind J Cass, hails from Tampa, Florida, and brings a rich background in music and life philosophy to his work. As a graduate of Berklee with a BA in Music Business, he is deeply committed to influencing the music scene through his soul-stirring sonics and educating young minds as a teacher at the Bach to Rock Music School, where he is fostering the next generation of musical talent.

In Da Club is available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast