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A&R Factory Interview with SirC.A.P: Exploring the Evolution of an Artist

https://spotify.link/jkyxZyYfJJb

In this exclusive interview with A&R Factory, SirC.A.P delves into the creative journey behind his sophomore album, What We Became, which explores themes of love and heartbreak while showcasing his versatility as an artist. He discusses the collaborative process with producer 22cali, the intentional and free-flowing nature of the album’s diverse genres, and the meticulous selection of tracks from an impressive list of 72 songs. SirC.A.P also reflects on how What We Became marks a significant departure from his debut album, Divergent, and hints at even greater things to come.

SirC.A.P, welcome to A&R Factory! Thanks for the opportunity to connect with you following the release of your sophomore album, What We Became, which dropped on May 10th. What’s the concept of the LP and what does it say about you as an artist?

The album is about love and heartbreak showing the pros and cons of love and lust. This project shows my versatility and ability as a young artist.

What was it like working with producer 22cali on the LP?

Cali is my brother and we’ve been working since the beginning, I’m looking forward to the future projects we’ll be making.

Was it hard deciding which songs would make the tracklist? 

No, as we kept making songs we knew which ones were gonna fit and not. We chose from a list of 72 songs to create this tight-knit and concise album.

Was including such a diverse array of genres and vibes on the album intentional or a free flow of your creativity? 

With Cali producing the vibes intentionally, me recording what I did was a free flow of my creativity. We both really pushed each other creatively to make something that stands out from our peers.

Can you talk us through the sampling and production choices which allowed What We Became to hit as a dynamic and soul-rich release?

Some samples spoke to us and some didn’t but the ones chosen truly set the vibes and create the atmosphere that “What We Became” brings.

In your opinion, is What We Became a continuation or a departure from your 2022 debut album, Divergent? 

A vast departure definitely but there may be a continuation of What We Became stay tuned.

What’s next for SirC.A.P?

Improved everything! The next will be 10x better than the last. We never stop evolving.

Stream What We Became on Spotify now.

Follow SirC.A.P on Instagram.

Interview by Amelia Vandergast

The rhythms rolled hot and heavy in PRES3T’s latest pop hit, Love Me Like That

Love Me Like That is the latest hot and heavy pop hit from the up-and-coming visionary, PRES3T, who has been working his way through the industry ranks from a young age and now has a safe foothold to serve as a platform for his stylistically rich rap-adjacent hits.

The solid backbeat kicks intently through the moody atmosphere of the modernised wavy-with-reverb production that throws back to 90s pop aesthetics while simultaneously envisioning the future of the pop genre. If you couldn’t get enough of the taste of Ed Sheeran’s Are You Entertained or Lil Nas X’s DON’T WANT IT, you’ll be obsessed with the flavour in Love Me Like That.

Thailand-born singer, songwriter, recording artist and producer PRES3T delivered his debut LP from his home studio at the age of 16 before receiving national radio airplay and attending the Clive Davis Department of Recorded Music at New York University’s Tisch School of the Arts.

Before working on his new material, which is steadily waterfalling onto the airwaves, PRES3T cut his teeth working on projects with tens of millions of streams on Spotify alone. We have no doubt he has exactly what it takes to achieve the same in his solo career.

Stream Love Me Like That on SoundCloud.

Review by Amelia Vandergast

Spotlight Feature: Be Bigger Not Bitter with Tago’s Feel-Good Hip-Hop Juggernaut, Let Me Talk About Mine

https://www.youtube.com/watch?v=hsXyEZ7iyJU

Tago stepped back into the spotlight with his latest single Let Me Talk About Mine, which is set to be a significant moment in his career. The Dallas-based rapper and producer, who has spent the better part of a decade behind the scenes, enriching other artists’ careers, now takes centre stage, showcasing his own story with soul-infused conviction that demands attention.

With Let Me Talk About Mine, Tago crafted lyrics that are both sharp and introspective, set against a backdrop of electrifying beats and cutting-edge electronica aesthetics that shake the dust off old school while tapping into the grit of it.

This single is an unreckonable assertion of self-worth and an invitation to witness his ascension in hip-hop. His narrative is potent, steeped in personal growth and the gritty realities of forging one’s path against the odds. Tago captivates through this monolithic hit, employing kinetic rhythms that propel the listener through his journey of self-realisation and unflinching ambition.

It’s a track that will stand the test of time as a testament to Tago’s ability to weave traditional influences into a modern sonic landscape that pulsates with energy. If you’ve ever felt overshadowed, step into the limelight with his emboldening instant classic.

Stream the official music video for Let Me Talk About Mine from May 16th.

Follow Tago on Instagram.

Review by Amelia Vandergast

Majesty defined her hip-hop legacy in ‘What Goes Around Comes Around’

Karma may be a bitch, but there are few fiercer figures in the hip-hop industry than Majesty, who will be reigning supreme after the drop of her legacy-defining single, What Goes Around Comes Around.

The solid beats, sharp flows and even more cutting wordplay establish Majesty as a triple threat in the genre filled with pretenders that would kill for her ability to deliver conviction with soul. As the luxe jazzy instrumentals that are filtered through a filmic lens take you back to the ‘90s East Coast hip-hop sound, Majesty’s cadence attests to her determination to perfect her craft and inspire through her independently released hits.

Anyone who hits play on What Goes Around Comes Around will find themselves vindicated by the rhythmically explosive exposition on the sweetness of karmic justice. Along with everyone else who can’t get enough of this hit, we can’t wait to hear what Majesty has locked, loaded and ready to drop.

Stream What Goes Around Comes Around, which has already racked up over 3k views on YouTube now.

Review by Amelia Vandergast

Spotlight Feature: Baby T Reclaimed Hip-Hop’s Roots in His Soulful Renaissance LP, Prodigal Son

Baby T’s sixth hip-hop LP, Prodigal Son, blends deep-rooted soul influences with a hard-hitting lyrical flow that will leave you instantly attuned to his ability to live up to hip-hop heavyweights and alongside them, matching the stride of the giants that many attempt to emulate, but few succeed as well as Baby T. Instead of painting by numbers to replicate an urban portrait, with every brushstroke on the canvas of this LP Baby T embodies their authenticity while revisiting the foundational elements of hip-hop and channelling the raw, emotional energy that has defined his career.

The Flint-born artist ensures that each of the album’s 17 tracks reverberates with a sense of purpose and passion, reviving the luxurious aura of classic hip-hop through modern expressions and candid narratives. The LP is a vivid exploration of Baby T’s personal journey, marked by his philosophical reflections, life’s vexations, and his confrontations with fear. His dual role as both creator and curator allows him to finely tune every element, ensuring that his tracks not only resonate on a sonic level but also connect on a deeply human one.

The single MISUNDERSTOOD, a fresh take on Don’t Let Me Be Misunderstood, stands out as a powerful testament to Baby T’s ability to connect with listeners through relatable and potent storytelling. Meanwhile, ICON hits with the force of a seasoned lyricist, packed with dynamic energy and undeniable swagger.

As Baby T gears up for a summer tour and rolls out music videos to bring his tracks to visual life, Prodigal Son is already shaping up to be a pivotal release.

Stream the Prodigal Son LP on all major platforms, including Spotify.

Review by Amelia Vandergast

I AM Cricchi unveiled his soul in his genre-defying journey of an LP, The Road Back

In his fourth album, The Road Back, the chart-topping urban evocateur I AM Cricchi locked and loaded enough heavy emotional artillery to wage war on the airwaves. The release is a continuation of his commitment to drawing out poison through self-expression, resulting in a visceral anthology that fervently spans the entire emotional spectrum. Stylistically, Cricchi organically matches the psychological dynamism by seamlessly shifting between and melding elements of hip-hop, country, trap, RnB and pop; never assimilating his influences, Will Smith, Nelly, Kid Rock, John Mayer, Alan Jackson, Jelly Roll and Colt Ford, but emulating their ability to melodically envelop you within their emotional projections.

Even after the opening single, Deep Thoughts, the weight of the album that strips the Maryland-born, Texas-based artist’s soul bare, rests heavy. Yet, none of the vulnerable confessionalism within the lyrics or aching sonic motifs feels overbearing or oppressive. Instead, you fall into his world, living vicariously through the palpably cathartic dialectics, torn between intense empathy and revelling in the resonance in his authentic performance as he relives the raw feelings that became precipices to lyrically jump off.

I Gotta Grow is one of the testaments to the resilience required to overcome addiction, envision a better life and fulfil it; after losing himself to substance abuse, Cricchi practices what he preaches; it may not be your average gospel, but it can lead anyone walking to that path to salvation. Fortitude is a theme that echoes throughout the release which expertly uses euphonic acoustic elements and spatial effects to open up enough room for the emotional core for each of the singles to break through to the surface and stick with you for long after the final track fades.

Featuring a stellar line-up of collaborators, including Gringo the MC in Current Situation, Bubbly Galloway in Some Days, Jordan Meyer in Emotions, and Pirscription in Sorry I’m Late, The Road Back is a rare record where you won’t dare to skip a track.

The Road Back LP dropped on May 3rd; stream the emotionally expansive release on Spotify.

Read our interview with I AM Cricchi here.

Review by Amelia Vandergast

Rice redefined hip-hop with the big beats in his latest hit, Blog It

After a suspenseful two-year hiatus, Rice stormed back onto the hip-hop scene with Blog It, a track that pulses with cinematic grandeur and a defiant declaration of his undimmed presence. This single is not just a return; it’s a bold reaffirmation of Rice’s command over the genre.

Rice, known for his role as an entrepreneur and philanthropist as much as his music, melded monolithic auto-tuned bars with EDM-adjacent beats to create a soundscape that’s as luxurious as it is massive. The production quality, more designer than Prada, amplifies Rice’s charisma, proving that none of his magnetic allure has faded beneath the technological sheen.

Blog It is laden with lyrical potency and rhythmic complexity that showcases Rice’s matured artistry. His background as a visionary artist who transitioned from management to centre stage is evident in every beat.

This single is a narrative of persistence and a sonic explosion that heralds Rice’s readiness for a Grammy. It’s ironic yet fitting that a track titled Blog It is the one I find myself blogging about—what could be more meta? Yet, if I’m a pawn in anyone’s game, I’m glad it’s Rice’s; the major player is ripping up the hip-hop rulebook and setting fire to the confetti.

Blog It is now available to stream on Spotify.

Review by Amelia Vandergast

Yvng Marvae walked among hip-hop giants with ‘Born 2 Shine’

https://youtu.be/qsIKnaOHl40?si=e8DDt9TZylgT0Ru9

Hip-hop productions don’t often come much bigger than the package Yvng Marvae signed, sealed and delivered with help from his producer, Ixxander. His latest single “Born 2 Shine” is a massive hit that glistens with East Coast immensity; the Wu-Tang lyrical name check makes it clear where Yvng Marvae gets his flow inspiration from, yet, the sonics of the track are undeniably heavily influenced by Jay Z.

With a larger-than-life persona and beats that don’t get dwarfed under his charisma, “Born 2 Shine” is a manifesto on how to unapologetically and defiantly stand tall, which ensures every lyric serves to pull you into the expansive energy of the cinematic hit that you’ll want to surge through your speakers at max volume.

This track not only spotlights Yvng Marvae’s adept skill at crafting flow and rhythm but also underscores his ability to create an anthem that resonates with the grandeur of hip-hop’s golden era while projecting his own unique modern flair.

The collaboration with Ixxander brings a level of production that elevates the song beyond typical chart-toppers, making it a resonant piece for both new listeners and long-time hip-hop fans. “Born 2 Shine” proves that Yvng Marvae is not just following in the footsteps of giants; he is striding alongside them, ready to cast his own giant shadow on the industry.

Born 2 Shine was officially released on April 5; stream the single on YouTube now.

Review by Amelia Vandergast

Stic N Move’s This is My Life became a vibrant new pulse in the heart of hip-hop

Stic N Move merged the vibrant soul of Reggaeton-inspired beats with the core of hip-hop in his latest single, This is My Life, which radiates the warmth of exotic rhythms and a palpable sense of old-school hip-hop grit.

The intrinsic authenticity within every element of Stic N Move is a refreshing divergence from the cliché rap tracks with rappers waxing lyrical on what they think the genre wants to hear. The instant hit showcases an infectiously charismatic approach that’s bound to captivate any hip-hop enthusiast.

Stic N Move, born Eric Braxton, lives his lyrics, expressing a genuine pursuit of passion over the trappings of fame. His music isn’t crafted from the fabric of superficiality; instead, it’s woven with the threads of personal truth and dedication to family.

The construction of the track is killer. The polyphonic keys are a vibrant extension of his personality, seamlessly matching the energy and conviction in his voice. The result is a sound that could light up any room and invigorate any playlist.

Stic N Move continues to redefine his journey by committing to projects like a new podcast and writing new songs weekly. His relentless drive and innovative spirit are making significant waves, promising a future rich with potential and new anthems for his growing audience.

“This is My Life” is more than just a song; it’s a statement, a manifesto of an artist who refuses to blend into the background, urging everyone to live authentically and passionately. As Stic says, leave your hatin’ at the door and embrace the groove.

This is My Life is now available to stream on Spotify.

Review by Amelia Vandergast

In Conversation: Frostbyt3 Breaks Down ‘OUTCHA MOUTH’ and Talks New Horizons

This week, we explored the defiance and high-energy expression in Frostbyt3’s latest track, “OUTCHA MOUTH,” featuring Juice Box and ETHNL. Released on April 12th, this single marks a significant shift from Frostbyt3’s earlier pop and R&B influences, diving into a realm of gritty, experimental rap with a live-performance feel designed to rally the crowd.

In this interview with A&R Factory, Frostbyt3 reveals the inspiration behind the creation of an anthem that not only challenges the negativity from others and self-doubt but also sets the stage for a much-anticipated album. Dive into the conversation as Frostbyt3 discusses the transformative journey from SoundCloud experiments to major stage ambitions, offering insights into collaboration dynamics, creative processes, and long-term visions

Frostbyt3, welcome to A&R Factory! Thanks for the opportunity to sit down with you and discuss your latest single, OUTCHA MOUTH, featuring Juice Box and ETHNL which dropped on April 12th. We love how you brought your high-vibe energy to a track that asserts boundaries with maximum conviction in the bars and beats; what inspired you to create this track and run with this infectiously expressive style?

Thank you so much for having me! I am super excited to talk about my music! I would say coming off of my last album, “EMOTIONALLY UNAVAILABLE”, that was very pop and R&B based. I wanted to create something that sounded different from what I usually make. I wanted to create an anthem that was show-ready and had a hook that was easy to memorize. Recently, I have been watching a lot of rap performances and seeing what artists have brought to the table with that type of energy. That is exactly what I wanted to bring out with this new single. A fresh new take on how I want everyone to turn up when they listen to the song.

What inspired you to create the track?

The track idea came at a time when I noticed not only with myself but with the media in general how people like to try and drag others down once they see they are making something good out of their own life. Not only that, but it also plays a role in how we sometimes talk down about ourselves and we might not even realize it. There have been moments in my own life where I was like “Am I even built for this?” or “Am I good enough for this?” when I know I am and have proven myself time and time again. I would say this single is a commentary on negative talk in general, whether it’s from others or yourself. Keep any sort of negativity out of your mouth. As far as the production on this track, in the car, I listen to tracks like “FE!N” by Travis Scott and Playboi Carti. I did take huge inspiration from the album, “TESTING” by A$AP Rocky. That album is so amazing and the energy on that album is incredible. If you’re a fan of grundy and experimental rap, check that album out.

Could you walk us through your creative process for writing and producing a track like “OUTCHA MOUTH”? Where do you usually start, and how do you know when a song is ready to be released?

It’s honestly been trial and error. I usually either have a hook already in mind and create the production around the hook and verses, or I’ll start from scratch and make the beat and then add the lyrics of what I believe the song should be about afterwards. I think, this time around, the beat was finished and I had demo lyrics. In my mind, I was like, “ETHNL would go crazy on this!”. Two weeks after sending it to ETHNL, I told myself “No. ETHNL and Juice Box would be an insane combo!”. The rest is history.

How did the collaboration with Juice Box and ETHNL come about, and what was it like working in the studio with them?

I have worked with both artists before. ETHNL and I have worked numerous times to a point where we know what works and doesn’t work. Juice Box I worked with a lot behind the scenes and we have one song out called “Honorable Mentions”. I thought this was the perfect time to have both of them back and they delivered.

From your early days on SoundCloud to now, how have you evolved as an artist? In what ways have your initial influences shaped your current music style?

As a music artist, I’m always learning. I’m always listening. I have learned so much from not only learning what my fanbase is like, but also tuning in to other musicians and understanding how they operate in the music realm. I’m always asking questions. How do you engage the crowd on stage? How do you get the fans asking for more? How did they create certain songs? I feel like these are the key concepts that, over the years, have helped shape my sound and who I want to be as an artist.

Does OUTCHA MOUTH set the tone for your upcoming album?

I would say OUTCHA MOUTH is just one piece to an entire theme-driven album. The album itself has a bunch of different tones. I’d like to think of each song on the album as having its personality. It’s cool because OUTCHA MOUTH as a single can stand on its own, but on the album, it brings life to the album listening experience.

Engaging with your fanbase seems integral to your approach. How do you hope your music, especially the new single and upcoming album, will resonate with your listeners, both old and new?

I want this album to give people hope. I don’t want to spoil a lot, but this album has been a reminder to me of why I wanted to make music in the first place. It has so many different feels and vibes, but it all has that Frostbyt3 feel that fans know and love. It truly has a lot to offer for familiar listeners, as well as people listening to my music for the first time. I encourage people to listen to some of my recent work to get a good feel of the genres I have worked with so far.

Beyond the upcoming album, what are your long-term goals for your music career? How do you see your sound and artistic identity evolving in the future?

I have some big plans in the works. I am currently planning on doing live shows. That is what has been important to me. People love and need live music. The last two home studio albums I dropped, “WHINTER SEEZYN” and “EMOTIONALLY UNAVAILABLE”, I call “quarantine albums”, because they were released during the middle of the pandemic. At that point, musicians and artists weren’t able to do much. Live music was in a weird place. Now, I feel like this is the time to go hard! I want to give people that Frostbyt3 experience live! I would love to do a mini-tour! As far as my sound and artistic identity, I see myself pushing myself further with my music. I’m always making music every day. My music and creativity are always evolving and changing. I can’t wait for the world to hear more from me.

Stream OUTCHA MOUTH on Spotify now.

Follow Frostbyt3 on Instagram.

Interview by Amelia Vandergast