Browsing Category

Rap Music Promotion Blog

Match My Energy: Yefta is afraid for the future on the instant underground classic Symmetry

Urging us to keep that short memory within easy access, Yefta is authentically himself and shows humanity we have everything we need if those past messes can be cleared right now on the rather excellent masterpiece for those who want the truth, Symmetry.

Yefta is a German-born, USA-based indie hip hop artist and music producer who drops bars that contain valuable scriptures to enhance the world’s mood.

Before his arrival, he had already been influenced by South Memphis rap music and felt a strong sense of connection to the sounds from the West. Fast forward to 2002, yefta was introduced to some kids who spent a lot of time writing and producing rap music.” ~ Yefta

Music with a positive directive that is made with only true intentions seems to be harder to find these days. Yefta is the messenger we have been waiting for. The humble hero spits rhymes that most rappers dream of and it feels like he is only just getting started.

Symmetry from German-born, USA-based indie hip hop artist Yefta rips so eloquently on one of the best underground tracks so far in 2022. The skill on the mic is rather transcendent as he keeps it real and gosh, this beat is a work of art. After fine-tuning his technique and only coming up to relay a message of sense, all hip hop heads are in for a treat of much significance.

If you want it, go and get it.

Hear this new song on Spotify. See more vibes on the IG page.

Reviewed by Llewelyn Screen

See It In Her Eye: Chiron Loxton wants it all right now on I’m with Everything

https://open.spotify.com/track/4e7Y0zXUyiTonvdu7QZYra?si=6e83a194eafd4bd3&nd=1

Taken from his incredibly audacious 24-track album Mixed Emotions, Chiron Loxton shall steam the windows all over town on his latest sexy single to dance all night with called I’m with Everything.

Chiron Loxton is a Somerset, UK-based indie alt-hip hop artist who is as entertaining as they come and is the kind of innovative soul who is at the top of his game right now.

He started out in creative writing as a kid, and soon moved into progressing himself as a music artist as he gained more confidence.” ~ Chiron Loxton

Pulsating with so much romantic energy and never letting go, Chiron Loxton has dropped one of the most passionate single the world is likely to hear this year or any other year.

I’m with Everything from Somerset, UK-based indie alt-hip hop artist Chiron Loxton is a late night sizzler when you want the night to heat up. Wrapped in so much self-assuredness and packed with a vehement energy, this is a rather astonishing release to hold hands with.

When you feel on top of the world, it’s best to enjoy the moment.

Hear this fine new single on Spotify. See more on the IG music page.

Reviewed by Llewelyn Screen

22Canelo – DIMEPIECE: feel the heat from your new favourite sun-slicked hip hop playlist staple

Bay Area-born new wave hip hop artist, 22Canelo, is known for his hard work, perseverance and charisma; that hat-trick of magnetic tenacity is epitomised in his latest conviction-driven single, DIMEPIECE.

After the jazzy horn stabs and West Coast motifs, his bars start throwing the heavy-weight punches in the high-vibe and sun-bleached track that will show you the beauty in resilience. Between the binary of rappers inviting you to a self-pity party and the artists getting excessively braggadocios about riches they probably don’t have, 22Canelo sits comfortably in the middle as he cheekily makes no bones about spitting harsh truth into the soulful body-rocking anthem that drips with style.

DIMEPIECE will drop on December 10th. Hear it on SoundCloud.

Review by Amelia Vandergast

Take Your Stress: [USER] Salv.E drops powerful 2nd single Rose

With frostbite on the lips and much to ponder, [USER] Salv.E attempts the leave the darkness behind forever despite the added pressure, which is causing much stomach churning pain on Rose.

[USER] Salv.E is a mysterious hip hop artist who is infused into a music group who are based on the abstract concept of internet anonymity.

This song follows the events of a man in a toxic relationship. It aims to portray the feeling of being stuck bearing the responsibility of someone’s issues and the numbness that follows.” ~ [USER] Salv.E

Bringing us one of the more high-quality underground singles so far in 2022, [USER] Salv.E rolls through with a smooth flow and proceeds to drop a truly impressive single. Truth loaded and with so much to think about each element, this is a terrific release to feel excited about.

Rose from the anonymous hip hop artist [USER] Salv.E is a hugely admirable release which shows us how getting too deep into someone else’s life can cause so much unnecessary stress. Searching for the right path to break free from the choppy waters, we slide into a mesmerizing swim of striking realization.

Sometimes it’s best to veer far away from anything disruptive before it’s too late.

Check out this new single on YouTube. Follow the journey on IG.

Reviewed by Llewelyn Screen

Think About Me: kai Kyoto refuses to go back into a toxic romance on Escape You

Wishing that he could help save a lost soul while still feeling traumatized by the entire experience, kai Kyoto finds the exit and sticks with the original plan to fly away from discontentment on Escape You.

kai Kyoto is an Atlanta, Georgia-based indie hip hop artist who is on a courageous mission to help the world become a much better place to live.

If you’re not willing to take the time and understand me or listen to my art, this is not the place for you. I don’t promise to be the best, but I promise to give you my best. Just like each and every single one of you, I’m human. I make mistakes. I’m not perfect. But best believe I’m trying.” ~ kai Kyoto

Nibbling our thoughts into a turmoil-filled frenzy, kai Kyoto has the ability to change perspectives. Layered so skillfully and rather audaciously constructed as our attentions veer back into a precise moment, which had the enormous power to alter everything in an instant.

Escape You from Atlanta, Georgia-based indie hip hop artist kai Kyoto is the kind of single which so many need to hear right now. Feeling stuck in something so unloving is surely bad for the heart, as this is that important reminder to rather cruise the scene before souls are crushed unnecessarily.

When the vibes are off, it’s time to switch over into a fresh path.

Listen up to this fine new single on Spotify. See more vibes on IG.

Reviewed by Llewelyn Screen

Jay Activist led the soul revolution with his hip hop single, Problems, ft. BTF Nate

Glossing his smooth-with-soul rap bars over acoustic guitar strings and acoustic percussion in place of the usual 808s, Jay Activist’s latest single, Problems, featuring BTF Nate, is a revolution in soul.

While romanticism can’t realistically abstract people from all of their problems, it is blissful to live that fantasy and see Jay Activist expose his determination to better the lives of the people that surround him. This sticky sweet yet sleek track puts weight behind the 20-year-old rapper’s claim that he’s the breath of fresh air that the rap scene needs.

The Atlanta-based luminary that pulls on his Caribbean roots always delivers his lyrics straight from the heart instead of pulling from the lost and found box of cliché rap tropes. We can’t wait to hear what the affable originator pulls out of the pipeline next.

Check out the official music video to Problems on YouTube.

Review by Amelia Vandergast

Jakezar waxes lyrical on his legacy in his dark rap track Blood in My Veins

At 21 years old, the Sydney-hailing rapper, Jakezar already has an eight-year spanning discography. By the time he was ready to drop his latest fervent single, Blood in My Veins, with his producer Cavula Beats, he was primed to make a fiery mark on the airwaves.

The dark experimental beats set a cinematic tone from the prelude before Jakezar blazes in with his bars that would be enough to make Sage Francis’ head spin. There’s also a fair amount of thematic reminiscence between Blood in My Veins to the production of GRACE by Sage Francis. But, judging by the dynamic range in Jakezar’s back catalogue, he moves to the flow of his expression and creativity and is never one to assimilate.

Blood in My Veins was officially released on November 23rd. You can check it out on YouTube.

Review by Amelia Vandergast

 

Slizzy K Interview: Dropping new single Gone Head with impressive poise and determined focus

The A&R Factory Team had the pleasure of chatting with the rising Little Rock-based underground rapper Slizzy K recently. This curtain opening interview shows us how a young 12-year-old took charge of his own destiny with that instinctive grind needed to stand out from the noisy snake-ridden crowd.

We’re super excited to chat with you, Slizzy K. Thank you for squeezing us in today. How have you been and do you feel like your local music scene is returning to normal?

Slizzy K: I’m good, I’m good. I’ve been promoting my newest single “Gone Head” while working toward graduating. While accomplishing new things, I’ve been taking life day by day and making new plays. Since the pandemic, I can confidently say the music scene has been getting as close as possible to normalcy. Being able to participate in more concerts, in-person interviews, and interactions with my supporters is something I’m grateful for.

Please tell us more about your latest single Gone Head?

Slizzy K: To sum things up, “Gone Head” is an anthem. I wrote it after releasing “Girls Love Slizz” which was a bit slower. I wanted a record that could catch anyone’s attention. Over the Summer, I heard “FNF” by Glorilla which made me realize that my next record needed to give off that same turn-up vibe. After seeing a beat in my email by SK The Plug, I fell in love with it and sent it over to my engineer. The beat alone could speak for itself, so I knew with my compelling lyrics it’d be an anthem. After recording the song, me and my engineer came up with the idea to replace my voice on the “Gone Head” part with a group of girls instead. After hearing the final product, I still wasn’t 100% confident in the record, but listening to it with my friends and seeing their reactions made me excited to share it with everyone else. I soon fell in love with the record, but I wanted to make one more play before releasing it. I knew “Gone Head” was a hit and that a music video would set it over the top. Once October came, I sent my videographer the song and it gave him house party vibes. We took his idea and put it into action. All of my friends came over to the set location. Creating the video as if it were an actual house party, gave an authentic feel.

You released your first mixtape when you were just 14 years old? How has your creative process changed from the beginning of your career?

Slizzy K: Yes, at 14 years old, I released the first mixtape from my Slizz Season series. My creative process has grown while some aspects have remained the same. I’ve been able to incorporate life experiences throughout my music which led to showing a more vulnerable side of me. During the creative process, I often ask myself what I can do to be a more diverse artist. One thing that has remained the same is the storytelling through my music. I’ve always made sure to take in the conversations and events from my surroundings and turn them into art. Another aspect that I’ve always been big on is quality over quantity. I would rather have 8 of my best records on a project than 16 songs, where only 8 are up to my standards.

Do you have other hobbies and interests outside of music?

Slizzy K: I’m a member of Phi Beta Sigma Fraternity, Incorporated which is a historically African American fraternity that focuses on the principles of brotherhood, scholarship, and service. We participate in several community activities like food drives, roadside cleanups, and engaging with students from local schools. I can honestly say, I enjoy being a light and a positive representation in my community. I also enjoy watching tv and movies because of my love for cinematography and acting. To me, acting is similar to making music because of the vocal and visual elements used. Lastly, ever since I can remember, I’ve been a Boston Celtics fan. You can always catch me going over their statistics on ESPN or watching the games. Go Celtics!

Claflin – what’s it like there and what’re you studying?

Slizzy K: I attend Claflin University, which is an HBCU in Orangeburg, SC. During my senior year of high school, the George Floyd case made me look into attending a Historically Black College/ University. The desire to be around goal-oriented people that looked like me also played a major role. I also heard about how supportive the students were at Claflin, which would be beneficial for me as an artist. I’ll be graduating in 2024 with a Bachelor of Arts in Mass Communications. I’ve been able to create several lifelong connections and memories that I’ll always cherish. I’m appreciative of the connection I’ve made with photographers, videographers & content influencers on campus. I’ve had the opportunity to network to make the check work, as I like to say. As I pursue genuine relationships with my peers, I’ll continue to be grateful for all of the support I receive from my fellow Claflinites.

Who are your role models in the music industry and why do they grab your attention?

Slizzy K: Overall, I have 3 artists that I consider role models. Drake’s not only a diverse artist, but he was able to take over and dominate throughout multiple decades. He’s an artist that doesn’t care about sticking to the rap game because he’s able to sing while getting in his feelings too, which is something I truly admire. Another artist I look up to is 2 Chainz. He made me realize that it’s okay to include humor in my music. Although several artists focus on creating a tough persona, 2 Chainz demonstrated that adding jokes was an easy way to guarantee a smile. I also like his background story because it shows where his rawness and authenticity come from. Last, but not least, I’m a firm believer that you’re only as good as the people that you’ve helped develop, which leads me to my last role model, Lil Wayne. Lil Wayne has introduced us to artists like Drake and Nicki Minaj who are dominating the industry more each year. After achieving several of his goals, he didn’t stop with himself. Instead, he chose to work with upcoming artists and guide them along the path he paved. Drake, 2 Chainz, and Lil Wayne have success outside of their music, such as being in commercials and having large brand endorsements. They taught me that it’s not just about being a rapper, but about making a name for yourself outside of the industry too. All 3 of them not only talk about giving back to their community in their music, but they actually go back and donate, host drives, and build up where they started.

To end off, what do you have planned for 2023?

Slizzy K: Throughout 2023, I plan on focusing on my artistry and personal growth. I can also say that my supporters can expect new merch and many more performances. There are a couple of secrets I have up my sleeve that I’m waiting to announce, so be on the lookout for some surprises in the upcoming year.

Hear this fine single on Spotify. See more of the journey on IG.

Interview by Llewelyn Screen

How To Get It: Blac Samurai drops quality new release Iron Essence

Dropping his latest 11-track release, which features many name drops to his favourite artists, Blac Samurai returns with a solid outing which shall have our back when needed most on Iron Essence.

Blac Samurai is a Chicago, USA-based indie hip hop artist who keeps things underground throughout because of his witty flow and heavy bars.

Combining the poetic style of writing with the smoothness and rawness from his influences, such as Outkast, Biggie, Nas, Wu Tang, and Roc Marciano.” ~ Blac Samurai

With particular highlights such as Say Less, Never and Backseat, Blac Samurai summons the greatness within his veins and pops through with a grand-slam result to keep the streets happy. Blending in sci-fi and anime, this is a rather supreme effort to feel rather excited about.

Iron Essence from Chicago, USA-based indie hip hop artist Blac Samurai is a hardcore display to be enthralled by and shall rattle the cages of many hidden spirits. Thriving with intensity and breaking down all self-doubts, we find a hugely confident rapper at the top of his game.

Turn this up loud on Spotify. Find out more on IG.

Reviewed by Llewelyn Screen

Roots music wraps around rap in BigRedMusic’s melodic indie hip hop single, Pack Mentality

Roots music meets rap in BigRedMusic’s latest single, Pack Mentality, which will win over any B. Dolan fans. To spice up the genre-fluid instrumentals, Spanish guitars with a touch of Eastern rhythm intricately weave a melody around the trappy 808s and the rap bars that hit every single mark.

Lil Nas X walked in Old Town Road so BigRedMusic could run in Pack Mentality, which wittily explores cultural phenomena of people’s tendency to act insufferably every time they are together enabling each other’s toxic behaviour. The introspection is just as hot as the immersive grooves in the high-fire track, which established the up-and-coming artist as talented as Eminem when it comes to slamming rap bars. It is no stretch to say that he is one of the hottest rappers on the underground right now.

Pack Mentality is now available to stream on Spotify.

Review by Amelia Vandergast