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Rap Music Promotion Blog

Holding Back: Baggy Style is the new dance from the devil anthem we all needed to fight with from LIC

Posted on 27 May 2023

Finding the truth no matter the mission and slicing through anything in the way of the finish line, Baggy Style from LIC is a denim-hugging street underground track all about making sure that the name stays aloft until the time depletes forever.

LIC is a Long Island, New York-based indie rapper and music producer who constructs the most creatively stimulating ear-soothers imaginable.

Produced by Lost Void and dropping an insightful track for us all to soak up readily, LIC shows us what new school rap with a vortex inside sounds like in 2023. This is that quick-fire teaser to summons millions into the adventure and we find a hungry lyricist who shreds all cold airwaves into the heater.

Baggy Style from Long Island, New York-based indie rapper and music producer LIC is a truly enlightening experience which has been made with the expert vision of an artist who does things his way. Pouring his heart out and sending us all into a different stratosphere, this is a rather original track which will thrill those who love it a little differently.

See more on YouTube.

Reviewed by Llewelyn Screen

Mikey Vee invites you inside the mind of ‘The Artist’ with his visionary rap track.

Posted on 25 May 2023

If you have ever wondered what it is like inside the mind of an artist, the latest single, The Artist, from the hip-hop luminary, Mikey Vee, will fill you in on the struggle behind the success.

By touching on complicated relationships with perfectionism, the flow states that allow hours to slip by like seconds, and the essentiality of egos, it is safe to say that Mikey Vee hit all the right notes and painted with all the right strokes in his uninhibitedly candid rap track, which pulls in melodic guitars to amplify the rhythm of the 808s.

With a touch of playful zeal to his rap bars, it is all too easy to get on the hook of The Artist. Forgetting about the urban earworm is another thing entirely.

The official music video for The Artist premiered on May 12; catch it on YouTube.

Review by Amelia Vandergast

DDRMR dropped the biggest rap hit of the year with King Shit featuring GYZ

Posted on 22 May 2023

If you are looking to discover the biggest hip-hop track of 2023, there is absolutely no point in looking past the latest single unleashed by DDRMR. Created in collaboration with GYZ, King Shit, is a riot of galvanizingly layered ingenuity.

After a prelude of droning synthetics which harbinger cinematic doom, King Shit quickly becomes a multifaceted masterpiece of duality with the gospel-ESQUE backing vocals that have been amplified to the nth degree to enliven the juggernaut of a rap track with a sense of soul that you will want to savour time after time.

The Russia-born, Canada-based artist crafts his genre-fluid hits under the heavy influence of Linkin Park and Mike Shinoda, Buckethead, Kanye West, J-Cole, Hans Zimmer, Odesza and Japanese composer Yuki Kajiura. By having complete creative control over his tracks, from writing to production, he actualises his rhythmic poetry in his monolithic urban soundtracks, which always come complete with storming rap bars that are dominant enough to make your speakers shiver.

While nothing comes close to a live performance from DDRMR, watch the official music video for King Shit on YouTube until he rocks the stage at a venue near you.

Review by Amelia Vandergast

MISSISSIPPI SNO raps the Delta blues in his antithesis of a love song, THE WHORE SONG

Posted on 22 May 2023

The Texas-born, Mississippi-raised rapper, producer and independent record label owner, MISSISSIPPI SNO, began his 15-year career with the inspiration of Tupac and Notorious B.I.G; along the way, he’s produced everyone from Frank Whyte to XOXO CoCo and collaborated with Gucci Mane, Rick Ross, Wu-Tang Clan and Sean Kingston.

He’s performed and promoted his music in all 50 states; now he is here with his seminal rap track, THE WHORE SONG, which oozes twangy Delta blues around the solid beats and the uninhibited bars, which construct the ultimate antithesis of a love song. Usually, breakup tracks are filled with perfectly poised and flowery language that no one would usually use to refer to their ex; in the process, they give unrealistic romantic expectations of the dumping experience.

MISSISSIPPI SNO may have used language that would lead to offence from the types of people that reach the height of pleasure when they get their backs up, but we’re more than here for the raw honesty which runs in the same vein of Insane Clown Posse.

Stream THE WHORE SONG on Spotify now.

Review by Amelia Vandergast
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DJ Fricktion, D Smoke & Kelvyn Colt fed the ‘POWER’ in a homage to West Coast hip-hop

Posted on 20 May 2023

From working with RZA to Ghostface to Suspect to Digga D, Ronaldo saying he’s the best DJ he’s ever heard and DJing for Usain Bolt’s private parties, there are few DJs as accoladed and revered as the London-residing music producer and engineer, DJ Fricktion.

From being nominated at London’s club awards as best DJ, to teaching music in a prison to performing at some of the biggest venues across the globe, DJs’ career is as rich and diverse as they come. Now, he’s here with his latest single, POWER, featuring D Smoke & Kelvyn Colt, which unravels as the ultimate adrenalized hustler anthem.

If there is anyone who can speak on the relationship between perseverance, determination and success, it is DJ Fricktion; but that is just one facet of conviction in the fiery feat of hip-hop, which goes far beyond the tired rattle of 808s. The production is as massive as the vocal energy as the rap bars from the collaborators give POWER endlessly enlivening Jekyll and Hyde duality.

Any fans of Dre, Quincy Jones, A.R. Rahman and Timbaland will want to jump on POWER while it is hot.

POWER officially dropped on May 12; galvanise your Spotify playlists with it.

Review by Amelia Vandergast

Goldson versed a meditation on resilience on ‘Don’t Fold on Me’

Posted on 19 May 2023

The UK rapper, songwriter, screenwriter and videographer, Goldson, poured soul back into the London hip-hop landscape with his seminal single and music video, Don’t Fold on Me.

The meditation on resilience is a compassion-soaked declaration of how hard it is to keep your head above water when life’s pressures try and force you under it. The poetically versed hit is a raw reminder that everyone is living a personal battle of wills, whether you see their scars or not.

Instrumentally, Goldson went back to the old school with cinematic grace to create the atmosphere around the solid rattle of the 808s, which constructs a melodious platform for his hard truths and even harder-hitting demand to live more mindfully when it comes to your sanctity and the struggles of everyone around you. The wit in the wordplay could only be described as immense. Clearly, he’s got a luminous career ahead of him.

Check out the official music video for Don’t Fold on Me, which premiered on May 14, on YouTube.

Review by Amelia Vandergast

Tyrus Archer launched an ‘AMERICAN CLASSIC’ with his latest alt-hip-hop single.

Posted on 18 May 2023

Don’t be fooled by the titular insinuation; the latest single, AMERICAN CLASSIC, from the alt-hip-hop innovator, Tyrus Archer, is anything but archetypally in-line with the American dream. The downtempo trip-hop beats and ethereally luxe backing vocals, which sound like they’ve been torn from a David Lynch production, take AMERICAN CLASSIC to the next level.

From the first verse, you will find yourself transfixed on the conviction that pours from Archer’s hot and heavy vocal lines, which poetically portray an exhibition of the desecrated culture of the US until the track quiescently fades to silence, allowing you to bask in the introspection that was pulled with perfectly cadenced punches. AMERICAN CLASSIC is pure Avant Garde urban aggression, which goes a long way in alluding to why the slam poet rapper self-describes himself as a wild racoon in a handbag.

Stream AMERICAN CLASSIC by heading over to YouTube.

Review by Amelia Vandergast

Cash On The Daily: P wE$t gets that green like a clever cobra on Favorite Color Blue

Posted on 17 May 2023

Hiding his cup and never settling for anything but real and to the point, P wE$t seems to be reacting well to the world around him and shall chain it up while dropping heavy bars no matter the situation on Favorite Color Blue.

P wE$t is a fashionable rapper who loves to drop honest tracks which are packed with his signature charisma and feature some legit wordplay to take note of.

Stoking up our senses and never letting us out of his realm, P wE$t slices through all mindsets and has dropped something rather illuminating for the betterment of our time.

Favorite Color Blue from the emerging rapper P wE$t is one of those spark-filled singles which reflects the mood of modern-day America. He has successfully shown us deep within and guided us past the stench-packed rubbish which clogs many airwaves.

This is raw to the core. Just the way it was intended for us to learn from.

Listen up more on Spotify.

Reviewed by Llewelyn Screen

Phurah prayz is ‘on duty’ with the evocative originality in his seminal single

Posted on 16 May 2023

Evocative originality is far from in short supply in the latest EP from the London-based alt-hip-hop artist and producer, Phurah prayz. The 6-track release, we are connected, is a riot of authentic innovation; take the standout single, on duty, as the ultimate testament to that fact.

After indie ukulele and guitar strings set the melodic pace in the mid-tempo vibe-out track, Phurah prayz delivers his charged-with-compassion vocal lines which you will effortlessly level with. While the wordsmith delivers his gospel & RnB infused rap bars which will drench you in worldly-wise introspection, the warm and bright beats, which come with a touch of afro flavour, will show you the meaning of catharsis.

Stream on duty on Spotify.

Review by Amelia Vandergast

Sam Karody’s latest hip-hop hit, Purple Maserati, is lavish in energy and excess

Posted on 10 May 2023

With a sonic MO to keep the vibes high, the Bengaluru-born, Boston-based hip-hop artist, Sam Karody, raised the roof with his latest single, Purple Maserati, which puts the pedal to the rhythmic metal.

Not leaving his hometown roots behind him after moving to the motherland of hip-hop, Purple Maserati is a monocultural-mould smasher of an anthem that will compel you to grind until you match the heights of the imaginatively curated protagonist in this urban earworm, which is a crystal clear exhibition of Sam Karody’s talents.

Purple Maserati hit the airwaves on April 21; check it out for yourselves by heading over to YouTube.

Review by Amelia Vandergast