Browsing Category

Music Producer Blog & Promotion

Get on board with the tech house transcendence in Darth Athena’s Freight Train

After amassing over 25k streams since its debut, the momentum behind Darth Athena’s ‘Freight Train’ is showing no signs of slowing down.

The techno hit, which arrived on the airwaves on July 5th  thundered into the dance music scene with a pulsating energy to deliver a beat-driven masterclass in production. As the synths strobe light into the intricately textured and ominous in all the right places track, the slamming beats blister with swathes of bass, attesting to the meticulousness of the Atlanta, Georgia-residing artist and producer’s style, which couldn’t be more magnetic.

The sequences of euphoric entranced energy pull you in so viscerally that you can almost feel them getting under your skin as you become a victim to the infectious anthem which exemplifies old-school tech house vibes which are seamlessly synthesised with innovative sound design, making a pivotal step in Darth Athena’s journey as a producer.

Stream Freight Train on all major platforms, including SoundCloud.

Review by Amelia Vandergast

Barry Slorridge – Why? Avant-Garde Whovian Electronica

Any artist who uses the vocalisations of an existential Dalek in their tracks is an icon in our book, and that’s just the tip of the ingenuity iceberg in Barry Slorridge’s slice of Whovian avant-garde electronica.

With Why? the UK-based composer, producer and multi-instrumentalist didn’t use his Bachelor’s Degree in Classical Composition by any conventional means; instead, he chose to score his cultivated composition chops into an installation of delicious discordance which reminisces with nuances of The Beatles and Kraftwerk.

The synth lines carry echoes of The Phobophobes, introducing a dark, reflective undertone, interwoven with kaleidoscopic effects, allowing distorted waves of psychedelia to cascade through the music. Meanwhile, sweet psych-pop harmonies offer a stark contrast to the monotonal menace of the Dalek samples.

The track epitomises revolutionary art, achieving a rare feat—it unsettles those comfortably ensconced in their auditory preferences while providing solace to those who find beauty in the bizarre. Once Slorridge finds his niche, he will be an unreckonable force in the alt-electronica scene; his ability to orchestrate sensory experiences which bend the mind and electrify the pulses is unparalleled.

Why? was officially released on August 5th; stream the single on YouTube now.

Review by Amelia Vandergast

Spotlight Feature: Ryan Alexander put Glasgow on the Afrobeat map with ‘Me & You’

Ryan Alexander’s standout single, Me & You, is a pulsating declaration of the DJ and producer’s ability to bolster Glasgow’s burgeoning stature on the global Afrobeat scene. Emerging from the underground with a sound that carries the weight of authentic Afrobeat rhythms and the lightness of transcendent summer vibes, Ryan’s work in this single is nothing short of revolutionary.

Right from the outset, the track asserts itself with an irresistible vibrancy; produced by Steven Alexander, the track adeptly weaves influences from the likes of Fuse ODG and OMI into a multi-sensory auditory experience. The use of organic percussion roots the track in Afrobeat’s rich rhythmic traditions while providing a fresh sonic texture that is all too easy to get addicted to.

The track’s sensuously smooth lyricality, brings a sincerity that cuts through the synthetic beats prevalent in much of today’s EDM, offering instead a voice that is as heartfelt as it is harmonic.

Ryan’s ability to blend the guest vocalist’s sincere vocal delivery with lush, layered instrumental backdrops sets Me & You apart as one of the most unmissable anthems of the summer.

Stream Me & You on Spotify now.

Review by Amelia Vandergast

Descend into the sonic shadows with Voidform’s seminal score, Wonder

Voidform’s single, Wonder, from the debut album Void Incarnate, is a haunting foray into an innovator’s mind. As the dark, reverberant, industrial techno-adjacent bass rolls through your speakers, they’re met with luminous synths that shimmer through striking juxtaposition, creating an avant-garde production that ensnares from the very first beat.

With the Eastern-esque synthetic rhythms weaving a thread of mysticism through the track, Voidform adds an unpredictably addictive twist to the mix which transcends unsettling sound with its cinematic scope, which lends enough eerie tension to rival a John Carpenter horror soundtrack. Prepare to be propelled into a hypnotic stupor when you hit play; the pulse of the beat becomes inescapable in the immersive soundscape of sonic shadow.

Voidform may be a fresh name on the scene, but this project is clearly one to watch. There’s a calculated precision in the chaos, a deliberate artistry in the dissonance that suggests this is just the beginning of what Voidform has to offer. Immerse yourself in the Void—if you dare.

Wonder is now available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast

Spiffy Man on Genre Fluidity, Retro Inspirations, and Crafting Stories Through Sound

As Spiffy Man prepares to release his new single, Nights at the Waterfront, he caught up with us to reflect on his artistic journey, moving from the familiar territory of Progressive House into the nostalgia Synthpop. In this interview, he shares the heartfelt story behind the track, his passion for weaving narratives through music, and his newfound love for retro 80s sounds. With a new album in the works and a dedication to pushing his creative boundaries, Spiffy Man offers insights into his evolving musical identity. Discover the depth and ambition driving his latest work.

Spiffy Man, welcome to A&R Factory! We’re stoked to have you as you gear up for the release of your forthcoming single, Nights at the Waterfront, which is due to drop on September 20. What’s the story behind the single? 

Thanks for having me! The story is fairly simple, a tale about two people who are dating and struggle with how to tell each other that they are in love. It’s part of a larger story being told in my album that will be released sometime next year.

What do you think the single says about you as an artist?

As an artist, I feel this track shows more of my diverse side. I’m typically known as a Progressive House artist but now find myself attempting to test my abilities in other genres, Synthpop more specifically for this single.

What was the process of bringing such an intricately layered track to life like? 

This track started off as a collaboration between myself and a friend, Tyler, back in 2021. We had abandoned the project and only recently did I decide to make creative corrections and change the direction of the track. Originally, it was called Late Night in Santa Monica by Tyler and for me, it was about my fiancée and I’s date nights at the Santa Monica Pier in California. So, some of those elements stayed in the track, the location just being Seattle instead of Santa Monica.

Did the genre fluidity come naturally? 

I would say transitioning to different genres is a challenge, but once I get into the flow of writing and producing the rest does come pretty naturally. I do a lot of studying into the genres I want to contribute to and thus become pretty immersed in the work.

After making so many waves in the EDM and progressive house scene, what inspired a shift to a more synth-pop sound?

I always loved the sounds of synthesizers in music from the 80s, from films and television shows to bands and groups such as A-Ha and Van Halen. I’ve experimented with Synthwave quite a bit and feel I found my retro sound through this new single. Some of the best 80’s teen rom-coms had a stellar soundtrack that was heavy on synthesizers and I’ve always wanted to maintain that magic they put out to audiences.

Judging by your streaming stats and the highlights in your career, you’ve clearly mastered the art of orchestrating earworms, has your success changed your relationship with music as an expressive art form? 

I’ve always wanted to tell amazing stories through my music. Over the years, I felt that I needed more visual representations of the story to help people get more involved and in tune to the stories I’m telling. Only more recently have I begun to challenge my emotions into the music and I feel it has definitely opened up the door to new sounds and means of expression.

After the release of Nights at the Waterfront, what’s next?

After this release, I’ll begin promotion for my next Progressive House single with my long-time friend, Sauniks, which will be featured. alongside Nights At The Waterfront, in an album I’m hoping to release in the spring. From there, the sky’s the limit as I’ll continue to push myself to new sound design and new mediums of storytelling.

Stream Spiffy Man on Spotify and follow the artist on TikTok and Instagram.

Interview by Amelia Vandergast

Carey Clayton rebooted retrofuturism with the seraphic synths in his latest single, Future in a Past Life

Carey Clayton brought the sound, synths and soul of the 80s to their latest in a long line of seminal singles, Future in a Past Life, while etching into the nostalgic hallmarks with his indelibly scintillating sonic signature which scribes beyond contemporary trends.

The title alone is enough to spark a profound meditation on its poetic meaning; when you sink into the release, you’ll start to swim in the temperate, tonally seraphic spectres of reflection, artfully amalgamated by the LA songwriter, producer, composer and multi-instrumentalist, who has become revered for his stylistically expansive body of work.

Future in a Past Life, caged within his third LP, Headless, may be composed of different aural anatomy from his previous releases, but fans who came to adore Clayton for his past work will find their appreciation for the visionary renewed by the sense of spirituality which drifts between the instrumentals in the polished production.

Clearly still humble after his music being sought after by Netflix, NBC, ABC and the Tribeca Film Festival, Clayton synthesised straight from the soul with Future in a Past Life, which fuses the arcane emotive air of Cigarettes After Sex with the kicks and grooves of Django Django.

Future in a Past Life was officially released on July 19th; stream the single on Spotify now.

Review by Amelia Vandergast

Ry Welch pushed the boundaries of avant-garde production with ‘THE MOMENT OF DISAPPEARANCE’

https://drive.google.com/drive/folders/1F0fXCfC60P5JJbaXc69s121Ja6WvfCmu

Ry Welch’s seminal single, The Moment of Disappearance, nestled within his recently remastered LP, Hostile Lazarus, could easily be dismissed as an installation of pure augmented obscurity, but if you lean in a little deeper into the fiercely thematic dualistic beauty within the juxtaposition of the euphonic and abrasive elements, the genius of Ry Welch becomes evident.

Accordant elements bleed from synthesised harmonies, echoing the 60s psych-pop bliss of the Beach Boys and the Zombies, while the frenetic insanity allows you to imagine the sonic love child of Fantomas, Glen Branca, and ELO. The cultivated yet chaotically unhinged production supports a narrative epic, inviting listeners on an unmissable saga through the proclivities of an unfiltered erratic mind.

Despite his niche sound, Welch has garnered a loyal following that reveres his uniquely animated sonic signature born from unbounded creative vision. Given the exhilaration in The Moment of Disappearance, it is easy to see why.

Born in Austin, Texas, and later honing his craft in Northern Virginia, Welch initiated himself into the music industry by amassing multi-instrumentalist stripes at the age of five.  His teenage years saw the formation of his first band, laying the groundwork for a career marked by an unyielding dedication to musical innovation.

Welch’s eclectic background includes studying jazz and classical bass at VCU, performing jazz in the DC area, and expanding his horizons at the New England Conservatory, where he engaged with luminaries such as John Cage and Elliott Carter. His versatile career spans from composing jingles in New York City to performing with regional jam bands in Virginia, and now, pushing the boundaries of avant-garde production in Los Angeles.

The 2024 remaster of Hostile Lazarus dropped on July 15 and is available to stream on Spotify.

Review by Amelia Vandergast

Get into the groove with Ryan Alexander’s funk-chopped disco pop earworm, Stay the Night

Ryan Alexander’s latest single, Stay the Night, featuring pop vocalist Michael, is more disco than a disco ball with its funk chops which cut through the kinetic grooves to ignite dancefloors and send sparks of serotonin flooding through the psyche of anyone who encounters this synthesis of sonic nostalgia and salaciously amplified contemporary innovation.

The hit mainlines the guitar rhythms of Nile Rodgers with the beats of Daft Punk, while the infectiously euphoric pop vocals from Michael turn up the heat in this magnetic earworm, resulting in a track that showcases the immense potential of this independent producer’s talents.

Although Alexander is currently reverberating through the underground, it is only a matter of time before he breaks major ground and storms the mainstream with his flair for expansively fusionistic songwriting and producing.

Hailing from Glasgow, Ryan Alexander’s passion for music is evident in every beat of his rapidly growing discography, which is picking up major traction through his local performances in October Café and other revered venues around his hometown. There’s no doubt that a big break is around the corner.

Stay the Night was officially released on July 22; stream the single on Spotify now.

Review by Amelia Vandergast

Bad Avocado is ripe for the picking for your summer playlists in their house anthem, Aguacate NewsHour Special (All of the Memories)

Feel the pulse of summer’s heartbeat with the latest single, Aguacate NewsHour Special (All of the Memories), by the enigmatically irreplicable artist and producer, Bad Avocado. From the first note, you’re at the mercy of the independent house artist’s grooves and consumed by the confrontation of pure elation, which proves that Bad Avocado is set to defy their nature and remain eternally fresh.

Aguacate NewsHour Special (All of the Memories) is ripe for the picking for your summer playlists. The seraphic soundscape envelops through the rushes of lush reverb that wrap around the echoes of nostalgia, allowing the instrumentals to capture the sense of yearning for ephemeral memories which bleeds from the harmonised ethereal vocal lines.

The tactile sense of sun-kissed bliss reverberates to the forefront of the flawless anthem which attests to Bad Avocado’s songwriting and production chops. As the track crescendos, each moment of escalation is finely tuned, leading to hedonic breaks that burst with intensity. It’s in these moments that the track holds its breath, before plunging into a sonic rapture that’s textured with complexity and clarity.

Aguacate NewsHour Special (All of the Memories) dropped on June 24; stream the track on Spotify now.

Review by Amelia Vandergast

litesleeper unveiled a pulsating prism of euphonic euphoria in their organic electronica release, Hertz

Hertz by litesleeper surpassed sound to become a sophisticated statement that carries the evolution of electronica on its pulsating back. The Northampton-based collective’s objective to arrest rhythmic pulses while simultaneously stirring the soul was efficaciously achieved through their amalgamation of organic instrumentation and powerful basslines.

Vocalist Shannon Kait honed the release with a razor-sharp indietronica edge; her soulfully ethereal and emotionally charged harmonies floating above intricately layered production ensured that Hertz had all the potential to become the definitive sound of the summer.

With a production that’s as lush as it is meticulously arranged, the transcendent quality of the seminal single strikes a perfect balance between bass-fuelled momentum and hypnotic serenity. The seraphically utopic hues are enough to liberate you from the mundanity of material reality.

Keen to orchestrate tracks that resonate with seasoned clubbers and casual electronica fans alike, the only thing that is more monumental than the cross-over appeal of the single is the synaesthesia which will ensnare you from the first tonally rich progression.

Hertz will be available to stream and download on all major platforms from July 26th; stream the single on SoundCloud first.

Review by Amelia Vandergast