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Music Producer Blog & Promotion

Confront the introspective abyss with Locian’s kinetic darkwave art-rock release, Shadow on the Wall

Dance with the darkness within to the tempo of Locian’s most affectingly kinetic electronic art-rock release yet, Shadow on the Wall. The rhythmically augmented earworm from Australia’s most introspective solo artist is so much more than just a sonic drop into the oversaturated airwaves. It intensifies the anticipation for Locian’s forthcoming LP, Fears, Reflections & Shades of Time, as the solo artist continues to define his distinctive electronic rock style, weaving his signature synthesis into the rhythmically charged compositions of philosophical reckoning.

Emotionally charged revelations about facing the hidden aspects of one’s identity diaphanously drift through the installation of dark etherealism as the track’s pulsating synths and sharply defined guitar lines inject a vibrant, high-energy feel into the release which offers a scintillating study in contrasts. It juxtaposes the vulnerability inherent in introspection with the robust instrumental forces that symbolise the tumultuous battle against inner demons.

Originally envisioned as two separate pieces, Shadow on the Wall evolved into a unified narrative that advocates the importance of acknowledging and embracing one’s darker sides. After winning audiences across Sydney and Melbourne over with the single, the core message is set to enlighten the darkwave domain while setting a high bar for cerebral lyricism.

Shadow on the Wall was officially released on September 13; stream the single on all major platforms, including SoundCloud.

Review by Amelia Vandergast

Ride the synth waves in Dry’s latest alt-electro hit, DON’T GO

Dry finessed the future of alt-electro with his latest single, DON’T GO. With the synths delivering a unique flavour of cybernetic hyper-pop-adjacent funk into the adrenalized installation of retro-futurism, it is impossible not to get caught up in the kinetic hype of the genre-bending track.

The single’s foundation is laid with a robust bassline that pulsates through the melody, offering a deep, resonant contrast to the sharp clarity of vintage analogue synths. These elements combine to craft a backdrop that is rich in texture and brimming with infectious energy. The breakbeats act as a homage to the classic eras of hip-hop and Drum and Bass, infused with a modern twist that keeps the listener locked in and moving.

Adding complexity to this already dynamic mix, Dry’s vocals, autotuned to the edge of synthetic distortion, serve as a bold statement on the artificiality of modern pop. This choice is a clever nod to the genre’s roots in electronic manipulation, pushing the boundaries of vocal treatment into the realm of the experimental.

Each beat in ‘DON’T GO’ reflects a deep appreciation of Dry’s influences—from the intricate jazz time signatures that defy conventional expectations to the funk-infused grooves reminiscent of Jamiroquai and Steely Dan.

Stream DON’T GO on YouTube now.

Review by Amelia Vandergast

Rafał Przewłocki & Dr Gin summoned a sonic djinn to the dancefloor with their dark techno anthem, Sila

Rafał Przewłocki and Dr Gin conjured a sonic storm with their dark techno anthem, Sila. Like the mythical djinn from which the track takes its name, the single possesses an otherworldly magnetism that commands every moment it occupies.

The deep pulsations and nuanced shifts in momentum drive listeners beyond the edge of euphoria, an experience fuelled by the high-octane energy manifested by the experimentally luminary producer. Yet, don’t mistake experimentalism for a lack of precision; Sila is a carefully orchestrated ride through a meticulously constructed soundscape.

The Middle Eastern influence permeates the production, as ethereal Eastern vocal lines and the melancholic hum of the duduk breeze through the relentless beats. These elements open a vast expanse within the track, creating a sense of depth that leaves plenty of room to sink into its electrifying power. While the rhythmic intensity of Sila will undoubtedly flood your senses through your home speakers, it’s on the dancefloor where the full weight of the track will possess and devour your senses.

There’s a seamless interplay between the feminine and the sinister in the single which submerges listeners into its darkly atmospheric world. And with every drop, every subtle shift in rhythm, Sila teeters on the edge of chaos, while retaining a scintillating sense of control.

The official music video for Sila premiered on August 31; join the 7.4k watchers who have already caught the hype by heading over to YouTube.

Review by Amelia Vandergast

Spotlight Feature: Will Sync injected depth into Deep House with his EDM club anthem, Take a Shot

With his latest hit, Take a Shot, Will Sync went beyond riding the waves of Deep House; he went against the current to emerge as an unreckonable force in the genre in the same sonically hedonic vein as David Guetta and Calvin Harris.

The UK-based EDM producer dropped a bomb of a track that takes all the familiar elements of the genre and fuses them with something undeniably more. From the first beat, the track hits hard with its signature bassline, drawing you into its relentless energy. Yet, it’s the layered textures that push Take a Shot to the forefront of the EDM scene, injecting a refreshing depth into deep house that will undoubtedly command the dancefloor.

Co-produced with Paul Stanborough, Take a Shot balances a unique vocal contrast that elevates the overall intensity of the song. The interplay between ethereal female vocals and the deeper, darker male vocals brings a fierce dynamic to the track. It’s a combination that pulls listeners into a world of feverish euphoria, while the tight production keeps the tension simmering just below the surface.

If you’re sick of hearing EDM heavy-hitters and chart pop hits on the dancefloor, lock into how he synthesises deep house with more mainstream dance elements to build a sound that is as focused on creating a danceable groove as it is on capturing a sense of reality—something Sync believes the club scene has been missing. It’s a move that’s already paying off, as evidenced by his rising star status, recognition from major names in the industry, and his growing catalogue of hits.

Stream Take a Shot on all major platforms, including Spotify.

Review by Amelia Vandergast

Michael Kanyongolo followed his muse instead of the herd in his alt-dance track, Justice

Brooklyn-based electronic music producer Michael Kanyongolo obliterated the EDM mould with his 3-track release, MK, featuring the seminal single, Justice.

In a track that pulses with an electro heart, Kanyongolo injects licks of funk delivered by rolling bass guitars to deepen the groove, creating progressive rhythms that play with complex time signatures, flirting with the Avant-Garde.

As the track unfolds, the heavy, dark, and reverberant phasers cloak the mix with an ominous, almost cinematic feel. The sound design isn’t just on another level; it’s in an entirely different orbit. Kanyongolo’s interstellar mix is one you can get endlessly lost in as the interplay between the layers brings ever-deepening textural depth and scintillation.

The auditory slice of ingenuity established Kanyongolo as an artist you can always expect the unexpected from. His inspiration from electronic icons like Daft Punk and Justice is clear, but it’s his signature synthesis of adventurous production techniques that make him worthy of a space on your radar.

Stream Justice on Spotify now.

Review by Amelia Vandergast

A&R Factory interview with the man, the muso and the audio legend, Manuel Sanchez

Manuel Sanchez

Manuel Sanchez’s interview with A&R Factory explores into his profound connection with music. His narrative begins with the discovery of this deep-seated passion and traces through his scholarship at Berklee College of Music which marked a pivotal point in his artistic life. His artistic arc showcases an unyielding adherence to personal authenticity, a theme consistent throughout his career and particularly evident during the Berklee audition where he presented an original piece.

The interview touches upon the challenges and cultural shifts Sanchez faced, from moving to Boston to establishing himself in the competitive Los Angeles music scene. His role at Igloo Music, alongside his transition into producing his own music, highlights his evolution and the various facets of his musical and professional identity. 

Manuel Sanchez, welcome to A&R Factory! It’s a pleasure to sit down with you and discuss your storied career as an audio engineer and musician. To start, can you take us back to the moment when you discovered your passion for music? 

My passion for music began when I was just 9 years old and started taking guitar lessons. From the very first moment, I felt a deep connection with music. Despite my limited knowledge of music theory at the time, I always found a way to express myself through it, creating original pieces from the moment I started playing. This drive to express myself inspired me to continue studying, striving to improve and communicate my emotions even more effectively through music.

Earning a scholarship to Berklee College of Music is no small feat. How did the scholarship shape your approach to music?

When I received the scholarship, I felt vindicated—it reaffirmed my belief in trusting myself and in what music truly meant to me. Many people don’t know this, but I wasn’t accepted into one of the universities I applied to in Colombia. Their requirements were very strict; to be accepted, I had to perform a prepared piece that demonstrated technical ability in a specific genre—Jazz—which I wasn’t very familiar with at the time. As a result, I felt like I wasn’t good enough.

However, for my Berklee audition, I decided to stay true to myself. I played an original piece with a full band because I wanted to show the jury what music truly meant to me: a way to express myself. When I received the scholarship, I knew that trusting my vision and passion had been the right choice. Years later, I had the opportunity to meet one of the jury members from that audition, and she told me it was one of the best auditions she had ever seen. No one else had the idea, nor the boldness, to bring a full band into an audition to play an original piece.

How much of a culture shock was it to move from Bogotá to Boston for your scholarship?

Arriving in Boston was a big shock. Not only because I had to learn a whole new language but because It was the first time I was living by myself. The culture was different, the food, the weather. In Colombia, we don’t have winter so being -26°C (-14.8°F) is a challenge for me. But Berklee was an amazing place to start over. I had many friends that were international students as well and we all supported one another. It was very interesting to me how so many people from so many different countries could just get together and become friends. It really showed me that humans have the ability to get along no matter how different we think we are.

You have successfully integrated into the LA music scene, a pipedream for most, what has been your experience of the industry in LA?

LA can be a really tough city at first. I felt more lonely and stressed moving to LA than I did moving to Boston from another country. When I arrived in LA, I was on my own, without a car or a stable job. I took on numerous internships while working, and eventually, I found a place where I could grow.

Your work at Igloo Music, alongside industry giants like Gustavo Borner, has been a pivotal part of your journey. What have been some of the most impactful experiences working there?

Definitely, learning from more experienced people has been invaluable. Even though they were often busy with many responsibilities, they were always willing to help and teach. And then there’s the importance of making mistakes and improving from them. Don’t be afraid to fail—every failure is an opportunity to learn and grow.

You’ve contributed to over 100 projects, including high-profile productions like Money Heist: Korea and The Glory. Out of all these projects, which one do you feel was the most challenging or rewarding, and why?

One of the most challenging projects I worked on was Who Killed Him? for Amazon. This project was particularly demanding because it centered heavily on the actors’ incredible performances and artistic vision. We had to ensure that we preserved and enhanced the original intent, staying true to the creative direction while bringing out the best in every detail.

Your career spans various roles in audio engineering, from mixing to recording and dubbing. How do you approach each of these roles differently, and what do you enjoy most about the diversity in your work?

Being able to switch between different roles is something I’m very grateful for. Every time I spend a long time recording, for example, it’s nice to be able to transition to a different aspect of my profession and continue being creative. Each role is like a different hat or character I need to play, and with experience, you can switch between them more organically.

You’re on the verge of releasing your first single and have several exciting projects on the horizon. Can you share a bit about what we can expect from your music and these upcoming ventures?

I’m thrilled to finally release my music project. These songs have been in the making for years—some for over five years—so they’re deeply connected to my journey. They represent how I’ve perceived and experienced my path and evolution throughout this time.

Your story is one of perseverance, talent, and an unwavering commitment to your craft. For those who aspire to follow a similar path in music and audio engineering, what advice would you offer based on your experiences?

I advise staying true to who you are and what you genuinely want. Don’t be afraid to take risks and demonstrate your desire to grow and learn. Nowadays, society is like a loud playground where it’s easy to get lost. So take the time to focus on your inner voice and truly listen to what your heart wants. Be grateful for what you’ve achieved, as that gratitude will give you the strength and courage to keep moving forward.

Discover more about Manuel Sanchez via his official website.

Interview by Amelia Vandergast

Jeff Goldsmith – Before Dawn: Stillness in Electronic Neo-Classic Motion

This Beast by Jeff Goldsmith

Ahead of the release of his This Beast EP, the award-winning Minneapolis film composer and sound designer, Jeff Goldsmith teased the reflective ambience to come with the unveiling of ‘Before Dawn’.

The instrumental score captures the beauty of the stillness before dawn breaks and the humdrum of modernity unfurls. The electronic synthetics reverberate around the softly plaintive keys which keep the momentum quiescently pushing forward through the layers of ethereal reverb which border on ominous as the single progresses reaches a subtle crescendo.

The track then winds back down through an installation of artfully composed neo-classic trip-hop, exhibiting Jeff Goldsmith’s versatility as a musician and engineer. His ability to beguile through electronic sound design fused with treated samples and evocative acoustic instrumentation has earned him several accolades in the industry.

When he’s not composing for the airwaves, he’s scoring soundtracks for horror and thriller films. His most recent project, This Beast, may be a departure from his industrial leanings, but for the sonic sanctuary it delivers, it is more than worth your attention.

Stream and purchase Before Dawn on Bandcamp now.

Review by Amelia Vandergast

Unleash your demons and dance on the edge of madness with Patrice AorMelodicRock’s future-forward dance rock anthem, Crazy Night

Patrice AorMelodicRock’s new dance-rock anthem, Crazy Night, is an electrifying testament to the enduring power of rock, infused with a futuristic edge that makes every modern rock outfit sound positively antiquated.

With a pop-hooked production so slick it’s hypersonic, the track propels you into a sonic universe where the expansive presence of the vocals, which could lead a rock opera, meets the cutting-edge innovation of bands like Bring Me The Horizon.

The vocals soar just as high as the guitars which blaze through the synthetics of the track, embodying the futurism of a rock scene reimagined a century from now. Imagine what Shinedown would sound like 100 years from now, and you’ll get an idea of what the solo artist achieved with this hit which electrifies the mind, body and soul.

You’ll want to relive Crazy Night time and time again with its intoxicating synthesis of raw energy and sleek production which invites you to dance on the edge of madness and unleash your demons.

How Patrice AorMelodicRock, who started earning his rock stripes in the 80s, isn’t already at the top of the rock charts is one of the great injustices of our era.

Stream Crazy Night on YouTube now.

Review by Amelia Vandergast

Alisma-Rei anthemised the cycle of connection and detachment in her dance track, While We’re Ahead

The emerging independent artist, producer, and mixing and mastering engineer, Alisma-Rei, has added to her repertoire of infectious dance anthems after unveiling her latest euphoric floor-filler, While We’re Ahead, which strikes all the right rhythmically kinetic chords.

While We’re Ahead infuses the soul of RnB and the introspection of singer-songwriters into the dance track which delivers an affecting vignette of the reality of fragile relationships heading toward their inevitable end.

The thematic depth is matched by an intricate production style, where subversive syncopated time signatures create a sonic landscape full of unexpected twists and turns. The rhythm, with its mercurial momentum, ensnares listeners, reflecting the track’s core message through its unpredictable beats.

The impassioned delivery of the fiery RnB vocals leaves no doubt that the track served as a canvas for cathartic expression for Alisma-Rei. The single unspokenly invites listeners to lose themselves in the rhythm, find solace on the dancefloor, and perhaps heal a little in the process.

While We’re Ahead dropped on August 8th; stream the single on all major platforms via this link.

Review by Amelia Vandergast

Garfield Mayor shredded inhibition with soul in his nu-disco pop hit, Foolish Feet

Hot on the blazing heels of his critically acclaimed single, Been Thinking, the British singer-songwriter Garfield Mayor, grooved the bar even higher with his lush self-produced summer anthem, Foolish Feet.

Knowing exactly how to command the mic with magnetic soul, Mayor ensures that being drawn into Foolish Feet hook, line and sinker is as obligatory as giving into the compulsive beat and surrendering to the melodies which reach the epitome of infectious fluidity.

Equally as sweet as the sonics which subvert the expectations of summer pop hits are the lyrics which tenderly implore the listener to throw away inhibition and self-consciousness. The lyric, “Who cares about cliches, let’s dance like the old days, we’re all the same species” exemplifies the essence of the single which advocates for living in the moment and casting aside self-preservation to make room for rhythm-led euphoria.

“I was the designated driver at a party. Get Lucky by Daft Punk started playing. I wanted to dance but it had been a while, and I was self-conscious… I went for it anyway, and I remembered how much I’d missed it. It reminded me what a valuable part of life dancing is.”

Coincidently, Foolish Feet is the perfect hit to get footloose with. The echoes of Nile Rodgers’ funked-up guitar and Daft Punk’s kinetic rhythms filtered through a vibe-driven nu-disco lens allow the release to hammer home the razor-sharp propensities of Mayor’s songwriting chops.

Foolish Feet hit the airwaves on August 9th; stream the single on all major platforms via this link.

Review by Amelia Vandergast