Browsing Category

Pop Music Blog & Promotion

Pop Music

As the trends in music evolve, as does the definition of pop music. Pop started as an abbreviation for popular; since the mid-20th-century, it has become the go-to term to define the music currently holding the most favour with the public. The evolving nature of pop makes it hard to pinpoint the pioneers; some say it all started when performers needed a catchy and memorable song in the Victorian area, while others say that pop began with the original crooners in the 30s.

The introduction of the pop music charts in 1952 allowed a cultural shift to form around music. It was at this point in history that teenagers became a massive target for the media. Before this new social reconstruction, there had been no in-between for children and adults. Just as it is now in the TikTok age, where teenagers can make an unknown artist go viral in minutes, teenagers effectively ran the music industry in the 50s too!

After Elvis Presley reigned supreme in the late 50s and early 60s, the Beatles dominated the charts for eight years until they disbanded in 1970. Throughout the 80s, synthpop took the pop limelight until the Boy Band era was born in the 90s. The selling power of East 17, Take That, Backstreet Boys and ‘N Sync gave Bob and Chris Herbert the idea to manufacture the world’s ultimate girl group; with the Spice Girls, they discernibly succeeded. After the Spice Girls topped the charts, more manufactured pop acts, such as Britney and Mariah Carey, started to surface. Manufacturing is still a massive part of the pop industry, but more and more pop artists are becoming brave enough to break the mould (think Billie Eilish, St. Vincent and Lorde).

Even though the pop charts are more diverse than ever, with Ed Sheeran sitting next to the Weeknd and Dua Lipa next to Tom Grennan, there are still common factors in their pop tracks. Today, most songs that fall into the pop category follow the extensively tried and tested pop formula. Generally speaking, pop tracks are 3 – 5 minutes in duration, use just one key, contains melodically lyrical soundbites that include the title, have a repeating chorus and keep to 4/4 time signatures. Repetition is quite literally key.

Unless it is a ballad or a stripped back acoustic number, pop tracks usually unfold to danceable tempos and rhythms to complement the lyrical hooks. Elements from every genre can be pulled into pop, the main ones being rock, RnB, hip hop, country, Latin and dance. Indie pop was a force to be reckoned with at the start of the millennium, but two decades in, it has lost its foothold to hip hop and RnB, which have become pop genres in of themselves.

Il Nemico Dentro by Francesca Pichierri – A Cinematic Soul Serenade That Burns Through Avant-Garde Flame

In her standout single, Il Nemico Dentro, the alchemist of soulfully avant-garde alt-pop Francesca Pichierri fused Mediterranean warmth with avant-garde pop inclinations, creating a tonally spiritual multi-sensory experience that is as cinematic as it is visceral.

Born under the sun of Apulia, the singer-songwriter has unflinchingly dedicated herself to honing her talents as a sonic vignette painter, culminating in the masterful strokes in Il Nemico Dentro. The quiescent reverberance emanating from the first notes is enough to serenade your senses to stand to attention; the hairs on the back of your neck will prick up in synergy with your ears as Francesca Pichierri seraphically commands complete emotional immersion, and the filmic undertones tug at your emotions in waves.

As the score unravels, you’re seduced by the provocative originality, derived from the fusion of indie, blues, and jazz. Just when you think you’ve found your rhythm with the release, avant-garde samples cut through, pulling you deeper into the evocative chaos.

The catharsis hits hard, only to give way to an electrifying crescendo that pulses with the raw emotionality Francesca is known for. The song blazes its own trail, driven by the weight of Francesca’s lived experiences and her poetic knack for transforming personal grief into universal art.

Francesca is so much more than alt-pop royalty – in her niche, she stands as a goddess, creating borderlands between celestiality and material reality.

Stream Il Nemico Dentro on all major platforms, including SoundCloud from October 25.

Review by Amelia Vandergast

Julia Kahn visualised the divinity of dark feminine energy with her dark pop installation of etherealism, Badlands

Julia Kahn

With her latest single, Badlands, Nashville’s dark-pop siren Julia Kahn defiantly stepped beyond the conventional boundaries of genre and geography. Born in a city more famed for its twangs of Americana than oscillations of dark cinematic mesmerism, Kahn stridently stepped into her own through the untamed echoes of empowerment and vulnerability in her latest release.

The summons to embrace authenticity, regardless of how messy that reality can be, draws you into a trip-hopped and spiritually awakened vortex of sound where ethereal vocal lines fuse with intricately frenetic drum patterns and strobing synth lines, crafting a soundscape swarming with evocative power and the divinity of dark feminine energy.

Each note demands emotional investment under the duress of Kahn, who has recently stepped off a major international festival tour and amassed a series of accolades that include airplay on BBC Radio and nods from critical platforms like Earmilk and Music Week.

With millions of views on TikTok and skyrocketing streaming numbers, Kahn is at the vanguard of a new movement, one which tempts her cult following into living unapologetically.

Badlands will be available to stream on all major platforms from October 25th; check out her Spotify and official website.

Review by Amelia Vandergast

Get Your Freak On with Rockwell Gordy’s Dark Urban Pop Hit, Spooky Bitch

Reanimating after a decades-long hiatus, the unmistakable Rockwell Gordy broke unhallowed ground with his sonic spectre of a comeback track, Spooky Bitch. Fusing his 80s pop sensibilities with contemporary boom bap beats and a dark RnB aesthetic, Spooky Became a bold crossover that beckons the nostalgic and the novel to the dancefloor.

Produced by the illustrious Bullets Production TeamWilliam Junebug Lee and Christopher Spitfiya Lanier—Spooky Bitch straddles the line between eerie and exhilarating with its alchemised amalgam of unsettling energy and infectious rhythms. The light and dark collide, creating a dance-worthy dialectic that Rockwell manipulates with superlative skill.

Beyond the music, Rockwell has orchestrated a mini-documentary detailing his creative resurgence, available on his official YouTube channel. It’s a deep dive into the genesis of ‘Spooky Bitch’, inspired by a cryptic encounter in an Inglewood underground club that sparked this latest artistic venture.

Spooky Bitched dropped just in time for Halloween on October 11; stream the single on YouTube now.

Review by Amelia Vandergast

The Sigma Strikes with ‘You Left’: A Melodic Force of Dance-Pop

The Sigma’s new single, ‘You Left’, channels heartbreak into an energised dance-pop anthem with a sharp edge. It’s a track built to fill club spaces, with progressive rhythms that will sit comfortably alongside Avicii and David Guetta in any playlist. The melodic structure draws you in, while the undercurrent of emotional intensity amplifies the rhythmic magnetism.

Despite emerging from the underground, The Sigma’s production chops speak volumes about his potential; the track’s seamless synthesis of pulsating beats and pop-infused guitar elements echoes the finesse of Mark Ronson’s EDM pop style; every instrumental was interwoven to give listeners more than just a casual earworm; it’s a kinetic dancefloor hit that merges emotional weight with undeniable energy.

It is only a matter of time before The Sigma becomes a regular feature on the dance scene. Get him on your radar now.

Stream the iPhone-shot official music video for You Left by heading over to YouTube now.

Review by Amelia Vandergast

Unveiling Layers of Reflection: An Interview with Gemma Felicity on ‘AM I TOXIC’ and the ‘Baggage’ EP

In our conversation with Gemma Felicity, we sink into the introspective depths of her recent single ‘AM I TOXIC’ and the overarching themes within her emotionally charged EP ‘Baggage’. Gemma opens up about the process of creating music that not only reflects personal accountability but also challenges the listener to confront their own roles in relationships. With her raw and reflective approach, she reveals how personal experiences have fuelled her songwriting, transforming pain into powerful lyrical narratives. 

Welcome to A&R Factory, Gemma! Thanks for sitting down with us to discuss your latest single, ‘AM I TOXIC’, and the incredible work you’ve been doing with your EP ‘Baggage’. AM I TOXIC is such a powerfully candid tour de force which brings to light how accountability is such a scarcity in relationships and much of life. How did it feel to bring such an intense track to fruition?

Yes, it is so true that accountability can be so rare nowadays, in relationships and in life generally. Many people prefer to put the blame on others so that they do not have to look at themselves and take responsibility for their own behaviours and actions. I think I am quite an intense person and I think deeply about things, so I didn’t even realise it was an intense track. But thank you! And I feel proud to have brought this track into the world, as it has come from such a personal place.

You’ve mentioned that much of your songwriting is self-reflective, and this track certainly showcases that. What was it like to collaborate with Alex Rossiter and Louis Takooree for this single, and how did they help bring your vision to life?

Both Alex and Louis are always amazing to work with. They are both the complete opposite to the type of men that I wrote the song about. I came up with the idea of the song back in January 2022, just after I had been ghosted by a guy who had treated me like a piece of crap for months. I was really upset about this, and thinking to myself, wondering why it was that I always got treated this way. I started to really ask myself why I thought this might be. Did I not think that I was worthy of more than this? I started to put it into a song. I didn’t finish the song, but I just left what I had written on my phone in a voice note for months and months.

I was then lucky enough to meet Alex, my guitarist, in June 2022 of that year. He asked me in around September 2022, if I would like to work on some of my original songs with him. So, we spent a couple of days writing together in a park, taking the clips I had recorded on my phone and turning them into full songs. I was so happy that he was helping me to finally bring my song ideas to life, as it was what I had wanted to do for so long.

When it came to AM I TOXIC, I remember him saying “This is such a banger”, and we made a full demo of it together at his place. He told me he knew the perfect person to work on it in the studio with me. He then introduced me to Louis, and Louis made the songs really pop in the studio. He was just the perfect person to bring it all to life. I am so happy with how AM I TOXIC turned out in particular. It was such a beautiful process of turning the song into what it is today, and I have the boys to thank for that.

How did you approach translating such an introspective song into a visual format for the official music video? 

I worked on the music video with an amazing team called Grizzly Productions. We first brainstormed ideas together – I knew I wanted it to be quite different to any of my previous music videos. I wanted this one to be more performance-based and visually very exciting, rather than storyline-based (which is what my previous music videos were like). I think the music video does a great job of making an extremely introspective song also very exciting and fun.

What led you to centre your EP around the theme of emotional weight being carried into relationships, and how did your personal experiences shape the stories told in each track?

I guess it was just something I was going through and struggling with at the time. I think relationships are great teachers for us, and they can reflect back to us things we need to learn about ourselves. Through every relationship I had, I would realise and learn more about myself, and I would always observe what the experience I had attracted, was teaching me about myself and how I felt within myself, and I found this very interesting. I started seeing a therapist and we worked through some of these issues, and that is when I started writing lots of music about it. I guess all the self-reflection gave me a lot of songwriting content.

You recently headlined at The Troubadour for the second time. How does performing your songs live compare to the process of writing and recording them, especially with such emotionally charged material?

I won’t lie, I find singing my songs live very challenging because they are so vulnerable and personal. As someone who is fairly introverted, I would say, I find it pretty uncomfortable to be so open about myself in front of a huge room of people like that. The songs can often make me feel quite emotional too when I am singing them. But I have learnt how to try to connect to the emotions of the song, whilst still slightly separating myself from the emotional charge that the song has on me naturally.

When I was writing and recording these songs, I let myself be as emotional as I wished to be. But performing is a bit of a different process, as you don’t want to start crying in front of the audience really, so you have to learn how to feel the emotion of the song without getting overly emotional. I find this challenging because I am a very emotional person.

You have started paving the path to international stardom this year with performances in the US and India, what did you take away from these experiences?

Thank you so much for saying that. The performances I did this year in the US and India were so amazing for my confidence in terms of performing and getting out of my comfort zone. The songs we sang in the performances were much more upbeat and party vibes compared to the original songs that I usually sing. It was a completely new vibe for me, and an amazing experience. We also had to dance and truly perform them confidently to the audience, which really put me out of my comfort zone but definitely has helped me to grow. I think you can’t really grow without a certain level of discomfort.

Your lyrics often explore vulnerability and complex emotions. How important is it for you to write from a place of raw honesty, and do you ever feel exposed putting such personal themes into your music?

Yes, I find it extremely difficult and very exposing writing about such personal themes. It is challenging, to say the least, and often feels way too vulnerable. But I always remind myself that there is beauty in vulnerability and expressing the things you don’t find easy to express. As a songwriter, your words will resonate with other people, and you have the ability to really comfort people and make them realise that they aren’t alone in all of life’s complexities. I think there is beauty in music that is so raw and real. I don’t really like superficial surface level music unfortunately – I always tend to go in at the deep end. Sometimes I really wish I could write about superficial stuff, as I wonder if I might be happier if I were to be more of a happy-go-lucky person. I’m a deep thinker though through and through.

Stream AM I TOXIC on Spotify now, and follow Gemma on Instagram.

Interview by Amelia Vandergast

Spotlight Feature: Kaitlin Cassady – Home Away from Home: A 12-Part Panorama of Indie Folk Rock Candour

Kaitlin Cassady’s inaugural album, Home Away from Home, is an emotive expedition into the heart of indie folk rock, through which she secures her place in the lineage of songwriters who stir souls with their harmonies and strings.

Home Away from Home unfolds over twelve tracks that promise to resonate with anyone harbouring a penchant for profound storytelling wrapped in melodious harmony. It’s an exploration of self-discovery, articulated with a candour that soothes as it sears. Cassady, drawing on the narrative depth reminiscent of Aimee Mann and the tender, plaintive tones akin to Kacey Musgraves, crafted each song as a chapter in an intimate diary of longing and introspection.

The album’s inception, nurtured within the confines of an Oakland apartment, mirrors the personal and unpolished stories that Cassady chooses to tell. Supported from afar by her father, a seasoned songwriter, her work not only explores her roots but also the bittersweet sting of leaving them behind.

With nuances of country, jazz and melodic rock, all adding evocative motifs to the work, the album can’t be acknowledged as anything less than a profound triumph. The inclusion of notable musicians such as Thad Polk and Julia Floberg touches the anthology of growing pains with dynamic tender strokes without overshadowing Cassady’s raw, narrative sonic signature as she scribes through sonic diary entries covering love, loss, addiction and mental health, turning personal plight into universal themes which speak to a generation grappling with similar issues.

As the streams and accolades accumulate, it’s clear that Cassady’s Home Away from Home asserts her as a vital voice in the indie folk-rock scene. Her ability to convey depth, connection, and haunting nostalgia ensures that this album will resonate with listeners long after the final note has played.

Stream Home Away from Home on all major platforms, including Spotify.

Follow Kaitlin Cassady on Instagram to stay up to date with news of her sophomore LP.

Review by Amelia Vandergast

Jaco Painted a Pop Portrait of Love’s Duality in His Latest Single, ‘Gioconda’

In his third single and first Italian release, ‘Gioconda’ the electro-pop icon in the making, Jaco, tracked the highs and lows of love, painting a sonic picture as ambiguous and complex as the Mona Lisa’s smile. As the bass kicks momentum into the disco-funk-tinged indietronica beats, the pop production draws you into an intoxicating kaleidoscope of emotion which shimmers with reflections of love’s beauty and inevitable fragility.

Having made waves across the UK and Italy, Jaco’s latest release ensures nothing is lost in translation. Even if you don’t speak the language, the sticky-sweet melodies and euphoric reverberations will resonate. The warm tones offer a sense of familiarity, while the layered production reveals a depth that lingers beneath the fresh, summery exterior.

Prior to introducing his latest single to his staunch fanbase, Jaco hit international stages, brushed shoulders with Eurovision and X Factor alumni, and found a distinct way to maintain a unique sonic signature by channelling his classical training and Italian roots into British pop sensibilities.

Gioconda was officially released on October 11; stream the single via all major platforms via this link.

Review by Amelia Vandergast

Gravity: Millar’s Love-Induced Descent into Dream Pop

With her latest single, Gravity, London-based singer-songwriter Millar has fortified her discography with yet another fearless vignette of introspection. Drenched in raw, unfeigned emotion, Gravity offers a glassy, neon-lit dream-pop soundscape where love becomes a force of nature, pulling you into a spiral of intoxicating vulnerability. Millar’s tender vocal lines swirl in hazy, retro-futuristic synths, creating an irresistible sense of fragility that leaves you feeling exposed to both the sweetness and the inevitable scars of love.

From a young age, Millar began crafting her melancholic sound, first writing songs at 16 before honing her skills at a Stratford music college. It was there, after years of artist development, that she discovered the core of her creative identity, one steeped in the bittersweet duality of love and nostalgia. Her voice carries the weight of these themes effortlessly, with each note steeped in a chilled-out melancholy.

Gravity is a sonic collision of worlds, imagining The Weeknd and First Aid Kit sharing a sonic continuum. The ethereal quality of Millar’s vocal delivery contrasts beautifully with the retro, synth-driven instrumentation; the fragility she conveys is palpable, yet it’s clear that Millar is in control of her artistry. The synaesthesia-inducing blend of lush synths and vulnerable lyrics in Gravity demonstrates that Millar is carving out her own space in dream pop, and if she continues down this path, her success seems as inevitable as gravity itself.

gravity became a new force in the pop scene to be reckoned with on October 4th; stream the single on Spotify now.

Review by Amelia Vandergast

Maverick Smith on Embracing Chaos in Music and Life

Maverick Smith’s LP, With Friends & Imperfections, presents a resonant exploration of the intricacies of human emotion through the lens of musical collaboration. In this interview, we explore the profound themes encapsulated in his work, where each track stands as a testament to the fleeting, contradictory nature of life itself. Maverick’s return to music after a decade illuminates his journey towards rediscovering the joy of creation, underscored by a desire to produce something authentically raw and vividly real. The album stands as a heartfelt ode to the unpolished, chaotic beauty of life, woven together by the diverse talents of 22 musicians. This fusion of experiences creates a unique sonic palette that challenges the sterile precision of digital music production, favouring instead the visceral energy of live performance

Maverick Smith, welcome to A&R Factory! Thanks for the opportunity to sit down with you following the release of your debut collaborative LP, With Friends & Imperfections. What’s the story behind the album?

Thank you! The album was born out of a desire to reconnect with the joy of making music after a decade away. Creating something that felt raw, unfiltered, and human. It wasn’t just about crafting songs, but about bringing together people I admire and just enjoy hanging out with, including 22 incredible musicians, to make an album that reflects the imperfections and beauty of music.

Each song was treated as its own record, and the album became this organic collaboration between old friends and new faces, which was incredibly therapeutic for me. It’s a mix of personal reflection and an ode to the messy, unpolished moments that make music—and life—worth celebrating.

We love how all reminiscences are fleeting in the tracks, was this an intentional familiar yet pioneering touch to the album or completely accidental?

It wasn’t something we set out to do, but I think it’s a reflection of how life feels to me—fleeting, yes, but also full of contradictions. The album asks you to remember certain moments, while at the same time, it asks you to forget, to move on. That imbalance, that imperfection, is what it means to be human. We’re constantly pulled in different directions emotionally. Some tracks capture that pure, joyful moment, like falling in love, while others deal with the harder side—loss, regret, or even just letting go of old ideals.

And then, sometimes, life is just about having fun, like with Spookshow, which celebrates our love of horror movies and the joy they bring. The songs weren’t designed to be perfect or neat because life isn’t like that. It’s messy, it’s contradictory, but that’s also what makes it beautiful. Through the writing and performance, we wanted each track to feel like a snapshot, a brief moment you hold onto, but one that ultimately passes—just like life does. So, while the fleeting nature wasn’t planned, it reflects the reality we all live in, and I think that’s what makes the album feel both familiar and fresh at the same time.

Bringing together 22 musicians to work on the album is quite an impressive feat; what were the highs and lows of working as part of such an expansive ensemble?

The highs were definitely the creative energy and unpredictability that each musician brought to the table. Having people like Ken Stringfellow (from The Posies, Big Star, and R.E.M.) and Paul Santo (from Aerosmith and Ringo Starr’s band) was surreal. They brought a level of skill and artistry that elevated everything.

And then you have a few wild cards like Lorne MacDougall, the world-renowned bagpiper, and Serg Accordio, the fantastic classically trained accordion player, to just name a couple, who added an unexpected but incredible layer to the music.

The lows? Well, coordinating that many creative people is like herding cats. Everyone has different schedules and creative processes, so keeping it all together was a challenge, but a welcome one. In the end, it was worth every logistical headache because the chemistry is undeniable.

With artists who had worked alongside the likes of R.E.M. and Ringo Starr in the ephemeral powerhouse, what brought you all together?

It really came down to a shared passion for making music that feels genuine and unfiltered. I wasn’t after perfection; I wanted raw, emotional performances that didn’t rely on digital tricks or auto-tune. A lot of the production and performances weren’t guided by music charts or sheet music. Instead, they were driven by conversations about our favorite bands and the artists that influenced us. We’d talk about the vibe of band or particular album or just the energy of a group or artist and how we could bring that feeling into the music.

A handful of the tracks were co-written with my collaborator, Skip, and that gave us a solid foundation for experimenting. The musicians I reached out to really connected with that idea of letting the music evolve naturally without being overly produced or commercially driven. The stars aligned, and we were able to create something real, something we’re all proud of.

What was the energy in the recording studio like?

Electric and chaotic in the best way possible! The energy was all about friendship and reconnecting with kindred spirits. The main goal for everyone was to have fun, and that became the true measure of whether things were working. If we weren’t having fun, we knew something was off. It was less about structure and more about letting creativity flow naturally. The vibe was relaxed and there were no rigid plans or pressure to follow any set rules, so if someone felt like adding an accordion or a bagpipe or even a triangle, we’d just go with it! The entire process was guided by that sense of joy, and it made for an experience that felt both easygoing and electric. It wasn’t about perfection; it was about capturing the moment and enjoying the ride.

Today, so much of the ‘magic’ happens post-production, yet with this LP, you can hear the unmistakable synergy and electricity of live performance. How important do you feel it is to produce sounds that you can replicate on stage?

It was crucial for us to embrace the imperfections and avoid sanitizing the sound. The album With Friends & Imperfections really reflects that—it’s raw, unfiltered, and intentionally a little rough around the edges. There’s a risk in doing it this way, especially today when so many tracks are “autocorrected” into perfection. But that’s exactly what we wanted to steer away from. We didn’t want to lose the human element of live performance, the moments where a note might be slightly off or the timing isn’t pristine, because those imperfections are where the soul of the music lives.

For us, the goal was to create something that feels real, something you can experience live and have it resonate in the same way. When we perform these songs on stage, I want people to feel the same energy, flaws, and all. There’s something magical in not hiding behind post-production and letting the music breathe on its own. It’s a bit risky, sure, because people are so used to polished perfection, but we wanted to capture the kind of connection and honesty that only comes with live, imperfect performances. That’s where the heart of this album lies.

Stream With Friends and Imperfections on Spotify now.

Interview by Amelia Vandergast

Rooftop Screamers & Randy McStine – Souvenirs: A Mesmeric Prog-Pop-Rock Keepsake of Nostalgia and Emotion

In Souvenirs, Rooftop Screamers, the passion project of Mike Collins, pulled from his well of diverse musical influences and delivered a sonic experience that echoes through the past and present. With Randy McStine (Porcupine Tree) and Mark Plati (David Bowie) lending their talents, the track captures the bitter-sweetness of nostalgic reflection to transmit an affecting ode to the beauty of mementoes and the sorrow of losing touch with people who have shaped your soul.

The choral pop-rock energy of the song, tinged with prog-rock guitar motifs, rises and falls like waves of memories rushing through the psyche. Shimmering 80s chords lift the track into an almost celestial realm, while the melancholic lyrics drag you back to Earth with a gravity that’s hard to shake. You’ll find yourself torn between the elation of the instrumentals and the heaviness of the message which we can all relate to. We’ve all been there as protagonists in the universally resonant vignette after loving in losing, whether that person is no longer with us, or we’ve just shifted with different tides.

Every Rooftop Screamers release reveals a new avenue of Collins’ ingenuity, and Souvenirs is no different. Much like every other triumph in his discography, you’re still led to the same emotionally scintillating destination with the single that hits just as hard as the Christmas song that always knows which evocative triggers to pull. There really is no overstating the impact of this stellar slice of proggy 80s pop rock.

Souvenirs was officially released on October 11; stream the single on Spotify now.

Keep up to date with all the latest Rooftop Screamers singles via Facebook.

Review by Amelia Vandergast