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As the trends in music evolve, as does the definition of pop music. Pop started as an abbreviation for popular; since the mid-20th-century, it has become the go-to term to define the music currently holding the most favour with the public. The evolving nature of pop makes it hard to pinpoint the pioneers; some say it all started when performers needed a catchy and memorable song in the Victorian area, while others say that pop began with the original crooners in the 30s.

The introduction of the pop music charts in 1952 allowed a cultural shift to form around music. It was at this point in history that teenagers became a massive target for the media. Before this new social reconstruction, there had been no in-between for children and adults. Just as it is now in the TikTok age, where teenagers can make an unknown artist go viral in minutes, teenagers effectively ran the music industry in the 50s too!

After Elvis Presley reigned supreme in the late 50s and early 60s, the Beatles dominated the charts for eight years until they disbanded in 1970. Throughout the 80s, synthpop took the pop limelight until the Boy Band era was born in the 90s. The selling power of East 17, Take That, Backstreet Boys and ‘N Sync gave Bob and Chris Herbert the idea to manufacture the world’s ultimate girl group; with the Spice Girls, they discernibly succeeded. After the Spice Girls topped the charts, more manufactured pop acts, such as Britney and Mariah Carey, started to surface. Manufacturing is still a massive part of the pop industry, but more and more pop artists are becoming brave enough to break the mould (think Billie Eilish, St. Vincent and Lorde).

Even though the pop charts are more diverse than ever, with Ed Sheeran sitting next to the Weeknd and Dua Lipa next to Tom Grennan, there are still common factors in their pop tracks. Today, most songs that fall into the pop category follow the extensively tried and tested pop formula. Generally speaking, pop tracks are 3 – 5 minutes in duration, use just one key, contains melodically lyrical soundbites that include the title, have a repeating chorus and keep to 4/4 time signatures. Repetition is quite literally key.

Unless it is a ballad or a stripped back acoustic number, pop tracks usually unfold to danceable tempos and rhythms to complement the lyrical hooks. Elements from every genre can be pulled into pop, the main ones being rock, RnB, hip hop, country, Latin and dance. Indie pop was a force to be reckoned with at the start of the millennium, but two decades in, it has lost its foothold to hip hop and RnB, which have become pop genres in of themselves.

Charlotte Forman is a voice of resilience and reason in her piano-driven power ballad, Don’t Change Me

In ‘Don’t Change Me,’ which is featured on Charlotte Forman’s EP of the same name, the artist pours her heart into a piano-driven ballad that magnifies her arcane control over pitch and register within a refined and emotionally charged production.

With a voice that rivals the raw, affecting power of Amy Winehouse and Adele, Charlotte Forman opens not just industry doors but windows into her soul. The lyrical narrative offers a profound exhibition of the expectations placed on female artists in an industry often swayed more by aesthetics than by talent. This piece is an unflinching declaration of self, a protest against the misogynistic undertones that often undermine genuine artistry. Forman’s lyrics roar with the strength and fortitude of a woman unyielded.

As the single progresses, it boldly veers into an Avant-Garde territory with a cabaret-like flair, as dissonant piano keys build into an artful climax before settling back into Forman’s swanky vocal reprise. This audacious turn mirrors the thematic resistance of the song, asserting Forman’s artistic identity in the face of industry conformity.

Stream the Don’t Change Me EP on Spotify now.

Review by Amelia Vandergast

JC Call lit up the airwaves with the neon RnB synthpop grooves in his single, confident

San Diego’s own JC Call is defining his space in the pop landscape with his fusions of synth-pop and RnB. At 19, the self-taught artist is already a force in music production, having immersed himself in EQs since he was just 12, making his latest track, all the more of an impressive feat.

‘confident’ is as much a manifesto of personal resilience as it is a musical innovation. With strobing neon synths and kinetic grooves, the track demands physical and emotional movement, tapping directly into the listener’s rhythmic pulses. His vivid blend of modernised synth-pop and soul-stirring R&B is both canvas and narrative, painting a vivid tableau of introspective vulnerability.

His voice, an instrument wielded with the precision of a seasoned storyteller, navigates through the emotional core of the track which reflects the desire for emotional safety, resonating with universal truth and echoing the sentiments of anyone who has faced turmoil in this tumultuous world while seeking sanctuary within an external soul.

As JC Call prepares to unveil his debut album by the year’s end, ‘confident’ stands as a bold prelude to his journey.

confident was officially released on November 13; check out the single on all major streaming platforms, including Apple Music and YouTube.

Review by Amelia Vandergast

Emmett McGrath revisited 70s folk-pop with visual lyricism and achingly panoramic sonics in ‘Outlaw’

Cali singer-songwriter Emmett McGrath is a testament to the power of lyrical storytelling in his latest single, Outlaw. The orchestrally embellished 70s folk pop vignette is driven by Elton John-esque piano keys which let you feel the heart in every note and enlightened by McGrath’s intensely evocative harmonies that put him in the same league as Cat Stevens.

With lyrics as poignantly poetic as Paul Simon and Bob Dylan, it’s impossible not to feel like you’ve found a diamond in the rough with Outlaw; the way it sweeps you up in the tenderly orchestrated panorama as it traces the steps of a woman on the run towards refuge is a cinematic triumph.

Between his visual lyricism, ability to pay homage to the greats while staying true to his sonic blueprint and the lush reverberations of his sepia-tinged compositions, there’s no denying that Emmett McGrath has one of the most impactful voices in modern folk-pop.

Outlaw was officially released on November 2nd and is now available to stream on all major platforms, including Spotify.

Review by Amelia Vandergast

Heidi Vincent – Criminal: A Ruggedly Western Vignette of Vengeance

Vancouver’s Heidi Vincent fuelled her latest single, Criminal, with Femme Fatale fire-branded soul. Within the pistols at dawn ruggedly Western vignette of vengeance, the country-pop-rock siren reclaims her power after a sour romantic encounter while giving April March a run for her twangy rockabilly money.

As the ultimate soundtrack for the recently lothario-scorned, Criminal delivers enough vindication to devour your spite whole as you lose yourself within the stylised earworm which is a thematic continuation from her previous denial and betrayal-encompassing single, What Love Can Do.

While cinema may fail to write female redemption stories which don’t resonate as exploitative, that’s exactly where the independent singer-songwriter succeeded with Criminal, there’s catharsis by the smorgasbord in the invitation for every listener to find their power through the narratively electrifying sonic blockbuster.

Criminal hit all major platforms on November 1st; stream it on Spotify and connect with Heidi Vincent on Instagram and Facebook.

Review by Amelia Vandergast

Laura Mock took her listeners from poetic depth to ethereal heights in her standout single, Acadia

After two years of pouring her poetry, candour and sublimely affecting unique aura into her debut EP, home//body, the NYC-residing songstress, Laura Mock has finally unveiled one of the most sensuous sounds of 2024.

The standout single, Acadia, starts with tenderly warm piano chords which echo Nick Cave’s ‘Into My Arms’ before the single veers into stylistically seraphic easy listening territory and concludes following an arcane neo-classic folk pop crescendo which reaches the epitome of sonic serenity.

Despite the diaphanous propensities of each of the motifs in Acadia, the artfully composed, orchestrally laced progressions are strong enough to carry the weight of the heaviest souls as Mock uses the organic reverie within her vocal register to wrap you up within a vignette where naturalistic beauty resounds in equal measure to the divine nature of her talent.

Stream Laura Mock’s debut EP, home//body, on Spotify now.

Review by Amelia Vandergast

Effy Wang Interview: Harmonising Cultures and Beats in Her Sonic Mosaic

In this exclusive interview, Effy Wang explores her eclectic musical background and the creative processes behind her debut single, “Da Di Da La.” Born in China and now blossoming on the US music scene, Effy embodies a fusion of cultural sounds—from the classical strains of Chinese opera to the dynamic beats of modern hip-hop and bass house. This conversation unveils her journey from a childhood filled with diverse musical influences to her current exploration of genre-blending compositions. Read on to discover how Effy Wang is crafting a sound that’s as globally inspired as it is deeply personal.

Effy Wang, welcome to A&R Factory! Thanks for sitting down with us following the launch of your debut single, Da Di Da La. Before we get stuck into your music, we would love to know your artistic origin story and how your relationship with music has evolved over the years.

Thanks for having me! It’s my great pleasure to have this conversation with you amazing people!  

I was born in China and moved to the US in my early 20s. I’ve been singing and performing on stage since I was a little kid. And I started to learn piano in middle school and later on picked up guitar and other instruments like drum sets and CDJs. About the music influence, I would say my family’s music choice inspired me a lot when I was younger. My family loves listening to different types of music- my grandpa is a big fan of Chinese opera, my mom loves Cantopop from the 1980s, and my dad loves songs from Billboard and Oscar movies. So, I grew up with different influences that shaped the way I compose. I listened to a lot of Mandopop and Cantopop when I was a kid, then I fell in love with rock music, especially punk rock, when I was a teenager, and after I went to college, I started listening to hip-hop, R&B, EDM. I also experience writing songs in different genres as well and sometimes try to combine them. And when it comes to composing, I actually don’t care about genres that much and just let the idea flow and blend these different influences into the songs naturally. And yeah, that’s basically my music evolution story.

What’s the story behind the single?

So I wrote this song back in December 2023. I was going through a breakup and also facing graduation from college and was planning to move to a different city. There were a lot of changes that happened in my life back then, and I was feeling scared and lost. And one day, when I was scrolling through some videos on my phone, I noticed one video talking about how to break free and embrace the uncertainties of your life. And it reminded me of my relationship and made me start thinking. I felt I was the type of person that most of the time wouldn’t want to let things flow because of the deep insecurity in my heart. So is my relationship. It’s like the saying “The tighter you hold onto them, the more they want to slip away.” Which inspired the lyrics of my single “Light, shadows, open your heart to me. Past, future, wherever you go, be free”

We love how the etherealism in your vocal lines juxtaposes the solid backbeat, where did you find the influence for your unique aural identity?

Thank you! I honestly didn’t expect this song to sound like this at all. I would say because my singing style is kinda influenced by singers like Mariah Carey, Ariana Grande, Ellie Goulding. But on the other hand, I listen to a lot of deep house, bass house, dubstep, trap, and hip-hop and I find myself always attracted by songs with sick beats, especially the heavy bass and kicks. So when I created this song, I actually created the beats of the song first, and then came up with the melody and lyrics. And after I recorded myself singing, the contradiction between the vocal lines and backbeat surprised me and I like it.

What is the most gratifying part of the songwriting process?

I think the most gratifying part was when I tried to write the bass part of this song. It was like a brilliant idea hit me out of nowhere that I could write a bassline that sounds like I was using the sidechain effect with the drum kit, but it’s not. Then I started playing notes on my keyboard while playing the drum part I had already made, and then the bassline that we hear in the song right now came out and made me feel so excited, and I started dancing to the beats I made and humming with the melody with some random words. And I felt good about the melody, too. It all just came together so naturally and made me so grateful and unexpected.

When are you most inspired to write? 

I wouldn’t say there’s a specific time during the day that I feel most inspired to write. It kinda changes every day up to my mood and my feelings. I’m not the type of person who would force myself to create if I don’t really want to. I used to be more disciplined with the songwriting process, but then I realized most of the time I don’t like the stuff I write when I don’t really want to create. So I just stopped doing that. I also have a habit that I love to put some ideas in my voice memo. My voice memo is full of different kinds of song ideas or melodies, and most of them just came out when I was walking or doing something else. And when I’m in the mood to create, I’ll just play the ideas I recorded in the voice memo and start to organize my thoughts. So yeah, when I’m most inspired to write, it depends.

What’s the best piece of advice another musician ever gave you?

Be a nice person. Be nice to the people you work with, be nice to the other musicians you collaborate with, be nice to your fans. I used to ask this question to one of my mentors back in college. She’s a singer-songwriter, has been in the music industry for many years and collaborated with many great musicians we could call names. And she told me, “There are so many talented people in this world. So many musicians. But most of them didn’t make it in this industry. Because they see their talent as a gift and they treat others so badly. So you gotta respect whoever you work with, respect the people who support you and show you love, and not see everything as granted.” I think that’s the best piece of advice I’ve ever had from another musician. 

What has been the most affirming and standout moment in your career so far? 

I think the most affirming and standout moment to me is not about what rewards I got. It’s the moment I realize if I put my heart into something, I can make things happen. I remember back in college, there was a time when I was obsessed with hip-hop music, and I really admired some rappers and lyricists who could just express themselves so smoothly and flawlessly. And English is like a second language to me, and I felt so hard to express myself, not even mention rhyme. So I joined a hip-hop ensemble in my college, and on the first day in that class, the instructor who is a great hip-hop DJ and rapper from New York, asked me to freestyle, and I freaked out. And then he told us, the group of people in his class, that after two months, there would be a hip-hop showcase, and we all gonna go on stage to perform. And after that, I just started listening to a lot of hip-hop songs, I practice and practice rapping and also sometimes freestyle with my own words. It’s like the first time I pushed myself out of my comfort zone music-wise and tried to learn a whole new skill in such a short period. And after two months, our music group went on the stage. I’m one of the singers and rappers of that group. We performed eight songs and many rappers and hip-hop producers were in the audience looking at us. And I’ll always remember the screaming and shocking reactions people gave me and my group because I don’t look like a rapper to them at all lol. Even though that show was a part of my college but after that I felt so different on stage when I performed and I will always remember that night because it brought me great courage and faith.

What can your fans expect from an Effy Wang live show? 

When people come to my show, I want them to feel something when they leave, whether it’s because of some simple things like the light and ambiance, or because one song hits their feelings and makes them feel so related. I always believe music is a way people connect with each other, and that’s always what I try to do when I put on my live show, I want to feel these connections with my audience. So when my fans come to my show, they can expect a musical, spiritual journey and some special memories they can carry on after.

Where do you hope your music will take you?

I hope my music can take me to see the bigger world and help me build connections with others I meet on this journey. I always dreamed that one day, I could live like these big DJs to travel around the world, doing tours, playing their originals and remixes, and bringing this amazing energy to people they probably would never have met before. It’s all about connections and energies, and we all need each other. So I hope my music can take me on this journey and leave some good memories and experiences for others in this world.


Stream Effy Wang’s debut single on Spotify now.

Follow the artist on Instagram and TikTok.

Interview by Amelia Vandergast

Folk Meets Symphony: The Dynamic Contrasts of ‘Touch of Adrenaline

With an 00s-adjacent sound that will throw you right back to when the fervour around Plain White T’s single Hey There Delilah consumed popular culture, the latest acoustic pop single, Touch of Adrenaline, from the independent singer-songwriter Woodstone, is a raw revelation which will leave you hanging off every cuttingly cultivated chord progression.

Rugged in all the right places, stirringly diaphanous in all the rest, Touch of Adrenaline is enough to sink you into an awe-struck stupor as you attempt to take in the vivacious display of talent that translates into evocatively piercing aural gold.

The pulls of the orchestral strings which work their way into the mix accompanied by folky instrumentals amplify the thematic dynamism of the single which evolves into a study of contrasts between the ornate orchestral motifs and the winding Kurt Vile reminiscent folk strings.

As the single lyrically contends with the painstaking fear of not being enough in the presence of someone who captivates through the electricity of their skin and knowing that the connection will be ephemeral, Woodstone exhibits one of the most scintillating song structures the airwaves have been graced with this year. The question isn’t whether he is worthy of your radar; it’s, Are your radars worthy of him?

Touch of Adrenaline reached all major streaming platforms, including SoundCloud on October 21.

Review by Amelia Vandergast

Jamie Beth shines in the fading light of intimacy in her latest single, Streetlights

Imagine the space on the sonic continuum where the commercial potential of Taylor Swift, the raw sting of First Aid Kit and the vivid vignettes of Phoebe Bridgers meet; that is exactly where you will find Jamie Beth in her latest single, Streetlights.

The aching timbre of her ethereal Angel Olsen-esque vocal lines effortlessly complements the simple yet all-consumingly affecting instrumental arrangement as the singer-songwriter paints a narrative of bitter-sweet affection. The melancholic delivery of the scenery leaves you living and breathing the dwindling vestiges of intimacy shared in the vulnerably candid track, which exhibits how fearless the Newcastle-born, Liverpool-based luminary is when it comes to wearing her heart on her sleeve.

With plaudits from BBC Introducing and Amazing Radio, Jamie Beth isn’t just making an impression on the airwaves; the 19-year-old is well on the way to making an everlasting impact.

Streetlights was officially released on November 5th; stream the single on Spotify now.

Review by Amelia Vandergast

Photo by James Grant

Effy Wang: Bridging Dreamscapes and Beats in ‘Da Di Da La’

In her debut single, Da Di Da La, the up-and-coming alt-pop siren Effy Wang juxtaposed the etherealism of dream pop with the rhythmic momentum of EDM by doctoring a pulse-pounding backbeat into the arcane atmosphere of the soul-driven production.

The rush of emotions that each progression manifests couldn’t be more visceral; the way the diaphanous elements intersect with the rhythmic intensity will undoubtedly leave plenty desperate to hear more from the icon in the making who is no stranger to beguiling audiences with her live performances. Now, she’s set to take over the airwaves with her effortlessly distinctive sonic signature, which is scarp enough to etch her name into the legacy of alt-electro pop.

Da Di Da La was officially released on October 21; stream the single on all major platforms, including Spotify.

Review by Amelia Vandergast

SonicFluxx – Nomad: The Ultimate Synthscape for the New Generation of Wanderers

Blazing the same trail as Depeche Mode, The Human League and Pet Shop Boys, the independent breakthrough artist SonicFluxx exhibited his ability to craft neon-lit melodic hooks that pierce euphoria straight into the soul with his latest single and music video, Nomad.

With the 80s aesthetic incorporated into the synthscape and official video, Nomad is a retro-future odyssey of pure euphony; just one hit and you’ll be hooked on the earworm which celebrates the freedom of unchaining yourself from geographical anchors and giving into wanderlust.

By allowing his listeners to live vicariously through the eyes of a wanderer, SonicFluxx didn’t just explore the phenomenon of nomadic culture, he imbued it within every strobing synth-driven progression, attesting to the beauty of living by your own liberty.

Stream the official music video for Nomad on YouTube now.

Review by Amelia Vandergast