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Top Hip Hop Music Blog & Promotion

Open the Doors of Perception with DJ Promo & Avarice’s Hip-Hop Gem, Pandemia

DJ Promo, the Puerto Rican beat architect, and New York’s lyrical sage Avarice have crystallised their sonic synergy into the recently unveiled LP ‘Forgotten Gems’. Born from a prolific past, where beats crafted between 2007 and 2012 lay dormant, DJ Promo unearthed the sonic relics, offering them to Avarice, who expanded what was meant to be a brief EP into a full-bodied album.

The track ‘Pandemia’, a seminal hit from the sonic anthology, is a masterclass in expressive power. It weaves mid-western motifs through the solid rattle of the 808s, laying down a minimalist soundscape that cradles Avarice’s commanding spoken-word delivery.

With each word meticulously cadenced, the verses strike with the impact of spoken truth in the production, which sounds as though it has sprung to life from a vintage tape deck with its intimate hiss. Yet, the urban narrative thrums with a contemporary pulse, ensuring the duo earned their place in the contemporary hip-hop landscape.

As the instrumentals serenade the soul with their understated complexity, Avarice’s narratives coax the doors of perception ajar. Hit play, and let ‘Pandemia’ transport you to where music meets the mind in a quiet revolution of thought.

Head to Spotify to stream Pandemia as part of the collaborative Forgotten Gems LP, which dropped on October 31st. 

Review by Amelia Vandergast

SEER SEEKER worked alchemic urban magic into his juggernaut of an alt-hip-hop LP, SPELLS AND SECRETS

With his standout track FRACTALS, the independent rap luminary SEER SEEKER found fresh urban intersections to trailblaze across. A hypnotic pulse weaves through the dark, moody, bass-heavy anthem, delivering an unapologetic sonic experience that hip-hop fans won’t want to shake off.

The track fuses the ornate melancholy of neo-classic piano keys with boom-bap nuances, the kinetic momentum of EDM and dark trap’s weighted edges, amplifying the artist’s ability to channel fearlessness into every beat.

FRACTALS isn’t just another offering from SEER SEEKER’s sophomore LP, SPELLS AND SECRETS; it’s a testament to his refusal to be confined by genre norms. Channelling visceral energy with ferocious resilience, the track infectiously demands to slam through your speakers time after time as the young prodigy proves that being a rockstar is more of an attitude than a genre.

It’s the kind of single that hits with unapologetic power, refusing to merely float in the background. Instead, it digs deep, etching its sonic signature through layers of electrifying sound and raw intent.

Though only a fraction of the ingenuity threaded through SPELLS AND SECRETSFRACTALS serves as a potent introduction to SEER SEEKER’s intense, unflinching style.

SPELLS AND SECRETS dropped on Halloween, stream it in full on Spotify now.

Review by Amelia Vandergast

Sapuis wore his heart on his bars in ‘RIP SAM’

In one of his most visceral tracks to date,RIP SAM’, the up-and-coming independent hip-hop artist Sapuis wore his heart on his bars and let the dark trap instrumentals set an ensnaring tone.

The atmospherically cinematic track uses a big beat production with wavy aesthetics to amplify the sense of disquietude that Sapuis storms through with his lyrics that prove that few rappers on the scene know how to flex fortitude as intensely as the icon in the making who, with every track, is making his way up from the underground and into the mainstream.

The launch of his 2024 LP, Before I Die, marked a pivotal chapter in Sapuis’ career; with enough perseverance, there’s no reason why he couldn’t become the hottest lyrical waxer of his generation. The way his articulation flexes to the beat is cooking up serious heat.

Stream RIP SAM with the rest of Sapuis’ discography via Spotify.

Review by Amelia Vandergast

Get Your Freak On with Rockwell Gordy’s Dark Urban Pop Hit, Spooky Bitch

Reanimating after a decades-long hiatus, the unmistakable Rockwell Gordy broke unhallowed ground with his sonic spectre of a comeback track, Spooky Bitch. Fusing his 80s pop sensibilities with contemporary boom bap beats and a dark RnB aesthetic, Spooky Became a bold crossover that beckons the nostalgic and the novel to the dancefloor.

Produced by the illustrious Bullets Production TeamWilliam Junebug Lee and Christopher Spitfiya Lanier—Spooky Bitch straddles the line between eerie and exhilarating with its alchemised amalgam of unsettling energy and infectious rhythms. The light and dark collide, creating a dance-worthy dialectic that Rockwell manipulates with superlative skill.

Beyond the music, Rockwell has orchestrated a mini-documentary detailing his creative resurgence, available on his official YouTube channel. It’s a deep dive into the genesis of ‘Spooky Bitch’, inspired by a cryptic encounter in an Inglewood underground club that sparked this latest artistic venture.

Spooky Bitched dropped just in time for Halloween on October 11; stream the single on YouTube now.

Review by Amelia Vandergast

FLIPPIN’ GOTHIC FABP – BATHROOM BALLING FREESTYLE; An Unsettling Soundtrack of Defiance

FLIPPIN’ GOTHIC FABP’s latest freestyle session, BATHROOM BALLING FREESTYLE, doesn’t just take the listener into dark places; it builds an entire atmosphere there. With horror-esque high frequencies juxtaposing the scratchy boom-bap beats that grind low, the track feels like a clash of two opposing energies, constantly battling for dominance. It’s unsettling, raw, and filled with the kind of resilience that only comes from an emcee who’s always kept his lane, untouched by the haters.

Born and bred in Jamaica Queens, New York, the artist, formerly Fabpz the Freelancer, has spent his career mastering his sound with over 2,000 songs to his name. Known for bringing back that “Raw Undiluted” taste of rap, his freestyle bars have always exuded an authenticity that fans can’t get enough of. BATHROOM BALLING FREESTYLE is no exception, showcasing his signature unapologetic flow with a haunting backdrop that leaves you feeling like you’re trapped in a sonic maze – but he’s the only one with the map.

The official music video for BATHROOM BALLING FREESTYLE dropped on October 12; stream it on YouTube.

Review by Amelia Vandergast

Ennoverse – OOT: Electrifyingly Eclectic Dub-Heavy Downtempo

In his debut single ‘OOT‘, the up-and-coming Aotearoa, New Zealand-raised artist and producer Ennoverse stitched his eclectic past into the very fabric of the entrancing instrumental while embracing his unique sonic identity.

OOT pays ode to the electronic pulses of Ratatat and Pitch Black, the disco grooves of Lindstrom, the classical arcs of Rossini and the raw hip-hop energy of The Beatnuts and Cypress Hill. Fusionism fuels the downtempo, dub-heavy beats of ‘OOT’, a track that nods to the pulsating aesthetics of the ’90s rave scenes and innovates with a modern twist.

His use of phasers, strobing synths, and reverberant basslines crafts a space where the listener is compelled to engage their rhythmic pulses and reflect in equal measure. Each element is ingeniously constructed, resulting in an instrumental that drips with funk and electrifies the senses.

While ‘OOT’ is just the beginning, it’s a powerful glimpse into what might come from Ennoverse.

OOT was officially released on October 11; stream the single on SoundCloud now.

Review by Amelia Vandergast

Loose Change 10k became an unreckonable force in the Floridian hip-hop scene with their trippy hit, Haters

The Floridian hip-hop duo Loose Change 10k has once again proven its unreckonable mettle with the latest single and music video, Haters. The wavy and melodically trippy track instantly sets a mind-bending tone; once you’ve sunk into the saturated reflections of old-school hip-hop roots, the bars kick in and push adrenalized momentum into the hit with every syllable flexed.

The juxtaposition between the energy injected by the two MCs, O-Head and Danny Duke, and the catharsis of the experimentally catchy melodies leaves you cascading through a vortex of Loose Change 10k’s ingenuity.

With a sound that’s as fresh as it is fierce, they’ve reserved a space in the hip-hop pantheon with Haters, which vindicates anyone who has collected their fair share of haters simply by succeeding. If any track is going to convince you to take it all in your stride and leave them to stagnate, it’s Haters.

Stream the self-shot and produced video for Haters, which premiered on October 8th, via YouTube.

Review by Amelia Vandergast

Resonant Quietus: BLVCK GARDEN expresses the inexpressible in his emo rap hit, ‘MY SILENCE’

BLVCK GARDEN’s single ‘MY SILENCE’ is an intricate exploration of how silence is the loudest scream. BLVCK GARDEN is just one of the guises of Carlos Fabre, an artist with roots deeply entrenched in electronic music and hip-hop. As BLVCK GARDEN, Fabre channels his versatility into an emo rap project that resonates with an irrefutable intensity.

The track initiates with a robust thrum of harsh, reverberant bass—a foreboding echo that sets the stage before the beat escalates beneath sharp-with-candour bars delivering the pinnacle of vulnerability.

Fabre constructed a soundscape where spatial effects and the dynamics of the instrumentation speak volumes. Each verse is delivered with a raw, freestyle energy yet carries the weight of a seasoned poet’s ink, unveiling a spectrum of emotions that connect through stark honesty.

Emerging from his diverse musical background—having honed his skills in production and instrumentation remotely via RRFC—Fabre’s latest endeavour in emo rap hints at a promising new direction. With aspirations to sign with a label and further his reach, ‘MY SILENCE’ is a sign of massive things to come from the emo rap luminary.

MY SILENCE hit the airwaves on October 6th; stream the track on SoundCloud now.

Review by Amelia Vandergast

Kilabear created a sonic sanctuary for the disillusioned with his dark trap stormer, leave me alone

Kilabear

In leave me alone, the alt-rap pioneer, Kilabear, stakes his claim as the dark sovereign of trap, invoking a prelude reminiscent of Sisters of Mercy, only to shatter the gothic serenity with a bass-heavy beat that propels us into his world of brooding introspection. The track is a raw confluence where the polished production of pop and the grit of trap music coalesce into an evocative vignette of how desperation for isolation can swarm the psyche.

Kilabear’s verses, laden with a poignant candour, penetrate relatable melancholy deep into the mix; his words don’t just hit close to the bone, they soak into the marrow as you’re confronted with unfeigned vulnerability, which acts as an olive branch to connect through one of life’s most solitary experiences. If you’ve ever wanted to withdraw into the recesses of your own spirit through disillusionment and scorn, consider leave me alone you’re new sonic sanctuary.

With his music, Kilabear addresses themes of heartbreak, substance abuse, and the everyday struggles that often go unspoken. leave me alone is a testament to his fearlessness in exposing unvarnished truth.

leave me alone will be available to stream on all major platforms from October 9th; check out the single on Spotify and Apple Music.

Review by Amelia Vandergast

Teck-Zilla Talks Collaborations and Innovations in Music Production

This week, we sat down with Teck-Zilla, a multifaceted producer, DJ, and writer who co-founded Str8Buttah in addition to influencing the hip-hop and Breakin’ scenes across West Africa. In this exclusive interview, Teck-Zilla peels back the layers of his collaborations, notably with artists like Phlow and Maka, and explores the essence of creating breakbeats that fuel the spirited dance culture. His journey from the soundboards of London to the serene vistas of Cornwall reveals not only an artist deeply rooted in musical heritage but also one who continuously evolves to meet the collaborative and cultural shifts in the music industry. Join us as we explore the rhythms and reasons that keep Teck-Zilla at the zenith of musical innovation.

Teck-Zilla, welcome to A&R Factory! Thanks for taking the time to chat with us about your accolade-decorated career as a producer, DJ, writer and founding member of Str8Buttah. Your collab history with international emcees is nothing short of impressive; what was it like working with Phlow and Maka and contributing to the ‘Breakin’ culture in West Africa? 

Thanks for having me. For me, collaborating with artists has always been in my DNA, but working with Phlow and Maka was and is special, and it opened doors for all of us. Initially, it was just supposed to be a one-off project for Maka and Phlow, but the creative process was seamless and invigorating so we just kept on making music. Also, the experience put me in the project managerial role and taught me a lot of lessons about people and conflict management.

As for the Breakin’ culture in West Africa, there is a huge community of dancers who have been keeping the culture alive and some have even represented their countries on the Redbull BC One stage in the US and Europe. I got into the Breakin’ space around 2016 as a DJ, and over the years, I immersed myself in the culture. From providing the breakbeats for dancers, working with the biggest indie companies like House Of RoyaltyLoudbaseAfrobreak, and All Star Battle International to produce Breakin competitions around Nigeria, Ghana and Togo. Overall, I have been opportune to step on stage in different countries as a Deejay/Music producer, speaker, and workshop facilitator.

What equipment and software is essential in your home studio set-up?

My home hardware setup is primarily a Windows pc and Macbook Pro with an SSL 2+ Audio Interface. My software of choice is as follows: FL Studio for making the beats (sometimes recording vocals and instruments), Reaper for vocal/instrument recording, mixing and mastering, Serato and DDJ SR2 for scratches (if required)

Do you have to adapt the way you approach collaborations?

Most definitely. Collaborating is not a one-size-fits-all process. I always have to adapt, rearrange and sometimes compromise on certain things to make the collaboration work. The short story is that the collaboration has to be organic and everyone has to be on the same wavelength.

What’s your proudest achievement to date? 

This is a tough question but I may have to compartmentalize it as follows.

Production-wise: It has to be my audio documentary ‘Son Of Sade: An Ode. A short project where I remixed some Sade songs and it was well-received by the general public and even her team.

DJ-wise: Winning a DJ competition in 2017 and being flown out to South Africa alongside Black Coffee.

How do you balance your artistic vision with commercial demands?

It’s mostly about compromise and doing things in moderation while looking at the target audience. Regardless of the genre, I always try to infuse my unique touch into it to keep the authenticity. I don’t see the point in imitating others.

What inspired your move from London to the laidback county of Cornwall? 

So many things ranging from a change of pace, escaping from the hustle and bustle of London, to an opportunity I could not afford to pass up. To be fair, it was because of school. I was awarded a scholarship worth a substantial amount of money to do an MA in music business, and yeah, I took it up and recently completed the degree. My second MSc is in the bag!

Your success suggests you’re incredibly disciplined, how else does that discipline manifest in your day-to-day life? 

My discipline comes from the way my parents raised me and my lifelong martial arts training. I was raised to be considerate and forthcoming and to always put in the necessary work regardless of how difficult it is. I have been following this strict mentality from time immemorial, and it is second nature to me. Every day is preplanned, and I try to achieve little goals which all add up to the larger goal.

How do your tracks typically come to fruition? 

Most times, it starts from a bright idea, a suggestion from others and or a sample. I tend to create rough beats at first and flesh them out later as time passes. for the most part, I often let the composition and arrangement play out as naturally as possible and I’m always open to suggestions and ideas from artists I work with.

What can your fans expect from your upcoming self-produced compilation featuring Canibus, Blu, Planet Asia, Elzhi, Clear Soul Forces, JD Era, Camp Lo and others?

The compilation will be my last project, and it’s a summation of my musical journey. A chronicle if you will of the songs that make me tick. I was able to work with artists I grew up listening to and admire so that is a blessing and the best way to close out this chapter of my life.

Stream the latest hits from Teck-Zilla on Spotify and follow his career on Facebook and Instagram.

Interview by Amelia Vandergast